Contractor’s Marketing and Closing Success Bluepri

Doug Zacker is a professional photographer and his work can make the difference in generating leads for your construction company or losing the opportunity to other contracting companies. Listen and learn what to do and what not to do to produce quality images for your remodeling, landscaping, painting, roofing, window or any other contracting business. He will also share a key strategy that will help you move way up on the trust scale with your prospective clients and it is so simple to do! Learn why the contractors I have referred Doug to love his work – he makes their work clearly stand out from their competitors in the contracting world. In this podcast: Why many images scream “amateur” The one thing you can do that will make prospects trust you more than your competitors How to organize your images on your website and on your mobile device so prospects can easily find what they want How to build your brand with images How to eliminate common mistakes that make your photos look “tilted” How to choose a professional photographer to take your images What to do if you still want to take photos yourself And so much more This is advice you need if you use images to promote your business. This is a long Podcast but it was so jam-packed that I couldn’t find any parts I wanted to eliminate – it is that good. So listen to the end to make sure you learn about the strategic tactic that will ensure prospects will trust you more than your competitors. You can learn more about Doug and his services at www.ZackerImages.com BTW – He will travel so if you live outside the metropolitan NY/NJ area call him to find out how you can take advantage of his skills to build your brand and lead generation.

There is a huge opportunity for your construction company to become more profitable, generate more quality leads, receive more referrals, book more repeat business and build a loyal client base. In today’s podcast I will help you look in the mirror to see if you have fallen into the bad habits of your competitors in construction. History repeats itself over and over again and the lessons are rarely learned. It almost feels like 2005 again but there are major trends that are impacting the profitability of your contracting business that are different than the ones in place 2005. Listen and learn what homeowners are telling me they are experiencing in their dealings with contractors. If you make the commitment to avoid the traps you will easily stand out from your competition. You will convert more of the good and great jobs and avoid running around chasing leads that will never make you money. This is not that hard to fix. It starts with the first contact with the prospect. Focusing on doing that right – if you do everything else will fall into place. Do that right and you will Apply what you learn and your construction business will be leaving your competitors in the dust and they won’t know why. Well I finally did it – after years of coaxing, cajoling, and even some begging by clients, business associates, friends and advisors – I finally put pen to paper and wrote my first book! Whew! This was a lot more work than I ever thought it would be. I just published my “Contractor’s Closing Success Blueprint: A Contractor’s Guide: Consistently Close More Profitable Jobs and Generate Higher Quality Leads”. The eBook and Print versions are available on Amazon.com. In a nutshell, I’ll walk you through, step-by-step, the exact, proven, field tested tactics and specific action steps that my clients use every day to close just about any profitable job they want. It’s already received some nice reviews including this one: “Mike Jeffries speaks “contractor” with this easy to read, easy to follow and to implement method for increasing profits. He offers common sense steps and he even outlines scripts for achieving the desired results. This is a “must” investment for everyone in the industry for understanding how to become successful by meeting the needs and desires of the customer.” Renee Rewiski, NARI Past National President

Wouldn’t it be great if you had a list of daily marketing tasks to choose from that will help you close more sales and generate higher quality leads for your contracting business? Creating your daily marketing plan will be a lot easier than you imagined. This podcast is packed with daily tasks you can accomplish. If you do just two or three each day your contracting company will be in a much stronger position a month from now and six months from now you will really be flying. The information in this session will help your remodeling, painting, roofing, landscaping or any other contracting company to create an easy to execute marketing plan. Learn 23 ways that you can easily market your contracting business every day. From this starter list you will be able to come up with 25 or 50 more daily marketing tasks that will propel you to success. Apply what you learn and your construction business will be leaving your competitors in the dust and they won’t know why. Well I finally did it – after years of coaxing, cajoling, and even some begging by clients, business associates, friends and advisors – I finally put pen to paper and wrote my first book! Whew! This was a lot more work than I ever thought it would be. I just published my “Contractor’s Closing Success Blueprint: A Contractor’s Guide: Consistently Close More Profitable Jobs and Generate Higher Quality Leads”. The eBook and Print versions are available on Amazon.com. In a nutshell, I’ll walk you through, step-by-step, the exact, proven, field tested tactics and specific action steps that my clients use every day to close just about any profitable job they want. It’s already received some nice reviews including this one: “Mike Jeffries speaks “contractor” with this easy to read, easy to follow and to implement method for increasing profits. He offers common sense steps and he even outlines scripts for achieving the desired results. This is a “must” investment for everyone in the industry for understanding how to become successful by meeting the needs and desires of the customer.” Renee Rewiski, NARI Past National President

