Blogging Your Passion Podcast

Send us a text Want access to the book? go to PlatformGrowthBooks.com Decide Your Next Move: Embrace Feedback and Optimize Your Offer In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine and improve. The episode highlights the concept of learning from failed attempts, much like Thomas Edison, and offers four potential paths for deciding your next move: repeating a successful offer, changing the topic while keeping the format, expanding a winning topic, or experimenting with a new concept. Tune in for actionable insights to transform your idea into a successful business strategy. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:12 Chapter 20: Deciding Your Next Move 02:53 Embracing Feedback and Moving Forward 04:37 Exploring Four Potential Game Plans 07:51 Bonus Move: Mapping Out a Profit Calendar 08:52 Brainstorming Your Next Move 12:20 Key Takeaways and Final Thoughts

Send us a text Want access to the book? go to PlatformGrowthBooks.com The Power of Debriefing: Unlocking Insights for Successful Launches In this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are encouraged to adopt this practice to gain valuable insights and drive continuous improvement in their business launches. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:12 The Magic of the Debrief 02:33 Debriefing: Your Secret Weapon 03:38 Debrief or Bust: Avoiding Costly Mistakes 05:56 Five Steps to a Killer Debrief 11:41 Real-Life Debrief Exercise 14:40 Key Takeaways and Conclusion Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Want access to the book? go to PlatformGrowthBooks.com Validating Your Business Idea: The Decision Tree Framework In this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving business ideas before going all in. Using the story of Dropbox's early validation techniques, Jonathan emphasizes the importance of gathering feedback, experimenting, and iterating to achieve a product-market fit. Key insights include the importance of finding the right audience, pinpointing the critical problems your audience faces, and gathering actionable feedback to refine your offers. The episode also provides practical steps to put the Business Idea Decision Tree into action, making sure listeners can validate their ideas efficiently and effectively. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:16 The Dropbox Story: A Lesson in Validation 02:59 Understanding the Business Validation Decision Tree 03:51 The Two Traps of Idea Validation 07:03 Three Steps to Validate Your Business Idea 11:45 Implementing the Business Validation Decision Tree 14:25 Key Takeaways and Final Thoughts Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Want access to the book? go to PlatformGrowthBooks.com Mastering Post-Launch Analysis: Lessons from Airbnb’s Success In this episode of 'The Market. Your Message Show', host Jonathan Milligan delves into Chapter 17 of his book 'Validate Your Offer'. He highlights the importance of debriefing and analyzing key validation metrics to optimize business offers. Using the success story of Airbnb founders Brian Chesky and Joe Gebbia, Jonathan illustrates the power of customer feedback in refining business strategies. The episode provides actionable steps for gathering feedback, thoroughly debriefing, and making data-driven decisions to ensure long-term success and customer satisfaction. Listeners are encouraged to reflect on their own past projects to understand the value of post-launch analysis and set the foundation for future success. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 00:30 Exclusive Audiobook Access 01:12 Chapter 17: Key Validation Metrics 01:18 The Airbnb Success Story 02:55 The Importance of Debriefing 03:19 The Power of Reflection 05:30 Three Pillars of Post-Launch Analysis 06:10 Steps for Effective Feedback and Debriefing 08:39 Today's Exercise: Reflecting on Past Experiences 10:59 Key Takeaways and Frameworks Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Want access to the book? go to PlatformGrowthBooks.com Supersize Your Sales with Offer Stacking In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance of recurring revenue products. Jonathan also provides actionable steps for creating an effective offer stack, integrating it into a seamless customer journey, and introduces the idea of a recurring revenue offer to ensure long-term business profitability. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 00:30 Special Offer for Podcast Listeners 01:12 Chapter 16: The Power of Offer Stacking 01:43 Understanding Offer Stacking 05:14 Crafting Your Offer Stack 09:04 Today's Exercise: Choose an Offer Stack 11:52 Key Takeaways Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Want access to the book? go to PlatformGrowthBooks.com The Three Secrets to Selling Anything: A Masterclass in Product Launches This episode delves into 'The Three Secrets to Selling Anything,' using the case study of Popeyes' legendary chicken sandwich launch in 2019. The narrative explores how anticipation, buzz, and urgency can transform any product launch into a massive success. It shares actionable strategies for both big brands and small businesses to implement these principles through a 'two-week lazy launch' framework. Learn how to create a psychological journey for your customers, ensuring your offers are irresistible and sold out in no time. The episode also addresses common pitfalls in launches and offers a step-by-step guide for a successful product release. 