Certified Personal Trainer Podcast

Are most of your clients only training 1–2 times per week? If so, you're making one of the biggest mistakes that’s quietly draining your revenue — and your clients’ results. In this episode, we break down:  ✅ Why low-frequency training hurts both your business and your clients  ✅ The psychology behind why trainers don’t push for more sessions  ✅ How to confidently sell 3–4 sessions per week without sounding pushy  ✅ Strategies to transition clients from once-a-week to full programs  ✅ How more sessions = more value, more results, and more income Whether you're a new trainer or a seasoned pro, this shift in how you structure and sell your services could double your income and your client retention. 🔔 Subscribe for weekly tips on building a profitable, impactful fitness business. 🎓 Want to grow your client base and learn how to sell smarter? Check out our certifications and business tools at https://www.fitnessmentors.com Support the show

The rise of AI in fitness is impossible to ignore — but is it a threat to personal trainers or the ultimate tool for growth? In this episode, Eddie Lester (Founder of Fitness Mentors) dives deep into how artificial intelligence is reshaping the personal training industry. From ChatGPT-generated workout plans to wearable tech like WHOOP and Oura, the tools your clients use are getting smarter. So where does that leave you? 🔍 In this episode, you’ll learn: What AI is doing right now in fitness — and what’s coming next Why AI might outprogram you, but will never outcoach you How to use AI to create content, automate check-ins, and track client progress What skills you need to stay relevant and in demand as tech evolves Eddie’s bold predictions for the future of hybrid coaching (AI + human) 💡 If you're a coach, trainer, or online fitness entrepreneur wondering how to stay ahead of the curve, this episode is your blueprint. AI isn’t going away — but the trainers who learn to partner with it will lead the next generation of the industry. 👇 Drop your thoughts in the comments:  Are you using AI in your fitness business yet? Love it? Hate it? Let’s talk about it. 🔗 Links + resources mentioned in the episode: Blaze.ai 🧠 Want more episodes like this? Subscribe and hit the bell so you never miss a drop of high-impact coaching insight. #AIForTrainers #PersonalTrainingPodcast #FitnessBusiness #FitnessMentors #OnlineTrainer #ArtificialIntelligence #ChatGPTFitness #HybridCoaching #FitTech #FutureOfFitness Support the show

🎧 Avoid These 5 Common Mistakes New Trainers Make (Before They Cost You Clients and Cash) If you're a new or soon-to-be certified personal trainer, this episode is your cheat sheet to avoiding the most common and costly mistakes that sabotage early success. Whether you're struggling with pricing, programming, marketing, or just feeling overwhelmed with where to start—this podcast will help you get on the right track fast. Eddie Lester, Master Trainer and founder of Fitness Mentors, breaks down the 5 biggest mistakes new trainers make—and how to fix them using tools and strategies from the Fitness Mentors certification and business systems. 💥 Inside this episode: How to price your services with confidence—not fear Why “fancy” workouts drive clients away (and what to do instead) The legal protections every trainer needs (even if you’re online) Why marketing without a niche is killing your leads And why a certification alone isn’t enough to succeed in fitness today You’ll walk away with practical, proven strategies to build a real business—not just a hobby. Plus, you’ll see exactly how Fitness Mentors helps new trainers go from certified to successful. 👉 Ready to become a confident, high-earning trainer?  Visit https://www.fitnessmentors.com/personal-trainer-certification to learn more. 📌 Don’t forget to like, subscribe, and leave a review if this helped you! #PersonalTrainer #FitnessMentors #NewTrainerTips #TrainerMistakes #FitnessBusiness #CertifiedTrainer #OnlinePersonalTraining #TrainerMarketing #FitnessCareer #FitnessMentorsPodcast Support the show

Trying to grow your personal training business on social media? In this episode, we dive into how to use fitness trends on Instagram and TikTok to get real results—not just views. We break down: Why trends matter for visibility 📈 How to choose the right ones for your audience 🎯 Ways to add value (so you don’t just chase clout) 💡 What to avoid so you stay authentic ❌ How to turn eyeballs into paying clients 💵 Whether you're just starting your fitness brand or looking to level up your content game, this episode gives you a strategy that’s smart, authentic, and actually works. 🎧 Listen in and learn how to grow your client base without selling your soul to the algorithm. 👉 Like, comment, and subscribe for more weekly tips to grow your personal training business. Show notes:  Certified Virtual Trainer Certification Support the show

