Church Brand Guide Podcast | Logo, Website, Video,
Podcast

Church Brand Guide Podcast | Logo, Website, Video,

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Branding is about creating the right perception of your church. You have to be intentional with your logo, website, and graphics to cut through the noise. Michael has been specializing in building church brands for years having launched hundreds of them with his agency. This podcast is designed to build your church's brand by using the techniques the major brands use. Michael will present the concepts through the lens of ministry so your church can be genuine to your God-given vision. He has been in ministry since 2001 as a communications director at megachurches and church plants.

Branding is about creating the right perception of your church. You have to be intentional with your logo, website, and graphics to cut through the noise. Michael has been specializing in building church brands for years having launched hundreds of them with his agency. This podcast is designed to build your church's brand by using the techniques the major brands use. Michael will present the concepts through the lens of ministry so your church can be genuine to your God-given vision. He has been in ministry since 2001 as a communications director at megachurches and church plants.

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110 New logo design for a church's rebrand to reach generation Z

We rebrand Grace Brethren Church of Norwalk into Hope City Church. The church had been declining for a couple of decades with no new families joining. A new pastor came in with a fresh vision to reach families with young children.
Faith, Philosophy and Spirituality 1 year
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09:24

BONUS: Church Logo Design Trends That Make You Stand Out

In this podcast, we explore the latest trends in modern church logo design that are shaping the visual identities of churches today. Discover how flat designs, bold fonts, and abstract symbolism are helping churches create simple yet powerful logos. Learn why vibrant colors, geometric shapes, and mobile-friendly designs are key to standing out in today’s digital world. Whether you're refreshing your church's brand or starting from scratch, these design insights will help you craft a logo that communicates your values and resonates with both current members and newcomers.
Faith, Philosophy and Spirituality 1 year
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13:08

109 How to rebrand an older church with a fresh look

Join us as we discuss how Lester Bell took over the church from his father with a vision to reach a new generation and rebranded with the help of Church Brand Guide.
Faith, Philosophy and Spirituality 1 year
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20:29

BONUS: Why a modern church logo matters to grow your church

A church logo is more than just a pretty picture – it's the face of your church's brand and visual identity. In today's fast-paced world, a modern church logo can appeal to both your existing members and attract new visitors. Many churches are updating their look to stay relevant, and a fresh, contemporary logo is often the first step in this process. Your logo is often the first thing people see when they encounter your church, whether it's on a sign, website, or social media.A well-designed, modern logo can quickly communicate your church's values, mission, and personality. It can help you stand out in a crowded landscape and make a lasting impression on potential members.
Faith, Philosophy and Spirituality 1 year
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15:41

108 The story behind the inspiring logo design for a church merger

Discover the incredible story behind United Church's beautiful new logo! In this episode, we delve into the journey of two congregations coming together to form a new church, United Church. Their mission? To welcome and embrace families with children under 18, creating a place to belong.
Faith, Philosophy and Spirituality 1 year
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14:00

107 Tips for writing a compelling pastor bio for the website

People who are checking out your church want to get to know you before their first visit. A good leader page provides them with the right information to help them decide to visit. Writing a pastor bio involves conveying essential information about the pastor’s background, qualifications, and personal attributes.
Faith, Philosophy and Spirituality 1 year
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13:41

106 How to brand a church event with a website landing page to see more first-time visitors

Check out this case study of how we helped our clients, Pastor Paul and Bonnie, brand their community Christmas event to see more volunteers, get sponsors to pay for the event, and see an increase in first-time guests to the church after the event. Before Pastor Paul and Bonnie started working with us, the momentum of the River Lights of Wonder event had worn away. They needed to recruit volunteers, and they wanted to see more families come to the Christmas light show the church puts together during December.
Faith, Philosophy and Spirituality 1 year
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17:55

105 Rebrand of a church that lost a legendary leader

Check out this case study of Pastor Benjamin Stephens, who came in as a young pastor taking over for a legendary leader who had just passed away. Church Brand Guide partnered with him to create a new brand to see the church grow from 220 in attendance on a weekend to well over 500 each weekend in about a year.
Faith, Philosophy and Spirituality 1 year
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12:47

