BE Podcasting - Engage Your Audience

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BE Podcasting - Engage Your Audience

Por Johnny
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S5E24 Summer Series: Why podcasts are an essential marketing tool

SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill...

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S5E23 Summer Series: Narrative podcasting with a master producer

SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers,...

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S5E22 Summer Series: Correctly clearing copyrighted music for podcasts

SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought...

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S5E21 Summer Series: Branded audio nailed with Steve Pratt

SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast....

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S5E20 Summer Series: The why and how of podcasting in 2021

SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's...

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S5E19 What the growth in distribution opportunities means for your podcast

As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good...

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S5E18 Why podcasts are an essential marketing tool

Are branded podcasts effective? Fatima Zaidi, CEO of Quill Inc says “Absolutely, if done...

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S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman

Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New...

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S5E16 Turning lemons into podcast lemonade

From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way...

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S5E15 Correctly clearing copyrighted music for podcasts

Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the...

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S5E14 Podcasting the Crooked way

Crooked Media is the podcast network best known for its flagship podcast Pod Save America. The...

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S5E13 Narrative podcasting with a master producer

Australian podcasts are competitive on a global scale and a lot of the credit for this goes to...

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S5E12 UK podcasting – a world away but not that far apart

In this episode we head to the motherland - the UK - to find out what’s happening in their...

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S5E11 Measuring trust in news, podcasts & digital media

People tend to have higher levels of trust in podcasts than in other digital mediums - great news...

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S5E10 Rethinking podcast reviews and calls to action

Rating and reviewing a podcast won’t help it get to the top of the Apple Podcast charts!...

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S5E9 Want more podcast listeners? Forget marketing shortcuts

Often, the fast, wiz-bang marketing strategies look great, but to really grow a podcast audience,...

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S5E8 What's news? With James Cridland

Rather than hear podcasting industry news second hand from us, we thought we’d give it to...

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S5E7 It’s in the numbers - Australian podcasting thriving during the pandemic

The last pandemic year has proved podcasting’s resilience, with Australia leapfrogging...

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S5E6 Data driving podcast audience growth

Podcast tracking and measurement tools are developing rapidly, providing data-driven direction...

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S5E5 A battle for podcast domination - opportunities abound

Almost daily it seems there are new moves being made by big players angling for podcast...

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