Apparel Academy

If you’ve been on the fence about starting a printing business with heat transfer, this Apparel Academy video is for you. This week Henry covers three reasons why you should start your business now and explains why heat transfer printing is one of the easiest, most cost-effective ways to customize apparel. Learn more about our heat press models here: https://ricoma.com/US/product-category/heatpress Lean more about out White Toner Transfer Printer + Heat Press bundles here: https://hubs.ly/H0s35lv0 Learn more about out DTG printer here: https://hubs.ly/H0s36GT0 Get your DecoSummit Tickets here: https://www.decosummit.com/ Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery YouTube videos sent straight to your Facebook Messenger: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

Can’t decide whether to outsource your digitizing or do it in-house? Then check out this episode of Apparel Academy, where Henry will cover the pros and cons of digitizing in-house and outsourcing. He will also go over the cost of digitizing and what you should consider when making a final decision. Get a free trial for Chroma, our embroidery digitizing software: https://ricoma.com/US/software/chroma Learn how to structure your embroidery setup fees: https://youtu.be/66ZDw_cEY2Y Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery YouTube videos sent straight to your Facebook Messenger: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

In this episode of Apparel Academy, Henry will be explaining the advantages of combining embroidery and print to create mixed media and why you should consider using it in your company. Mixed media designs are a great product to sell in your custom apparel business. Not only do they save you time and make you more money, but they can look even more stunning, which will attract many more customers to your business. Other efficiency tips for embroidery: https://www.youtube.com/watch?v=fL33se9TUxk Shop for heat presses, printers, and other products to help your mixed media designs here: https://shop.ricoma.com Learn how to price your items for time here: https://www.youtube.com/watch?v=iyq3I-4Mbck Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery YouTube videos sent straight to your Facebook Messenger: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

Are you having trouble deciding between heat transfer and sublimation printing? In this episode of Apparel Academy, Henry will be going over the differences between these types of printing methods and which one is the right choice for your business. Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery YouTube videos sent straight to your Facebook Messenger: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com R550 White Toner Transfer Printer Bundle: https://ricoma.com/US/machine/r550

Learn more about Decosummit: https://decosummit.com/ Missed last year’s DecoSummit conference? Well this week we’re releasing a segment from one of our seminars lead by YouTube personality, Reyes the Entrepreneur! In this clip, learn how to deal with disgruntled employees and rude customers in order to get the best outcome and positive testimonials! ------------------------------------------------------------------------------------------------ Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

This week for our new Apparel Academy episode, we are throwing it back to our custom apparel educational conference, DecoSummit! This clip from one of Henry's seminars during the conference covers the best practices for growing your business with top employees. ------------------------------------------------------------------------------------------------ Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

This week on Apparel Academy, Ricoma customer Teressa Campbell had the opportunity to speak to Henry and break down her business strategy for her brand new embroidery business! Henry dives into his top tips for expanding a new business, setting the right turnaround time for your customer orders and gathering the right contracts to protect your business. ------------------------------------------------------------------------------------------------ Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

Join our next facebook live: https://www.facebook.com/ricomahq/?eid=ARB0jZGSGsVqZO9RUwoGrSoql68_VvC2vUcfLwBjZvl_yN9NXvpST6VMJokEtUbQ1F9BA3d1eZMyBYmH This week on Apparel Academy, we're taking a clip from Henry's latest Facebook live where he rapid fired some answers to your questions! Henry dives into how social media can help your business, the best place to buy your embroidery supplies, a good starter embroidery machine to purchase and more! ------------------------------------------------------------------------------------------------ Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

With the banks dropping interest rates down to 0% now might be the best time to invest in starting an embroidery business. Not only is this industry bettered geared towards withstanding the pressures of an economic downturn since people are not going to stop wearing clothes any time soon. But now it is also the most opportune time to kick off a new business from home and be better prepared for the rise in the demand when the economy picks back up again. Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