00:00 Introduction: The Three Secrets to Selling Anything 00:03 The Popeyes Chicken Sandwich Case Study 01:39 Applying the Secrets to Your Own Business 03:11 Why Most Product Launches Fail 04:50 The Two-Week Lazy Launch Method 06:53 Step-by-Step Implementation of the Three Secrets 13:03 Brainstorming Your Launch Plan 17:01 Key Takeaways Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Want access to the book? go to PlatformGrowthBooks.com Mastering the Art of Selling: Understanding & Appealing to Four Types of Buyers In this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it succeeded by addressing the needs of spontaneous, methodical, social proof, and deadline-driven buyers. Learn why a one-size-fits-all marketing approach often results in failure and discover the importance of segmentation in crafting compelling messages tailored to each buyer type. By the end of this episode, you'll gain practical insights on enhancing your marketing strategies to resonate with every customer segment, turning your 'meh' offers into 'must-haves'. Plus, get hands-on with an exercise designed to help you brainstorm and develop targeted messages for each buyer type, ensuring your sales efforts are both efficient and effective. 00:00 Introduction: The Four Types of Buyers 00:04 The Success of Ogilvy's Rolls Royce Campaign 01:31 Why Understanding Buyer Types Matters 01:54 Common Marketing Pitfalls 03:00 The Power of Segmentation 03:36 Deep Dive: The Four Buyer Types 05:53 Practical Exercises to Apply Buyer Knowledge 07:03 Crafting Targeted Marketing Messages 08:24 Conclusion: Key Takeaways Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Want access to the book? go to PlatformGrowthBooks.com Uncovering Your Hidden Network: The Power of a Potential Audience Audit In this episode, we explore the often-overlooked power of utilizing your existing network to kick-start your project or business venture. Drawing inspiration from J.K. Rowling's early days before she became famous with Harry Potter, we emphasize the significance of a small but supportive network. The episode introduces a methodology called the Potential Audience Audit to help you identify and leverage the hidden reach within your social media contacts, email lists, and personal connections. Through step-by-step guidance, you'll learn how to conduct an in-depth audit to discover your true audience potential, validate your offerings, and build momentum without the need for a massive following. 00:00 Introduction: The Power of a Small Network 02:15 The Audience Myth: Debunking the Need for a Huge Following 03:25 Untapped Potential: Discovering Your Hidden Audience 05:19 Conducting Your Potential Audience Audit: Step-by-Step Guide 09:18 Putting Your Audit into Action: Leveraging Your Network 12:56 Key Takeaways: Maximizing Your Audience Potential Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Want access to the book? go to PlatformGrowthBooks.com Mastering the Lazy Launch: Strategic Steps to Rapid Validation In this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity, urgency, anticipation, and social buzz in creating a successful product launch. We also explore why most launches flop and introduce the Lazy Launch Method, a smart strategy that involves validating and selling your offer in just two weeks. This method aims to maximize results with minimal effort by focusing on building anticipation and urgency. The episode concludes with practical exercises and tactics to brainstorm ideas for injecting more excitement and urgency into your RVP launch. 00:00 Introduction to RVP Launch Plan 00:06 The Beanie Babies Phenomenon 01:36 Why Most Launches Fail 02:38 The Lazy Launch Method 04:05 Executing the Lazy Launch 04:55 Understanding Buyer Psychology 05:43 Building Anticipation and Buzz 06:47 Creating Urgency and Delivering Value 08:30 Practical Exercise: Brainstorming Ideas 10:54 Key Takeaways and Conclusion Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Want access to the book? go to PlatformGrowthBooks.com Crafting a Super Simple Sales Page: The Ginsu Knives Model In this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effective sales page in under 60 minutes, including identifying pain points, writing a compelling headline, using the 'Who, What, Why, How' script, highlighting key benefits, and incorporating a clear call to action with a risk reversal strategy. This hands-on exercise will help you connect with your audience and boost conversions. 00:00 Introduction: The Power of Simple Sales Pages 00:03 The Ginsu Knives Example 01:34 Why Simplicity Matters in Sales Pages 02:48 Three Key Elements of a Successful Sales Page 03:32 The Five-Step Formula for Crafting a Sales Page 07:47 Step-by-Step Guide to Creating Your Sales Page 10:38 Key Takeaways and Final Thoughts Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Mastering the Art of Engaging Virtual Workshops Want access to the book? go to PlatformGrowthBooks.com In this chapter, we explore the evolution and lessons from the 1950s Chicago TV College, which revolutionized remote education through engaging and interactive methods. The chapter draws parallels to modern virtual workshops, cautioning against monotonous lectures that lead to disengagement and 'Zoom fatigue'. Instead, effective workshops should include short, focused teaching segments, hands-on exercises, Q&A sessions, breakout rooms, and well-timed breaks. By following these five key steps, presenters can create dynamic and memorable virtual workshops that captivate their audiences and enhance learning outcomes. 