Brand Therapist

The New Paradigm of Feminine Leadership, A Sovereign Woman’s Path to Becoming Unshakeable, Unapologetic & Unstoppable with Karissa Adkins In this powerful conversation, Karissa Adkins shares how true leadership is born—not from perfection—but from one sovereign decision. At just 17, she chose freedom by leaving an abusive relationship with no plan and no money, and that moment became the catalyst for rebuilding her identity, reclaiming her voice, and stepping into unshakable feminine leadership. Karissa unpacks her 10 Universal Laws of Iconic Leadership, a framework developed over 7 years that centers on aligned decision-making, identity development, and radical self-responsibility. She explains how inherited paradigms from family, culture, and society can quietly run your life until you intentionally rewrite them—and how women can shift from fear and stagnation into sovereignty and expansion. Tune into episode 120 of The Brand Therapist and learn into a movement leader by continually upgrading identity, releasing what no longer fits, and leaning into mentorship as a non-negotiable. In This Episode, You Will Learn: Personal Leadership and Identity Reconstruction (06:16) The 10 Universal Laws of Iconic Leadership (11:59) Operational and Personal Practices for Leadership Sustainability (23:40) Alpha Queen Activation System: A Strategic Identity Shift (27:01) Business and Growth Strategy: Evolution and Scaling (33:14) Connect with Karissa Adkins Fraser: Website Instagram Facebook All Rise Event CTA - Courage, Confidence, and Authenticity Blueprint Digital Training Karissa's linktr.ee Let’s Connect! Website LinkedIn #FeminineLeadership #KarissaAdkins #AlphaQueen #WomenInLeadership #WomenEntrepreneurs #TraumaToTriumph #WomenSupportingWomen #Unapologetic #RiseEvent #SelfCareIsStrategy #Sovereignty Hosted on Acast. See acast.com/privacy for more information.

In this inspiring episode, Dr. Victoria Titus shares her powerful story of perseverance, faith, and transformative leadership in healthcare.   From her early academic excellence in Nigeria to navigating political barriers that redirected her from medicine to nursing in the U.S., Dr. Titus’s journey embodies resilience and divine guidance. Balancing motherhood, marriage, and medical leadership, she reflects on how faith and focus have sustained her through personal and professional challenges.   Her leadership philosophy centers on three guiding principles—continuous learning, mentorship, and community service. These pillars keep her grounded while empowering others to thrive. She also embraces adaptability, blending assertiveness and empathy to lead effectively across diverse environments.   A visionary advocate for technology, Dr. Titus credits AI tools for enhancing patient care and operational efficiency. Looking ahead, she plans to expand her Healthy Choice Family Clinics into multiple states, ensuring access to holistic healthcare guided by faith and innovation.   Championing women in leadership, Dr. Titus emphasizes empowerment through mentorship and opportunity. Her mantra, “Real success begins with failure,” reflects her belief that resilience and self-belief transform setbacks into stepping stones.   Tune into episode 119 of The Brand Therapist and learn how evolving digital strategy—including social media engagement and team-building initiatives illustrates how purpose, technology, and authenticity unite to create lasting impact.   In This Episode, You Will Learn: Balancing multiple demanding roles (11:07) Leadership Philosophy and Community Impact (12:14) Leadership with feminine receptivity (13:18) Technology Adoption and Future Vision (15:15) Women’s Leadership and Social Influence (16:56)     Connect with Nikki Thompson Fraser: Website   Let’s Connect! Website LinkedIn   #DrVictoriaTitus #HealthcareLeadership #WomenEmpowerment #FaithBasedLeadership #CommunityService #Nursing #Mentorship #Resilience #HolisticMedicine Hosted on Acast. See acast.com/privacy for more information.