If you are on the fence thinking about starting your journey in the world of embroidery then you are watching the perfect video. Listen as CEO of Ricoma Embroidery Machines Henry Ma guides you through the 7 steps to kick off your embroidery business. These steps include: 1 Picking an embroidery machine company. 2 Choosing the best embroidery machine for you. 3 How to get training. 4 How to set up a business entity and contracts. 5 Where to get embroidery supplies and blank garments. 6 How to market your embroidery business. 7 Hiring for your custom apparel business. STEP #1 Learn more about the Ricoma brand and online presence: https://ricoma.com/US https://www.youtube.com/channel/UCHtT20vdI3AEQi4C-ImHuuQ https://www.facebook.com/groups/embroiderymastery/ STEP #2 Watch these videos to compare embroidery machines: https://youtu.be/3FBFeRB2mJw https://youtu.be/Tg4tEEtwmn4 https://youtu.be/7fcdEQkj6rY https://youtu.be/F7TXPrSxcv4 To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Fill out this form and a product specialist will reach out to help you choose a machine: https://hubs.ly/H0mthNk0 STEP #3 Learn more about the Training Ricoma offers: https://ricoma.com/US/training Check out our training videos on our youtube channel: https://www.youtube.com/playlist?list=PLDzOvY3HejtQmuMgwRqXck1IzUkQ9vPoc Download the guide of the fifty most popular fabrics here: https://info.ricoma.com/the-ultimate-embroidery-cheat-sheet STEP #4 Download the contract and waiver templates: https://info.ricoma.com/embroidery-contracts Videos on contracts: https://youtu.be/VRPIL_5vRDI https://youtu.be/qS_uf6chrmQ STEP #5 Vendors showed in the video https://www.blankapparel.com https://www.bellacanvas.com/ https://www.jiffyshirts.com/ Shop Ricoma Accessories: https://shop.ricoma.com/ STEP #6 Visit our Facebook to watch our live Q&As: https://www.facebook.com/ricomahq/ Watch the video on how to price your items: https://www.youtube.com/watch?v=PuF5hAdYlNo Videos on marketing your business: https://youtu.be/5xIc9S6D8e8 https://youtu.be/onkbVrKVw2c https://youtu.be/CY0QbWL4vuY https://youtu.be/wdpt5PuQBJw https://youtu.be/u3X8i9c6-Yo https://youtu.be/oib1C6tr3rA STEP #7 Videos on hiring: https://youtu.be/QTcMLWvrW8U https://youtu.be/h17iv5AjDNs Follow our Instagram https://www.instagram.com/ricomahq/?hl=en Join our awesome facebook group: https://www.facebook.com/groups/embroiderymastery/ SOME OTHER GREAT RESOURCES: Thread Break Troubleshooting Guide https://info.ricoma.com/the-ultimate-thread-break-trouble-shooting-guide 3 PROVEN TECHNIQUES TO MAKEOVER $2,000/WEEK IN YOUR EMBROIDERY BUSINESS https://info.ricoma.com/3-proven-techniques-to-make-over-2000-a-week/ The Number One Factor in Determining Profitability https://info.ricoma.com/the-number-one-factor-in-determining-profitability/ 7 Costly Mistakes to Avoid When Embroidering Caps https://info.ricoma.com/7-costly-mistakes-to-avoid-when-embroidering-caps Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us

In this week's episode of Apparel Academy, Henry is working from home due to COVID-19 virus and is sharing his advice on managing businesses during these difficult times. He explains why you should push forward and continue being productive, even when there are so many factors out of your control. Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

Want advice from thriving businesses on how to run your apparel business in uncertain times? In this powerful episode of Apparel Academy, Ricoma CEO Henry Ma, sits down with embroidery businesses to discuss their current projects and their strategies and advice for other embroiderers during these uncertain times. Meet our three businesses and Ricoma customers, Signco Designs, PINC GATOR GEAR & 5 Hearts Creations. Each business shares with Henry their current experience during these uncertain times, the challenges they have faced in the last couple months and their advice to fellow embroidery businesses on how to prepare themselves for when businesses re-open once again and how they’ve been able to adapt to the current situation. Jason and Susanna Pierson, owners of 5 Heart Creations, have created over 650 face masks to donate to a local restaurant, who in turn feeds first responders on the front lines. Because of the exposure that their business received, they were able to secure accounts with other local businesses and leverage their previous relationships with customers to increase revenue. With everything going on right now, it's important for business owners to take this extra time to continue to learn as much as they can about the business, their machinery and about what customers need right now in order to adapt your business to the times. For ideas about what your business can do right now, make sure to watch the episode above! -- Check out the incredible apparel businesses that we featured in this video below: PINC GATOR GEAR https://pincgator.com/merchandise/?fb... Signco Designs https://www.signcodesigns.com/ 5 Heart Creations https://www.5heartcreations.com/ --------------------------------------------------------------------------------------------------------- Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