The burning question most contractors want answered is: How can I get more high quality leads from my contracting company website? Moshe Zchut founded NetLZ Consulting in 2007. He had been providing software and IT services for companies since the 1990’s. We have collaborated on many successful websites for my clients. This podcast is packed with information that will help your remodeling, painting, roofing, landscaping or any other contracting company to rank higher in organic searches. Most important the information Moshe shares will help you generate more high quality leads from your website. See if these problems and questions sound familiar: You are confused by all the claims and options available to get higher ranking for your website How can I present a professional image of your construction company online? What do I need to do to rank higher in searches for profitable contracting services? How do I convert visitors into paid customers? How do I brand my company and business on the web? Moshe shares his insights on these questions and helps you understand other common questions on SEO and online marketing for contracting companies. What are key things that a contractor should focus on to improve the quality and ranking of their website? How long does it take to get better ranking for an existing website or for a new website? How does the size of the market impact the time it takes to improve ranking? What are 2 or 3 things that a contractor should look for in an SEO company? How much time should the average contractor spend on improving their website each month? Apply what you learn and your construction business will be leaving your competitors in the dust and they won’t know why. In case you missed it my newest program is live and it is FREE. The 7-Day Fast Track Guide to Closing Success© will put you on the path to yes by next week so why wait? The initial feedback is all positive.

In late 2011 Dean and Calvin Mitchell made several important changes in their design build renovation business in Vancouver British Columbia. Those decisions helped increase their renovation leads, close more sales and dramatically increase sales and profits. At the time they made the decisions their business had dropped to almost zero. They knew they had to do something to turn their renovation contracting business around or they would have to close the doors. Their journey will inspire you to see the potential in your contracting business and know what you need to do to realize your dreams. Dean tells how he has made more money in each of the last two years than he ever made in any other year in his career. It wasn’t all roses either. Once they made the changes they faced one more daunting challenge about a year after they got their sales and profits rolling. Learn what they focused on to become very profitable: Why they stopped doing estimates because Dean realized that “people that want estimates are only looking for a price” How they learned a bitter and very valuable lesson in hiring How the Closing Success System© made them clearly stand out from their competitors What they have done to generate more quality renovation leads One dynamic lead generation strategy that leverages existing relationships that will increase referrals and prospect conversion by staying connected to past clients and prospects The changes they made due to a family illness And so much more This is the story of a father and son and it should help you realize the true potential in your business. This is a long Podcast so listen to the end to make sure you learn about the strategic lead generation tactic that will ensure more quality referrals for the foreseeable future. In case you missed it my newest program is live and it is FREE. The 7-Day Fast Track Guide to Closing Success© will put you on the path to yes by next week so why wait? The initial feedback is all positive.

18 months ago Jacob Thompson’s decided to focus on growing his remodeling business instead of just maintaining it. The business was only 8 years old but it was at a crossroads. Jacob decided that he had to start working on his business instead of in it. Learn how working with Brian Javeline of MyOnlineToolbox for Contractor Website SEO Marketing helped them increase the quality remodeling contractor leads from his website. Before working with Brian they weren’t generating any quality leads from the website. Jacob also made other changes in their lead generation tactics so they were focused on the business they really wanted. Once the leads started coming in he was frustrated with the sales process and constantly fighting price and quality issues. They implemented the Contractor’s Closing Success Formula© and Jacob credits the program with changing the way prospects view the company and a dramatic increase in closing success. They are residential remodelers who focus on kitchen and bath renovations. In 2014 alone they are up 140% year to date. Listen and learn what other key systems they changed to manage the growth and increase profitability. Jacob had a clear vision and is making the transition from remodeler to business owner. Learn their blueprint for the dramatic increase in sales and profits in the last 18 months: What they did to increase quality remodeling contractor leads How they learned how to communicate their value to prospects What systems they focused on to ensure he could stop doing it and continue managing the business The biggest challenges he faced managing the dramatic sales increase And so much more The questions you should be asking yourself when you get to the end of the Podcast are: What is holding me back? What did he do that I can implement right now? In case you missed it my newest program is live and it is FREE. The 7-Day Fast Track Guide to Closing Success© will put you on the path to yes by next week so why wait? The initial feedback has been very positive.

