Copywriting Consulting

As the web continue to grow and gets to be a highly effective selling tool, increasingly more companies are utilizing web copywriting to showcase their product. Web copywriting is fine and dandy. But because of so many businesses with an online presence, there is inadequate copywriting along with excellent content on the market. Keep away from these flaws by reading through to learn how to produce web copywriting that can improve your profits. Six Copywriting Tips Use testimonials. These are proven successes of your product and will help you a great deal in selling it again. People seeing real examples of the benefits of what you’re selling are going to be more eager to try it, as other people did before them. Write like an expert, even in basic copywriting. People are more inclined to buy from someone who knows what they are talking aboutContinue reading: Copywriting Guidelines for Beginners

We’re happy you’re still with us. In this series of articles, you will get 21 most effective copywriting tips to increase your sales revenue with your copywriting. To give you a recap, 14 copywriting tips were already published in the previous article. Those tips gave you an insight on how to make your copy better. Eventually you will discover that this copy will turn into sales if you have taken the right steps. We’ll now go on with the last 7 copywriting tips of this series. Enjoy! Use storytelling. People respond to stories of success and achievement. A story about how your product solved a problem triggers your visitor’s interest. It also increases the response to your call to action. Write in active voice. Passive voice is boring and you might lose readers before they have the chance to be convincedContinue reading: 7 Great Copywriting Tips

Are you a beginner in the copywriting field? Do you want to start writing copy for yourself or do you just want to know how to communicate your needs to an outside copywriter? In this article you’re going to find out the secrets of basic copywriting. You can use this articles as a starting point in understanding basic copywriting. Secrets of Basic Copywriting Define your target audience. Do not start writing before you find out who your target audience are. Imagine you are talking to just one person in your copy. This means your copy needs to be conversational and responds to the needs, questions and objections that a person may have. This is so crucial in basic copywriting. Therefore, use the word “YOU” as much as possible. Here are the questions that you should keep in mind before starting your copyContinue reading: Basic Copywriting Tips for Beginners

How To Create an Effective Call to Action for Your Email Copywriting

Do you know the importance of a subject line to your email copywriting? Aside from the sender’s address, most people decide whether to open and read an email by just a glance at the subject line. Like any form of copywriting, this can make or break the copy you have made. In fact, it is even worse for email copywriting. With just one click, your email can either end up being opened or go straight to the trash folder. You don’t want the latter option do you? So here are four ideal subject lines that are proven to boost the open rate of your email copywriting: The “HOW TO” This subject line is very specific because it offers a promise to reveal and inform “how to” achieve a particular benefit. The “How To” subject line works well for email copywriting because people want a solution to their problems. That is why it is not impossible to get your emails opened with this subject line. The “FASCINATION” Using “fascinations” for your subject line are very powerful because it motivates your recipients to discover an answer. It manipulates the curiosity of people so to speak. Some of the words you can use on your email copywriting to fascinate readers are “Secrets,” “Discover” and “Amazing.” The “LIST” People in general love to read “lists” because it is a convenient way to read summaries. Most readers prefer easy, quick and bits of information that a list can provide. Using list for your email copywriting delivers more value instead of chunks of paragraph, even if both contain the same information.Continue reading: 4 Subject Lines to Boost your Email Copywriting

The Power of a Call to Action in your Social Media Strategy

If you want your business to be competitive online, you have to apply various SEO and copywriting strategies. This will help optimize your content and make your website visible in search engines. The more visible your website is, the more visitors you’ll get. However, you don’t want your audience to simply visit your site, read your content, and leave just like that. You also want them to visit and check your other posts. Encouraging your audience using additional copywriting strategies is a great way to encourage repeat visiting. So, how can you make people come back for more? Here are some copywriting techniques you can use: Link to Similar Posts Within and After. If your readers find your content or blog post informative and useful, they will certainly want to read more posts that are similar to it. You can do this in two ways: Linking Within. Place links on related articles within the post, so they can learn more about a specific topic. Linking After. You can suggest similar articles and place their links after the post, so they can easily click and go to it. Create a Series. Writing a series of articles can increase page views and encourage repeat visits from your readers. This copywriting technique attracts them to finish reading your series, so they can get complete information from it. Feature your Previous Posts. Making a compilation of posts is a great way to showcase your older yet successful articles. One way to do this is to make a list of blog posts according to category or popularity. Continue reading: How to Keep Your Site Visitors Through Copywriting