🎙️ 4 Mindset Shifts to Help You Close More Sales—Without Feeling Sleazy 🚫 Hate feeling pushy when selling your personal training services? You're not alone. In this episode, we break down 4 powerful mindset shifts that will help you close more clients authentically—without ever feeling sleazy or salesy. Whether you're a new trainer or a seasoned coach, these practical shifts will reframe the way you think about sales so you can confidently offer your services, grow your income, and actually enjoy the process. 🧠 What You'll Learn: ✅ Why selling is really just serving ✅ How to guide, not convince, your prospects ✅ Why confidence beats a “perfect pitch” ✅ How to handle objections without backing down 🔗 Show links:  Business and Sales: The Guide to Success as a Personal Trainer Course Certified Online Personal Trainer Certification 🔥 Ready to sell without the ick? Tune in and learn how to show up with value, confidence, and a mindset that actually attracts clients. 👇 Drop a comment with your biggest struggle when it comes to selling—we’ll feature some in future episodes! 🔗 Listen on Spotify, Apple, and all podcast platforms 📲 Follow for more weekly episodes on growing your personal training business 📸 Follow us on Instagram: [@YourHandle] 🎓 Learn more: [Insert link to Fitness Mentors or sales training page] #FitnessBusiness #PersonalTrainerSales #FitnessMentors #OnlineTrainer #FitnessCoach #CloseClients #SalesMindset #FitnessPodcast #TrainerTips Support the show

Ready to take your fitness business online and actually make money doing it? In this episode, we walk you through the step-by-step strategy for becoming a trusted, in-demand fitness influencer using the proven framework from the Fitness Influencer Certification. 🎯 What you’ll learn in this episode:  01:00 – Intro: Why influencers win in 2025  03:22 – The #1 thing most trainers are missing online  06:15 – How to create a niche that attracts clients  09:48 – The 3E Content Framework (Educate, Entertain, Empower)  13:02 – Monetization strategies: coaching, products, affiliate income  17:45 – Turning followers into paying clients  20:00 – Final tips to grow faster with purpose 📚 Learn more about the Certified Online Personal Trainer Certification:  👉 https://www.fitnessmentors.com/online-coaching-certification/ 👍 Like, Subscribe, and Share this with a fellow trainer who’s ready to level up. Support the show

If I had to start from scratch with no clients, no ads, and only a few hundred bucks — this is exactly how I’d get 5 paying clients in 7 days. No fluff. No theory. Just hustle, strategy, and systems that actually work. In this episode, I break down 5 tactical, proven ways to get personal training clients using DMs, local marketing, referrals, free trials, and mini challenges — plus a full 7-day game plan you can copy and paste into your week. This episode is for trainers who are ready to take action now. 🎯 DM Strategy That Gets Replies  🎯 Referral Scripts That Bring Leads  🎯 Guerrilla Marketing with Flyers  🎯 A 5-Day Challenge to Warm Up Cold Leads  🎯 In-Gym Hustles and Free Pop-Ups That Convert 👉 Stick around to the end for a full day-by-day playbook. Let’s get after it. Show Links: Business and Sales: The Guide to Success as a Personal Trainer Support the show

In this episode, we sit down with Ryan Dunn to explore his inspiring transition from a stable government job to launching a successful career as a full-time personal trainer. Ryan shares how getting certified through Fitness Mentors gave him the foundation to start his own fitness business, and he opens up about the real-world challenges and rewards of going all-in on his passion. From getting his first clients to building lasting relationships and training strategies that work, Ryan delivers a wealth of insights for anyone considering making the leap from a 9–5 to doing what they love. Perfect for: Aspiring personal trainers, career changers, and fitness professionals looking to grow. Show links:  Ryan's Preferred FM CPT Package Instagram: @250n_fitness  Facebook: https://www.facebook.com/share/16WroxjYBQ/?mibextid=wwXIfr Support the show

Struggling with pricing your personal training services? You’re not alone! Many trainers fear charging too much or losing clients, but the secret to setting the right price isn’t just about numbers—it’s about psychology. In this episode, we break down: ✅ Why clients buy (hint: it's not just about your sessions!) ✅ The power of anchoring and how it influences purchasing decisions ✅ How the Decoy Effect guides clients toward your best offer ✅ Using scarcity & urgency to create demand ✅ The art of price framing to make your services feel more affordable ✅ How to state your price with confidence (and stop underselling yourself!) 📢 Whether you're just starting out or looking to increase your rates without losing clients, this episode will equip you with proven pricing strategies used by top fitness professionals. 🔥 Don’t miss this deep dive into pricing psychology—tune in now and start charging what you’re worth! Show Links: Get Certified as a Personal Trainer Business and Sales: The Guide to Success as a Personal Trainer  Support the show

