
BMU 014: Dean Hodgkin on Changes in the Industry
Episode in
Big Me Up Media Podcast
Dean Hodgkin has been involved in the fitness industry for more than two decade. A multi-time karate world champion, he has offered workshops and masterclasses, as well as making himself known through TV and the press.
Dean joins Yvonne to talk about his personal history as well as offering advice for budding fitness professionals.
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In this podcast, you will learn:
The Hedgehog Concept
The changes in the fitness industry in the last 25 years
The real motivation fitness presenters should have
Why you need to grow a thick skin
Top tips for getting ahead in the fitness industry
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Website http://www.deanhodgkin.com/
Facebook https://www.facebook.com/dean.hodgkin.7
Twitter https://twitter.com/DeanHodgkin
Energie Fitness http://www.energiefitnessclubs.com/
Good to Great – Jim Collins http://www.amazon.co.uk/Good-To-Great-Jim-Collins/dp/0712676090
The Little Prince – Antoine De Saint-Exupery http://www.amazon.co.uk/Little-Prince-Wordsworth-Childrens-Classics/dp/1853261580
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates by clicking here: https://itunes.apple.com/gb/podcast/big-me-up-media-podcast/id1022735083?mt=2
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51:17
BMU 013: Donna Noble on Getting Ambassadors and the Benefits of Crowdfunding
Episode in
Big Me Up Media Podcast
Donna Noble’s name is one which you would have heard in previous podcasts as her current project is one which Yvonne is very enthusiastic about.
Curvesome is Donna’s latest project to push yoga to plus-size women, though it is the latest direction for her business. In this podcast you will hear about her transition from hustle of the corporate world to the relaxation of yoga, how she has dramatically enhanced her profile in 2015 alone, and her opinion on the debate surrounding plus-size bloggers.
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In this podcast, you will learn:
How Donna went from being a yoga teacher to a fitness expert in newspapers, magazines, radio and TV
Why yoga knows no size
Using social media to find ambassadors for her product
What advice Donna has for budding entrepreneur
The benefits of crowdsourcing
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Website http://thenobleartofyoga.co.uk/
Facebook https://www.facebook.com/donna.noble.yoga
Twitter https://twitter.com/DonnaNobleYoga
Donna’s Instagram https://instagram.com/donnanobleyoga/
CurvesomeYoga Instagram https://instagram.com/curvesomeyoga/
LinkedIn https://www.linkedin.com/in/donnanoble
The Inside Out Revolution – Michael Neill http://www.amazon.co.uk/The-Inside-Out-Revolution-Change-Forever/dp/1781800790
GoFundMe https://www.gofundme.com/
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates by clicking here: https://itunes.apple.com/gb/podcast/big-me-up-media-podcast/id1022735083?mt=2
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37:07
BMU 012: Erik Rokeach on Recharging, Self-focusing, and Stepping Back
Episode in
Big Me Up Media Podcast
Erik Rokeach was at a point where he hated his job, so decided to set up a business for himself from scratch in the health and fitness industry, eventually focusing it online.
Erik has interviewed more than 800 people, and is now the interviewee with Yvonne, talking about helping entrepreneurs and making sure you balance success and happiness.
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In this podcast, you will learn:
The benefits of switching off from work and recharging
Why you should focus on yourself rather than competing against others
Why Erik withdrew from the scene and reevaluated his life
Having the correct mindset for moving forward
–
Website http://erikrokeach.com/
Facebook https://www.facebook.com/erikrokeach
Mindset Performance Institute http://mindsetperformanceinstitute.com/
Rich Dad, Poor Dad – Robert T Kiyosaki http://www.amazon.co.uk/Rich-Dad-Poor-Teach-Middle/dp/1491517824
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates by clicking here: https://itunes.apple.com/gb/podcast/big-me-up-media-podcast/id1022735083?mt=2
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38:44
BMU 011: Lee Burton on Getting Onto the Radio
Episode in
Big Me Up Media Podcast
Lee Burton was involved in the world of radio news for 15 years and in that time he amassed a lot of contacts in a range of different subjects. He is here to pass on that knowledge to you in order for you to make contact with your local radio stations and become a valuable contact for them.
