Business Simplified

After a little ‘break’ in the podcast, I’m happy to be back at the microphone and today I want to talk about making your goals happen. The biggest enemy to achieving your goals is overwhelm so we explore that too! Let’s get into it! In this episode, we discuss… Welcome back to the Podcast [0:42] Talking about Making it Happen [2:15] Overwhelm [3:10] Things to do in Overwhelm [4:45] Keeping your focus forward [10:45] Lesson from ‘The Block’ [11:20] 2% better every week [12:04] Gratitude List [13:15] Go and help someone [13:54] Asking for help [14:59] What can you see me for me? [16:10] What do you need to focus on? [16:45] Special Offer [17:27] Conclusion [19:35] Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

To gain the success you are looking for in 2021, you need to ask this very important question…. Who is on YOUR support team? In this episode we explore why having a support team is important and some essential tips to make sure you are being truly supported. Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

As we continue our series on getting ready to have a profitable and successful 2021, in this episode Tracey talks about how important it is to believe in yourself, plus some helpful tips if you find this a hard thing to do! Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

As we continue our series on getting ready to have a profitable and successful 2021, in this episode Tracey talks about what you need to learn. What did you learn from 2020 and what do you need to learn to give yourself the best chance of having a successful 2021. Have a pen and piece of paper handy as there will be questions posed that you will want to work on throughout the next week. Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

In this episode, Tracey is going to share her secret to how she gets clients to massively grow their businesses (and has been doing for the last 16 years). Doing and understanding the numbers of your business is essential for profit. To make 2021 a successful year, then you have to consider your profit goals. Tracey simplifies this process so that you can quickly and easily create a plan for your business and all you need is a pen, a piece of paper and maybe a calculator! Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Intention in business is everything. Sure you can go out and make lots of profit, but what is it for? Don’t fall into the trap of setting New Year’s Resolutions that don’t mean anything to you. Set goals with a purpose and learn to fight for the things that mean something to you. Want 2021 to be different for your business? Then start listening now! In this episode, we discuss… Say No to New Year’s Resolutions [0.44] Growing a plant [2.27] What goals do you really want? [3.04] Goals that mean something [3.58] What is the goal with money? [5.34] Set intentions [7.48] New Year’s Resolutions don’t work [8.38] Action Steps [9.03] Achievement Dates [9.29] To run a marathon [10.10] Fight for it [11.00] Human Being [12.08] Totality of Possibilities [12.49] Next Time [15.15] Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Happy New Year and Welcome to 2021 ! In this episode I want to share one of my top tips for moving into 2021 after a weird 2020. Plus I also share with you some of my favourite things about starting the Business Simplified Podcast. Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Well, it is that time of year again when Christmas rolls around. I love Christmas! In this episode I want to not only wish you a Merry Christmas, I want to start getting you prepared for 2021. In this episode, we discuss… Introduction [0:35] Podcast Schedule over Christmas [1:20] There will always be change [1:45] Setting up your business for 2021 (or any year!) [3:20] New Year resolutions [6:05] What did you do well during 2020? [7:30] When people are scared Leaders need to step up [9:47] What could you improve on from 2020 [10:55] What are you going to take with you into 2021 and what will you leave behind? [12:58] Suggestions for this Podcast [15:45] Have you been enjoying the Podcast? [16:25] Wrap Up [19:10] Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Get ready…. Kaysi Khan from Double Shot SEO is about to give you some of the best hints and tips for SEO for your business. You will absolute need pen and paper for this episode as Kaysi doesn’t hold back on the information in this podcast to help you with SEO so that you can get found online. All of these strategies are things that you can even do yourself! In this episode, we discuss… Tell us a bit about you and how you became an expert in SEO [1:25] What are some basics a business owner could do themselves for SEO? [4:55] Should you include pictures of yourself or vehicle on your website? [14:07] What are some other things we can do to improve SEO? [18:55] Tips for finding someone to help you with SEO? [34:30] Links to Look at: doubleshotseo.com.au  All socials: doubleshotseo Youtube channel:  Double Shot SEO www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach Resources & tools: Web page speed test: gtmetrix.com moz.com semrush.com backlinko.com