How to make a facemask: https://youtu.be/K6LrCw49NNg How to make gloves: https://youtu.be/Ot5OulHUGZo How to mass produce masks: https://youtu.be/NrlUIkkbHQE Digitizing tutorials: https://www.youtube.com/channel/UC8S6rH8vVsEH_D64lklGTFA Learn more about 0% financing: https://hubs.ly/H0mthNk0 Learn more about our trainings: https://ricoma.com/US/training Check out the interview with embroiderers: https://youtu.be/9q2S88pTnkw --------------------------------------------------------------------------------------------------------- Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

If you’re wondering just how much you can make doing custom embroidery from home, we’ve got the perfect tool for you. In this episode of Apparel Academy, Henry will teach you how to use our Embroidery Profit Calculator so you can learn how to price your products and make a substantial profit in your embroidery business. Download the Embroidery Profit calculator here: https://info.ricoma.com/profit-calculator How to Price Your Embroidery Work (Embroidery Insider Ep. 1) https://www.youtube.com/watch?v=PuF5hAdYlNo Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery YouTube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

With these fundamental ideas and tips, we guarantee your business will be off to a great start! Watch the facemask tutorial video: https://www.youtube.com/watch?v=K6LrCw49NNg Watch the contracts video and download the templates https://www.youtube.com/watch?v=VRPIL_5vRDI https://info.ricoma.com/embroidery-contracts ------------------------------------------------------------------------------------------------ Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

Incorporate these fundamental business practices in your custom apparel shop and you’ll have no trouble finding customers and making a profit right off the bat. With the amount of demand for custom apparel and the different niches and needs, you’ll be able to compete with and stand out against larger businesses. Stop Losing to Competitors Because of Price | Apparel Academy Podcast (Ep.13): https://youtu.be/YrrWY1ac6kQ STOP your custom apparel business from CLOSING DOORS | Apparel Academy (Ep46): https://youtu.be/RaYXUlufVW8 Front and Side CAP EMBROIDERY - 3 DESIGNS in one RUN | (EMB Hub Ep116): https://youtu.be/hCjEfRBHsUI ------------------------------------------------------------------------------------------------ Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

If you’re intimidated by starting your embroidery journey, don’t be. In this episode, Henry describes the different levels of experience he sees when a person comes in to purchase a machine. He also provides you with all the advice you need to overcome your fear of starting your very own embroidery business. And lastly, you’ll hear the answers to some of the most frequently asked questions when a potential customer is considering buying an embroidery machine. Remember, whether you have experience with embroidery or not, a new machine always entails training and practice. Every machine has its nuances and features that you may not be comfortable with, so asking questions is the best way to learn. Frequently asked questions: What does it take to climb the learning curve? Beginners should focus on learning the terminology of embroidery and custom apparel. Next, they should remember that even the most experienced embroiderers still have trouble at times and should not feel discouraged when something goes wrong. Learn more about embroidery by watching our Ultimate Embroidery Guide video here: https://www.youtube.com/watch?v=Hg6ZlMeWg9Y&t Is it hard to learn the machine? The first thing you need to know is that embroidery is not plug and play. According to Henry, learning to use the machine depends on your capacity to learn and how much time you devote to practicing on it. Check out our pre-training videos here: https://info.ricoma.com/ricoma-training-videos Is training included with your machine? Most other companies charge you extra for training. However, training is included when you invest in a Ricoma machine. Learn more about our training options here: https://ricoma.com/US/training What does the training include? Everything from how to thread your machine and ongoing maintenance to keep your machine running. Our in-person training is a five-hour session that covers embroidery flats and caps. However, it is impossible to learn everything in five hours, which is why it’s important to constantly educate yourself. To help with that, make sure to join our webinars and take advantage of our other resources when you’re at home. If you’re having trouble with thread breaks, download our guide to avoiding thread breaks here: https://info.ricoma.com/the-ultimate-thread-break-trouble-shooting-guide How is the training conducted? All single-head machines get free group training in person or online. Multi-head machines come with in-person one-on-one training where our technician goes to you. This option is also available for single-head owners at an additional cost. What should you ask during training? At Ricoma, we have a pre-training resource that will get you up to speed on everything you need for the hands-on training session with your machine. Make sure you come prepared to the training with tailored questions as this will help maximize your time with the experts. Questions on maintenance, materials, and troubleshooting are some of the topics you should focus on. If you want to learn more about the proper materials needed for different fabrics in embroidery, check out our FREE Embroidery Cheat Sheet here: https://info.ricoma.com/the-ultimate-embroidery-cheat-sheet With all these answers and expert tips in mind, we guarantee you’ll feel more confident about purchasing a new embroidery machine and getting into the embroidery industry.