In this podcast, he’ll give you advice on how to find out what stations you should aim yourself towards, ways to initially make contact and much more. Have a listen!
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In this podcast, you will learn:
What sort of things that radio stations would want to talk about with you, as well as why
Why you may not think you’re an authority on a subject, but you can appear to be
The best way to make the initial approach
Why you should try and avoid the sales department
A little about speaking on national radio
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Twitter https://twitter.com/thatleeburton
LinkedIn https://www.linkedin.com/in/thatleeburton
Daily Mirror http://www.mirror.co.uk/
Sky News http://news.sky.com/
The Huffington Post http://www.huffingtonpost.co.uk/
Gizmodo http://www.gizmodo.co.uk/
Geeks Are Sexy http://www.geeksaresexy.net/
Buzzfeed http://www.buzzfeed.com/
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates by clicking here: https://itunes.apple.com/gb/podcast/big-me-up-media-podcast/id1022735083?mt=2
The post BMU 011: Lee Burton on Getting Onto the Radio appeared first on Yvonne Radley - Big Me Up Media.
33:11
BMU 010: Lucy Johnson on Expanding Your Business and the Rules of Attraction
Episode in
Big Me Up Media Podcast
Lucy Johnson is here to help you grow your business if you don’t know what the next step should be when it comes to expansion.
In this podcast, you will learn more about how regimented Lucy is when she is working, what she avoids to keep her focus, what mistakes people make, what game you should play in the car and much more.
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In this podcast, you will learn:
What an IDWIT is
Whether your work or you life should take priority
Why rinse and repeat is no bad thing
Why to focus on the Rules of Attraction
How success is seldom a straight line
The benefits of having coaches or mentors
–
Fully Booked Formula http://www.fullybookedformula.com/
Facebook https://www.facebook.com/LucyJohnsonFullyBookedFormula
Twitter https://twitter.com/itslucyjohnson
LinkedIn https://www.linkedin.com/in/itslucyjohnson
Client Attraction Business School http://www.clientattraction.com/
The Secret – Rhonda Byrne http://www.amazon.co.uk/The-Secret-Rhonda-Byrne/dp/1847370292
The Power – Rhonda Byrne http://www.amazon.co.uk/The-Power-Rhonda-Byrne/dp/0857201700
Marketing to the Affluent – Dan Kennedy http://www.amazon.co.uk/No-B-S-Marketing-Affluent-Prisoners/dp/1599181819
Nothing is Impossible – Dynamo http://www.amazon.co.uk/dp/0091948924
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates by clicking here: https://itunes.apple.com/gb/podcast/big-me-up-media-podcast/id1022735083?mt=2
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32:09
BMU 009: Creating Your Own Fitness Programme with Jayne Nicholls
Episode in
Big Me Up Media Podcast
Jayne Nicholls has NEVER had a boss. She has spent the last three decades forging ahead in the fitness industry and now helps other aspiring fitness professionals to get the qualifications and direction so they can set up their own unique businesses.
In this podcast, Jayne talks about how she got started, what she thinks needs to be done to create a successful idea, and she also shares her frustrations with budding fit pros.
–
In this podcast, you will learn:
The importance of making mistakes
Why you can’t create in a bubble, and why travelling is necessary
How Jayne created a new style of yoga
Why evolving an idea is better than starting from scratch every time
–
Group X Training https://www.groupxtraining.com/
Facebook https://www.facebook.com/freestylefitnessyoga
Twitter https://twitter.com/JayneNicholls
Instagram https://instagram.com/jaynenicholls/
YouTube https://www.youtube.com/user/groupxtraining/
LinkedIn https://www.linkedin.com/in/jaynenicholls
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates!
The post BMU 009: Creating Your Own Fitness Programme with Jayne Nicholls appeared first on Yvonne Radley - Big Me Up Media.
35:39
BMU 008: How to use LinkedIn to it’s Fullest Potential with Amanda Brown
Episode in
Big Me Up Media Podcast
Amanda Brown is an expert in LinkedIn, which is the social media site which causes the most confusion as to what to do with it – so listening to this episode will focus you as to how you can harness it to its fullest.
