Channel Chats

Join our CPO, Jessica Baker, as she chats with the executive team at LaunchGTM about the partner journey, onboarding, and how to automate some of the low-value steps in that partner journey.  Couple of key takeaways for anyone who works with partners and is responsible for making partnerships successful.

Welcome to Channel Chats. I’m Theresa Caragol, Founder and CEO of AchieveUnite. Each chat I talk with industry experts on a variety of channel topics to uncover the latest trends, best practices and tips you need to generate maximum results from your channel.    Today, I am joined by Heather Tenuto, CRO at Zift Solutions, and Jeff Mesnik, President of ContentMX, to discuss the rise of the influencer in the channel partner ecosystem.

In this episode, Chris Sozzi, Technology Transaction Counsel, joins Jessica Baker to demystify channel legal and share best practices to help you set up your channel contract frameworks for long-term success.

Welcome to Channel Chats! Where Theresa Caragol, Founder and CEO of AchieveUnite, sits down with industry experts in a series of Channel Chats to explore essential components of the most successful channels. Diving into a wide range of topics, from partner ecosystems to MSPs in transition, to the soft skills your team needs to be successful, this lively and dynamic show is designed to equip you with the latest trends, best practices, and tips you need to generate maximum results from your channel. In this episode, Dave Peed, Vice President Public Sector at BedRock Systems, joins Theresa Caragol to discuss the importance of the Channel in the Federal and Public Sector. Together, they reveal the critical first step in developing your federal and public sector partner strategy.

In this episode, Al Chien, Senior Advisor at AchieveUnite, joins Jessica Baker to discuss his unique journey from 20 years at a big tech vendor to joining a reseller and building the company from $27 million to $175 million. His perspective benefits both the vendor and partner, as he shares insights, best practices, and solutions that lead to mutually beneficial hyper-growth. 

In this episode, Frie Pétré, CEO and Founder of Qollabi, joins Theresa Caragol to discuss the intricacies and nuances of next-generation business planning with your partners. Together, they reveal the new model and other key considerations and best practices for partner planning success.

In this episode, Sarah Marsh, Director of Channel Strategy and Sales Enablement at Verizon, joins Theresa Caragol to share how you can successfully champion a workplace culture where all employees and partners are inspired and empowered to grow and thrive.

In this episode, Chris Sozzi, Technology Transaction Counsel, joins Theresa Caragol to bust three BIG myths about working with Channel Legal. You will leave with a new perspective of Channel Legal and best practices that will help you rapidly scale your program. 

In this episode, Cheryl Shapero and Jackie Scott, Co-Leaders of DEI Initiatives and ACE Facilitators at AchieveUnite, join Theresa Caragol to discuss the meaning of inclusive leadership. They share five best practices to help you and your organization harness the narrative around inclusivity and take steps toward meaningful and lasting change. 

In this episode, Mike Moore, VP of Americas Alliances at Datto Inc., joins Theresa Caragol to discuss the tips and tricks you need to know to build successful strategic alliances.

In this episode, Amy Bailey, Senior Vice President of Marketing at Telarus and President of the Alliance of Channel Women, joins Theresa Caragol to reveal the latest trends in Channel Marketing and share how vendors and partners can work together to 'win the business.'

In this episode, Vinita Bansal, Founder of TechTello and Author of Upgrade Your Mindset, joins Theresa Caragol to talk about how your mindset affects your success in partnerships and reveal small changes you can make today to deepen your success within these relationships. You can find Bansal’s new book, Upgrade Your Mindset, here: https://www.amazon.com/gp/product/B09G2P8FQZ 

In this episode, AchieveUnite’s very own Jessica Baker joins Theresa Caragol to uncover why partner ecosystems are imperative, what matters today when it comes to partner experience, and how these two things intersect to help your channel succeed.