Alcohol and Drugs in Islam

Moving forwards with your content, and the potential amount you have to put out can be exceptionally daunting. One of the biggest sticking points for most brands and businesses I speak to is the fact they’re not prepared for the amount of content, and even more so, what they’re going to be talking about in the coming weeks and months. This is why in January I spent the entire month pushing for you to create a marketing plan for the coming 12 months. So many people will spend time setting goals etc. but forget to do the same with their marketing. If you understand what your message is going to be week on week, when you’re creating what, and when that what is going to be posted, and where, then life suddenly becomes a whole lot easier…..well at least your businesses ,marketing life does. However, the planning process isn’t just limited to January, so, if you’ve not got a plan in place yet, now is the time to star, because if you’ve been following my content for a while, you’ll remember, PREPARATION PREVENTS PISS POOR PERFORMANCE So, get that plan prepared and start creating content now for July.

HOW CONSISTENT ARE YOU? We’ve all heard about how long content lasts on different social media channels. BLOGS 2 YEARS PINTEREST 4 MONTHS YOUTUBE 20 DAYS LINKEDIN 24 HOURS INSTAGRAM 8 HOURS FACEBOOK 5 HOURS TWITTER 18 MINUTES And these are constantly changing and reducing in life spans as the formats grow themselves. So, this raises the question, HOW CONSISTENT ARE YOU with your content. Without consistency, the chances are you content is getting lost in the throng, unless you’ve already got a huge dedicated audience, so you need to start thinking about posting more content. This is one of the most daunting things I speak to brands and businesses about, especially when I explain how much content I’m releasing on a daily basis, and I know I’m not doing enough. Now we can’t all have a team of creators behind us like people like @garyvee, @grantcardone etc. etc. however, we can all find the time to do more with our content and make more every single week. Start with writing a blog, and then build on that and re-purpose it every single week.

In today's social media podcast, I discuss why lately I've had people asking about me doing the same messages over and over again, and why my message doesn't change over time at all. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

DO YOU GIVE ENOUGH VALUE? So many people spend their time on social media SELLING. They forget to treat the platforms of choice and the people digesting their content the same way they’d like to be treated. How often do you go into a store, get sold to instantly and want out straight away. Social media is the best place to give value, value and a bit more value. However, too many see this as crazy as they’re giving away their content for free. However, keep giving for free and watch your brand and group of raving fans grow, and then as your audience grows you can start to drop in the ask now and again. To find out more about how my process helps you with this and the content creation, just drop me a line (email in bio) I’m always happy to chat and help where I can.

HOW DO I USE INSTAGRAM? It's a question I often get asked by small businesses, and there's so much more to this platform than posting your holiday pics. How can you set up your profile for your business and really start to make it work for you by posting regular content? How often should you be posting? Should you be using hashtags etc. etc. have a listen to todays podcast to find out more. https://perceptionstudios.co.uk/cheat-sheet/ Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk Brand Content specialists, Award winning visual marketing agency 2015, 2016, 2017, 2018 CAA approved, PfCO & Insured for aerial content Hootsuite Certified Social Media Professional

When it comes to content creation, I've heard all the excuses.....however, in an age where we nearly all walk around with a smart phone in our back pocket, with the ability to download apps onto them......there's NO EXCUSE for not creating content for your brand and or business. With meme creation apps, podcast creating apps, video editing software and so much more, all available on your mobile phone, what is it that's really stopping you from creating content to pass on your value and build a group of raving fans? Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

A while ago I was invited onto the Marketing Shorts podcast with The Funnel Marketing companies very own Charlie Keenan, to discuss....."The tv studio in your back pocket". There's plenty of myths when it comes to video, so we cover them and speak about the "How to 9 x your social media" process I'm so passionate about. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

HOW TO BUILD A GREAT RELATIONSHIP - THE SOCIAL MEDIA PODCAST (VALENTINES SPECIAL) by Simon Scholes

STOP AIMING FOR PERFECTION : One of the biggest things that’s stops people from putting out content is other peoples opinions of their content or even more so, aiming to get that perfect piece of content. It’s a huge fear, and it’s especially prevalent not just in content but it's also the same when it comes to going out and doing live video. We tend to find we’re all too cautious about what others will say about what we’re saying. The big thing we have to remember is we’re a voice of authority in our field of expertise, and frankly as you’re bloody awesome, it’s none of your business what anyone else thinks about you. We’re not going to appeal to everyone who sees our content. I can be 100% sure not everyone likes what I’ve got to say or the way I’m saying it, so they’ll tune out of my message, I do however know, my message is on point, on brand and RIGHT. So, when it comes to going live, remove that nobhead syndrome, you’re not an imposter, you’re a voice of authority, and people are going to gain from digesting your content. Over time we’ll discuss little tools that will help you go live with your blog written content which allows you to know what you’re going to say, just little things to help you overcome certain amounts of fear etc. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

All social media platforms these days give you as the user the opportunity to search the medium for specific search catergories....so, have you considered using that search bar to find your ideal customers? Let's chat about it in the social media podcast Website : http://www.perceptionstudios.co.uk Facebook : http://www.facebook.com/perceptionstudiosuk Instagram : http://www.instagram.com/simon_scholes Twitter : http://www.twitter.com/perceptionstudiosuk

