Beyond The Clinic

If the words discovery call make your stomach do a tiny somersault… this episode is for you. In today’s episode, I’m walking you through exactly what to say on discovery calls if you want to hear more “yeses” — without feeling pushy, awkward, or like you’re suddenly auditioning for The Apprentice. Because the truth is, most of us were trained in the NHS… not in sales psychology. I’m sharing how I structure my discovery calls (with an 88% conversion rate), the questions I ask to build trust and connection, and the subtle psychological shifts that help clients confidently say yes. This isn’t about scripts or sleazy tactics. It’s about leading the conversation with clarity, warmth and confidence — so you can convert more discovery calls and finally stop hearing “I’ll think about it.” In This Episode, You’ll Learn: What a discovery call actually is (and when you really need one) Why batching your calls can improve your conversion rate How to structure your discovery calls from start to finish The exact type of questions that help you sell without feeling salesy How to connect to emotion (without being dramatic or manipulative) The power of future pacing — and how to use it naturally Why asking for the sale on the call matters more than you think What to say when someone says, “I need to think about it” Why the fortune really is in the follow-up Mentioned in This Episode: ✨ Accelerate – The Health Business Mastermind  https://www.sarahalmondbushell.com/mastermind 📩 DM “accelerate” on Instagram to chat  https://www.instagram.com/dietitiansinbusiness/ I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I’m unpacking something that might just be holding your business back - and you probably don’t even realise it. If you’re a dietitian or health professional who trained and worked in the NHS, some of the very habits that made you a brilliant clinician could now be sabotaging your private practice growth. These four habits are so common, so sneaky, and so deeply ingrained that most of us carry them into business without question. But here’s what you need to know: the NHS mindset and the CEO mindset are not the same. And if you don’t unlearn these patterns, you’ll struggle to build the freedom-filled business you deserve. Today we'll explore what they are - and how to replace them with something that actually supports your business success. What You’ll Learn: The four most damaging NHS-trained habits health professionals bring into business Why “waiting for permission” is slowing your growth (and how to stop) The subtle difference between patients & clients Why building a personal brand is a powerful necessity The real reason pricing your services feels so uncomfortable A mindset reframe that helps you confidently own your worth I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Using AI in your marketing can feel like a big step as a health professional. You might see the potential time savings, while still questioning whether it fits with your standards, ethics, and professional responsibility. In this episode, I’m breaking down three often-overlooked costs of not using AI in your marketing and reframing what ethical, aligned AI use can actually look like in a healthcare business. This isn’t about cutting corners. It’s about protecting your time, staying visible, and building consistency without burning yourself out. If you’ve tried AI tools and felt underwhelmed, or avoided them altogether because they didn’t feel quite right, this episode will help you see how things can work very differently when AI is trained properly. In this episode, we cover: How manual marketing eats into your time & energy Why inconsistent visibility affects trust and client growth The risks of using untrained AI How AI can support your marketing without compromising integrity I also share details of a live, hands-on workshop where I’ll show you how to build and train your own AI marketing assistant, tailored to your business, your niche, and your voice. 👉 Find out more and book your place: https://www.sarahalmondbushell.com/ai-marketing-assistant-earlybird-open I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If you’ve tried using ChatGPT for your business and walked away feeling underwhelmed, frustrated, or quietly worried about whether it’s even safe to use… you’re not doing anything wrong. In this episode, I’m sharing why most healthcare professionals struggle to get good results from AI tools, why generic ChatGPT content can actually be risky for regulated professionals, and the completely different approach I now use in my own business. I talk you through how I went from rewriting everything ChatGPT gave me, to building a custom AI marketing assistant that genuinely sounds like me, understands my business, respects professional boundaries, and saves me hours every single week. This is the exact system I now use to create podcast assets, emails, social content, and sales copy - without losing my voice or my integrity. And if you’ve ever thought, “This sounds amazing, but probably too techy for me” —-I promise you, it’s not. I’ll explain what actually goes into training ChatGPT properly, why prompts alone aren’t enough, and how you can build something that works for your business, even if you don’t have loads of content yet. What you’ll learn in this episode: Why generic ChatGPT outputs feel bland, robotic, and not like you The hidden risks of using AI as a regulated healthcare professional The difference between using ChatGPT and training ChatGPT What an AI marketing