In this episode, I’m joined by Nikki Thompson Frazier, CEO of Sweet Encounter, who founded her business to provide gluten-free and nut-free cupcakes, inspired by her daughters' food allergies. Nikki’s personal tragedy of losing her mother in 2017 turned into motivation, leading to the launch of her YouTube channel 'Sweet Life with Nikki' exactly one year later. The self-published journal 'A Life Worth Tasting' commemorates her mother's legacy and aligns with her mission of transforming pain into purpose.   Throughout this episode, Nikki's leadership emphasizes authenticity, sharing her personal challenges and life moments to create genuine connections with her audience. Inclusivity is a core value of Sweet Encounter, creating products accessible for individuals with allergies and promoting diverse hiring practices. She practices daily self-care routines, including meditation, journaling, and physical movement, which she credits as non-negotiables for personal and professional balance.   Tune into episode 118 of The Brand Therapist and discover the brand philosophy reflects the idea that success isn’t always sweet; it requires grappling with difficult moments to appreciate the journey.   In This Episode, You Will Learn: ‍‍Entrepreneurial Origins & Family Influence (03:02 - 03:02) Geographic Journey & Professional Experience (04:35 - 06:02) Personal Tragedy & Business Transformation (08:57 - 08:57) Core Values & Business Philosophy (11:52 - 13:26) Leadership Approach & Authenticity (14:57 - 22:51) ‍Women's Leadership Vision (22:51 - 24:41)   Connect with Nikki Thompson Fraser: Website Instagram LinkedIn Facebook   Let’s Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode, I’m joined by Kyra Renell Hardwick, Founder of The Kyra Company LLC, a 10-year-old organizational management and operations consulting firm centered on people, process, and profitability. Holds a Cum Laude degree in Business Management (Cornstar University) and an MBA in Human Resources/Organizational Development (Stryer University). Created Imagine Excellence Incorporated in 2008, a youth leadership nonprofit focused on leadership, character development, and STEM. And a Proud Alpha Kappa Alpha Sorority, Inc. member; leads a 100% women-owned minority business enterprise. Throughout this episode, Kyra dives into her personal journey surviving suicidal ideation at 16, which shaped her life mission. Calls herself a “gap kid” – not recognized as either high-risk or high-achieving in school, often overlooked. Which eventually found escape and transformation through imagination and visualization, which remain central to her work. Tune into episode 117 of The Brand Therapist and discover how to specialize in futuristic leadership and helping clients see possibilities differently. In This Episode, You Will Learn: Personal Journey & Mission Development (04:25) Core Challenges & Inner Struggles (10:03) Ideal Personal Day Structure (15:28) Survival Period & Self-Discovery (23:44 - 26:34) Transformative Literature (26:34) Rapid-Fire Personal Insights (30:27) Connect with Kyra Renell Hardwick: Website Instagram LinkedIn Facebook Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Did you know that brands with a strong emotional connection outperform their competitors by 85%? In this episode, we’ll dive into the heart of personal branding: crafting your "why" through the timeless framework of the Hero’s Journey. Whether you're an entrepreneur or a leader, discovering and articulating your “why” is the first step toward building a brand that deeply resonates with your audience. I’ll share my unique approach, using psychology and neuroscience to create humanized and authentic brand stories. Together, we’ll walk through the five key stages of the Hero’s Journey - Ordinary World, Call to Adventure, Refusal to the Call, Trials and Tribulations, and The Reward - to craft a "why" that connects, inspires, and drives meaningful relationships with your audience. Tune in to episode 116 of The Brand Therapist for actionable insights into using storytelling to bridge the gap between your brand and your ideal client. In This Episode, You Will Learn: Why your "why" is the cornerstone of personal branding and how it goes beyond your story (3:15) The 5 Hero’s Journey stages that simplify crafting a compelling brand story (7:45) How vulnerability and trials make your brand relatable and human (13:30) The power of psychology and neuroscience in building a brand that resonates (16:00) Why your personal and professional brand should be inseparable for success (20:10) Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Why do so many small businesses fail, and what separates success from struggle? In this episode, I’m joined by Marcus Hamaker, a seasoned entrepreneur, business strategist, and CEO of Boost USA. With over 30 years of leadership experience, Marcus shares his insights on overcoming common growth obstacles, scaling efficiently, and building a brand that reflects your business’s