This podcast will give you tips on making yourself more visible, improving your standing and making sure you connect with more potential contacts and customers.
–
In this podcast, you will learn:
How LinkedIn works, and why the little touches are so important
Why the word “Advanced” is something you should pay extra attention to
The difference between using the LinkedIn app and accessing the website via your web browser
The quick tips for improving your profile
–
LinkedIn – https://www.linkedin.com/in/amandajanebrown
Contact Amanda at: amanda@alterra-consulting.co.uk
Twitter https://twitter.com/amanda_brown
Website: www.alterra-consulting.co.uk
LinkedIn https://www.linkedin.com/
The LinkedIn for Lead Generation course www.socialmediaexpress.co.uk
The Business of Being Social – Michelle Carvill and David Taylor http://www.amazon.co.uk/The-Business-Being-Social-Harnessing/dp/1780591705
Slide:ology – Nancy Duarte http://www.duarte.com/book/slideology/
Rick Mulready’s The Art of Paid Traffic Podcast http://rickmulready.com/category/aoptpodcast/
Social Media Marketing World http://www.socialmediaexaminer.com/smmworld/
Steve Sedgwick – https://twitter.com/steve_sedgwick
I’d Rather Be – Clean Bandit https://www.youtube.com/watch?v=m-M1AtrxztU
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates!
The post BMU 008: How to use LinkedIn to it’s Fullest Potential with Amanda Brown appeared first on Yvonne Radley - Big Me Up Media.
30:15
BMU 007: Getting Your Name and Brand into Magazines with Elle Henman
Episode in
Big Me Up Media Podcast
Ellie Henman joins Yvonne on the podcast to talk about how you can get your name and brand into magazines, in what is a follow-on from what Yvonne touched upon in episode 6.
Ellie will let you know about what you need to do, what pitfalls to avoid, and what you can do to make sure your pitch is the one that gets put into print.
–
In this podcast, you will learn:
The importance of doing your homework regarding magazines, news and online trends
Whether you should aim for one target or going for the scatter-gun approach
How far in advance some magazines can work
Who you should contact, and when
How long your pitch should be
–
Bauer Media – https://www.bauermedia.co.uk/
Closer Magazine – https://www.bauermedia.co.uk/brands/closer
Country Walking Magazine – https://www.bauermedia.co.uk/brands/country#country-walking
FHM – https://www.bauermedia.co.uk/brands/fhm
Heat Magazine – https://www.bauermedia.co.uk/brands/heat
On the Front Line – Marie Colvin http://www.amazon.co.uk/On-Front-Line-Collected-Journalism/dp/0007487967
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates!
The post BMU 007: Getting Your Name and Brand into Magazines with Elle Henman appeared first on Yvonne Radley - Big Me Up Media.
39:00
BMU 006: Breaking Through Into Traditional Media with Yvonne Radley
Episode in
Big Me Up Media Podcast
Yvonne Radley is flying solo for this episode to focus on traditional media rather than the online aspect of marketing your business. With more than two decades of experience in television, radio and magazines, Yvonne has a wealth of knowledge to pass on to you.
She will be talking about marketing your business on the air and in print without having to spend a penny – and isn’t that an attractive price for anyone? Have a listen to find out how!
–
In this podcast, you will learn:
Why you should avoid the advertising department and focus towards the news team
How an award can do wonders for your marketability
The benefits of pouncing on a national story
The perfect time to call a radio newsroom to be heard
What are good stories to pitch to a newsroom, and what stories you should avoid
How far in advance magazines work, so you will know how ahead of time you should send through press releases
What #journorequest and #haro are
–
Yvonne’s Twitter – https://twitter.com/yvonneradley
Press release template and guide – http://bigmeupmedia.com/press-release-template/
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates!
The post BMU 006: Breaking Through Into Traditional Media with Yvonne Radley appeared first on Yvonne Radley - Big Me Up Media.
