BizBuzz

Shawna Coronado, CEO of Mad 4 World Enterprises, published author, international speaker, media maker and green evangelist shares her insights and experiences in using social and traditional media to communicate her message. Social media is an integral part of her marketing as a green lifestyle expert. Annually, her websites and YouTube channel receives hundreds of thousands of views. Join us to find out how you can benefit from this strategy, too.  

Shawna Coronado, CEO of Mad 4 World Enterprises, published author, international speaker, media maker and green evangelist shares her insights and experiences in using social and traditional media to communicate her message. Social media is an integral part of her marketing as a green lifestyle expert. Annually, her websites and YouTube channel receives hundreds of thousands of views. Join us to find out how you can benefit from this strategy, too.  

Catch Biz Buzz with host Becky Cortino and Social Media Handyman Paul Chaney, as he discusses the dynamics of Social Commerce with practical insights and actionable ideas for small business owners to apply in their social commerce efforts. Paul is known as the "Social Retailer" at Practical Ecommerce, and lead participant in the LinkedIn Social Commerce: Selling with Social Media group. A social media consultant, speaker, trainer and author of 2 books on the topic: The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley, and Realty Blogging: Build Your Brand and Outsmart Your Competition, published by McGraw-Hill. Co-founder of Blogging Systems, a blog software company that significantly impacted the real estate market by encouraging realtors to adopt blogging as a marketing strategy. Associate Editor for Ecommerce Today, Paul leads social media conferences throughout the US, and conducted the first blogging seminar in Asia. Serving also as Technical Editor for both Pearson and Wiley, Paul has worked on most of the "For Dummies" series of books related to blogs and Internet marketing, published since 2005.

Catch Biz Buzz with host Becky Cortino and Social Media Handyman Paul Chaney, as he discusses the dynamics of Social Commerce with practical insights and actionable ideas for small business owners to apply in their social commerce efforts. Paul is known as the "Social Retailer" at Practical Ecommerce, and lead participant in the LinkedIn Social Commerce: Selling with Social Media group. A social media consultant, speaker, trainer and author of 2 books on the topic: The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by Wiley, and Realty Blogging: Build Your Brand and Outsmart Your Competition, published by McGraw-Hill. Co-founder of Blogging Systems, a blog software company that significantly impacted the real estate market by encouraging realtors to adopt blogging as a marketing strategy. Associate Editor for Ecommerce Today, Paul leads social media conferences throughout the US, and conducted the first blogging seminar in Asia. Serving also as Technical Editor for both Pearson and Wiley, Paul has worked on most of the "For Dummies" series of books related to blogs and Internet marketing, published since 2005.

In this final interview of the 2011 Biz Buzz season, we talk with Mari Smith, Relationship Marketing Specialist and one of the world's foremost experts on using Facebook as a marketing channel about  relationship marketing principles, best practices, and her newly-published book "The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web." Fast Company describes Mari as a "veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World." Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter. Catch The Buzz featuring Mari Smith, as she shares her wisdom and expertise about New Relationship Marketing, why it's crucial for businesses today, and tips on growing your business through relationship marketing.

In this final interview of the 2011 Biz Buzz season, we talk with Mari Smith, Relationship Marketing Specialist and one of the world's foremost experts on using Facebook as a marketing channel about  relationship marketing principles, best practices, and her newly-published book "The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web." Fast Company describes Mari as a "veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World." Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter. Catch The Buzz featuring Mari Smith, as she shares her wisdom and expertise about New Relationship Marketing, why it's crucial for businesses today, and tips on growing your business through relationship marketing.

How would you like to: Increase sales Raise brand awareness Recruit employees and reduce recruiting fees Discover new markets for products and services               Make more meaningful contacts, and profitable joint ventures Did you know you already have all it takes to do that? Based on your unique experience, background and expertise, effectively presented on LinkedIn, you can begin to forge powerful business alliances, making new contacts, and building your business. On this installment of Biz Buzz, "LinkedIn Guru" and author of "The Power Formula for LinkedIn Success: Kick-start Your Business," Wayne Breitbarth shares his experienced insight and passion for using LinkedIn to your best business advantage. You will be captivated and benefit by Wayne's simple, straightforward approach. He has trained more than 10,000 businesspeople on how to effectively use the LinkedIn professional networking site.