core values. Marcus also discusses the mindset shift business owners need to move from running a lifestyle business to creating a scalable, sellable asset. Throughout this episode, Marcus dives into his journey from growing up in a family business to running a global consulting company and hosting The Pursuit of Value Podcast. He offers actionable tips for tackling inefficiencies, building robust processes, and using branding as a tool for consistency and trust. Whether you’re a small business owner or a seasoned entrepreneur, Marcus’s advice will empower you to focus on value, growth, and clarity in your business. Tune into episode 115 of The Brand Therapist and discover how to simplify complexity, scale sustainably, and unlock the potential of your brand. In This Episode, You Will Learn: The revenue thresholds where businesses tend to stall and why (3:39) Why processes are critical to scaling your business (9:30) How to navigate global team challenges and cross-time zone communication (5:21) The difference between a lifestyle business and a growth business mindset (14:27) Why branding consistency is essential for small business success (26:36) Connect with Marcus Hamaker: Website Podcast Instagram Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like something was missing from your career, even after checking all the boxes? In this episode, I’m joined by Courtney Petrin, a self-made entrepreneur who transitioned from a career in clinical psychology to founding a thriving design and renovation firm in Sarasota, Florida. Courtney shares her journey from working in mental health to flipping houses, which unexpectedly evolved into a client-focused business centered on crafting authentic brand stories through personalized designs. Throughout this episode, Courtney discusses how her psychology background equips her to connect deeply with clients, build trust, and deliver designs that resonate emotionally. We explore her entrepreneurial pivot, the importance of storytelling in branding, and how she balances professional growth with personal fulfillment. Tune into episode 114 of The Brand Therapist to discover how Courtney turned her desire for creativity into a flourishing business while staying true to herself and her clients. In This Episode, You Will Learn: How Courtney’s psychology background shapes her personalized design approach (2:30) The turning point from house flipping to a thriving design business (6:45) The power of authenticity and storytelling in building a standout brand (10:30) Courtney’s take on success and balancing entrepreneurship with personal goals (14:00) Key lessons in resilience, adaptability, and staying authentic as an entrepreneur (23:00) Connect with Courtney Petrin: Website Facebook Instagram Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Does your appearance truly reflect who you are? In this episode, I’m joined by Amy Janece, an empowered image innovator who helps individuals align their appearance with their authentic selves. With her unique approach that combines color psychology and personal styling, Amy enables clients - especially coaches, speakers, and entrepreneurs - to exude confidence and authenticity through their personal style. Amy is a bestselling author and sought-after speaker who guides clients to discover their unique elemental color palette, empowering them to make a lasting and genuine impact. Throughout this episode, you'll hear Amy's fascinating journey from writer to image consultant, her powerful insights on color and energy alignment, and how your wardrobe can become a toolkit for self-expression and confidence. Amy shares her approach to helping clients reconnect with who they were before life told them who to be, transforming how they are perceived and, ultimately, their success. Tune into episode 113 of The Brand Therapist and discover how the right colors and styles can boost your confidence, enhance your visibility, and align your external image with your inner self. In This Episode, You Will Learn: How Amy transitioned from writer to image consultant (4:01) What it means to align your wardrobe with your authentic self (6:30) How color psychology affects your energy and interactions (14:00) Why "fire" colors are powerful for creating presence and confidence (18:15) Real-life stories of clients who transformed their image and success through color and style (25:52) Connect with Nathalie Amy Janece: Website Facebook Instagram LinkedIn Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why some brands thrive while others get lost in the noise? In today's solo episode, we'll explore the key steps to transform your brand from invisible to unstoppable. I’ll guide you through the challenges many brands face, like inconsistent messaging and a lack of clear identity, and show you how to overcome them with practical, proven strategies. Throughout this episode, you'll learn to define your brand’s core essence, craft a super fan persona that resonates with your audience, and build a messaging architecture that screams consistency and trust. These three essential steps will help you create a brand that not only stands out but also grows with your business.  