So many people ask me about the ROI when they put some effort into their social media content, so, it's about time we discussed this and the fact it might not always be monetary. Check out my social media for FREE brand building tips: www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk Brand Content specialists, Award winning visual marketing agency 2015, 2016, 2017, 2018 CAA approved, PfCO & Insured for aerial content

To many people come on to social media for their brand and / or business and believe that just because they don't use for example Snapchat, their audience also doesn't. The number of times I've heard the words "my audience isn't on facebook" come out of someones mouth is incredible, usually because they don't use the platform themselves. However, you need to forget how you're consuming content. The attention of the generation is on mobile phones, tablets and laptops all connected to the internet.....if you're not giving them value on those available platforms, your competition is, and you will more than likely lose in the long game. Check out my social media for FREE brand building tips: www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk Brand Content specialists, Award winning visual marketing agency 2015, 2016, 2017, 2018 CAA approved, PfCO & Insured for aerial content

DON’T BELIEVE THE BULLSHIT I am sick to death of hearing about the MAGIC PILL from marketing agencies who promise they’ll get you 1000’s of followers, or help you create VIRAL content. Take it from someone who’ll give you the honest answer if you ask me to make you viral content. Anyone who says they can is talking 100% bullshit. Nobody knows the magic formula to making a piece of content viral. There are things you can aim to do with your content when it’s being made, but, it still doesn’t guarantee it will be shareable and liked by a huge audience and therefor go VIRAL. Now, if someone comes to @PerceptionStudiosUK my business and says can you make us nice looking content, that we can do. So, stop believing the hype and bollocks you hear all the time from different posts on this platform and others. If you see someone walking through their garage of supercars PRESS SKIP and move on to your content. Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk Brand Content specialists, Award winning visual marketing agency 2015, 2016, 2017, 2018 CAA approved, PfCO & Insured for aerial content Watch our showreel

STOP BEING SO SELFISH........It's a conversation I have to have with most business owners. Let's face it, we all get into business to make money, there's no getting away from that, and it's not a dirty word. However, the way people want to digest content and become a fan of you as a brand and business has changed. In a world where brand loyalty has shit all to do with anything in the B2C world, if you can create it, you're seriously onto a winner. This is why I talk so passionately about giving people value with your social content over selling, so stop being so selfish, don't think about what can you get out of your next piece of social content, think about what you can give to the audience.

We're into a brand new year.....welcome to 2019. So, as a brand or a business, I'm sure you've spent your time setting goals for the coming 12 months......however, have you even considered planning your marketing? It's such a valuable thing to do so you know exactly what you're speaking about, what your message is and most importantly, so you don't end up with a scattergun approach and confuse your message across whichever platforms you're using. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

BRILLIANT.....You've got your podcast, you know where to post it, the question is again though, how can you make this piece of content work harder for you. As a small business, making things as cost effectively as possible is essential, and if you can make every single piece of content you create each week work harder for you with simple processes then that's all the better. So, how can you make the podcast audio do more for you? Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

So, you've created an amazing podcast, audio that allows your potential audience and raving fans to consume your value anywhere they want. However, where to put your podcast is still a question to be asked. There are so many platforms available to you, soundcloud, iTunes, Anchor, Spreaker, Spotify etc. etc. So the question is which is the best one, or, are you better off treating this content the same way again and removing friction.....let's chat about it. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

Finally, we're onto the last step of "How to 9 x your social media". This I feel is probably the most powerful step for you take with your social media content, how to make a podcast. Podcasting is essentially frictionless, everyone has the capability to consume podcast content, this is why they're taking off so much over the last few years. The fact you can listen while you're in the bath, mowing the lawn, driving the kids to school, in the gym etc. etc. makes it one of the most consumable pieces of content, and it's so simple for you to make one up yourself. You've already done the hard part by recording the live video content, so now you just need to take the audio off that video and tidy it up a bit. Once you've done that, the possibilities again are endless. It's time to start podcasting, and if you need help getting it right, I'm always happy to chat with you going forwards. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

So, we're moving fast in our "How to 9 x your social media" process. We're still speaking about memes right now and the power of using the right hashtags when uploading your photographic content. The question is, how do you know when you're using the right hashtags, well, platforms like instagram will help you make sure you're using the right hashtags for your content, so let's talk about that. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk

Putting long form content on your memes??? Well, long form content can perform hugely well for your brand and for your business, this is why this entire "how to 9 x your social media" process begins with me talking to you about doing blogs on a regular basis. We have also spoken about when to put your blogs, but, have you considered writing specific long form content for instagram on the same subject matter? You'll be amazed at how well long form content performs on instagram, especially when your visual draws people into the content in the first place, so let's chat about putting long form content on your memes. Facebook live cheat sheet: http://perceptionstudios.co.uk/cheat-sheet Check out my social media for FREE brand building tips. www.instagram.com/simon_scholes www.twitter.com/simonscholes77 www.facebook.com/stopjabbaingon www.snapchat.com/stopjabbaingon linkedin.com/in/simonpscholes E: SimonS@PerceptionStudios.co.uk Founder & Creative Director T: 07976 625746 www.PerceptionStudios.co.uk