104 How we transformed this church's brochure website into a visitor magnet

Join us as we discuss how Vertical Church underwent a profound transformation as they collaborated with Church Brand Guide to evolve their static brochure website into a dynamic online ministry hub.  See their new transformational website here. https://churchbrandguide.com/how-we-transformed-this-churchs-brochure-website-into-a-visitor-magnet/
Faith, Philosophy and Spirituality 1 year
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15:25

103 2024 Church Growth Blueprint: how to brand your church's next steps so people take action

As we journey through the exciting path of church growth, our main marketing objective is to share how our church is a solution to a problem that people have. We've noticed that getting the word out about the fantastic benefits of our church is a bit like solving a puzzle, but we're up for the challenge!
Faith, Philosophy and Spirituality 1 year
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09:27

102 Tip to grow your church in 2024: Create a marketing planner for the year

In this episode we discuss our tip to grow your church in 2024 by creating a marketing planner for the year. Ready to take your church to new heights this year? Join us in this insightful podcast as we unveil a game-changing tip to fuel your church's growth in 2024 – creating a strategic marketing planner for the entire year!
Faith, Philosophy and Spirituality 1 year
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09:42

101 How to Market Your Church Event

In this episode, we take a look at the promotional package we put together for a men’s conference.
Faith, Philosophy and Spirituality 1 year
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15:15

100 Reaching millennials and Gen Z: Innovative church brand for a new generation

In this episode, we discuss Hope City Church which is near Los Angeles, California, and how they went through an innovative church rebrand to reach millennials and Gen Z. The church, known as Christ Brethren Church of Norwalk, has served the area since the 1970s but struggled to keep its doors open as attendance declined in the last decade.
Faith, Philosophy and Spirituality 1 year
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02:42

099 AI and Church Marketing Part 2

When it comes to AI, How can we as a church be aware of what is going on and how can we start to utilize it in our churches? In this episode, we continue our discussion with Denis Estimon from church.com as we explore these questions and discuss some ideas that can help us to implement AI use in our churches.
Faith, Philosophy and Spirituality 1 year
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17:51

098 AI and Church Marketing Part 1

What do church leaders need to know about AI and what's going on right now? In this podcast, we join with guest Denis Estimon from churchai.com to give an overview on this huge topic and introduce what's going on with AI in general, how it pertains to the church and touch on where's its heading.
Faith, Philosophy and Spirituality 1 year
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13:46

097 Captivating Gen Z: The ultimate church graphics bundle

Get all the designs you need to promote your church for the upcoming year and reach Gen Z. These designs are fresh and on-point, perfect for captivating young families. Access the design files in Canva and customize them to fit your needs. You can easily add your logo and service information using Canva's editing tools.
Faith, Philosophy and Spirituality 1 year
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10:33

096 Church marketing plan using sermon series connect with your city

In this episode, we share our church marketing plan to connect with your city using sermon series. The Awe of God is a sermon series we promoted for Pastor Paul in the fall. The series led up to Christmas and focused on God being worthy of worship.
Faith, Philosophy and Spirituality 1 year
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06:55

095 14 tips to make your church website attract first time visitors

Ready to create an amazing church website that attracts new visitors? In this video, we share 14 tips for designing and optimizing your site. From crafting a compelling tagline to ensuring mobile-friendliness and social media integration, these tips will help you build a strong online presence for your church. Watch now and start reaching your community effectively! Click the link to book a call for professional assistance in creating your church's website.
Faith, Philosophy and Spirituality 1 year
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17:41

094 How to make service announcements great so people take their next step

In many churches, a lot is happening, but people don't know what those things are. An excellent opportunity to let people know what is happening at church is by making some announcements in the service. In this episode, we explore how to make service announcements well. 
Faith, Philosophy and Spirituality 3 years
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44:39

093 How to get a logo that is perfect for your church

A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them. The logo is a cornerstone of the church's brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the right logo.
Faith, Philosophy and Spirituality 3 years
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22:20
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