On the last episode of Apparel Academy: https://www.youtube.com/watch?v=73mXPRwL0hg Check out our Embroidery Hub videos: https://www.youtube.com/playlist?list=PLDzOvY3HejtQmuMgwRqXck1IzUkQ9vPoc Get your DecoSummit 2020 tickets here: https://www.decosummit.com Schedule your machine training here: https://ricoma.com/US/tech-support Join our Faceboook group Embroidery and Custom Apparel Mastery: https://www.facebook.com/groups/embroiderymastery/ Already have a Ricoma machine? Join Ricoma Connect: https://www.facebook.com/groups/RicomaConnect/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com

On this episode of Apparel Academy, Henry will show you a five ways to mark up an order so that you can make more money without spending more money. He will teach you how to be more cost-effective with your custom apparel products and services so that you can generate extra income and increase your business revenue. Links: Learn how to effectively price items here: https://www.youtube.com/watch?v=PuF5hAdYlNo Learn how to set up your embroidery setup fees: https://www.youtube.com/watch?v=66ZDw_cEY2Y&t=75s Master embroidering with metallic thread here: https://www.youtube.com/watch?v=-bG0SpER4SY&t Learn how to embroider on three sides of your cap here: https://www.youtube.com/watch?v=hCjEfRBHsUI&t Watch us create 3d Puff with 3 layers of foam: https://www.youtube.com/watch?v=5b3cRx7bBZ0&t Learn how to use our profit calculator here: https://www.youtube.com/watch?v=Yjj9nmkC6dQ&t Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery YouTube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com Did you know that you can charge a lot more for seemingly little effort? If you’re looking to generate extra income, you need to spend a little bit of time reviewing your business model in order to find ways to be more cost-effective with your current products and services. If you do that, you’ll soon discover that you may have been missing out on a huge profit potential. In this video Henry’s got 5 easy ways to up your profit potential:

Join our next facebook live: https://www.facebook.com/ricomahq/?eid=ARB0jZGSGsVqZO9RUwoGrSoql68_VvC2vUcfLwBjZvl_yN9NXvpST6VMJokEtUbQ1F9BA3d1eZMyBYmH When is Decosummit this year? How do I claim my embroidery machine on my taxes? Online vs in-person training What are the factors to consider when buying an embroidery machine? Should I have a physical store for my embroidery business? Does Ricoma sell refurbished embroidery machines? What is the smallest embroidery machine? How many different types of needles should be in your embroidery machine? It's a rapid-fire Q&A session on this week's episode of Apparel Academy! Henry's answering all sorts of questions from our viewers on topics from tax deductions to DecoSummit 2020 details and everything in between. Want a chance to ask Henry your question? Join us in our next Facebook Live with Henry Ma on the Ricoma Facebook page! ------------------------------------------------------------------------------------------------ Facebook Embroidery & Custom Apparel Mastery Group: https://www.facebook.com/groups/embroiderymastery/ Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery youtube videos sent straight to your Facebook Messenger!: https://manychat.com/l2/RiCOMA.us To learn more about our embroidery machines, visit our website: http://www.ricoma.com