Coach Tom Ferry

The generalist agent is disappearing. The ones winning right now aren't trying to be everything to everyone — they're becoming the undeniable expert in one thing.   Valerie Upham, a Compass agent in San Diego, did exactly that. By committing to a single, high-need specialty most agents won't touch, she generated over $475,000 in GCI in 18 months — and $267,000 of that came straight from educational seminars and events.   If you're still chasing every lead in every price point and quietly wondering why you feel replaceable… this episode shows you the opposite move.   In this episode, you'll learn:   The Niche-Down Paradox: Why narrowing her focus to one specialty actually multiplied her referrals — and made her the obvious call. The $267K Seminar Engine: How educational events became her single biggest source of GCI in 18 months. The Room of Two: Why Valerie works a 2-person seminar like a full listing appointment — and the listings it's closed. Fill the Room: The exact channel mix she uses to drive attendance — direct mail to 30-year homeowners, Facebook, NextDoor, LinkedIn, and Eventbrite. The Trust-First Play: How shredding events and her own podcast build relationships years before anyone's ready to list. The Equity Protector: Why she personally manages contractors and renovations to protect a family's return through a major life transition.   Valerie's results weren't luck. The structure behind her niche was built inside Tom Ferry Coaching.   Ready to stop competing as a generalist and become the expert clients seek out?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

What does it mean to be culturally relevant as a real estate agent? That’s what this whole game is about, and it’s what I’m answering in this Mindset Monday.    But heads-up… The times aren’t just changing—they’ve already changed.    If you’re serious about being relevant and profitable in this industry, it’s time to get your ticket to the Success Summit (August 3–5), either in-person in Anaheim, CA, or Livestream.  🔗tomferry.com/summit/ 

This week on the podcast, you'll hear from a coach who closes consistent deals in the exact market everyone else is calling "stuck."   Kristi Jencks is a Tom Ferry coach who guides 40 coaching clients, sells 20+ homes a year, and is raising eight children — and she still treats every listing as a way to test scripts she can pass to her clients. In this conversation, she breaks down why the real estate market feels frozen right now, and why the problem lives in your clients' heads, not in the rate sheet.   If your pipeline is full of "great" leads who just won't pull the trigger… this episode names exactly what's stopping them, and gives you the scripts to move them forward.    In this episode, you'll learn: The Three-Layer Diagnosis: What clients say vs. what's actually stopping them. The 25% Overprice Problem: Why sellers swear their home is worth more than it is. Loss Aversion at the Table: The quirk freezing your best deals at the finish line. The Buy-Now-vs-Later Calculator: The math that ends "let's just wait." Credibility Trackers: How to swap your opinion for hard proof. The "Field Research" Edge: Why Kristi still takes listings on purpose.   Everything Kristi teaches her clients runs on the structure of Tom Ferry coaching — the same system behind agents who keep closing while the rest of the market waits.   Ready to unstick the deals sitting frozen in your pipeline?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

When you scroll through social media, how does it make you feel? If the answer is angry, exhausted, or scared, that’s not going to help you in business or life. On this Mindset Monday, I’ll take you through why it’s time to start cleaning up what you follow on social.

Welcome back to Tom Ferry's Outliers Series—where we study the disciplines of agents who are doing extraordinary things.   What does it take to go from no clients and no money to leading the top-producing medium-sized team in the country at Real Broker? In this episode, Tom Ferry sits down with Shannon Gillette to unpack her remarkable journey of growth and the leadership principles that fuel her 300+ transaction-a-year business. Shannon shares a candid look at the mistake that cost her a $2 million listing and the specific communication systems she implemented to ensure it never happens again. She also explains why she is abandoning "polished" video trends for a more authentic, "talk to a friend" approach that is already winning her multi-million dollar listings before they even officially launch.   If you are feeling the burnout of being a solo agent, struggling to stay consistent with your content, or looking for a way to stand out in a crowded market, this conversation is your blueprint for the next level.   In this episode, you’ll learn: The Communication Reset: How using automated, detailed seller reports can prevent you from getting fired and prove your value every week. The Content Rebrand: Why big captions, speed ramps, and "sales voices" are dying, and what the new era of authentic storytelling looks like. The Culture Code: Why Shannon considers gossiping or complaining a form of "stealing" from the team and how to hire only those who align with your core values. The YouTube Advantage: How to leverage the world’s second-largest search engine for listing marketing that attracts buyers who aren't even actively looking. The Reality of Scaling: The first move you must make to transition from a solo agent in a panic to a team leader who actually experiences traditional weekends. Ready to build a business that serves your life instead of consuming it? The most successful agents don't just work harder; they build better systems and surround themselves with the right mentors. Discover how Tom Ferry coaching can help you find your path to 300+ deals while reclaiming your time.   Schedule a free coaching consultation today: 📞 https://www.tomferry.com/free-coaching-consultation/ 