Earlier this year I had the privilege of presenting my seminar on closing success at a regional conference for Duro-Last Roofing. I was so impressed with everyone that I met. I knew having Troy Osborne on the Podcast would be a great win for my listeners. Troy was happy in his position and really liked his boss and then he got a call about an opportunity at Duro-Last® Roofing and he jumped at it. The results have been nothing short of fantastic.  Last year was his first full year in the position and sales in his territory jumped 100%. Troy learned the roofing trade on the job starting at the lowest level – he loves using his hands and being outside. His on-the-job learning has made him so much more effective as a sales rep – he understands everything that goes into a successful roofing project. Troy shares his wisdom on: Finding low hanging fruit What the buyer really wants Finding the buyer’s soft spot Generating more dollars per square How he educates and trains his sales reps The number one mistake roofing contractors make that kills their chances of making the sale And so much more. It was also enlightening to have Troy explain that every Duro-Last® roof is prefabricated – in other words every roof is a custom roof. This gives his company a very strong advantage – they can customize a solution for almost any situation – whether someone is flipping a building or investing for the long run. His advice is universal and is applicable to every commercial contractor and every residential contractor in roofing, remodeling, painting, landscaping and more. Listen and get inspired! At the end of the Podcast you will know what you need to do to grow your sales and profits this year. Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

Let me start out by saying I was honored to provide two seminars at JLC LIVE two weeks ago in Rhode Island. This is a great show and the number of companies exhibiting was definitely back to where it used to be. Mark your calendar for next year if you missed it. One of the themes of my presentations had to do with the major shift in the sales process over the last 5 years. In this Podcast I will go into depth on this topic. When you understand how the whole game has changed you will know what you need to do to close more sales for your construction company. Five years ago the seller controlled the sales process – in 2014 the buyer is in control. Lead generation for contractors used to focus entirely on “outbound marketing” meaning you sent your message out to the universe of prospects you were trying to attract. Outbound lead generation strategies have declined in importance. Prospects get their information from so many different sources that the effectiveness of each tactic is generally small. Lead generation tactics that used to produce predictable results just don’t any longer. Today most marketing is “inbound” – meaning buyers search for information about products or services as soon as they determine that they have the need and long before they contact anyone. Buyers can easily find alternative providers of your services including someone to replace you. The importance of relationships is growing because most lead generation tactics just don’t produce enough leads. Once buyers find you, success in closing is based on how much quality information prospects can find out about your company before they contact you. The good news is that most companies in construction and most contractors are still doing it the same old way. Listen and learn how you can up your game and put yourself in a position of strength in the buyer’s eyes and get to yes more often in 2014 and beyond. Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

5 years ago Dan and Mike’s residential roofing and exterior remodeling business was stagnant. Yes they were doing well over a million in sales but they were always scrambling to fill their backlog so they would have enough work to meet expenses. They tried many sales programs to increase their closing rate without success. By the end of 2013 their sales were up over 300% and they’ve increased their margins. Dan gives my Closing Success System© a tremendous amount of the credit and I certainly thank them for that BUT when you listen closely you will realize that they have implemented other key changes in their business that have also helped them achieve their goals. Dan is so clear on what they have done – you will realize that it is actually easy to do what they did because the “competition” doesn’t get it. They are in the residential exterior remodeling industry. Their biggest segment is roofing and they have always installed siding and windows. In the last year they added solar to their services. Listen and get inspired! Learn their blueprint for phenomenal sales success: How they have taken the risk out of the decision for the homeowner The trial and error they went through The 3 biggest challenges they faced managing the dramatic sales increase How they have used technology to increase efficiency And so much more The questions you should be asking yourself when you get to the end of the Podcast are: What am I waiting for? What did they do that I could and should implement right now? Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