40:25
BMU 005: Setting Up A Million Dollar Business
Episode in
Big Me Up Media Podcast
Ed O’Keefe is a busy man, and a successful one. As well as having more than half a dozen children, he is a best-selling author, and has set up multiple businesses which are now worth millions.
The creator and founder of InspiredWear has been speaking to Yvonne about how he did it, and how you can do the same.
–
In this podcast, you will learn:
How Ed got inspired
The benefit of listening and absorbing the knowledge of others
His thoughts on the 10,000 hours experience
Balancing time between business and family
That you don’t have to reinvent the wheel to be profitable
Getting people to buy into what you’re selling
Why giving things away for free could really work for you
–
Ed’s website – http://edokeefeshow.com/
Inspired Wear – https://www.facebook.com/InspiredWear
Chicken Soup for the Soul – http://www.chickensoup.com/
Psychology and Winning – Denis Waitley – http://www.amazon.com/The-Psychology-Winning-Denis-Waitley/dp/0425099997
Leading the Field – Earl Nightingale – http://www.amazon.co.uk/Lead-Field-Earl-Nightingale/dp/9562915999
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates
The post BMU 005: Setting Up A Million Dollar Business appeared first on Yvonne Radley - Big Me Up Media.
31:46
BMU 004: Automated Marketing for Small Businesses
Episode in
Big Me Up Media Podcast
Kavit Haria talks to Yvonne on this episode. He has been generating email subscribers for the last ten years after expanding from helping musicians to anyone with a business. Kavit helps online business owners to grow, find new profitable ideas and creating an automated marketing machine.
Kavit offers his insights into how small business owners can generate thousands in profit. Want to know more? Have a listen!
–
In this podcast, you will learn:
How crucial automation can be for your business
Lead generation
The benefits of a soft sell rather than a hard sell
How to maximise your spare time and the importance of listening to your clients
–
Insider Internet Success – http://www.insiderinternetsuccess.com/
Kavit’s Twitter – https://twitter.com/kavitharia?lang=en
Kavit’s Facebook – https://www.facebook.com/InsiderInternetSuccess
Kavit’s YouTube – https://www.youtube.com/user/kavitharia
Dr John F. Demartini – How to Make One Hell of a Profit and Still Get to Heaven https://drdemartini.com/product/how_to_make_one_hell_of_a_profit_and_still_get_to_heaven
Inca.com
Entrepreneur – http://www.entrepreneur.com/
Forbes – http://www.forbes.com/fdc/welcome_mjx.shtml
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates!
The post BMU 004: Automated Marketing for Small Businesses appeared first on Yvonne Radley - Big Me Up Media.
30:26
BMU 003: Getting 11,000 New Leads In a Week
Episode in
Big Me Up Media Podcast
Big Me Up Media’s mantra is to get fame, clients and profit. George Anderson did that in one fell swoop with his Plankathon initiative.
Spreading the word of the simple yet gimmicky title but not elaborating, George acquired thousands of new clients and is now working on transferring them into getting them to pay for follow-up programmes. In this podcast, you will find out how he did it.
–
In this podcast, you will learn:
How the Plankathon led to gaining 11,000 brand new email subscribers
Where to upload private videos if you don’t wish to use YouTube
How to make sure your Facebook advert goes to the right people
How to follow up and offer fresh suggestions to those brand new subscribers
–
Links:
By George Anderson – http://bygeorgeanderson.com/
The Plankathon – https://coachgeorge.leadpages.net/plankathon2015-waiting/
It’s Not About the Scales – http://inats.club/
80/20 – Perry Marshall – http://www.perrymarshall.com/80-20/
Tim Ferriss – http://fourhourworkweek.com/
Ryan Deiss – The Machine – http://www.digitalmarketer.com/the-email-machine/
AWeber – http://www.aweber.com/
AW Pro Tools – https://awprotools.com/
Amazon Web Services – http://aws.amazon.com/
The Game – Neil Strauss – http://www.amazon.co.uk/The-Game-Neil-Strauss/dp/184767237X
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates – and if you have an Android mobile phone, you can subscribe on Stitcher!
The post BMU 003: Getting 11,000 New Leads In a Week appeared first on Yvonne Radley - Big Me Up Media.