How's the market? It's the question every agent gets asked. And in Summer 2026, no two markets give the same answer.   This week, Tom sits down with David Childers, CEO of Keeping Current Matters, for the data and context agents need to give clients the right answer right now.   David brings the latest on mortgage rates, inventory, pricing, and foreclosures. And contrary to what most of the headlines are saying: no, the market isn't crashing.   If your sellers think they'll get asking price, your buyers think rates will crater, and everyone thinks foreclosures mean another 2008 — this episode is your reset.   In this episode, you'll learn: The Bifurcation Map: Why California, Washington, and Florida prices are softening — while the Mid-Atlantic and Northeast remain rock-solid. The Rate Reality: What mortgage rates are actually doing — and the lender play that can lower a buyer's rate today. The Equity Cushion: The number every agent should have memorized. The 80/40 Listing Truth: 80% of sellers expect to get their asking price. Only 40% do. Here's how to use that gap on listing appointments. The Inventory Reality: Why only 15 states have returned to 2019 inventory — and what that means for your local market.   Watch the episode now and then make sure to download David’s slides to use them in your presentations, conversations, and marketing. Get David’s slides here:  👉https://docs.google.com/presentation/d/1iOsH-FyajxgrpXIUdpEnLK78zGfiUz97/edit?usp=sharing&ouid=110484379841180842609&rtpof=true&sd=true   Ready to become the agent your market actually trusts for answers? The agents who thrive in markets like this don't have better opinions. They have better data — and the discipline to use it. That's the foundation of Tom Ferry coaching.   Schedule a free conversation with our office to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/ 

This week on the podcast, you’ll hear from an agent who defied all the rules of real estate and came back more profitable than ever.    At just 30 years old, Avi Becker of Santa Barbara, CA, has already scaled to $30 million in annual production. But after reaching the top, he did the unthinkable: he bought a one-way ticket to Bali and spent 11 months traveling.    Now, he’s back, going solo, and proving that stepping away can be a shockingly profitable decision.    You’re about to learn the mindset and tactical shifts required to build a high-level business that funds your wildest dreams instead of consuming them.   In this episode, you’ll learn: The Sabbatical Strategy: Why Avi took 11 months off to travel the world and how he prepared his business to survive it. The "Meeting the Parents" Hack: A genius charisma trick for open houses that turns cold visitors into lifelong clients. The Long Game: How a $10.6 million luxury deal took five years of consistent, low-pressure follow-up to close. The Value-Add Listing Strategy: How taking a seller to see a neighbor’s open house secured a $2 million listing over the competition. Mindset Over Fear: The meditation and mental reframing techniques used to turn the "fear of going solo" into pure excitement. The $5,000 Charity Bet: The exact prospecting discipline Avi uses to ensure his "reset year" hits $23 million.   Avi’s success wasn’t an accident. It was built through the structure of Tom Ferry coaching. Ready to build a business that actually supports the life you want? Schedule a free call with a Tom Ferry consultant to see if coaching is your next step. 📞 https://www.tomferry.com/free-coaching-consultation/

It doesn’t matter how smart you are — going it alone isn’t a good idea. You need to have mentors to bounce ideas off, get outside perspectives, and help you see what you’re missing. In this Mindset Monday, I’m talking about the mentors who keep me on track.    Looking for a top-tier mentor to guide you in your real estate business? That’s what we do.  👉https://www.tomferry.com/free-coaching-consultation/