Do you ever go to post on social media and you are simply stuck and at a loss for what to post? Your stress levels rise and the creative ideas are gone! Stop getting stumped on what to post on social media and follow this really simple process to get organised and prepared for your social media posting! In this episode, we discuss… Introduction [0:36] How many social media platforms do you need to post on? [1:30] What do you need to post and what is a pillar of content? [2:45] The purpose of the pillars of content [5:25] Pre-scheduling [7:05] Canva for text and images [9:10] later.com for Instagram [10:00] Hoot Suite for LinkedIn [10:17] Vary how much you use each Pillar of content [11:55] Wrap Up [12:40] Links to Look at: later.com hootsuite.com canva.com www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Linked In is probably the most overlooked social media but one of the most powerful, especially if you are in a business to business environment. We speak with Karen Tisdell – a Linked In expert – on some of the best dos and don’ts on Linked In to get found and attract customers to your business. In this episode, we discuss… Tell us a bit about you how you became an expert with Linkedin [1:42] What exactly is Linkedin and how can small business owners use it? [3:45] Is Linkedin more business orientated? [5:25] Can Linkedin work for everyone? [8:00] What does the florist do to be successful on Linkedin? [9:40] What do you need to post so people will post comments? [12:00] What are some dos and don’ts when creating your Linkedin Profile? [14:35] What should be using for your profile image? [19:50] Any tips for Direct Messaging? [21:30] Building relationships [25:30] What are you tips for making Linkedin working for you?[29:15] How do you help your clients? [32:50] Links to Look at: https://www.linkedin.com/in/karentisdell/ www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Speak to basically nearly every small business owner and they will tell you that the reason they got into business or their goal in business is work/life balance. Well, sorry to burst your bubble, but this is a myth, but not all hopes are lost, listen to this episode to discover more. In this episode, we discuss… Work/Life balance - introduction [0:51] Is the search of Work/Life balance causing you stress? [3:04] Work/Life balance is something you achieve [3:49] What do you consider to be ‘work’[4:55] Work is not a dirty four letter word [6:40] Look for flexibility of time [7:50] Is Work/Life balance really a mental thing? [8:33] Enjoy your day the ‘first time’ [11:10] Are you the biggest barrier? [12:22] Are you actually busy? [13:30] Planning your day saves an hour! [14:20] Can you say No? [15:16] How do you work out what’s a priority? [17:03] Getting stuck in survival mode [19:45] Wrap up [21:45] Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Have you been sending emails to your new customers and leads? You know you should be doing it, but just haven’t got to it or not sure even where to start.  In today’s episode, we speak with Taria Lanham about setting up email nurture sequences that will connect with your leads or continue the conversations with new or existing customers. In this episode, we discuss… Tell us a bit about you and how you got started in Email marketing [1:17] What is a CRM system? [3:45] What sort of people should we be putting on our CRM system? [5:04] Tailored marketing from your CRM system [8:50] What is a nurture sequence? [10:26] How do we work out what to put into our nurture email sequence? [12:48] Who should be writing your emails? [21:15] Is it best to work with someone to write your emails? [23:00] What are some basics of a Newsletter for a business owner to understand? [24:25] What are some common mistakes made with a nurture sequence? [27:37] Tell us a little bit about what you do when working with a customer [31:10] Where’s the best place to find you? [32:37] Wrap up [32:51] Links to Look at: Website: https://lanhamdigital.com/ Email Newsletter Prompts:  https://lanhamdigital.com/who-wants-a-year-of-email-newsletter-prompts/ Facebook: https://www.facebook.com/lanhamdigital/ Instagram: https://www.instagram.com/lanhamdigital/ www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

We all know that in business we “should have” systems, but how do you create them so that they work? How do you create systems that are not just put into a manual that is never used! Creating systems is much simpler than most people think and this is also the key to creating systems… keep them simple! Let’s chat about creating systems that work for you, your team and your business! In this episode, we discuss… Systems Overview [00:45] Abdicating vs Delegating [1:33] Having a system doesn’t mean having a big manual [3:39] Create the System as you do the task [6:48] Use an A to Z book [7:48] Using Flow Charts for your systems [10:35] The ‘when it’s not busy’ book [11:28] Make sure someone checks your system [13:05] Where do you start? [14:24] Tasks you do every now and then [14:41] Routine Tasks [16:23] The Bus test [17:50] When mistakes are being made [19:10] Systems for onboarding a new team member [21:05] Systems for the way you like things done [22:23] Nurture and test your systems over time [23:05] Wrap up [24:47] Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