Tune into episode 112 of The Brand Therapist and discover how to elevate your brand’s recognition, build stronger connections with your audience, and establish a clear, compelling identity that resonates deeply in today’s competitive market. In This Episode, You Will Learn: The importance of defining your brand’s core essence using archetypes (2:20) How to craft your brand’s “super fan” to build loyal client connections (9:45) What a messaging architecture is and why it’s crucial for brand consistency (16:05) Resources Mentioned: The Hero and the Outlaw by Margaret Mark and Carol S. Pearson Brand Quiz  Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered why sometimes you find yourself exactly where you don't want to be? In this episode, I'm joined by the incredible Nathalie Plamondon-Thomas to talk about how neuroscience can help us boost our confidence, distance ourselves from self-sabotage, and use the momentum from that self-improvement to grow our personal brand. Nathalie is the Founder and CEO of the THINK Yourself® ACADEMY, a multiple Best-selling Author, the 2023 Most Empowering Confidence Coach in North America, and the 2021 Canadian Presenter of the Year. Nathalie is also a Certified Speaking Professional in Canada—an honor held by only 62 others in the country. With decades of experience in sales, human resources, and the fitness industry, she has inspired hundreds of thousands worldwide to overcome negative self-talk and unlock their potential. Throughout this episode, you'll hear Nathalie's brilliant explanation of how our negative self-talk gets in our way, like how it makes us gain the weight we were trying to lose or get as stressed as we tried to avoid being. You'll also hear about her overnight success, which took her seventeen years, her transition from the fitness industry to neuroscience, her unique coaching style, and much more. Tune in to episode 111 of The Brand Therapist and learn how to turn off the panic button, reclaim your confidence, and start putting the reps for your overnight success today. In This Episode, You Will Learn: About Nathalie's journey into neuroscience (2:20) Nathalie unravels the hidden power of positive self-talk (5:50) Nathalie's two-step technique to take ourselves to the next level (16:00) Why our mindset can determine our personal brand's success (22:30) Nathalie's thoughts on the best way to build a successful business (24:40) Why building community is crucial (33:10) Connect with Nathalie Plamondon-Thomas: Website Instagram LinkedIn Facebook Email: nathalie@thinkyourself.com Book your FREE 15-minute Virtual Coffee with Nathalie Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

¿Es posible crear una marca personal auténtica sin copiar a otros? ¿Cuáles son los aspectos de tu personalidad que deberías mostrar para conectar con tu audiencia ideal? Esta semana, en nuestro primer episodio en español, nos visita la Especialista en Comunicación Estratégica, Creadora de Contenido, Traductora y Empresaria Panameña, Deyanira Álvarez. Deyanira se especializa en liderar proyectos qua ayudan emprendedores a alinear sus valores y objetivos para generar conexiones auténticas con su audiencia. Es la creadora de “Un Cuarto Más Chico,” un emprendimiento que ayuda a pequeñas empresas y organizaciones sin fines de lucro a optimizar su comunicación, y es una de las responsables por el lanzamiento de la versión en español de “Brand Therapist,” que está disponible desde el 30 de agosto con el nombre “Terapeuta de Marca: Utilizando la psicología para transformar la forma como creamos nuestra Marca Personal.”  Durante nuestra conversación, Deyanira comparte su conocimiento sobre el desarrollo de marcas personales y cómo generar conexiones genuinas. Además, Deyanira nos regala herramientas prácticas para alinear nuestra marca con nuestra personalidad, hacer nuestras virtudes y fortalezas más visibles, y mejorar cómo y qué comunicamos en nuestras redes sociales.   Sintoniza el episodio 110 de The Brand Therapist, y aprende cómo transformar tu marca personal desde adentro. Aprende a alinearte con tu verdadero yo, a potenciar tus fortalezas, y conectar de forma genuina con tu audiencia.   Lo que irás a aprender de este episodio:  Deyanira habla sobre la creación de Un Cuarto Más Chico (2:40)  Por qué es tan importante reconocer el arquetipo de tu marca (7:00)  Cómo lograr diferenciarse en un mercado donde todos parecen iguales (11:40)  No se trata de lo que quieres ser, se trata de lo que eres (16:50)  Por qué el “Archetype Test” parece magia? (21:00)  Connect with Deyanira Alvarez:  LinkedIn    Let's Connect!  Website  LinkedIn  Terapeuta de Marca: Utilizando la psicología para transformar la forma como creamos nuestra Marca Personal Hosted on Acast. See acast.com/privacy for more information.