If you want to find out how clients of my DIY online program – the Contractor’s Closing Success Formula© are closing more business in 3 months then they typically do in 12 months you will want to listen to this podcast. I created the DIY version of my Closing Success System© in 2011 and some of the results have even shocked me! You know I am one of those “prove it” guys – I like to know that if people are willing to do what I recommend that they will be richly rewarded. I don’t like “the latest and greatest stuff” – I will eat food with 14 ingredients when I am out to dinner and appreciate it BUT I what I like more is a good steak or a hearty fish with a good red wine or a cold bottle of beer…stuff I know will be good! For the last month I have been following up with contractors that signed up for my Contractors Closing Success Formula in the last 2 and a half years and some of the success stories have even shocked me. Many clients did what we normally expect – land 1 more prospect out of 10 and that means a 40 to 50% increase in their sales. What was really gratifying to me was the fantastic success stories – Contractors that did more business in 3 months than they did the previous 12 months or a contractor that is up 300% in the past year or a contractor that is on pace to do 1.2 Million in sales in 2014 and this is more than a 500% increase over 2012 – these stories are very cool to hear and obviously great for my clients. So if you’re ready to take control of your sales process instead of leaving the success of your business to chance… If you’re ready to learn how other contractors across the country have increased their closing rates by 10 to 40 percent… If you want to learn how to overcome the price objection, the “can you come down a little bit?” and the all too common; “We really like you and your company….BUT. If you’re struggling with any of these sales frustrations…ARE you ready to learn what you need to do to have one of your best years ever? Then you’re going to want to listen to this episode. The questions you should be asking yourself when you get to the end of the Podcast are: What am I waiting for? What did they do that I could and should implement right now? If you’ve ever thought about joining my on line DIY program, the Contractor’s Closing Success Formula©  NOW is the time get started – for a couple of reasons. First, the spring season is just around the corner. It’s still quiet.   With a little bit of time on your part in the next few weeks, you’ll hit the ground running when the phones really start to ring. Second, this is the last time I’ll be offering the program at this price.  March 1st I’ll be increasing the price by at least 20%.  (This will be the first price increase since  I  launched it nearly two and a half years ago.) Plus, I’m working out the details on a nice bonus package with Michael Stone that I believe EVERY ONE of my clients should have. I’ve produced a nice overview video of the program that will take you inside the course and will show you in detail what to expect and how it works. Watch The Overview Video I would love to have your story be the next great success story I share with my listeners.

UglyDeck.com – as soon as I heard the name I new Bill Barton and Josh Paden had a winner. In my 11 plus years creating marketing for contractors this is only the second company name that I have heard that is perfect. Simply put – It is memorable. It is sticky. It mirrors the buyer’s emotion and so much more. Learn how Bill and Josh created a dynamic franchise by understanding their buyer. In the interview they share their secrets to success. You should check out their website UglyDeck.com to see what a fantastic job they have done. They have some great commercials on YouTube. This is truly timeless advice. And I strongly recommend that you listen at least 3 times – there is that much here. One note – this is longer than my normal podcast and well worth it. It hasn’t been all roses but Bill and Josh but they systematically reviewed their lead generation efforts and implemented systems that supported the dynamic growth that came after they changed the company name to UglyDeck.com. In this podcast you will learn: Why they changed their name Why they decided to stop being “all things to all people” and focus on decks How they created a new way to price projects that has left their competitors in the dust What they realized after they analyzed their lead generation How “top of mind” eliminated all competitors at a home show And SOOO much more If you have ever considered investing in a franchise – this is one you should check out. This is a “fractional franchise” and will add on to your existing contracting business. Bill, Josh and I share a very similar approach to business – we look to set a standard other companies can’t meet. They hired me to create a fully customized version of our DIY program for their franchisees. I am grateful for the opportunity to help Bill and Josh and all of their franchisees close more sales. So listen and enjoy. Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

Henry Goudreau shares more of his vast knowledge and experience on success in your construction business. It may surprise you to learn that in 2008 before the crash – there were 108,000 certified contractors in Florida – by 2012 that number had dropped to 35,000. If you are one of the survivors in Florida or anywhere now you can learn what you need to do to prosper. This is more timeless advice and guidance. Henry is the author of “How to Market and Sell Your Construction Services Like Magic!”, “The Contractors Magical Marketing Tool Belt” and “101 Powerful Tips to Jumpstart Your Construction Business to Success”. He is also a business coach for contractors and a speaker/seminar leader. Henry has helped many contractors grow their businesses in the last 20 years so listen and learn how you can change your top and bottom lines. In Part 2 you will learn: Why your contracting business isn’t different Where to focus so you can get better customers, more confidence and control of your business The difference between a consultant and a coach One thing you need to change to make it work The 4 cornerstones of contracting success And much more If you are interested in Henry’s coaching services you can learn more at www.HGAssociates.com You can call him at (888) 559-4569 or email him at HenryG@HGAssociates.com Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