Feeling stuck in your personal training business? Whether your client list has plateaued, your motivation has dipped, or you’re struggling to bring in revenue, you’re not alone—and this episode is here to help. Join host Eddie Lester as he tackles the signs of being in a rut and, more importantly, actionable strategies to break free. From reconnecting with your "why" to refreshing your marketing and setting new goals, this episode is packed with practical tips to reignite your passion and momentum. He’ll also explore mindset shifts to embrace change, celebrate small wins, and keep you moving forward. By the end of this episode, you’ll feel empowered to tackle challenges head-on and take your business to the next level. Tune in and start making the changes your business needs today! 📌 Key Takeaways: How to recognize the signs of a business rut. Practical steps to refresh your strategy and regain momentum. Mindset shifts to sustain long-term growth and inspiration. Don’t miss this game-changing episode! Show Links: Fitness Mentors CEU Courses (25% Off) Fitness Mentors CPT Certification (25% Off) Support the show

Starting your career as a personal trainer can feel daunting, especially when you’re staring at an empty client list. In this episode, we tackle the challenge head-on with From Zero to Booked Solid: Tips for Getting Your First 10 Clients. Join [Your Name] as we dive into practical, proven strategies to help you attract, connect, and convert your first few clients into loyal advocates. You’ll learn how to: Define your ideal client and build your online presence. Leverage your personal network and local partnerships. Master consultations, create irresistible offers, and scale your roster with referrals. Whether you’re newly certified or ready to reignite your career, this episode is your blueprint for building a thriving personal training business from the ground up. Tune in and take the first step towards a booked-solid schedule today! Show links: Business and Sales: The Guide to Success as a Personal Trainer Course Support the show

In this episode, we’re diving into how personal trainers can maximize Black Friday and Cyber Monday to grow their client base and boost revenue. Whether you're a seasoned pro or just starting out, these strategies will help you create irresistible offers, connect with new clients, and prepare for the New Year rush. We’ll explore: Why Black Friday and Cyber Monday are the perfect times to sell New Year fitness packages. A step-by-step guide to crafting promotions that stand out. Proven techniques to upsell, retain clients, and generate long-term success. Tune in for actionable tips to transform holiday shoppers into loyal clients. Get ready to make this shopping season the launchpad for your most successful year yet! Show Links: Black Friday Cyber Monday Sale 40% Off! Support the show

Are you a personal trainer looking to expand your career beyond the gym floor? In this episode, we explore the diverse paths you can take to grow within the fitness industry. From facility ownership and online training to corporate wellness consulting and fitness education, there’s a wealth of opportunities waiting to be tapped. We’ll break down each career path, discuss the skill sets needed, and share insights on aligning your personal strengths with the right opportunities. Whether you’re aiming to become a fitness business owner, content creator, or specialized trainer, this episode is packed with actionable advice to help you take the next step in your journey. Tune in to discover how to leverage your experience as a trainer into a thriving career beyond traditional gym training! Show Links: Get Certified as a Personal Trainer Grow You Skillsets as a Personal Trainer Support the show

In this episode, we dive into one of the most important but often overlooked aspects of running a personal training business: collecting payments. Whether you’re an independent trainer or working with a gym, getting paid efficiently and securely is essential for success. We’ll cover seven key factors you need to consider before choosing a payment method—everything from client convenience and payment processing fees to the longevity of different platforms. We’ll also explore the top three online payment methods to streamline your business. If you're ready to take control of your payment process and ensure a smooth experience for both you and your clients, this episode is for you! Tune in and learn how to make the right choice for your training business. Show Links: Certified Personal Trainer Certification Support the show