00:00 Introduction: The Birth of Virtual Workshops 01:08 Engaging Remote Learners: Lessons from the TV College 02:28 Crafting the Perfect Virtual Workshop Agenda 02:49 Avoiding Common Pitfalls in Virtual Workshops 05:39 The Magic Formula for Engaging Workshops 06:33 Five Key Steps to Virtual Workshop Success 11:58 Creating Your Own Engaging Workshop Agenda 14:55 Conclusion: Key Takeaways for Virtual Workshops Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Want access to the book? go to PlatformGrowthBooks.com Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches. Talk about a waste of time and energy. So what does Ramit do? He decides to sell the course to a small test group before he even creates the full program. Genius move. By doing this, he's able to validate that people actually want what he's offering. And not just that, he can gather valuable feedback from the test group to make the course even better. Fast forward a bit, and Ramit's Earn 1K course is a smashing success. People are raving about it, and the full launch goes off without a hitch. All because he took the time to validate his idea and get feedback from real people before diving in headfirst. And that, my friend, is the power of selling before you create. Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Want access to the book? go to PlatformGrowthBooks.com Developing Your First Mini Course: From Idea to Launch In this chapter, learn how to rapidly create and launch your first mini course by focusing on solving a single specific problem. The script explores the history of song pluggers and how their method of offering quick previews can be applied to mini courses. Key instructions provided include picking a super-niche topic, structuring the course with actionable steps, and targeting a compelling before-and-after transformation. The chapter also covers common pitfalls, like the 'Sistine Chapel Trap,' and offers a 15-minute exercise to help you choose your mini course topic and outline it. This approach ensures ease of creation and maximizes value by focusing on a specific outcome. 00:00 Introduction to Mini Course Development 00:04 The Role of Song Pluggers in Music History 01:35 Applying Song Plugger Principles to Online Courses 02:46 Avoiding the Mega Course Trap 06:17 Crafting a Laser-Focused Mini Course 10:14 Today's Exercise: Finding Your Mini Course Sweet Spot 13:05 Key Takeaways for Mini Course Success Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Creating Impactful Low Content Books: A Strategic Approach for Aspiring Writers Want access to the book? got to PlatformGrowthBooks.com In this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesson about Benjamin Franklin's Poor Richard's Almanac, highlighting how low content books can help writers build a reputation and test their ideas without significant risk. Jonathan outlines the step-by-step process to create and refine a low content book, emphasizing the importance of choosing the right niche, designing a user-friendly template, and generating valuable content. He concludes with an exercise to brainstorm low content book ideas, encouraging listeners to start small and test the market before investing heavily in a full-length book. 00:00 Introduction to the Series 00:16 The Importance of Validating Your Offer 01:17 Chapter 7: Creating Your Low Content Book 01:22 The Story of Benjamin Franklin's Poor Richard's Almanac 02:35 Why Low Content Books Matter Today 06:17 Steps to Create Your Low Content Book 11:15 Brainstorming Your Low Content Book Ideas 13:40 Key Takeaways and Conclusion Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Validate Your Offer: The Offer Clarity Grid Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'Market Your Message Show' with Jonathan Milligan, we delve into the third book in his series, 'Validate Your Offer,' focusing on 'The Offer Clarity Grid' from Chapter 6. Jonathan emphasizes the importance of creating structured offers to captivate and persuade your audience effectively. Drawing parallels with Walt Disney's storytelling principles, this session highlights the need for clarity in designing an offer. Learn about the four key components: plot, problem, promise, and path. Jonathan explains how to utilize these elements to transform your audience's journey from confusion to clarity, ensuring they achieve their desired outcome. Apply these insights and create compelling offers that stand out in the overcrowded market. 00:00 Introduction to the Series 01:17 Chapter 6: Pillar 2 - Design the Offer Clarity Grid 02:18 The Power of a Clear Structure 03:24 The Offer Clarity Grid Explained 05:56 Steps to Create a Compelling Offer 09:35 Today's Exercise: Complete the Offer Clarity Grid 12:00 Key Takeaways and Conclusion Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Rapid Validation: Master the Art of Short Timelines Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'Market Your Message' hosted by Jonathan Milligan, listeners are guided through Chapter 5 of the book 'Validate Your Offer'. The focus is on utilizing Parkinson's Law to embrace tight deadlines for rapid offer validation. Jonathan discusses the pitfalls of extended timelines like procrastination and paralysis, and introduces three rapid validation timelines: the Weekend Warrior (14 days), the Weekly Sprinter (21 days), and the Steady Pacer (28 days). The episode explores how short deadlines can lead to better results by fostering real-world testing and decision-making. Listeners are encouraged to choose and commit to a timeline that suits their working style, ensuring accountability and progress. Key takeaways emphasize combating perfectionism and prioritizing impactful actions. 