Branch Metrics Podcast

The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has designed the Mobile Transformation webinar series as a platform and invited thought-leaders from various industries to share strategies and best practices that drive growth, engagement, and retention on mobile. We’ll talk about everything in mobile, from the most - and least - successful campaigns to best practices to drive growth and revenue. On our second episode of the Mobile Transformation series, we'll cover: -Mobile growth best practices -Real-world strategies for winning growth campaigns, and what to avoid -Tactics on how to succeed in the mobile ecosystem

The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has designed the Mobile Transformation webinar series as a platform and invited thought-leaders from various industries to share strategies and best practices that drive growth, engagement, and retention on mobile. Join us for a 30-minute interview with Amanda Goetz, the VP of Consumer & Product Marketing over at The Knot. We’ll talk about everything in mobile, from the most - and least - successful campaigns to best practices to drive growth and revenue. We’ll have plenty of time to take questions live - register today to secure your spot. On our first episode of the Mobile Transformation series, we'll cover: -Mobile growth best practices -Real-world strategies for winning growth campaigns, and what to avoid -Tactics on how to succeed in the mobile ecosystem

Cofounder and CEO Alex explains the iOS 9 privacy changes, how Universal Links work, and what it means for existing app features. Answering: Why did Apple kill the method call canOpenURL:? Do Universal Links make up for it? Learn more at https://branch.io Playlist: #MobileFirst Minipods https://soundcloud.com/branchmetrics/sets/mobile-first-minipods Find us on Twitter @branchmetrics #AskAlex

What's the difference between Spotlight's local search and cloud search. How do Universal Links fit into that equation? Are Universal Links actually "links"? Cofounder and CEO Alex gives his take on the world of app linking. Answering questions on Twitter @branchmetrics #AskAlex

Cofounder and CEO Alex announces Deep Views, a complementary technology to Branch's deep linking solution. Breaking down the app store barriers, Deep Views provide a dynamically-created app preview in a user's browser of deep-linked content, prior to being taken to the app store and then to the deep-linked content within the app itself.

Cofounder and CEO Alex talks about his experience as an app developer and how difficult it is to find growth and drive users through the app store barriers. Listen to the two ways to get featured in the app stores, and why that isn't enough to support great apps worthy of growth.

Confused about deep linking standards? Know your App Links from your Universal Links? And what about Google's App Indexing? Can these website metatags really be considered "Links"? Cofounder and CEO Alex gives his take on the world of app linking. Answering questions on Twitter @branchmetrics #AskAlex

What are Deep Links? Cofounder and CEO Alex Austin explains deep linking, deferred deep linking, and now contextual linking in less than three minutes.

Ever started your app outside the US? Wondering what it takes to succeed in fragmented markets? We sit down with Carousell, based out of Singapore, to talk about mobile growth from a foreign perspective. Hear how they deal with marketing spend, hacking MVP solutions, driving mobile growth, and tackling new markets.

In this edition, Austin and Tyler talk about growth at We Heart It. The company's story is unique and dates back to 2010, but Tyler helps walk listeners through some strategies they have taken to drive new, awesome features and how they've succeeded in continuing to drive their mobile strategy.

It's hard to get a good understanding of how growth experts actually dig in and operate when building their apps. In this short meetup talk moderated by Alex Austin @ Branch Metrics, we dig into the details of how these app startups have actually grown. What techniques do they use? What were high level and operational considerations? All this and a bit more on mobile growth during the Branch & Localytics meetup hosted at Udemy.

In a unique conversation with John Egan, Lead Growth Engineer at Pinterest, and Alex Austin, CEO at Branch, we discuss the most important aspects of driving mobile growth, including, activation conversion, the new user experience (NUX), sharing & referrals, incentivization models, forced vs passive registration, user engagement and product-market fit.

Alex Austin, CEO at Branch, shares his secrets to making you app into a highly successful mobile growth engine. The crucial ingredients? Awareness, downloads, activations, and sharing. Follow along at SlideShare as well.

Mada Seghete came from Romania at an early age, studied engineering, built her own apps, and, eventually, found herself at Kindred. Now, at Branch. she focuses all her time on mobile growth and developer meetups. We talk about the struggle developers face building viral features and driving organic growth.

Panalists Bayram Annakov, CEO of App in the Air, Mike Burton, Head of Mobile Engineering at Groupo, Josh Lu, Director of Product at Zynga, and Deema Tamimi, Head of Product at Flipboard discuss all things mobile in Branch's Mobile Growth Hackers meetup. This event took place on March 26th, 2015 at Yahoo's headquarters in San Francisco.

Ben Narasin, president at Triple Point Capital has been an entrepreneur his whole life. We sit down to talk about his story in building great companies, launching killer apps, the mobile ecosystem, app development, and advice for devs with growing pains.

CTO, Forbes 30-Under-30, Shepherd, and Accordionist are just some of the hats Dmitri Gaskin wears. Here was talk about them all and focus on mobile tech, deeplinking, and the developer experience.

Cofounder Dawoon and CTO Adam from Coffee Meets Bagel talk about how they grew their company and the challenges they faced, offering insights into designing your tech, UX, and balancing growth with product development. Listen to their experiences in building powerful branding, achieving virality, and how to best leverage curation.

"One of the biggest challenges we see for native apps in particular, is that distribution is tough. Each platform has over 1,000,000 apps, so achieving that download is particularly challenging, even for big brands. How do you get discovered and how do you grow from there?" We find out all this and more with Gogobot VP of product, Zaid Al-Husseini .

Podcasting of Morgan Brown's talk about mobile growth hacking at the Declara & Branch Metrics meetup on February 23rd, 2015.