Most agents are either ignoring YouTube — or posting videos nobody is searching for. Both are costly mistakes.   In this episode, Tom sits down with Aaron Cuha, a YouTube coach, real estate veteran, and host of Listing Velocity—YouTube Edition — a revolutionary new YouTube training program only for Tom Ferry Coaching members.    Aaron has helped agents sell billions of dollars of real estate using YouTube. Here he gives you the full playbook: how to get found, build trust fast, and convert views into listings — even if you hate being on camera.   In this episode, you’ll learn: The #1 video type that drives real buyer and seller search traffic How to build a posting rhythm the algorithm actually rewards Simple SEO moves that move the needle fast Hooks and thumbnails that earn the click How to turn one video into content everywhere The mistakes that kill your reach before you even start   Want the full system? Listing Velocity — YouTube Edition is a coaching-member-only program built to turn your YouTube channel into an active listing pipeline.

Episode Description:   If it’s not in your calendar, then how much longer are you really going to keep putting it off? This Mindset Monday is a reminder that you don’t have as much time as you think you do.    Want to really make the most of your life and not look back with regrets?   That’s what we help real estate agents do. Schedule a call. 👉https://www.tomferry.com/free-coaching-consultation/ 

This week on the podcast, you’ll hear from an agent who defied all the rules of real estate and came back more profitable than ever.    At just 30 years old, Avi Becker of Santa Barbara, CA, has already scaled to $30 million in annual production. But after reaching the top, he did the unthinkable: he bought a one-way ticket to Bali and spent 11 months traveling.    Now, he’s back, going solo, and proving that stepping away can be a shockingly profitable decision.    You’re about to learn the mindset and tactical shifts required to build a high-level business that funds your wildest dreams instead of consuming them.   In this episode, you’ll learn: The Sabbatical Strategy: Why Avi took 11 months off to travel the world and how he prepared his business to survive it. The "Meeting the Parents" Hack: A genius charisma trick for open houses that turns cold visitors into lifelong clients. The Long Game: How a $10.6 million luxury deal took five years of consistent, low-pressure follow-up to close. The Value-Add Listing Strategy: How taking a seller to see a neighbor’s open house secured a $2 million listing over the competition. Mindset Over Fear: The meditation and mental reframing techniques used to turn the "fear of going solo" into pure excitement. The $5,000 Charity Bet: The exact prospecting discipline Avi uses to ensure his "reset year" hits $23 million.   Avi’s success wasn’t an accident. It was built through the structure of Tom Ferry coaching. Ready to build a business that actually supports the life you want?   Schedule a free call with a Tom Ferry consultant to see if coaching is your next step. 📞 https://www.tomferry.com/free-coaching-consultation/ 

What do Steve Jobs, Walt Disney, and all the great entrepreneurs have in common? They’ve answered five questions. If you answer and live by these questions, your life will change.    So why doesn’t everyone do it? It’s not as easy as it seems.   Need help in getting real clear on what’s important in your life and business?   👉Schedule a free consultation with my team. That’s the first step to clarity.  🔗https://www.tomferry.com/free-coaching-consultation/ 

This week on Tom Ferry’s Outliers series, you’ll hear from an agent whose story will inspire agents at any level.    At just 24 years old, Elio Alanis of Houston, TX, is already pacing 300 transactions a year. He closed 11 deals in his first year and built his entire business without a sphere of influence, without cold calling, and without a single strategy you'd expect.    You’re about to learn genius-level strategies that other agents haven’t even heard of, which prove you don’t need years of experience or an established network to break big in your market.    In this episode, you’ll learn: The New Construction Edge: Why Elio visited model homes every day during COVID — and how it became his first unfair advantage. Mobile Showrooms: How bus rides earn Elio's team 10 signed contracts per trip. The Marketing Discount: How $100 turns scrollers into signed buyers. Audience Engineering: The social strategy he used to reach buyers before they were ready. Text HOME: The dead-simple lead capture that converts where other CTAs don't. The "Broke Broker" Save: Why his Tom Ferry coach talked him out of opening a brokerage at 23 — and what that one conversation saved him.   And as you'll learn from Elio, the structure behind his growth wasn't instinct. It was built inside Tom Ferry coaching.   Ready to build a business that doesn't look like everyone else's?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/  