Henry Goudreau shares some of his vast knowledge and experience on success in your construction business. He will teach you what you need to do to make your construction business more profitable. If you are thinking – “I can’t do this anymore” – listen and learn how to change that. This is timeless advice. Henry is the author of “How to Market and Sell Your Construction Services Like Magic!”, “The Contractors Magical Marketing Tool Belt” and “101 Powerful Tips to Jumpstart Your Construction Business to Success”. He is also a business coach for contractors and a speaker/seminar leader. Henry has helped many contractors grow their businesses in the last 20 years so listen and learn how you can change your top and bottom lines. In Part 1 you will learn: Why construction skills alone won’t make you successful “If I don’t change I will be doing this for the rest of your life” The big difference between self help and coaching The biggest obstacles most contractors face in growing their business and how to overcome them How to build a business that goes to work for you The two most important goals for you to focus on How to stop reinventing the business wheel every day And much more Once you finish with Part 1 you will be waiting in anticipation for Part 2. If you are interested in Henry’s coaching services you can learn more at www.HGAssociates.com You can call him at (888) 559-4569 or email him at HenryG@HGAssociates.com Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

Craig Ray and I share a philosophy – we both want to help contractors close more sales. Craig founded Go Qualifi 6 ½ years ago just before the crash and maybe there was a bit of serendipity to the timing. The company offers financing and payment option alternatives for homeowners – in other words for your clients and potential clients. Note: Consumer Financing is an industry with many important regulations. This podcast is offered for educational purposes only and is NOT an endorsement of Go Qualifi or a solicitation for financing. If you have ever walked away from a profitable proposal or lost a project because: The homeowner wanted financing but had less than stellar credit The homeowner was turned down by the big name players in consumer financing You were worried about getting paid the total project price …then I encourage you to listen and learn about Craig’s program. Craig describes how: A large percentage of homeowners that were turned down by other lenders have been approved under his program. His company provides contractors with financing and payment options that can be more favorable than the big players that typically service homeowners with “A” credit. His company offers financing options from nine well-known lenders to homeowners with good credit and also to credit challenged homeowners. You can get financing for your client and get paid in full even if the homeowner defaults on the loan. Craig’s company looked at how the business was being done and decided that they could make it simpler with innovations like one online application that is used for all nine lenders. One of the most revolutionary ways they do business is by offering their program for a fixed fee per loan of $199 instead of the average 8% most lenders charge. Craig explains that this means on a $10,000 loan your cost would be $199 versus an average of $800 from many other lenders. Craig explains many more of the features of his company’s program so listen and learn and then if you would like to know more contact Dan Medin – National Sales Executive for Go Qualify at (612) 889-3863 or dmedin@goqualifi.com Note: Consumer Financing is a highly regulated industry so Craig does use some “technical industry terms” to explain his program. Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

Jim Pouliopoulos shares more of his considerable knowledge on growing a profitable contracting business (or any business for that matter). I have already started implementing what I learned on the podcast and I am seeing positive results. This is your blueprint for success in 2014 and YES you can do this. In Part 2 you will learn: The one question to ask yourself that will change everything (really) Why successful business owners are always quitting How to use “appreciation marketing” to get more referrals How to motivate your employees to generate more referrals and repeat business The one thing you can start doing today that will change your business before the end of the month that will make your business more profitable AND make you happier And SOOO much more This interview opened my eyes and I am excited by the success I have achieved already using just some of Jim’s advice. If you are interested in Jim’s coaching services you can learn more at www.CoachPouli.com You can call him at (978) 846-1067 or email him at Pouli@CoachPouli.com I certainly plan to continue to implement what I learned! Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

Jim Pouliopoulos shares his considerable knowledge on growing a profitable contracting business. He will teach you how changing your thinking in small ways can make a huge difference in your profitability and growth. I guarantee you that if you implement Jim’s strategies and tactics you will be in a much different place one month from now and one year from now you won’t even recognize your business. This is truly a blueprint for success and YES you can do this. In Part 1 you will learn: How to get away from “technician’s addiction” The BIG difference between efficiency and effectiveness How to set up your business so everything doesn’t have to flow through you The value of outsourcing small tasks Three key things successful business owners focus on How to get going again if you are stagnant And SOOO much more… Once you finish with Part 1 you will be waiting in anticipation for Part 2. If you are interested in Jim’s coaching services you can learn more at www.CoachPouli.com I certainly plan to implement what I learned! Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