Are you ready to kickstart your career as a personal trainer but unsure where to begin? In this episode, we dive into the essential steps and strategies to land your dream job in the fitness industry. From selecting the right certification and building a compelling portfolio to understanding what hiring managers look for, we cover everything you need to stand out and make an impact. Whether you're fresh out of school or looking to switch careers, this episode offers actionable insights tailored to help you confidently walk into any gym and present yourself as the ideal candidate. Tune in as we explore the keys to success, including gaining hands-on experience, acing your interview, and mastering the art of networking within the fitness community. Packed with valuable advice and practical tips, this episode is designed to help you transform your passion for fitness into a successful and fulfilling career. Don't miss out on the opportunity to set yourself apart and thrive as a personal trainer! Support the show

Your first day as a personal trainer in a gym is a big moment, and it’s the perfect opportunity to set yourself up for success. In this episode, we’ll cover the three essential actions every new trainer should take on day one to build valuable relationships, understand the gym from a client’s perspective, and learn from the top trainers in the facility. From introducing yourself to key staff members—like the front desk team and membership sales associates—to experiencing the gym through the eyes of a new member, these steps will help you hit the ground running. We’ll also dive into the importance of observing the gym’s most booked trainer, learning their sales techniques, and even booking a training session with the top membership sales associate to strengthen your referral network. Plus, we’ve included a bonus tip that could give you an extra edge in getting new clients early on. Whether you’re just starting out or getting familiar with a new gym, this episode will give you the tools you need to make your first day count. Show links: www.fitnessmentors.com/personal-trainer-certification/ Support the show

As a new personal trainer, it’s crucial to master the core skills that will set you up for success. In this episode, we break down the five must-have skills every trainer should focus on to build a thriving career. From effective communication and technical knowledge to adaptability and business acumen, these skills will help you connect with clients, deliver top-notch training, and grow your brand. Tune in to discover how developing empathy and emotional intelligence can elevate your relationships with clients and why staying adaptable is the key to overcoming challenges in your fitness career. Whether you're just starting or looking to refine your approach, this episode provides practical advice to help you succeed. Show Links: Program Design Specialist Course & Certification Business and Sales for Personal Trainers Course & Certification Support the show

Are you a personal trainer wondering if it's time to take the leap from employee to business owner? In this episode, we dive deep into what it takes to transition from working for someone else to opening your own gym. We’ll explore the key areas you need to consider, including financial development, personal growth, and essential business skillsets. This isn't just about drafting a business plan; it's about truly assessing your readiness for entrepreneurship. We’ll help you answer critical questions like: Do you know the costs of running a gym? Are you prepared for the financial responsibility? Do you have the business savvy or the ability to hire professionals to manage the logistics? From understanding rent and equipment costs to gauging your personal drive and communication skills, this episode provides a roadmap for those considering making the leap into gym ownership. Whether you're aiming to open a niche studio or a small training facility, we’ll guide you through the tough questions that will determine your success. Show Links: www.fitnessmentors.com/business-and-sales-ceu-course/ Support the show

In this episode, we dive into the powerful strategy of joining online trainer directories to expand your client base. With the fitness industry increasingly moving online, personal trainers can no longer rely solely on traditional methods to attract clients. We’ll explore how these directories work, the benefits they offer, and how they can position you in front of a broader audience. Whether you’re just starting out or looking to grow your business, understanding the ins and outs of these platforms can give you a competitive edge. We’ll also share tips on choosing the right directories that align with your niche, optimizing your profile to stand out, and leveraging client reviews to build credibility. By the end of this episode, you’ll have a clear understanding of how to use online trainer directories effectively to not only find more clients but also to build lasting relationships that drive long-term success in your fitness career. Show Links: www.fitnessmentors.com Support the Show.

In this episode of the Certified Personal Trainer Podcast, we dive into the art and science of structuring the perfect client session. Whether you’re working with beginners or advanced athletes, knowing how to design a session that addresses every aspect of fitness is crucial for helping your clients achieve their goals. We’ll walk you through a step-by-step approach, starting with foam rolling and stretching tight or overactive muscles, activating weaker muscles, and preparing the body for the day’s workout. You’ll learn how to create tailored movement prep routines that enhance mobility and set the stage for a productive strength and conditioning workout. Plus, we’ll discuss the importance of a proper cool down, including foam rolling and stretching to aid recovery and prevent injury. By the end of this episode, you’ll have a comprehensive framework to structure client sessions that are not only effective but also enjoyable, helping your clients stay motivated and see results. Whether you’re a seasoned trainer or just starting out, this episode is packed with practical tips and insights to elevate your training sessions. Show Links: Program Design Specialist Certification (25% off using code wow25) Support the Show.