If you're hesitating to post that video, send that text, or make that hire... The only person you're hurting is yourself. When fear or doubt strikes, there are three words I always come back to. They're the absolute truth, and knowing them will set you free. Ready to truly move past fear and start executing with consistency in your business? Schedule a call. It costs nothing and gives you real clarity: https://www.tomferry.com/free-coaching-consultation/

Tom Ferry’s Outliers series continues with a masterclass in high-volume scaling.   Doug Edrington doesn't just run a team; he runs a "team-ridge"—a brokerage that operates with the tight-knit culture and lead-generation power of a team. After 21 years in the business, Doug has cracked the code on per-person productivity, with his agents averaging an incredible 28 units per year.   This week, Tom and Doug dive into the tech, the shifts in mindset, and the "meritocracy" required to grow a business from 500 to over 800 transactions.   You’ll learn: The AI bots that Doug’s team uses to roleplay, book appointments, and more The controversial website move that lets buyers "swipe" to choose their agent before they ever see a house The 18-month rule of leadership that Doug lives by Breaking the "Family" Habit: Why treating your business like a family might be the one thing stopping your growth. The brilliant billboard strategy that won their marketplace   Want to see how your team can become an industry outlier like Doug’s?    Right now, Tom Ferry is running a special offer designed for team leaders looking to use this market to scale rapidly.   It starts with a short consultation to learn more and see if we’re a good fit. Schedule here: https://www.tomferry.com/free-coaching-consultation/   

Real estate is not a business for doomers.    Your mindset is the foundation of everything – your income, your quality of life, and the opportunities you attract.    Need help? That’s what we do at Tom Ferry Coaching.    Check out this free video that shows you the real systems that agents are using to master their own minds, manage their schedules, and boost their income.  🔗https://www.tomferry.com/ewebinar/

Tom Ferry's Outliers series is back — this time with a deep dive into the world of luxury real estate.   Lourdes Maestres runs a $100 million luxury team out of Fort Lauderdale with a team of just 15 people. And she travels four months out of the year.   Where most agents hustle harder to earn more, Lourdes rebuilt her business to do both — produce at the highest level and actually enjoy her life.   This week, Tom talks with Lourdes about exactly how she did it and how you can too.   If you think scaling means sacrificing your freedom… this episode will prove you wrong.   You'll learn: The team restructure that unlocked her freedom (and why she cut her roster nearly in half) The mailer campaigns quietly driving her luxury pipeline Why she ditched lead buying — and what she replaced it with The "cheesy" marketing move that landed a $13.5 million listing Why even a $100M producer won't make a major decision without a coach   And as you'll learn from Lourdes, having a sounding board at every level of success isn't optional — it's the strategy.   Ready to build a business that gives you more of everything?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/ 

What’s the material your business is made out of? That’s the question of the week.    Because if a market shift can blow your house down, it’s time to start laying some real bricks.    If your business feels unstable, inconsistent, and fragile in any way, Tom Ferry has the free trainings, podcasts, and playbooks to help.  🔗TomFerry.com

Tom Ferry’s Outliers series is back, with a special focus on building and leading extraordinary real estate teams!   Kyle Zene was just 27 years old when he opened his own brokerage in February of 2020—a few weeks before the world shut down.    Where most leaders would’ve panicked, Kyle pivoted his strategy and implemented systems that allowed him to step out of production and double his business every year since then.   This week, Tom talks with Kyle about exactly how he did it and how you can too.    If you're still the hardest-working person on your team… this episode will show you what's actually holding you back.   You’ll learn: The single hire that lets you step out of production How to use AI to spot missing opportunities & lost deals The decision-making habit of today’s best leaders How to guarantee your agents keep getting better (hint: it’s not training)   And as you'll learn from Kyle, the structure behind his growth was built inside Tom Ferry Team Coaching.   Ready to stop being the engine and start building the machine?  Visit https://www.tomferry.com/coaching-team/ to learn more.

How long does it take you to write the perfect email or send the perfect text? By the time you're done, someone else will probably already have that listing appointment. Real estate isn’t about perfect. It’s about first and fast.    Are you serious about growing your business FAST? Coaching is the shortcut that makes sure you make the right moves and never miss a beat.  Schedule your free consultation to learn more: 🔗https://www.tomferry.com/free-coaching-consultation/