If you feel your brand is stagnant, and you want to skyrocket your sales and growth, you can't miss today's episode. One of the toughest yet most rewarding challenges of growing a personal brand is making it memorable; achieving brand recognition should be at the top of your brand's wish list. In today's solo episode, we delve into the significance of brand recognition and explore how defining your personal brand's essence, understanding your audience, and being consistent in your messaging will help your brand stand out. Throughout this episode, you'll learn to deal with the challenges of developing a memorable brand, like lack of brand identity or unclear mission and vision. You'll also learn about the importance of building an emotional connection with your audience, why you shouldn't focus solely on your superfans, and how to create tension. Plus, you'll get actionable strategies to overcome brand stagnation, develop a lasting connection with your target audience, learn how to use The Methodology, and much more. Tune into episode 109 of The Brand Therapist and discover how to define your brand's character and unveil the secrets of creating a recognizable brand. In This Episode, You Will Learn: About the challenges you might be struggling with to build brand recognition (2:10) Three steps to achieve brand recognition (6:00) What is The Methodology, and how to use it (9:10) A real-world example of how to achieve brand recognition (14:20) Why shouldn't only focus on your superfans (25:00) Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Is it possible to enhance your brand's impact by turning away from external validation and tuning into your inner voice? Aligning with our true worth is something we might lose sight of when all we do is be surrounded by metrics and sales reports that inevitably lead to constant comparisons. In this episode, I'm joined by the incredible Michelle Sorro, Spiritual Entrepreneur and Transformational Mentor, known for her intuitive gifts and bold heart. She is the Host of the top 1% podcast Fire & Soul, a former TV Host, and the co-founder of the Podcast Accelerator, which helped over 200 people launch their podcasts. Throughout this episode, you'll hear Michelle's thoughts on why doing deep inner work is the answer to connecting with our potential, overcoming unhealthy habits, and moving from mass appeal to serving our niche audience authentically. Michelle also talks about her transition from TV host to spiritual entrepreneur, the transformative power of shadow work, refining our inner listening abilities, and so much more. Tune into episode 108 of The Brand Therapist and learn more about Michelle's beautiful journey from turning her back to fame to finding purpose, and embarking on a spiritual journey toward her true self. In This Episode, You Will Learn: From living to feed the ego to letting go and trusting the process (4:20) Michelle talks about her spiritual awakening (7:00) Our bodies are wisdom carriers, we should listen to them more (15:20) We are always being guided, we only need to pay more attention (27:00) The importance of asking for help when we need it (34:10) The more you let go of expectations, the further you go (39:20) Connect with Michelle Sorro: Website Instagram Facebook Watch the Soul & Fire Podcast on YouTube Save your spot for the Magnetic Creator Mastermind 2025 Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

What if I told you the #1 wellness center for canines in California and the largest hydrotherapy facility in the world started as a compassionate and loving gesture? In today's episode, I'm joined by Leslie Gallagher, Founder and CEO of Two Hands Four Paws, a premier animal rehabilitation clinic in Los Angeles. After her beloved boss died, Leslie found herself jobless and stuck with her former employer's paralyzed German Shepherd, who she took with her to save the dog from being euthanized. Throughout this episode, you'll hear how Leslie transformed a loving gesture into a million-dollar business, her obsession with empowering and developing her employees, and her unique approach to business growth. Leslie also talks about her passion for mentoring, the importance of counting on a supportive network, the challenges of balancing supervision and support at the workplace, and much more. Tune into episode 107 of The Brand Therapist and learn more about Leslie's inspiring story of compassion, resilience, brilliant branding, and entrepreneurship. In This Episode, You Will Learn: Leslie's fascinating story of how she started Two Hands Four Paws (4:00) The assistant job that started it all for Leslie (7:40) From a shoehorned pool in a backyard to the largest hydrotherapy facility in the world (11:40) Leslie talks about the difference a supportive network can make (19:10) Leslie talks about her staff's mental health and how she takes care of it (26:50) Connect with Leslie Gallagher: Website Instagram YouTube Facebook Email: leslie@twohandsfourpaws.com Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Can you think of an acceptable reason why you should quit your dreams? Meet Rochel Marie Lawson, Founder, Multiple Best-selling Author, Podcaster, and the Queen of Feeling Fabulous. From overcoming gender and racial barriers at Silicon Valley to transforming the telecom installation industry to balancing doshas and using Ayurveda's principles