You have probably been there. At the crossroads You ask yourself: Do you stay in your contracting business or do you chuck it and do something else? Listen and be inspired – this could easily be your story in 2014…if you just take the first step. If this doesn’t get you inspired then you need to check your pulse. Seriously! Pat is 45 and was operating his business as a one-person GC. In the last 10 months he has changed everything. In January 2013 He took off his tool belt and decided to run his business even though he loved doing the work. He set a plan and worked on it every day. His marketing changed – not what he did BUT what his marketing communicated about the way he did business and suddenly his prospects started saying yes more – a lot more. “I am attaching my executive spreadsheet . . . I’m not showing you this to boost my ego; I want you to see that what has happened this year is completely because of your sales program and Michael. . . . I am pretty sure I will exceed all last year’s sales in this quarter alone based on projects that I am currently bidding . . . my sales have doubled, I have not had to lower my markup to get projects, and I get more and more calls every week from referrals, all without advertising or spending large sums to attract leads.” Pat- a Contractor from Colorado He is booked through March 2014 and has more proposals to submit. His sales for 2014 are on track to be triple his 2013 sales. In this interview – Pat tells his story. Learn how Pat is now generating so many referrals that he can be a lot more selective. Whether you are in remodeling, painting, roofing or landscape contracting business (or any other contracting business for that matter) this could be you. The question you should be asking yourself when you get to the end of the Podcast is this: What am I waiting for? If you want to be certain that you get it right my Contractor’s Closing Success Formula© is a blueprint to make increase your closing success and lead generation  if this testimonial doesn’t get you motivated – please check your pulse! Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

There are many Do It Yourself things you can do to Market Your Contracting Company. The great thing about these strategies and tactics is this – they don’t cost any money or very little. All you need to do is put in some time and dedication to follow through. When you do, you will be generating more quality referral leads and more online leads for your remodeling, painting, roofing or landscape contracting business (or any other contracting business for that matter). We have come up with over 100 points of differentiation for our clients. Yes…over 100. In the summer of 2011, I posted 8 weeks of training on this topic – it’s all about setting the standard in your business. I strongly encourage you to take some time to review the “100 Points of Differentiation” and make changes to include them in your marketing (especially your online efforts). You don’t need 100 points – 20 to 30 will do and it is pretty easy to come up with that many. Use the link to read the first one then you can hit the next button to read each one in sequence. In this Podcast – I will take your through some more great examples so you can create your own DIY marketing. I will teach you how to set the standard in your business and it will dramatically change the way prospects view your company. If you want to be certain that you get it right my Contractor’s Closing Success Formula© is a blueprint to make increase your closing success and lead generation – Plus check out this testimonial from a contractor that started on the program last January – if this testimonial doesn’t get you motivated – please check your pulse! Do you have 90 seconds a week to make more money? Get my FREE Mini E-Book “8 Simple Steps to Closing Success”

This is Part 2 of my interview with Mark Buckshon and in this podcast you will learn more strategies and tactics to generate referrals and quality leads for your commercial contracting business. In you own or manage a commercial construction or a residential construction business you need to listen to learn practical strategies to grow your referral and repeat business. Mark Buckshon is president of the Construction News and Report group of companies, which publishes regional and national publications and websites for the architectural, engineering and construction community in Canada and the U.S. His advice is timeless and if you put just some of what he shares in place your path to increased sales and profitability will become crystal clear. In part 2 he shares strategies and tactics to foster client retention, increase referrals and repeat business: Increasing your reach using social media Multiple ways to use social media to increase conversion How to measure your social media efforts The most important factor in your decision to go for a particular project or to eliminate it before you invest time and money How to minimize the risk working with a new client Understanding the sales cycle and the many opportunities it gives you to build trust and credibility How to dramatically grow your business connections and create more opportunities And much more If you are an architect, engineer or commercial contractor this is a must listen. If you need help check out his blog and books at ConstructionMarketingIdeas.com

This podcast is jammed with the practical strategies and tactics to help you generate better quality leads and to retain clients for your construction business. This is timeless and priceless information that will make your path to increased sales and profitability crystal clear. Whether you are a commercial contractor or a residential contractor you need to listen to learn the secrets of growing your referral and repeat business. Mark Buckshon is president of the Construction News and Report group of companies, which publishes regional and national publications and websites for the architectural, engineering and construction community in Canada and the U.S. In part 1 he shares strategies and tactics to increase your referral and repeat business: The most important thing you need to do to generate more leads and most contractors don’t realize this How to accelerate the referral process How to determine if a prospect is suitable match to do business with your company Understanding the sales cycle and the many opportunities it gives you to build trust and credibility How to dramatically grow your business connections and create more opportunities What groups you should join and why How to make your social media strategy pay dividends And soooo much more I am certain that once you finish with Part 2 – you will be checking your email or RSS feed to see when Part 2 will be available. If you are an architect, engineer or commercial contractor this is a must listen. If you need help check out his blog and books at ConstructionMarketingIdeas.com