assistant really is (and what it isn’t) How to teach AI your tone of voice, values, and professional boundaries Why this approach saves time and improves results How I use my own AI assistant daily across my business Details of my hands-on workshop where we build your AI marketing assistant together Ready to build your own AI marketing assistant? I’m running a half-day, hands-on workshop where I’ll walk you through creating your own AI marketing assistant step by step — trained on your business, your voice, your niche, and your professional standards. You can join the waitlist here 👉  https://www.sarahalmondbushell.com/ai-marketing-assistant-waitlist If you’ve been curious about AI but unsure how to use it safely, ethically, and in a way that actually sounds like you — this episode is your start I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this episode, I take you behind the scenes peak into my business coaching program - Accelerate. I tell the story of its inception and what makes Accelerate unique setting it apart from other programs.  You'll hear about the importance of personalised support over traditional course models, why mindset coaching is key, and the benefits of our community of colleagues in helping you build successful businesses.  I also outline how the program works, I shares examples of the results my clients achieve, and the flexible tiers available for different budgets.  You are welcome to book a discovery call to explore how you too can benefit from my business coaching programme. Here's the link to book: https://thechildrensnutritionist.as.me/discovery Takeaways The episode provides an honest look at my business coaching experience. Accelerate was created to fill a gap in business education for dietitians. Personalized support is a key feature of Accelerate. Mindset coaching is integrated into the business coaching program. Accelerate is not just a course; it's a comprehensive support system. Flexible pricing options are available to accommodate different budgets. Community support is a significant aspect of the coaching experience. Sarah AI is a valuable tame saving tool for clients in the program. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Money can feel awkward to talk about — but if you’re running a business (especially one meant to support your life), getting clear on your numbers isn’t just helpful… it’s essential. In this episode, I’m walking you through how to create a business budget that actually works — one that pays you, supports your growth, and keeps things sustainable as you scale. We’ll talk through a simple income breakdown, what to prioritise at different stages of business, and how to build a realistic sales plan that aligns with your goals (without stress or spreadsheets). Whether you’re aiming for £2K or going beyond £5K months, this episode will help you feel confident about your money — and finally ditch that “I hope this works” energy for good. 🎯 You’ll learn: How to figure out what to pay yourself (and when) The best way to structure your expenses as your business grows What percentages to allocate for team, marketing, CPD and operations The difference between thriving and just surviving financially Why most health professionals underinvest in the wrong areas How to create a sales plan to hit your income goals in 2026 📌 Helpful Links: 💻 Apply for the Mastermind 📲 Message Sarah on WhatsApp: +44 7874 485069 🎧 Create Your 2026 Business Plan with Me (Podcast Episode) I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 3 of Your Best Year Yet! In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026. This episode is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow. By the end of this episode you'll have identified hidden things that may be holding your business growth back. Part 1 (episode 87) is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours.  Part 2 (Episode 88) is getting strategic. We defined your annual money goal and mapped out the steps you need to take in order to achieve it. If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 2 of Your Best Year Yet! In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026. In this episode we are getting strategic. We are defining your money goal and mapping out the steps you need to take in order to achieve it. By the end of this episode you'll have a fleshed out strategic plan. Part 1 (episode 87) is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours.  Part 3 (episode 89 - aires on Friday 23rd January) and is all about mindset, because you can have the best strategy in the world, but without the right mindset your business wont grow. If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Welcome to Part 1 of Your Best Year Yet! In this livestream replay, you'll hear how I guided my colleagues through a three-day business planning process aimed at helping you create a more intentional and profitable business for 2026. Part 1 is all about looking back and identifying whats working, what needs optimising and whats really not doing you any favours.  You'll hear my reflective questions to evaluate your offers, your audience, and the sales mechanisms you chose last year, ultimately leading to a clear dashboard of your businesses performance and highlighting your strategy for growth. Part 2 is coming on Wednesday 21st January (Episode 88) Part 3 on Friday 23rd January (Episode 89). If after listening to this you feel you'd like to work with me to build out your 2026 strategy? DM me on Instagram @dietitiansinbusiness or WhatsApp me and lets chat. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

