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Podcast
Content Convergence with Steve Rubel: Chief Conten
By Play.It
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How do the best of the best get their message across in an age of infinite content options, but limited time and attention? Join host Steve Rubel for a weekly in-depth conversation with master storytellers from the worlds of marketing, media, technology and entertainment. Each episode will unpack the secrets of those who have honed the art and the science of how to break through in a world where our sources of information are now converged.
How do the best of the best get their message across in an age of infinite content options, but limited time and attention? Join host Steve Rubel for a weekly in-depth conversation with master storytellers from the worlds of marketing, media, technology and entertainment. Each episode will unpack the secrets of those who have honed the art and the science of how to break through in a world where our sources of information are now converged.
Episode 44 - Analyst and advisor Rebecca Lieb
Rebecca Lieb is a strategic advisor, research analyst, speaker, author and columnist. During this podcast we discuss the state of content marketing, her latest research on digital advertising, the influence of platforms and more.
40:02
Episode 43 - Rafat Ali, CEO, Skift, on the bright future for vertical media
Digital media veteran Rafat Ali, CEO of travel site Skift, joins the podcast to discuss why the future of media maybe vertical vs horizontal, why now is a good opportunity to start a media company, the prospects for brands as publishers and more.
38:17
Episode 42 - John Battelle, founder of NewCo, media and tech thinker
The history of digital media can't be written without mentioning the name John Battelle. He was involved in the early days at Wired, The Industry Standard, the Web 2.0 Summit and more. His newest venture is NewCo, which recently launched on Medium. During our conversation we cover media business models, digital advertising and the overall state of the tech industry.
27:53
Episode 41 - Arun Sudhaman, The Holmes Report, on PR's role in content
Arun Sudhaman is president and editor-in-chief at the Holmes Report, which tracks global PR industry trends and issues. During this program we cover the state of the PR industry and its role in content, how the Holmes Report is growing a vertical media company and what skills the PR professional of the future will need in a platform era.
44:43
Episode 40 - Edelman Emerging Media Experts Adam Hirsch & Matt Stanton
This week I am joined by my colleagues Adam Hirsch and Matthew Stanton – two Edelman experts in emerging media and technologies. We cover the present and future of messaging, the state of Snapchat for brands as well as future trends.
48:40
Episode 39 - Dave Finocchio, CEO of Bleacher Report
Dave Finocchio is CEO of Bleacher Report. He co-founded Bleacher Report in 207 with three good friends and it was acquired by Turner in 2012. During our conversation we cover how Bleacher Report is investing in $100M in platform specialists and more to grow its formidable brand.
25:43
Episode 38 - Cory Bergman, GM, Breaking News
Cory Bergman is the co-founder and GM of Breaking News, a mobile-first startup owned by NBC News. Breaking News boils down the crush of real-time reports in social media to a reliable, personalized stream of coverage. During our conversation we cover the state of mobile news and how to build a news brand in a mobile and social age.
30:53
Episode 37 - Lou Ferrara, Chief Content Officer, Bankrate.com
Lou Ferrara is chief content officer at Bankrate.com. He oversees SEO, newsletter/email, social media, all-formats editorial content and native. Prior to that he spent 10 years at AP. This program covers how Bankrate is up-leveling its content efforts for a world that's more mobile and social than ever.
54:13
Episode 36 - Inside the Poncho Writer's Room
Poncho (http://poncho.is) is a clever comedic take on the daily forecast for 48 states that is delivered via email, text, a new app, and eve a Slack bot. During this episode, Poncho's Stephanie Chan and Allie Kokesh take us inside the writer's room that helps the weather cat find his daily voice.
33:08
Episode 35 - Stacy Minero, Twitter
Stacy Minero is Head of Content Planning & Creative Agencies for Twitter. She leads the Content Planning team, which helps marketers build insight based content strategies that drive brand and business value. During this program we cover some of the latest changes to Twitter, how to build an audience there and more.
42:52
Episode 34 - Dave Pell, writer and publisher, NextDraft
Dave Pell is writer and publisher of NextDraft, an entertaining look at the day's top news stories that is available as an email newsletter and as an app. During our conversation we cover how he got started as a writer, how he puts together NextDraft and the opportunity for curators. Subscribe at http://NextDraft.com
36:17
Episode 33 - Dan Schawbel on the Millennial Mindset
Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. During this episode we cover how Dan became a top influencer, the millennial mindset and how it impacts their content consumption and buying behaviors.
36:41
Episode 32 - Heidi Sullivan on Content Marketing Analytics
Heidi Sullivan is senior executive with Cision - a leading global media intelligence company. During this program we cover the state of content marketing and social media analytics, marketing automation, the role of content in PR and more.
32:12
Episode 31 - Sophie Moura, senior editor, Medium
Medium is an important new blogging platform where ideas are shared, discussed and moved forward. The platform has attracted posts by celebrities, politicians and business leaders as well as ordinary individuals with big ideas. During this episode we talk to Sophie about what Medium is, how to get started and more.
42:05
Episode 30 - Richard Gingras on Google's Plan to Speed Up the Mobile Web
Google's Richard Gingras has multiple decades of experience in reinventing news, but his latest project could be truly transformational. During this interview we go under the hood to learn all about Google AMP (short for Accelerated Mobile Pages), a new open source initiative which aims to dramatically speed up the mobile web.
50:42
Episode 29 - Mathew Ingram, Sr Editor, Fortune / Media Watcher
Mathew Ingram is a senior writer for Fortune, where he largely covers the intersection of tech and media. For the last show of 2015 we cover his career arc, the media's shift from destination to distribution, the content glut on TV and some key trends to watch in 2016.
37:46
Episode 28 - Michael Farmer, Author, Madison Avenue Manslaughter
Michael Farmer is the author of a new book entitled Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies. During this program we cover how advertising agencies will need to evolve to stay more relevant in a digital and social world.
44:37
Episode 27 - Marisa Wong, senior editor, LinkedIn
Marisa Wong is a senior editor at LinkedIn, where she helps industry leaders share their insights with members. During this podcast we discuss how the LinkedIn feed works as a source of news, their new apps and how to get started as a writer on the platform.
18:08
Episode 26 - Paul Berry, CEO of RebelMouse
Paul Berry is Founder and CEO of RebelMouse. Previously, he was CTO of Huffington Post responsible for product, technology and design. On this program we cover RebelMouse, the future of "no stack" publishing, content discovery and his tips for getting your content discovered on social media.
55:13
Episode 25 - Instagram Influencer Jeremy Jauncey
Jeremy Jauncey is founder of Beautiful Destinations on Instagram, which has over four million followers. He also helps businesses grow their audiences on the platform. During this interview we cover how they grew their audience, the role that analytics plays and some tips that anyone can apply to boost engagement on their own images.
38:04
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