Cambridge Marketing Press

Tony Wilson discusses the concept of Challenger Selling – a contraversial technique to use for gaining new customers. Peter Young returns with a tale from the Coalface of Marketing, when he was marketing the Fairy Liquid brand in Finland

Steve Bax, of BaxInteraction, explains what a psychometric assessment is and its relevance to marketers and businesses. In the first of a two part interview, he discusses the Thomas Emotional Intelligence Assessment. Jargon Buster! returns with a look at Marketing Automation.

Peter Young explains the concept of franchising from his experience of working with McDonalds. Kiran explains the concept of Marketing 4.0 looking at the past history of marketing and how marketing entered a new phase in 2008.

Gary Ashton, director of OE Cam, describes organisational agility: how well organisation’s respond to changes in the marketplace. Andrew Hatcher, author of Mastering Metrics Handbook, explains Facebook’s video reporting.

Martial Arts expert David Brown explains how martial arts discipline helps confidence and goal setting. Richard Parnham explains changes in the world of Professional Services, including the need for innovation and the rise of artificial intelligence.

Gail Jaffa, Managing Partner of the Professional Services Marketing Group (PSMG) explains why Professional Services Marketing is different and why innovation is important. Nigel Clark, author of the Professional Services Marketing Handbook, gives us he key points from the conference.

Uday Phadke explains chasms in Innovation, those parts of the Diffusion of Innovation Model where an innovation can fail. We take a light-hearted look at Christmas adverts.  Joe Glover discusses the success of the Cambridge Marketing Meet up.

In the last show of this season, Felix Trusler of TellUs explains the role of interactive video. You can see a demo at https://tellus.uk.com/projectMatrix.html and, in the last show of the season, we consider ‘What is Marketing? and how is it changing.

Luke Brynley-Jones of OST Marketing discusses the history of social media and peers into his crystal ball for future trends. Daniel Frohwein of RealiseYourPotential discusses personal and business growth.

Jargon Buster looks at Roger’s Diffusion of Innovation and Uday Phadke explains his research into real world innovation to Charles Nixon. And we look at the Internet of Things (IoT) with Terry Nicklin and Karl Meyer.

Allison Thomas speaks to Nick Elliott, renowned rock photographer, about creating compelling visual content. Andrew Hatcher explains return on marketing investment (ROMI)

Guest presenter Charles Nixon speaks to Nick Wake about Internal Marketing. Author Andrew Hatcher addresses the Cambridge Marketing College bookclub about Metrics.

Our new season kicks off with guest presenter Allison Thomas in conversation wtih Craig Gibson on practical social media advertising. Milena Mitova talks to Kiran about marketing automation

Alan Moore, designer and author, explains why design is important for profitable businesses. Martin Chillcott of Hotchilly.com, describes the importance of customer retention.

Kiran considers what marketers should do after Brexit, and Martin Chillcott (Hotchilly.com) gives a cautionary tale from the Marketing Coalface. For the last show of the season, we look at how marketer can keep up to date.

We have a look back at the themes from this season’s shows: Charles Nixon explained ‘What is Marketing?’ and we considered innovation and entrepeneurship.