How would you like to: Increase sales Raise brand awareness Recruit employees and reduce recruiting fees Discover new markets for products and services               Make more meaningful contacts, and profitable joint ventures Did you know you already have all it takes to do that? Based on your unique experience, background and expertise, effectively presented on LinkedIn, you can begin to forge powerful business alliances, making new contacts, and building your business. On this installment of Biz Buzz, "LinkedIn Guru" and author of "The Power Formula for LinkedIn Success: Kick-start Your Business," Wayne Breitbarth shares his experienced insight and passion for using LinkedIn to your best business advantage. You will be captivated and benefit by Wayne's simple, straightforward approach. He has trained more than 10,000 businesspeople on how to effectively use the LinkedIn professional networking site.

Catch the Buzz with guest Bernie Borges, Chief Find Officer of Find and Convert, a published author, prolific writer, podcaster, video creator, and fabulous speaker, as he shares search and social media marketing strategies. Bernie provides content on marketing, search and social media strategies for marketers, business development professionals and job seekers. We will also be talking about his newest project, Career Central. Sign up to receive Bernie's special perk this month: LinkedIn Playbook for Sales Training white paper, along with your choice of any -- or all of our Biz Buzz Guest Perks and along with Biz Buzz Program Notes, by clicking this link here

Catch the Buzz with guest Bernie Borges, Chief Find Officer of Find and Convert, a published author, prolific writer, podcaster, video creator, and fabulous speaker, as he shares search and social media marketing strategies. Bernie provides content on marketing, search and social media strategies for marketers, business development professionals and job seekers. We will also be talking about his newest project, Career Central. Sign up to receive Bernie's special perk this month: LinkedIn Playbook for Sales Training white paper, along with your choice of any -- or all of our Biz Buzz Guest Perks and along with Biz Buzz Program Notes, by clicking this link here

Catch the Buzz to learn effective ways for building and expanding your personal brand through video! Biz Buzz guest expert Lou Bortone, is an Online Branding Specialist and video pro who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video production and editing, social media marketing and online video consulting. A former television executive, Lou worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. http://beckycortinorecommends.beckycortino.com/online-videopolis/

Continuing our conversation... Part2 of 12 Minute Social Media Playbook program with Phil Gerbyshak previously-scheduled and broadcast (but abruptly ended, due to technical difficulties)... putting a period at the end of this conversation, in other words ;) TY Phil and Becky! This is Part2 (aka 'sequel') to our unceremoniously-ended previously-scheduled "Biz Buzz" for today -- we were just getting ready to wrap! More great content, questions answered, and we were joined by Becky Robinson in this follow-up segment! Previously-scheduled/broadcast portion of Biz Buzz (aka Part1): http://www.blogtalkradio.com/bizbuzz/2011/08/25/12-minute-social-media-playbook-with-phil-gerbyshak

Social Media is a powerful way to communicate your business message. It isn't going anywhere -- it's here to stay! Are you using it to your best advantage? Do you sometimes feel overwhelmed in your attempts to create an active Social Media presence, often struggling get your message 'out there' on all of the platforms, and not sure of what the right "mix" should be to help you achieve your goals? Do you ever feel like you are be drowning in all the great choices, continual platform changes and new services -- but for sure don't want to miss out? Some folks are growing weary, yet realize they must include Social Media in their marketing mix -- just not sure the most effective way to do this! Enter: Phil Gerbyshak and his 12 Minute Social Media Playbook, his newest fun project with Becky Robinson. What can you do in just 12 minutes with Social Media? Tune in and find out! Phil is a marketing technology strategist who works with small businesses and organizations to increase customer and employee engagement by using social media to create and build relationships. We were ALmost wrapping when we were unceremoniaously cut off! Technical difficulty in show closing -- apologies! Phil graciously agreed to pop back on for a sequel to todays' program, and we were fortunate to also have Becky Robinson join us! More great content, questions answered, and an official 'wrap' =>Part2 (aka 'sequel')/completion  of this program is here: http://www.blogtalkradio.com/bizbuzz/2011/08/25/12-minute-social-media-convo-phil-gerbyshak-becky-robinson

According to Philippa Gamse, 95% of the 5,000+ websites she has reviewed since 1995 were leaving money on the table. Could your website be missing the mark and not be as profitable for you as it should be? Join Biz Buzz Host Becky Cortino as she discusses profitable website strategies and online marketing ideas with Philippa. Since forming her own consulting and speaking practice in 1995, Philippa has critiqued over 5,000 websites in North America and Europe. As a consultant, she drills deep into the visitor experience of each site, and creates actionable and specific recommendations. Sound interesting, but are you concerned about seeing results sooner rather than later? You'll want to tune in to this show! Philippa says after implementing her ideas, clients report significant improvement in their levels of quality Web traffic, visitor engagement, customer loyalty and qualified sales leads, within 30 days. She has much to share with us, including lots of actionable ideas, cool strategies and about her new book 42 Rules for a Web Presence That Wins!