So excited to be joined on the Podcast by Kim Barrett from Your Social Voice to discuss all things Facebook ads for Small Business Owners. The ability to use Facebook to market your business is something you don’t want to be missing out on as a Small Business Owner, but at the same time, many Small Business Owners are nervous to use Facebook ads as they simply don’t know how or where to start. In this episode, Kim gives us a great process to follow so that you not only get a results, but a world class results, from your Facebook ad investment. This episode is a must listen for every Small Business Owner. In this episode, we discuss… Welcome [1:30] Why are Facebook Ads such a great way to market? [2:54] What are your three steps to Facebook Ads – 1st Step know your Niche [7:40] 2ndStep – The Offer [14:40] 3rdStep – The copy [20:47] Do Business owners spend enough time preparing their Facebook Ads? [22:22] Does Radio and Television marketing people understand your customer? [24:52] What should people be really budgeting for Facebook Ads? [26:45] When should you consider hiring someone to help you with your ads? [30:42] Getting the right people to help you [35:15] Where can we find you and what type of clients do you work with? [38:23] Links to Look at: www.yoursocialvoice.com.au www.kimbarrett.com.au Facebook: @YourSocialVoice and @realkimbarrett Instagram: @yoursocialvoice and @realkimbarrett Kim’s Podcast: The Kim Barrett Show www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Social Media has now been with us for a while now, but it is still new enough that a lot of Small Business Owners are simply nervous to use it or simply ignore it altogether…. Which is a big mistake. So what is holding you back from using social media and tapping into this great resource for your small business? Let’s chat about the 5 big lies that I believe could be holding you back. In this episode, we discuss… Growing up with or without social media [1:00] Followers and are they making an impact on your business? [2:49] Big lie No.1 – No one is paying attention to social media [5:19] Big lie No. 2 – you have to be a supermodel to be on social media [8:03] Big lie No. 3 – I don’t have time to do social media [11:16] Big Lie No. 4 – Being ‘Instagram perfect’ [15:01] Big Lie No. 5 – You are not unique and you have nothing to say [19:36] Wrap up [22:33] Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Before you start doing Digital Marketing – of any kind – there are some fundamentals you should have in place to make sure your digital marketing efforts are successful. In this interview, Karen Moloney from Blue Bean Media, helps us understand the five core foundations every business should have for digital marketing. In this episode, we discuss… Tell us about yourself and how you got into Digital Marketing [1:14] What is Digital Marketing? What does it cover? [3:50] Do aspects of Digital Marketing work differently for different people? [6:07] Finding people who understand specific parts of Digital Marketing [7:22] Five core foundational principles to Digital Marketing [8:09] First thing to consider – having a solid brand profile [9:25] Second – Having a client avatar [11:18] Third – Core messaging [13:18] Fourth – The Customer journey [15:34] Fifth – Analytics [17:37] What’s your first steps after establishing the five core foundation principles? [19:31] Some advice if you are going ‘DIY’ your marketing? [22:05] Picking a good Digital Marketing Agency [25:26] Tell us about who you love to work with and little about Blue Bean Media? [30:10] Where do we find you? [32:20] Wrap up [32:35] Links to Look at: Web: www.bluebeanmedia.com.au Linkedin: @KarenMoloney www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

“I need more customers or clients” is the biggest request from the majority of business owners I’ve ever spoken to over the last 15+ years. So on today’s episode, I’m going to explore the number one thing you need to get right to get your marketing to work to ATTRACT more clients/customers to your business! In this episode, we discuss… Keep It simple [1:20] Attraction Marketing [2:02] Marketing to different people [4:23] Who is your Ideal Client? [5:25] Start with their demographic [9:16] What is your ideal client’s problems? [10:36] How do they think? [11:56] Marketing that speaks to your ideal client [15:23] Marketing attracts and repels [17:20] A question for you, the listener [18:02] Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Content marketing is a real thing and you need to learn how to create content that not only shows your small business in its best light, that content also needs to resonate with your “audience”. In this episode, I speak with Garth Williamson, the Country Manager for Shutterstock Australian and New Zealand about content, finding and defining your audience and how powerful images can be when aiming to connect with your audience. In this episode, we discuss… Tell us about your background and how you became Country Manager for Shutterstock [1:15] How would you describe content marketing for small businesses? [4:49] Working out who your audience is [7:29] How do you go about getting people to send in content? [9:40] How to understand your audience? [12:45] What sort of images are getting great results? [19:30] Colour Psychology in your imagery can make a big difference [24:25] How do people use Shutter stock and how do you get started? [28:58] Can you explain the editorial footage on Shutterstock? [33:45] Recap and Where can we find you? [38:25] Links to Look at: www.shutterstock.com www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach

Are you an introvert? Finding that this is holding you back in business? Or are you not seeing the positives to being an introvert? Today, I talk about being an introvert in business and how that could be the one thing that allows your superpower to shine. In this episode, we discuss… What is an Introvert [1:17] Stepping outside of your comfort zone [3:50] Find your strengths [5:56] An example of going to a Networking event [8:51] Don’t use your Introversion as an excuse [9:43] Introversion and Perfectionism [11:15] Cave time [11:52] Being an Introvert is only one part of who you are [13:47] Look for Mentors [15:24] Step out of your comfort zone, don’t leap! [17:17] Don’t change who you are [19:06] Recap [20:22] Links to Look at: www.traceyleak.com/time www.instagram.com/traceyleak75 www.facebook.com/traceyleakcoach