If your 2026 goals include getting more clients, making more money or finally leaving the NHS behind, this episode is a must-listen. In part two of our 2026 planning series, I’m diving deep into the mindset shifts that changed everything in my business - and will help you stop hiding, start showing up, and attract consistent private clients without fear or overthinking. We’re talking self-doubt, fear of judgment, visibility blocks and what it really takes to break free from them (especially when you’re a highly qualified health professional who’s been trained to stay small). You'll walk away with three powerful mindset shifts, actionable habits to build your confidence online, and permission to show up imperfectly, consistently, and successfully. 🎯 Whether you’re just starting or building your business, this episode will help you step into the business owner version of you that hits those 2026 goals. 🎧 Listen now to learn: Why fear of being visible is so common in health professionals - and how to overcome it The "Dare and Do" mindset that helps you act even when you’re scared Why your identity matters more than your outcome The truth about building confidence in your business (hint: small steps win) How to flex your visibility muscle and attract more of the right clients 🔗 Useful Links: 💡 Learn about Accelerate (Silver or Gold tiers) my business coaching Programme WhatsApp me to see if we are a good fit: ‪+44 7874 485069‬ 📺 Watch this episode on YouTube I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Let’s start the year with intention.  In this episode, I’m guiding you through a business planning session - the same process I use with my mastermind clients — to help you map out what you want to earn, what you’ll sell, and how you’ll structure your time to make it happen in 2026. Together, we’ll build your revenue targets, align them with your offers, and walk through a practical approach to planning how you'll book more clients and marketing efforts. No woowoo or vision boards, just a realistic, energising plan you can actually follow. Whether you’re aiming to reduce your NHS hours, go all in on your business or finally make more money in a structured predictable way — this episode gives you the method to do just that. 🔗 Links Mentioned: 🌟 Learn more about my business coaching offers including my lowest priced Silver tier: www.sarahalmondbushell.com/mastermind 📱 WhatsApp me if you have questions: Click to message or +44 7874 485069   📌 What You’ll Learn in This Episode: How to set a 12-month financial sales goal How to break this into monthly sales targets and actions Choosing which offers to sell — and sense check them for price profitability Two different sales systems: live launching and evergreen selling Planning your sales events in your calendar Two game changing questions to ask yourself that help you consistently attract leads and bring in new clients I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

In this powerful conversation, I’m joined by international mindset and business coach Shelley Bosworth to unpack the real work behind building a courageous mindset. We dive into the practical side of mindset growth — what it looks like day-to-day for ambitious clinicians in business, and how confidence isn't the prerequisite for action — it's the result of it. Shelley shares her leap-from-corporate story, the link between mindset and burnout, why fear of success is more common than you think, and how to stop comparing yourself to others. If you've ever said “I just need more confidence,” this episode will help you reframe that thinking and offer a clear path forward. 🔗 Relevant Links: 👉 Take Shelley’s Self-Leadership Quiz: https://www.tryinteract.com/share/quiz/691314066c79630015f11a84 📚 The Gap and the Gain book: https://amzn.to/4iRsskx 🧠 Learn more about Shelley: shelleybosworthcoaching.com 📌 What We Cover in This Episode: Shelley’s pivot from corporate to coaching during the pandemic Mindset and strategy (and why you need both) Redefining success and what it means to you The difference between courage and confidence  The “Catch it, Challenge it, Change it” method to shift negative self-talk I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever wonder if you’re “doing Instagram right”? Or how much time you really need to spend on socials to actually see results? In this honest and insight-packed conversation, I sit down with Emma Donnelly — social media marketing manager and founder of Ask Emma Social — to talk about the real story behind content creation, going viral, and what actually works for health professionals trying to grow their businesses online. This isn’t about becoming an influencer or going viral. It’s about sustainable, strategic visibility that builds trust and converts quietly. Whether you’re feeling stuck or just want to stop overthinking every post — this one’s for you. 🗣 In this episode, we cover: When to hire a social media manager (and how to know you’re ready) What actually matters in your Instagram strategy as a health professional Why going viral can damage your business (and what to do instead) The role of repurposing, storytelling, and consistency Why views often doesn't equate to sales, and what to track instead How Emma supports busy business owners (& why personalised content still wins) The one metric to start paying attention to now and into 2026 🔗 Links & Resources 💌 Get Emma’s free 30-day content prompt guide: subscribepage.io/30daysofsocialmediaprompts 📥 Join the waitlist for my 2026 update of Social Media Made Simple: sarahalmondbushell.com/2026-social-media-made-simple-waitlist 🏡 Explore my business growth & marketing advice: sarahalmondbushell.com 📲 Follow Emma on Instagram: @askemmasocial I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