To begin with, if you are starting to dream of your marketing scheme in your sleep, you may be tempted to produce a new ad out of monotony. However, if the ads are still working and are still correct, there is no reason to retire them. Keep them in use as long as they justify their existence with sales. 1. If your marketing ad is still valuable, just leave it as it is but make sure that the information is updated. If you are familiar of the Ludlow Corp, take that as an example. Ludlow ran an ad for a landscaping product more than 40 times in the same publication. After over ten years, it was obtaining more responses on all copy just as when it was first published in the sixties. 2. Abstain yourself from being obsessed with the competition in the market. Some owners trick out their marketing plot to match the rivalry. But before you send out leather-bound copies of the company history, consider if the effect is worth it. Better to let competitors drive themselves to ruin with fancy materials than to join them in a race to the bottom.Continue reading: 7 Tips to Maximize Your Marketing Dollar

Words are considered the smallest meaningful unit of speech that can stand by themselves. Combine it with other words and you’ll create a phrase that expresses more meaning. Searching for the right words is extremely important in writing content. It has to be appropriate to attract your target audience and make them read. You need not spend thousands of hours to perfect your writing skills. The solution is simple. Little writing and more styling. It captures the attention more quickly and makes reading a lot easier. You have to consider the fact that people are impatient searchers. How do you search for information using the web? If you don’t find it in the page you’re visiting, you click away and search elsewhere.Continue reading: Discover How to Get More People to Read Your Content In 8 Simple Steps

Internet Copywriting can be an intimidating and challenging task. Especially for business owners who do not consider themselves with the natural talent for writing. However, it is really essential to learn internet copywriting and apply it on your business website. Doing so can tremendously increase the profit-earning potential of your business. Why learning Internet Copywriting is Important As the old saying goes, “It’s not what you say; it’s how you say it.” An effective internet copywriting is instrumental to make your business succeed. Before consumers can get to know your product or understand your service, you must be able to communicate in a clear and concise manner. This will set your business among the rest. How? Internet copywriting will help you create a well-written website. This will attract potential customers and maintain your existing customers at the same time. Internet copywriting will help you create your own tone that is trustworthy and believable. This will make your business stand out from the competition. Internet copywriting will help you communicate effectively and efficiently which is essential in dealing with others for your business. Internet copywriting will help you save money especially if your business has just started. No one knows your business better than you do so you can best communicate your products or services. Continue reading: Why Business Owners Should Learn the Basics of Internet Copywriting

Done for you copywriting doesn’t mean you give us the task and you’ll get it back in a few days. We do understand this is the main reason why you want a done for you copywriting service. You want to get rid of another worry or long to-do list. Still, in order to have the best service, we need some things from you while we provide the rest. To put it in one word, we need your involvement in all this process. After all, you will be the one to take care of the relationship with your clients once we’re done with the task. The relationship is created with our help but you keep this work in the loop. We need your input all the way to better understand your target market and objectives. This will allow us to help you better in achieving those goals. Done for you copywriting means perfectly tailoring the message and sales copy to your customers. That is where we need you most. On the other side, we will take care of every functional aspect of the done for you copywriting service. We will do most of the research on your product, your clients and what triggers them to buy. We will do our homework thoroughly so that we can understand your position and your key audiences. Thereafter, we will write the copy. But not just any kind of copy. Our work will help you build a relationship with your audience. We will help you in making a conversation, familiarizing and buildint trust so that you can make the sale. The copy will include all the benefits your product is offering written in an attractive and persuasive manner. We will use different techniques that will trigger your readers to action. Subtle hints will be also used on the subconscious so that your copy leads to many sales and responses. Do let us know about your inquiries about any of the Done For You Copywriting Services you might need. We’ll be happy to help out. Looking forward to working togetherContinue reading: Done For You Copywriting Services

With over 60 million users, Facebook is now considered as the most popular social networking site. And because of this, several companies took advantage of its growing popularity and used it as a way to market their products. But having a fan page in Facebook does not mean that you are already doing a great job. Here are the following brands of products that have built a good name through Facebook advertising. Read on to find out how they captured the attention of Facebook users: The Pampered Chef As one of America’s leading direct selling company, the company made use of their growing number of dealers. Their Facebook page was introduced during the company’s national conference and within only 24 hours of launching, they have already earned 10,000 likes, until it became 26,000. Restaurant.com Their website became famous because they would ask Facebook users some engaging questions. Examples are, “Would you prefer to dine at a restaurant’s outdoor patio or stay indoors? And “Who among the American Idol contestants would you like to have dinner with?” These questions landed to several users’ news feeds, which is why they became so popularContinue reading: Companies that Gained Reputation Through Facebook

