Business Building Rockstar Sessions

Gavin shares that there are many benefits to using an online scheduling tool.It can help you nurture your client relationships more effectively than without because it removes the need for frustrating back-and-forth that goes along with the traditional scheduling process.Having an automated, online booking system means that you’re essentially open to scheduling appointments 24/7 which means clients can book when it’s convenient for them, plus it gives them the freedom to cancel or reschedule as needed without involving you.Another benefit is being able to set automatic reminders to increase your client’s show-up rate and when you set your system up to accept payment, it also simplifies the delivery process.Click to view show notes and transcript]]>

Tom’s not attempting to set the Guinness World Record for the Most Interviewed Person in Podcasting just for the fun of it. As a business owner, he knows that podcast guesting pays off! By being interviewed on the right podcasts, you get instant positioning as an expert in front of a brand new audience of potential clients and customers. Before the interview, make sure you know who you’re talking to, what you’re talking about, what their problems are, how you can solve them, and how they can take a next step with you. Weave in stories during your interview and make sure you’re providing great value.Having a well-designed strategy in place will help you effortlessly convert listeners into leads.Click to view show notes and transcript]]>

Building a Facebook group strategically takes time and effort but it takes no time at all to actually create so don’t procrastinate, claiming that you aren’t ready! Before you get started you’ll want to be clear on your group's purpose but beyond that, let your vision be your compass. Allow your group to evolve organically.You can set your group guidelines, create your graphics, and develop your structures after it’s live. Stephanie explains that Facebook groups are all about engagement and connection. Show up with the intention to serve. That’s how you’ll naturally add value and stay relevant.Click to view show notes and transcript]]>

Stu explains that there's an unlimited amount of free information available, and that too much information creates confusion and overwhelm.That’s where membership groups come in.They can solve your market’s problem of overwhelm and confusion by allowing you to deliver real value and support. They also provide an opportunity to create community, which is often the most attractive thing about membership groups -- both to the group's members and to you as the facilitator.In order to have a successful membership group, you have to really understand why people are there. It's not about the amount of content. It's about your ability to make your members happy.Click to view show notes and transcript]]>

Marisa is making waves in the information industry by revealing how what's commonly taught is fundamentally flawed. With typical completion rates for online courses and programs of only 3%, Marisa's discovered how to flip things upside down and engage 95% of her students using a shift in mindset, marketing, and delivery that she calls her Experience Product Formula. She explains that by first identifying the mission of your product, you’ll be able to set clear milestones and outcomes that are achievable by your students. People want to win! And the more you are able to help them win, the deeper you build their trust, your authority, and their loyalty which over time translates to a truly recurring revenue stream.Click to view show notes and transcript]]>

According to Marie, Joint Ventures are simply collaborations with others for a mutually beneficial purpose and experience. There are countless different ways that you can implement joint Joint Ventures into your business from creating programs with partners, workshops, events, promoting other people’s content, or participating in a production like a podcast or a summit. Collaboration over competition is the most empowered way to view the marketplace and it allows you to capitalize on the audience that other people in your space have curated, while also providing something of value to those who specialize in your area. Because everybody has a different personality and a different style, different clients and customers will resonate with different service providers and by creating a joint venture situation, entrepreneurs with similar values are able to share in the profits from a larger section of the market.Click to view show notes and transcript]]>

According to Lou, video has really become a “core competency” for entrepreneurs. Understanding the purpose of your video before hitting record, as well as building your presence, message, platform, and brand are all key components to having success with video marketing. Lou shares the two types of videos you’ll want to be familiar with as an entrepreneur, as well as the purpose of each plus how to leverage each of them in order to build your email list and audience.Click to view show notes and transcript]]>

Linda suggests that authenticity and real-time engagement on Twitter make the platform extremely effective for building your audience. Mentioning people, re-tweeting their posts, and being consistent in joining organized Twitter chats can magnetically attract new followers. Use hashtags in your Tweets to categorize your content, connect with potential clients, & elevate your brand.Automation can be helpful in pre-scheduling your written content, links or promotion using a tool such as Hootsuite, Buffer, or Edgar as a way to increase your productivity, efficiency, and engagement but don’t automate your messaging! That’s the equivalent of spam.Click to view show notes and transcript]]>

Danny highlights that the way to do well is by being present. Challenge yourself to push beyond what you can do without effort. That's where you'll open yourself up for true growth. The fastest way to growth is getting comfortable in your ability to navigate an uncomfortable environment.Enlisting the help of a teacher or a mentor can massively expand your abilities and allow you to operate at a significantly higher level. Remember that success often looks greener from the outside but comparing yourself to what you believe to be true of others will halt your growth fast. Just focus on yourself and strive to be better than you were yesterday.Click to view show notes and transcript]]>

Kate shares that in order to create systems, first of all you need to understand what it is that you do on a regular basis that takes your time and effort. After inventorying your regular action steps, categorize all of those actions and then identify the areas you can create systems in. Once you’ve clearly defined systems it’s easy to choose how to manage them by automating, delegating, or batching. From simple systems to complex ones, systematizing the regular and repetitive processes you use in your business will save you time, energy, and will allow you to really enjoy the freedom that you started your business for in the first place.Click to view show notes and transcript]]>