to achieve financial wealth, Rochel's entrepreneurial journey is both fascinating and inspiring. Throughout this episode, Rochel talks about Blissful Living 4 You, the company she started to help men and women unlock bliss in all areas of their lives, the "thick skin" she had to develop to endure her entrepreneurial journey, and what kept her motivated to become a "professional student" and getting five degrees. Plus, Rochel explains the importance of prioritizing health and wellness, especially for female entrepreneurs, shares golden nuggets about her experiences in branding, talks about the significance of honoring one's worth, and much more. Tune into episode 106 of The Brand Therapist and learn more about Rochel's intuitive abilities, Ayurveda integration, and mission to create a supportive network that helps people unlock their bliss. In this Episode, You Will Learn: A bit about Rochel's challenges in Silicon Valey (2:20) Founding the first woman-owned telecom company in the US (5:10) Facing gender bias in the construction industry (7:00) About Rochel's intuitive abilities and nursing background (13:20) Integrating Ayurveda to empower women (16:30) About Rochel's mission to empower women across generations (21:40) The importance of wisdom, wealth, and wellness in women's lives (24:50) Connect with Rochel Marie Lawson: Website LinkedIn Listen to the Blissful Living 4 You Podcast on YouTube Twitter Instagram Pinterest Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Where does sustainability stand in the line of your priorities when thinking of your product? What about inclusion, connectivity, and impact? Today, I'm joined by the extraordinary Ian Peterman, Author, Podcaster, and Founder. Focusing on honoring the connection between us and the environment, Ian dared to rethink how companies and people produce and consume. He created Conscious DesignHaus, a company that aims to nurture a circular society and improve sustainability through design that prioritizes inclusion, connection, and products that positively impact the world. He is also the host of the Conscious Design podcast and the Author of a book with the same name, where he explains the importance of creating brands and products capable of restoring and sustaining our planet. Throughout this episode, Ian shares his thoughts on the intersection between design, sustainability, and circular economy, the need for a holistic approach to product design, and industrial designers' crucial role in creating these innovative products. You'll also hear about the values that inspire and motivate Ian, how filtering clients can help you grow your agency, practical tips to make good choices when replacing ourselves in specific roles in our company, and more. Tune into episode 105 of The Brand Therapist, allow yourself to rethink how you design your products, become more conscious about their impact, and discover how to honor the connection that exists within us. In This Episode, You Will Learn: Ian answers what makes Conscious Design special (4:00) Ian shares his thoughts on the concept of circularity (9:50) About industrial designers' role in sustainability (13:20) What are the values that inspired Ian in the first place (18:40) Ian shares lessons learned in his entrepreneurial journey (21:10) Conscious Design and its role as an educational platform (24:50) Connect with Ian Peterman: Website Instagram LinkedIn YouTube Twitter Facebook Conscious DesignHaus Website Conscious Design Podcast Book: Ian Peterman, Jessica Peterman - Conscious Design Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Writing a book can be a daunting experience. Even those who have never tried know that is one of the most time-consuming, focus-demanding, and taxing things someone can do. Still, once you know what and who you are writing for, everything becomes easier. In today's solo episode, we'll explore how by combining the Archetype and the 12 Steps To Story methods, you can craft an outline to make your writing process easier and guarantee your book speaks your superfans' language. Throughout this episode, you'll learn to use the Archetype method to develop your book's characters, how to let emotional transformation and personal development drive your story, and how to edit it to make it a page-turner for your superfans. You'll also hear about the 12 Steps To Story method, which will help you outline your book chapter by chapter, craft a compelling story, ensure you write from a place of authenticity and self-awareness, and much more. Tune into episode 104 of The Brand Therapist and discover how to create the perfect outline for your book in 12 easy steps. In This Episode, You Will Learn: The more you understand your audience, the easier it is to create content for them (1:30) What's your book about? Learning to position our story (4:20) Knowing your goal gives you a direction to follow (7:20) Creating your book's transformation moment (9:20) Helping your audience connect the dots (14:00) Why you should only worry about being authentic when writing your book (20:10) Resources Mentioned: Joseph Campbell's books Book: Carl Jung - The Red Book: A Reader's Edition (Philemon) Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Being consistent in personal branding is way more than committing to posting regularly on social media. Brands reflect consistency in the quality of