This week on Beyond The Clinic, I’m pulling back the curtain on my highest-converting sales campaign to date — a waitlist funnel strategy that brought in 12 paying clients in just 3 days… from an email list of only 22 people. Inside, I break down exactly how I built this “mini launch” — step-by-step — and share what made it work so well. No webinars. No masterclasses. No complicated tech. Just a few well-crafted website pages, a warm audience, and a wildly irresistible offer. If you’re tired of exhausting launches that take weeks to plan and deliver, or you just need a quick cash injection (hello Black Friday!), this episode will show you a smarter way to sell. So grab your notebook and a cuppa — I’m walking you through the full funnel build, including what I offered, how I priced it, and the exact email sequence I used. This strategy works brilliantly for healthcare professionals, especially if you don’t have a huge audience — but want results. Listen in and learn how to: ✔ Create a wait list full of eager buyers ✔ Sell an offer before it's even made ✔ Set up 4 simple website pages to do the heavy lifting ✔ Warm up your audience without overwhelming them ✔ Structure pricing, bonuses and emails that drive conversions 💡 Mentioned in the episode: → Accelerate Mastermind – Join at 2025 prices, start in 2026 → Sarah’s Black Friday Offers – 50% off with BF2025COUPON at the checkout - ends Dec 1 👀 Ready to build your own waitlist funnel strategy? DM me on Instagram @dietitiansinbusiness – I’ll happily give you some pointers. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Episode Summary: If you left the NHS dreaming of more freedom, only to find yourself working longer hours than ever, this episode is for you. I’m joined by the brilliant Kay Dewar — a master intuitive psychology coach and operations consultant — and we’re talking about the hidden reasons why so many regulated professionals find it so hard to rest (even when the systems are in place). Together, we unpack how deep-rooted perfectionism, people-pleasing, and NHS conditioning show up in your business — and how to gently unlearn the patterns that keep you stuck in the cycle of overworking. Whether you’re juggling a packed calendar, struggling to say no, or just feeling like there’s never enough time, you’ll walk away from this conversation feeling lighter, more seen, and with practical next steps to create space, ease, and sustainability in your workday again. Links & Resources: 🧘‍♀️ Grab Kay's Ease Reset Audio Series (Free) → kandosupport.com What We Cover in This Episode: The sneaky NHS habits you might be bringing into your business Why regulated professionals often resist rest (even when they desperately need it) How guilt, perfectionism and “helping mode” lead to burnout The power of pausing: how 5 minutes of inner work can reset your day Why systems aren’t restrictive — they’re your rhythm Practical mindset shifts to create more space (starting today) A simple tool to use before saying yes to one more thing How to stop letting fear and guilt run the show in your business I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever feel like Black Friday just doesn’t fit with the kind of business you’re trying to run?  Like it’s too salesy, too noisy — or just not aligned with how you want to show up as a health professional? In this episode, I’m breaking down a values-led, ethically aligned approach to Black Friday that’s helped both me and my clients bring in meaningful revenue without discounting our time or compromising our integrity. I’ll walk you through the 6 biggest mistakes I see health professionals make during Black Friday — and exactly what to do instead. Plus, I’ll share what I’m personally doing this year (including a peek into the offers I’ll be running) and how you can adapt the same strategy for your audience — no sleazy selling required. So pop in your AirPods, grab a cuppa, and let’s map out your most aligned Black Friday yet. Here’s what we cover inside: Why discounting your 1:1 time is a no-no — and what to offer instead How to use Black Friday to build a future client pipeline (not just cash injections) The #1 strategy I teach my clients to use for Black Friday promos Why “just bundling old PDFs” is a conversion killer How to promote early without sounding pushy or desperate Real-life examples of how health professionals use low-cost offers to lead into high-ticket programs I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever feel like you’re either hiding completely or sharing way too much on social media? This week on Beyond the Clinic, I’m joined by the brilliant Kell Bauer, personal brand strategist and founder of Brand Alchemy, to unpack how health professionals can build a magnetic, trustworthy personal brand — without oversharing or feeling exposed. We explore how to share your story in a way that connects, not cringes — and how to show up online as a real human while still maintaining your professional boundaries. If you’ve ever worried about how much to share, what’s too personal, or how to build a brand that reflects who you really are — this is the episode for you. 