Being a “Go-Giver” is about shifting your focus from getting to “giving” (constantly and consistently providing value to others). Value is not the same thing as price. You can always give people value and in fact, giving value to others is the most profitable way to do business. Communicate your value thru by finding out first what your prospect feels they need, want, or desire. People buy because they believe that they are better off by doing so than not doing so. If you encounter objections, you probably need to dig deeper to discover what it is they’re looking for.Click to view show notes and transcript]]>

Snapchat’s raw, reality-TV-show-style platform is perfect for sharing day-in-the-life content with your followers.It’s also a very powerful advertising tool with an extremely low-cost ad spend when Filters are used for brick-and-mortar or event advertising.With the introduction of Instagram Stories, some feel Snapchat is going to become obsolete. Louie’s not so sure about that and differentiates why he still leverages both story-based video channels. If you want to build an audience on Snapchat, remember that consistency is key. Especially since your stories only last 24-hours before disappearing, you won’t win anyone’s favor by showing up irregularly.Click to view show notes and transcript]]>

Lead Magnets like anything else in Jeanna's business are all about FUN!From sketch notes to games, ebooks to checklists, there's no right or wrong when it comes to the type of content you can share. So find something that lights you up and that your people get all hot and bothered about.But do not stress out! Because it doesn't need to be so serious. If you start working on something that starts to feel really heavy, check in with yourself and ask what would make it more fun?It's completely okay to scrap an idea that's weighing you down and go back to the drawing board.Click to view show notes and transcript]]>

Whether online or in person, attending conferences gives you an incredible opportunity to build your business by networking with the most amazing individuals.People love getting up close and personal with the the face behind the brand and conferences allow for deep and meaningful connections to be birthed and nurtured.Yann says that in order to leverage conferences as a strategy, you need to be proactive and look beyond the educational side of the conference and zero in on the power of being in the same space with like-minded people.Being genuinely interested in connections and conversations will help you find people with whom to collaborate and work with.Click to view show notes and transcript]]>

Shel explains that ordinary people can make a tremendous difference in the world, simply by deciding to do so.The greatest social changes throughout history came about from ordinary people exclaiming, "I've had enough."One person’s passion, shared with others, has the potential to start a movement.A movement can be as small as a homegrown community project or an international movement that spans across continents.Small businesses, freelancers, and solopreneurs CAN all start their own movements, helping society while also helping themselves. There are countless opportunities all around you to create win/win/win situations to heal the world.Click to view show notes and transcript]]>

Rob explains that podcasting is an incredibly intimate medium from which to connect with your followers. People are able to devote a lot more time to consuming audio then other types of content since they can do so while driving, cleaning, or any number of other routine things, so there’s a great opportunity to get in front of your potential audience more frequently.And when people listen, they listen in 3D. Rob believes that anyone can leverage podcasting as a platform and especially encourages women to take it up. You can do very well if you offer value. Beyond that, everything else is gravy.Click to view show notes and transcript]]>

Stacey explains that reframing your view of Pinterest more as a search engine and less of a social media platform is really key when it comes to leveraging Pinterest as an entrepreneur. Pinterest is a great way to drive traffic to your products and services because people are actively searching for solutions to their problems through Pinterest and if you can provide them with their solutions, you really can win. Start out with 5 to 7 boards with relevant content on them and be sure to share other people's content, as well as your own, and make sure that you stay consistent in your strategy once you get started on Pinterest.And take advantage of Pinterest's analytics with a business account.Click to view show notes and transcript]]>

Digital programs or courses can be used for so many purposes from delivering your content to clients and customers, onboarding new staff, or as a free lead-generation tool. Greg advises that creating a course structure can be done within an hour or two. Make sure to start with the promise of your program before you begin building it. Then establish the milestones that your students should reach, and break down the steps that they’ll need to take in order to get there. 2-7-minutes tend to be an ideal lesson length for overall comprehension and engagement and adding quizzes throughout your course can help boost engagement. Sending feedback and reminder emails may also improve your student’s experience, as well as the completion rates for your courses.Click to view show notes and transcript]]>

PR is a cost-free and powerful way to increase awareness of your personal brand and build recognition and positioning as an expert.You don't need to be a celebrity or large corporation in order to attract media attention.Catriona explains three ways to get publicity: a media release is the traditional way of contacting journalists, a media pitch - which is Catriona’s favorite, and with contributed articles.The most important thing to have in place before reaching out to the media for publicity is a clear strategy.Pique the interest of journalists by coming up with a great media angle that is significant, timely, prominent, or based on human interests.Click to view show notes and transcript]]>

Patty stresses that building deep and honest relationships with people is a powerful strategy to stabilize and grow your business. Having a personal mentor to guide you in implementing your great ideas is a priceless resource that will save you time, money and bring in significant revenue much faster. Setting up systems and asking better questions about your ideal outcomes, what your prospective clients and customers want, and who you can collaborate with that’s aligned with your values can speed up your ability to connect with and develop high-quality relationships with high-quality people. Being clear that your goal is to serve your people will help you attract and develop more mutually beneficial relationships.Click to view show notes and transcript]]>