their messaging, content, and the value they bring with every single post. In this episode, I'm joined by Marketing Strategist Emani Guy, Founder and CEO of Made New Marketing. After many years working in the legal and consulting industry and not feeling fulfilled, Emani started doing little marketing projects as a side hustle. She found in marketing her true passion and purpose, and less than one year later, gathered the courage, lost her job, took the leap of faith, and started Made New Marketing, becoming a full-time marketing entrepreneur. Throughout this episode, you'll hear about Emani's journey from wanting to become an attorney to starting her own marketing agency and the traits developed during her childhood that fit perfectly into her new role as Founder and CEO. You'll also hear Emani's best advice to make your brand stand out in social media, identify what's working and what isn't, and stand out from the crowd with your digital marketing. Additionally, Emani debunks myths about social media's benefits, potential, and pitfalls, shares three tips to grow your online presence and relevance, explains why consistency is crucial to growing your personal brand, and much more. Tune into episode 103 of The Brand Therapist and discover some of Emani's big-picture perspective ideas for your personal brand. In This Episode, You Will Learn: A bit about Emani's journey into marketing and branding (3:00) Myths and truths about social media and marketing (7:20) My content went viral, now what? (9:00) Emani explains the importance of building an online presence based on values (13:00) Emani talks about her personalized marketing plans (22:10) Three tips to stand out on social media (24:30) Connect with Emani Guy: LinkedIn Email: emani@madenewmarketing.com Made New Marketing Instagram Made New Marketing Facebook Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Connecting with one's true purpose is a shortcut for breaking self-imposed barriers and rocket launch accomplishments. In today's episode, the extraordinary Joy Willett joins us to talk about how clairvoyance, NLP, and hypnosis can help you unlock your true potential and skyrocket your personal brand's popularity. Joy is a Transformational Coach, Corporate Trainer, and Mentor. She is also an NLP, Hypnosis, and Time Line Therapy® Trainer, Best-selling Author, and International mastermind retreat Leader. Throughout this episode, you'll hear about the importance of aligning mind, body, and spirit to achieve personal and professional goals, and how NLP and Joy's clairvoyance can help with it. Joy also explains how positive language and visualization techniques can help you transform your life and your personal brand's fate, her experiences with NLP and Time Line Therapy®, and much more. Tune into episode 102 of The Brand Therapist and discover how to connect with your bigger mission and unlock your and your personal brand potential from the inside out. In This Episode, You Will Learn: A bit about Joy's background and journey into NLP, Time Line Therapy®, and Hypnosis (4:10) How can NLP help grow a business (8:20) What is Time Line Therapy® and why it works so fast (13:30) Joy explains what happens behind the scenes when we get hypnotized (22:20) What is matching and mirroring and why do we do that (28:00) Connect with Joy Willett: Website LinkedIn Instagram Facebook Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Connecting with one's purpose is a transformative experience; it makes everything easier. Meet Chaz Sandifer, the Founder, CEO, and Multipreneur who transformed her and her family’s life simply by betting on herself and staying true to herself. Chaz Sandifer is the Founder and CEO of theNEWmpls, Let Go Let Flow, and Stories Behind the Menu. Applying the same work ethic and principles, and looking at business through the lens of integrity and community made Chaz's entrepreneurial journey a smooth one. Still, her journey was not without sacrifice, resilience, and the strength to bounce back from life's hardest hits. Throughout this episode, you'll hear about Chaz's impressive experience in the health and wellness industry, her background in Marketing and International Business - which gave her the quality touch to take things to the next level - and her remarkable approach to building generational wealth. You'll also hear the wonderful story behind the creation of "Stories Behind the Menu," her thoughts on marketing ourselves and creating solid personal brands, how to transform outside negativity into fuel for growth, and so much more. Tune in to episode 101 of The Brand Therapist and get inspired by Chaz Sandifer's unique approach to personal branding, life, and everything in between. In This Episode, You Will Learn: A bit about Chaz's impressive background (2:40) From an unfulfilling corporate job to entrepreneurship (6:20) Chaz shares her thoughts on building generational wealth (10:10) The amazing story that inspired "Stories Behind the Menu” (15:00) Chaz talks about the challenges encountered at the beginning of her journey (23:30) People can sense when you are giving your work away (27:00) How to transform negativity into fuel for growth (31:00) Connect with Chaz Sandifer: LinkedIn Instagram The NEW MPLS Let Go, Let Flow Stories Behind the Menu Let's Connect! Website LinkedIn Hosted on Acast. See acast.com/privacy for more information.