44:40
BMU 002: How to set up a franchise
Episode in
Big Me Up Media Podcast
Rachel Holmes has boundless energy – and it is infectious. For example, despite being stopped in her tracks by a medical emergency, it did not stop her learning more about expanding her business and saw her acquire the knowledge needed to launch her second business. As a result, Kick Start Fat Loss was launched to join her original venture Choreography To Go.
Rachel is working to expand the number of fitness experts, and her franchise business is also allowing others to set up their own companies with her knowledge, experience and contacts supporting them along the way.
–
In this podcast, you will learn:
How working with your “rivals” can help you move forward
How to make your business feel “big”
Whether you need a licence to set up a franchise and how to split up areas for franchisees
What so many businesses are neglecting and why it is so important
The benefits of outsourcing
–
Links:
Twitter – https://twitter.com/rachelholmes/
Instagram – https://instagram.com/rachellholmes/
YouTube – https://www.youtube.com/user/RachelLHolmes
Choreography to go – http://www.choreographytogo.com/
https://www.facebook.com/Choreographytogo
Kick Start Fat Loss – http://www.kickstartfatloss.net/
https://www.facebook.com/KickStartFatLoss
Idea convention – https://www.ideafit.com/
Fit Pro – http://www.fitpro.com/fitpro_live/index.cfm
Tim Ferriss – http://fourhourworkweek.com/
Gary Vaynerchuk – https://www.garyvaynerchuk.com/
Management in 10 Words – Terry Leahy – http://www.amazon.co.uk/Management-10-Words-Terry-Leahy/dp/1847940897
Thrive – Arianna Huffington – http://thrive.huffingtonpost.com/
In My Shoes – Tamara Mellon – http://www.amazon.co.uk/In-My-Shoes-A-Memoir/dp/0670923656
Bold As Brass – Hilary Devey – http://www.amazon.co.uk/Bold-As-Brass-My-Story/dp/1447214919
The Huffington Post – http://www.huffingtonpost.com/
Fiverr – https://www.fiverr.com/
–
Thanks for listening to the Big Me Up Podcast. Did you enjoy it? If so, why not share it with your friends so they can listen too!
We appreciate all feedback, so feel free to leave us a comment.
The podcast is also available on iTunes, so why not subscribe and get automatic updates – and if you have an Android mobile phone, you can subscribe on Stitcher!
The post BMU 002: How to set up a franchise appeared first on Yvonne Radley - Big Me Up Media.
50:12
BMU 001: How to Advertise on Facebook Episode
Episode in
Big Me Up Media Podcast
Welcome to the first Big Me Up Media Podcast with Yvonne Radley, and her first guest is an online marketing colossus.
As well as being a dedicated father, Jon Loomer in an expert on advanced Facebook marketing and joins Yvonne to talk about his Facebook advertising experiment – which ended up becoming so powerful that he received complaints when they missed his ads. He also discusses how he wanted to have a different way for customers to opt-in without them having to add their email address and its success rate, as well as how he turned those people into profit.
Jon’s story is an example of how playing the long game can be hugely lucrative, as long as you have the patience and perseverance.
–
In this podcast, you will learn:
What Jon’s “lightbulb moment” was
Why he is not keen on travelling during certain times of the year
How Jon set out his experiment and how much pre-planning was put into it
Jon’s feelings on Facebook’s efforts to expand
–
Website – http://www.jonloomer.com/
Jon’s Experiment – http://www.jonloomer.com/facebook-ads-experiment/
Chris Brogan – The Freaks Shall Inherit the Earth – http://www.amazon.co.uk/Freaks-Shall-Inherit-Earth-Entrepreneurship-ebook/dp/B00H7JE3FK/ref=la_B002C7745S_1_2?s=books&ie=UTF8&qid=1434388318&sr=1-2
Big Me Up Media website – http://www.bigmeupmedia.com/
Big Me Up Media on Facebook – https://www.facebook.com/YvonneRadleyMedia
The post BMU 001: How to Advertise on Facebook Episode appeared first on Yvonne Radley - Big Me Up Media.
46:18
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