🔗 Links mentioned: 💻 Kell’s Branding Workshop: https://www.kellbauer.com/brand-workshop In this episode, we cover: Why personal branding is essential for healthcare professionals today The surprising power of micro-stories over big vulnerable posts How to find the balance between being relatable and staying professional Why repetition is your best branding friend (not your enemy!) The somatic link between your body and your brand message How to use everyday moments (like dog walks!) to build connection Creating a digital persona that’s still you — just the future you A powerful voice memo practice to help you clarify your story 💡 This episode is part heartfelt reflection, part content strategy masterclass — and a gentle reminder that you’re allowed to take up space online in a way that feels safe and aligned. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Do you freeze up at the thought of posting online? Wonder how everyone else seems so confident on camera while you cringe at your own voice? You’re not alone - and in this episode, I’m pulling back the curtain on exactly how I built confidence on social media… after a few (very) embarrassing moments. From my first awkward post to a live video that ended in sheer panic, I’m sharing the real story of how I went from terrified to totally confident online — and how you can too. Whether you’re just starting out or you’ve been lurking in the background for months, this one’s your permission slip to stop overthinking, start showing up, and use social media as the powerful business tool it can be. Grab a cuppa — it’s story time. 🔗 Links & Resources Mentioned: 👉 Check out my Social Media Made Simple course — designed especially for healthcare professionals who want to grow online without the cringe. 🎯 In This Episode, I Cover: Why social media felt so unnatural at the start of my business The random health poster I used for my very first post (spoiler: not strategic!) What happened when I finally went live... and froze in front of 93 people 😳 The 4 mindset shifts that helped me get comfortable on camera Why perfection is the enemy of connection — especially in our field A practical action step to help you start showing up with confidence this week 💡 If you’ve ever said things like... “I feel too shy to post about myself online.” “What if someone from my NHS job sees it?” “I hate the sound of my own voice!” … then this episode is 100% for you. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

You’ve got the qualifications. The experience. The knowledge. So why does it feel so hard to be visible in your business? In this honest and empowering episode, I’m joined by Carah Elizabeth - a trauma-informed coach and former psychotherapist with over 20 years of experience - who now helps high-achieving women regulate their nervous systems and build sustainable, aligned businesses. We talk about why confidence issues aren’t just mindset blocks - and how your body (not your brain) might be calling the shots. You’ll learn how to spot the nervous system patterns that show up as perfectionism, people-pleasing, procrastination, and visibility fear - and what to do about them. 🎁 Grab Carah’s free Confidence Reset Guide — a 3-step process to help you embody a more empowered version of yourself: 👉 Download here 🎙 In this episode, we explore: Why confidence issues go deeper than mindset alone The real reason visibility feels unsafe (even when you “know your stuff”) How to work with your nervous system instead of pushing through People-pleasing, perfectionism, procrastination: what they really mean Carah’s go-to tools for regulating your energy before showing up Micro-actions you can take now to step into more confident visibility The truth about trauma-informed success for healthcare professionals 🔗 Connect with Carah: 👉 Instagram 👉 TikTok 👉 LinkedIn I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery

Ever feel like you're constantly showing up online… and still not seeing results from your content? In this episode of Beyond The Clinic, I’m joined by copywriter and content strategist Jasmine Edwards to unpack one of the most frustrating parts of content marketing for healthcare professionals: when you're doing all the right things but still not getting client enquiries, bookings, or conversions. 😩 We dive into: The root causes of content overwhelm (and how to fix them) Why healthcare professionals struggle with content strategy What content actually builds trust, authority, and attracts dream clients Using AI and ChatGPT the right way (without losing your voice) How to create purpose-driven content that aligns with your offers The truth about niching Storytelling, consistency, and building a content system you can stick to Whether you’re feeling burnt out from content creation or just want to get smarter about how you show up online, this episode is packed with clarity, practical advice, and mindset shifts to help your content finally start converting. 🎯 🔗 Links & Resources 🧠 Jasmine’s Freebie: 30-Day Content Kit 💼 Jasmine’s Website: jasminekatecopywriter.com 📲 Follow Jasmine on Instagram: @copybyjas I'd love to hear from you, click the link to 'text' the show directly Tired of wasting hours creating content that doesn’t convert? Join the waitlist for Social Media Made Simple — my brand new course that helps healthcare professionals use social media strategically, so you can stop wasting time winging it and start attracting dream clients . Lets keep in touch! Website: https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermind Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/ Book a discovery call: https://thechildrensnutritionist.as.me/discovery