Join Biz Buzz host host Becky Cortino, Marketing-Communications indie pro report some of this week’s top news biz bits and a Marketing Tip to help you build your business through greater online visibility with you today – Tuesday, June 21st in a special evening edition… Today’s features for this week’s Biz Buzz News Bits include: >>Scathing report from ZDnet asking "Has Apple Done Enough to Fight Malware on Macs?" >> Just out: Social Media Examiner's Michael Stelzner's new book "Launch" and How YOU can Get a FREE Copy! >> First Indie Publisher Sells 1-million Kindle Books >> Why a book serves as a valuable plank in building your platform for success and How to Get Your Book Written NOW! Get PluggedIn: Biz Buzz Program Notes with Cool Perks!

Grow Your Business: Building Your List + Using Email Effectively -- Starting NOW! A tried-and-true strategy "the money is in the list" is a hallmark of successful marketing because: Relationships are developed through your list, sharing valuable content to inform, inspire and improve the lives of those in your audience of subscribers opting in to your list. Through actively and consistently providing helpful content to your target market, your expert status is built, and established for your niche. A loyal following is created, composed of folks who are interested in what you say, your products and services. An opt-in email list is one of your most valuable business assets.  Often, bloggers are unsure of best practices to build their list, or fine-tune efforts to be more effective. Phil Hollows, founder of Feedblitz recently published a new eBook, called "List Building for Bloggers." Comprehensive, quite expansive guide at 190-pages, it includes how-to build your audience, increase engagement, and grow income through email marketing strategies. If you want to grow your business, catch Biz Buzz, as host Becky Cortino interviews Phil Hollows on Thursday, June 16 1PM ET/ Noon CT / 10AM PT, discussing list-building strategies for bloggers, building audience and engagement, while increasing income. Phil will also talk about: Crafting an effective landing page email design tips Integrating social media messaging and email marketing List Building for Bloggers

Effective communication utilizing all media is a powerful vehicle for business owners and professionals -- there's nothing "magic" about that. However, when strategically used in an appropriate integrated communications plan, it seems to work like magic! On August 6, 2010, 22 year-old illusionist Sammy Cortino set the World Record for the fastest blindfolded and ambidextrous card manipulations (card sleight of hand), where he manipulated over 300 cards in 90-seconds.  The media coverage on the event was astounding! All forms of media were used in promoting and covering it: New, Social and Traditional. You probably aren't looking to set a World Record for card manipulation, but how about increasing sales, your customer base, or creating a stir for your product, service or passion? Catch an insightful interview on Thursday, May 19 1PM ET with illusionist Sammy Cortino, as he shares the behind-the-scenes and backstory of promoting and communicating to draw attention, increase awareness at low-cost, while increasing visibility and bottomline, in the process! Sammy provides views you can use, with ideas and information to help you cut through the clutter and noise, communicating your message to your best bsuiness advantage.

Join Biz Buzz host Becky Cortino for an interview about relationship-based marketing with Ken McArthur, marketing expert, speaker, Live Event Host and best-selling author of "Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World."   "Impact" has enabled thousands to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone. Ken will talk about his fabulous book "Impact," marketing strategies through partnerships, and his upcoming "jvAlert Live!" Top-Level Internet Marketing event for Networking and World-Class Marketers. Special Cool Stuff Bonuses for Biz Buzz Listeners! Catch the Buzz to find out 411...

  Celebrate the Earth and Green Marketing with Biz Buzz host Becky Cortino in an insight-filled interview with marketing consultant and copywriter Shel Horowitz, primary author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet. Shel specializes in strategies and materials to reach green, socially conscious consumers with marketing that has them calling you. He also writes the Green And Profitable and Green and Practical monthly columns. An environmental activist all the way back to the early 1970s, he lives in a 1743 farmhouse that may be the oldest solarized house in the United States. 

Join Biz Buzz host host Becky Cortino, Marketing-Communications indie pro report some of this week’s top news biz bits and a Marketing Tip to help you build your business through greater online visibility with you today – Thursday, March 24th 20-11… Today’s features for this week’s Biz Buzz News Bits include: >>Google’s “Think Quarterly” online magazine launches today! >>LinkedIn surpasses the 100-millionth member mark this week! >>Apple iPad 2 prepares to launch in 25 more countries tomorrow!