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Podcast
Clickstarter
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The daily word on digital marketing and small business in Australia. Dante St James is accredited by MetaAustralia as a Lead Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government. He is widely known for his straight-talking, non-jargon approach to digital marketing and small business. Dante is also the founder of Clickstarter, a leading regional Australian digital marketing agency.
The daily word on digital marketing and small business in Australia. Dante St James is accredited by MetaAustralia as a Lead Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government. He is widely known for his straight-talking, non-jargon approach to digital marketing and small business. Dante is also the founder of Clickstarter, a leading regional Australian digital marketing agency.
S1 Ep395: How to use Hashtags on Instagram, Twitter and LinkedIn.
Episode in
Clickstarter
Today, we will explore the hashtag landscape across three popular social media platforms: Instagram, Twitter, and LinkedIn. We'll delve into the appropriate usage, specific strategies for each platform, and the importance of trending and industry-specific hashtags. Each point will be accompanied by real-world examples, showing you the magic a simple hashtag can weave.
05:34
S1 Ep394: Personal Branding for the Cultural & Linguistically Diverse
Episode in
Clickstarter
In today's episode, we're going to explore the art of leveraging cultural and linguistic diversity to create a distinct personal brand. We'll discuss three primary strategies: leveraging your unique experience, fostering inclusivity, and bridging the gap through language. I'll share some real-life examples to show you how diversity can be your brand's most significant asset.
04:26
S1 Ep392: Driving traffic to your website from Facebook
Episode in
Clickstarter
Remember that golden era of web traffic when simply posting a link on your Facebook page would lead to a flood of visitors to your site? Well, things have changed a bit since then. But guess what? Facebook can still be an incredible traffic generator. How, you ask? Let's explore!
05:55
S1 Ep391: LinkedIn Company Pages
Episode in
Clickstarter
Today, we're heading into the bustling realm of LinkedIn Company Pages. We'll discuss why a compelling 'About Us' section matters, how valuable content can engage your followers, and why monitoring analytics can guide your strategy.
04:09
S1 Ep386: How to use testimonials and reviews to build trust with your audience
Episode in
Clickstarter
Today, we're flipping through the pages of testimonials and reviews, powerful tools in building trust. We'll discuss how to collect effective testimonials, why showcasing them strategically matters, and how to handle negative reviews.
04:14
S1 Ep390: The impact of AI and machine learning on digital marketing
Episode in
Clickstarter
Picture yourself as a sculptor. But instead of chiseling away at marble, you're harnessing the power of AI and machine learning to shape and refine your digital marketing strategies. Sounds exciting, doesn't it? So, what's the impact of AI and machine learning on digital marketing? Let's dig into it!
05:53
S1 Ep389: The difference between Personal Brand and Corporate Brand
Episode in
Clickstarter
Picture a bustling farmers market. One stall is a family-owned bakery with their grandmother's cookie recipe. Across the way, a well-known franchise is selling mass-produced pastries. Both are brands, but they're as different as apples and oranges. So, what sets a personal brand apart from a corporate brand? Let's find out!
05:42
S1 Ep388: How can I use humor in my writing?
Episode in
Clickstarter
Imagine you're at a monotonous meeting, and then someone cracks a joke. Suddenly, the room lightens up, and everyone's engaged. That's the power of humor. So, how can you sprinkle this magical ingredient into your writing? Let's unravel the mystery!
05:14
S1 Ep387: What are the best practices for website conversion?
Episode in
Clickstarter
Today, we're navigating the path to website conversion. We'll discuss why a user-friendly design can boost conversions, how compelling calls-to-action can make a difference, and why trust indicators are vital for your website. If you're ready to master the art of website conversion, this episode is for you!
04:19
S1 Ep386: How do I get more podcast listeners?
Episode in
Clickstarter
Today, we're tuning into the world of podcasting and listenership. We'll explore how networking with other podcasters can boost your audience, why leveraging social media is key, and how guest appearances can amplify your reach. If you're ready to fill your podcast's concert hall with listeners, this episode is for you!
03:38
S1 Ep385: Testing your personal brand at a networking event
Episode in
Clickstarter
Today, we're stepping into the networking arena with your personal brand. We'll explore how to gauge initial reactions, why feedback is a goldmine, and how to adapt your personal brand based on real-world interactions. If you're ready to put your personal brand to the test, this episode is for you!
04:37
S1 Ep384: Customer Journey Mapping on Facebook
Episode in
Clickstarter
Today, we're mapping out the customer journey on Facebook. We'll discuss how to identify your customer touchpoints, why tailored content is key, and the significance of measuring and refining your journey map. If you're ready to navigate your customers' journey on Facebook, this episode is for you!
04:54
S1 Ep383: Why video is vital online
Episode in
Clickstarter
Today, we're switching on the spotlight on video marketing for small businesses. We'll explore how videos boost engagement, why they enhance trust, and how they can amplify your online presence. If you're ready to step into the captivating world of video marketing, this episode is for you!
04:49
S1 Ep382: Optimising for voice search
Episode in
Clickstarter
Today, we're navigating the voice search landscape. We'll discuss why structured data matters, how 'near me' optimisation can guide customers to your doorstep, and why conversational content could be your voice search best friend. If you're ready to be found in the forest of the digital world, this episode is for you!
05:17
S1 Ep381: Personal branding for Real Estate Agents
Episode in
Clickstarter
Today, we're stepping into the world of real estate and personal branding. We'll discuss why authentic storytelling is key, how valuable local expertise can set you apart, and why consistent communication matters. If you're a real estate agent ready to build a compelling personal brand, this episode is for you!
05:37
S1 Ep380: Writing better long-form content
Episode in
Clickstarter
Today, we're journeying through the maze of longer-form written content. We'll discuss the power of engaging introductions, why structured content is key, and how to keep your content fresh and exciting. Ready to captivate your readers with longer-form content? Let's go!
05:09
S1 Ep379: Tracking website performance with analytics
Episode in
Clickstarter
Imagine you've built a state-of-the-art spaceship ready to explore the cosmos. You have all the latest gadgets, a well-trained crew, but you forget the radar! How will you navigate? This is akin to running a website without leveraging analytics to track its performance. So, how can you use analytics to ensure your website is on the right course? Let's explore!
05:35
S1 Ep378: Strategies for starting a podcast
Episode in
Clickstarter
You have a unique voice, a compelling story, and an idea that deserves to be heard. You've decided to start a podcast, but where do you begin? Like climbing a mountain, starting a podcast can seem daunting, but with the right strategies, you'll be at the summit before you know it! Ready to embark on your podcasting journey? Let's begin!
04:46
S1 Ep377: Finding influencers on Instagram
Episode in
Clickstarter
Imagine finding someone who not only loves your products or services but also has a devoted audience that trusts their opinions. That's the power of an influencer! Instagram is a treasure trove of influencers, but how do you find the right ones in your industry? Let's unravel this mystery!
06:02
S1 Ep376: The ethics of data collection and ad personalisation
Episode in
Clickstarter
You're browsing for a new pair of shoes online, and suddenly, everywhere you look, you see ads for footwear. Coincidence? Not really! That's data-driven digital marketing in action. While it can provide personalized experiences, it also treads a fine line between personalization and invasion of privacy. How can we navigate this complex landscape? Let's dive in!
05:06
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