Auto Marketing Tune-Up

In today's episode John Nelson, a Google Adwords specialist for 9 Clouds, talks about how Adwords generates traffics and leads for automotive dealers and the enhancements that every auto dealer should be using on search engine marketing ads.

Moneyball for Auto Dealers A true revolution has begun in the marketing world and auto dealers are being left behind.  Dealers are spending way to much money, doing the same thing over and over for all customers and are never really sure what worked and what didn’t. The old adage that half of marketing works you just don’t know which half is no longer true. Online we can measure and improve every action we take and see what potential customers are looking at so we know their interests before they tell us. Instead of doing the same thing over and over, it is time to personalize marketing by combining internal customer data with browsing behavior. Then dealers can create a personal experience for each customer to increase conversion rates and sales. New Marketing Standard The new standard in marketing enables you to reach out individually to potential customers so you can talk to them as the unique individual they are. The new standard from customers demands that you partake in this personal outreach. No longer will buying lists and blasting a price to everyone work. Customers are simply too saavy. They’ve been through the ringer with this digital marketing thing and they know the facts and know what they want, so auto dealers just need to ask them at the right time. It's time to get smart and play Moneyball. Know your customers and talk to them as individuals, only then will your digital marketing efforts improve. Read more on our automotive digital marketing blog.