00:00 Introduction to the Series 00:11 The Importance of Validating Your Offer 01:18 Parkinson's Law and Rapid Validation 02:18 Embracing Short Timelines 06:07 Three Rapid Validation Timelines 08:46 Choosing Your RVP Timeline 11:06 Key Takeaways and Final Thoughts Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Unleashing Your Business Potential: Finding Your Killer Topic Idea Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling topic ideas: solving the first problem, addressing common challenges, providing quick wins, and splintering larger projects. Listeners are encouraged to brainstorm multiple ideas using these methods to ensure business success. 00:00 Welcome to the Market Show 00:05 Introduction to 'Validate Your Offer' 00:30 Exclusive Offer for Podcast Listeners 01:13 Chapter Four: Finding Your Killer Topic Idea 01:18 The Walt Disney Inspiration 02:29 Identifying Your Audience's Problems 03:32 Breaking Through Idea Blocks 06:30 The Four Methods for Killer Topic Ideas 11:19 Today's Exercise: Brainstorming Session 13:01 Key Takeaways and Final Thoughts Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Validation Offers: Test Your Idea Before Going All In Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'The Market. Your Message Show' hosted by Jonathan Milligan, listeners are introduced to the third book in the series 'Validate Your Offer.' The book provides insight into how entrepreneurs can effectively create products that people want without wasting time by using validation offers. Jonathan uses the Pony Express as a historical example of a validation offer that assessed demand for faster communication, leading to the development of the telegraph. The episode discusses four specific validation offers: low content books, mini-courses, four-week boot camps, and one-day virtual workshops. These serve as tools to test ideas and gather real-world feedback. Jonathan outlines a practical exercise for listeners to apply these concepts, aiding them in launching a successful product by identifying and catering to their audience's needs. 00:00 Introduction to the Series 01:18 The Power of Validation Offers 03:29 Why Validation Offers Matter 06:11 The Four Validation Offers 09:22 Exercise: Choose Your Validation Offer 11:35 Key Takeaways Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Validate Your Offer: Keys to Business Success Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical decisions for validating your offer: choosing the right offer type, selecting a focused topic, and setting a tight timeline. He emphasizes the potential pitfalls of creating without validation and provides a step-by-step guide to effectively test your idea using a minimum viable product. Additionally, listeners are encouraged to reflect on past failures to improve future ventures. This episode urges entrepreneurs to work smarter, not harder, by aligning with their strengths and following a targeted approach to market validation. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 00:30 Special Offer for Podcast Listeners 01:13 Chapter Two: Pillar One - Decide Your Three Key Decisions 01:19 The Story of Sal Khan and Khan Academy 02:34 The Importance of Validating Your Offer 03:22 Common Pitfalls in Product Creation 04:50 The Savvy Shortcut to Success 05:46 Three Key Decisions for Validation 09:29 Reflection Exercise 12:04 Key Takeaways Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a text Validating Your Business Idea: The Rapid Validation Product Framework Want a physical copy of the book? https://platformgrowthbooks.com In this episode, Jonathan Milligan introduces the 'Rapid Validation Product Framework' from his book series aimed at helping creators, coaches, and entrepreneurs build successful solo businesses without major investments. Jonathan discusses the critical steps to validate business ideas quickly, including creating, testing, and iterating offers based on market feedback.  Drawing from historical examples like the development of the Super Marine Spitfire, he highlights the importance of a fail-fast approach. He also provides actionable strategies to implement the framework in just 28 days through four pillars: Decide, Design, Deploy, and Debrief. Additionally, Jonathan shares exercises to help you brainstorm and validate your own business ideas effectively. 00:00 Welcome to the Market: Introduction and Goals 00:08 Introducing the Book Series and Platform Growth 01:17 The Importance of Validating Your Offer 02:52 Chapter 1: The Rapid Validation Product Framework 02:59 The Spitfire Story: A Lesson in Rapid Validation 05:03 The Pitfalls of Creating Without Validating 06:23 The Power of Rapid Validation 08:05 The Four Pillars of Rapid Validation 14:44 Today's Exercise: The RVP Brainstorming Blitz 18:40 Key Takeaways and Next Steps Implement the Blogging System that 40x My Online Business! Click here to get the training video