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JacPod — How can sponsorship enhance brand fame beyond awareness? What makes for a good brand sponsorship alignment and how should brands maximise the value beyond awareness. In this episode, Craig and Dean discuss brands that get it so right like Nike who have recently been on a hot streak with a series of winning sponsorships and we discuss if this was by plan or accident. We also discuss why so many brands get it wrong and what every brand to should do partner with the right property to make their brand famous.

JacPod — How can sponsorship enhance brand fame beyond awareness? What makes for a good brand sponsorship alignment and how should brands maximise the value beyond awareness. In this episode, Craig and Dean discuss brands that get it so right like Nike who have recently been on a hot streak with a series of winning sponsorships and we discuss if this was by plan or accident. We also discuss why so many brands get it wrong and what every brand to should do partner with the right property to make their brand famous.

JacPod — Craig and Dean chat with a legend of the advertising industry, Ahmed Tilly. Ahmed has overseen famous work on brands like SA Tourism, Mini Cooper, Nando’s and 1st for Women. They chat about what makes great work, the case for creativity and how marketers can get more from their agencies.

JacPod — Craig and Dean chat with a legend of the advertising industry, Ahmed Tilly. Ahmed has overseen famous work on brands like SA Tourism, Mini Cooper, Nando’s and 1st for Women. They chat about what makes great work, the case for creativity and how marketers can get more from their agencies.

JacPod — In this episode of Brand Famous, Craig and Dean look at single use plastics and how straws have been made the villain in the fight against it. Is it the right strategy? They disagree. But they do agree that making a villain infamous is a powerful way to market and combat social issues.

JacPod — In this episode of Brand Famous, Craig and Dean look at single use plastics and how straws have been made the villain in the fight against it. Is it the right strategy? They disagree. But they do agree that making a villain infamous is a powerful way to market and combat social issues.

JacPod — Once you achieve brand fame, it’s incredibly tough to look after it. Craig and Dean look at some of the pitfalls of achieving brand fame and discuss how to avoid them.

JacPod — Once you achieve brand fame, it’s incredibly tough to look after it. Craig and Dean look at some of the pitfalls of achieving brand fame and discuss how to avoid them.

JacPod — Rob Greenstein has just opened Africa’s first LEGO store in Sandton City. Dean caught up with him and Retroviral’s Mike Sharman to discuss one of the most loved brands in the world and the pressures of launching it in South Africa.

JacPod — Rob Greenstein has just opened Africa’s first LEGO store in Sandton City. Dean caught up with him and Retroviral’s Mike Sharman to discuss one of the most loved brands in the world and the pressures of launching it in South Africa.

JacPod — This week Dean and Craig interviewed Margie Whitehouse, the CMO of SA Tourism, and discussed what makes South Africa famous and how to market such a diverse country.

JacPod — This week Dean and Craig interviewed Margie Whitehouse, the CMO of SA Tourism, and discussed what makes South Africa famous and how to market such a diverse country.

JacPod — In this episode of Brand Famous, Craig and Dean each give three great examples of Brand Fame and the lessons each present for marketers.

JacPod — In this episode of Brand Famous, Craig and Dean each give three great examples of Brand Fame and the lessons each present for marketers.

JacPod — In Brand Famous this week we welcome and interview marketing guru Heidi Brauer, CMO of Hollard and ex-CMO of Kulula, both great examples of off-beat brands that have achieved fame.

JacPod — In Brand Famous this week we welcome and interview marketing guru Heidi Brauer, CMO of Hollard and ex-CMO of Kulula, both great examples of off-beat brands that have achieved fame.

JacPod — There are many ways brands have or can create brand fame but mostly it comes down to doing something more meaningful, less often. Find out more in the latest episode of Brand Famous with Craig Rodney and Dean Oelschig.

JacPod — There are many ways brands have or can create brand fame but mostly it comes down to doing something more meaningful, less often. Find out more in the latest episode of Brand Famous with Craig Rodney and Dean Oelschig.

JacPod — The big question about Brand Fame is the difference between fame and awareness. Marketers keep seeking brand awareness and here Craig and Dean discuss the differences between the two.

JacPod — The big question about Brand Fame is the difference between fame and awareness. Marketers keep seeking brand awareness and here Craig and Dean discuss the differences between the two.