Part of doing copywriting tasks is to meet a specific deadline to post or submit your content. Whether it is for your own website or a client, you need to produce fresh content to satisfy your audience. This is what makes them keep coming back to your site, therefore increasing traffic. We often measure ourselves to a certain level of productivity. We get so burdened with all the process and deadlines that we tend to forget how to enjoy ourselves. If you lack the motivation for your copywriting, you’re not going to enjoy doing it. If you’re not enjoying copywriting, you’re not going to be truly productive. Six Ways to Get Back Your Motivation, Recharge Your Copywriting and Increase Your Productivity Level in No Time Know your Purpose. Before you start writing, ask yourself these questions: Why do you need to write? – Financial motivation is given and understood. However, you need to have a source of motivation that comes from within. If you’re doing copywriting just for the money, there is a great chance that you’re not going to last in this field. What is it in copywriting that gets you excited? – Is it because you want to improve your writing skills or you want to get your message across the globe? If you know what it is that makes you excited to do your work, you will never get tired from doing it. Know your Productivity Period. Each person has their own creativity peak at a particular time of the day. Some may find it in the early morning when everything is peaceful. While others find late nights as their best time when their body is starting to relax a little. Whatever time of the day it is, you have to find your creative hot spot and make it work for you. Continue reading: Recharge your Copywriting in a Flash

Last time, you got heaps of copywriting tips that will help make your copy better. In this article you will discover more of important insights on how you can improve your copywriting. If you’re new to this, the copywriting tips presented here will help you create good habits for content writing. If you’re already experienced, these tips might help you refresh your memory and even give you some insights. Are you ready? 7 Copywriting Tips Eliminate fluff words, like “little”, “few”, “rather” or “very”. Your copywriting is better without them. They just add sort of avoidance to your meaning and you don’t want that. Meaning. Sentence by sentence. Copywriting, especially a sales piece needs to captivate and keep the reader’s interest. So be sure that every word and every sentence means something and is relevant to your audience. Write short paragraphs. Two or three sentences will do.

Whatever marketing strategy you use for your business, it is always important to make a good impression. This is the basis why people build their trust in your company and make them avail your product or service. The same principle applies to internet copywriting. When people visit your website and view your content, that is an opportunity to grab their attention. It paves the way to convince them that you or your business is worth knowing. To make a good impression with your internet copywriting requires some skills. You need to learn how to plan your content and format it to achieve effective results. Your content must also be relevant, informative and interesting. This will help you build your own community and keep them coming back for more. The bigger your community, the more traffic your website gets. To help you get started, take a look at the four basic areas of internet copywriting that will make that good impression last: The Headline This is the first thing that your audience will see in your content. It also determines whether they will read it or not. Most search engines also give weight to your content headline so you have to spend time on constructing this to make it effective. In writing the perfect headline for your internet copywriting, the best approach to use is: Write down as many headlines as you can, while considering your audience and the product you are selling. Trim down the selection to those that will best capture your audience attention. There are instances where the best headlines are created by combining different parts of several headlines. Experiment and find out which one will work best. Continue reading: The Elements of Successful Internet Copywriting

When you think of selling online, clients are more drawn to the substance and quality of your content. Content Marketing requires both patience and effort to produce the best results. It’s a lot of work. But if you take time to create valuable materials, the results will be rewarding. A lot of content marketers also choose to create and share information through other media. It is not enough to use only a single technique to score more clients. Diversifying is always the key to succeed both in business and life. And how can a business owner diversify? Establish A Concrete Foundation Start by creating an excellent site. You can also do guest postings for other popular blog sites. In other words, set up your content marketing program first before trying something else. When you have done that, think of other ways to get more clients and make business with. How? Go to Twitter Many business owners join Twitter to acquire more clients and promote their business. But most of them are not sure how to use it to achieve those results. Here’s how: Click into the search box in the Hootsuite dashboard. The same thing can be done in Twitter console. Look for phrases that match the services you offer. Sift through the results and find tweets that match people for your services. Lastly, click through on the blogs from tweets that match your criteria and do any of the following: Make a comment. Send a message using the contact form. Send an email if the address is available. The idea is similar to cold call sales. Sending cold tweets (for the lack of term) works way better than relying on content marketing alone. Remember the saying, “Two heads are better than one.”Continue reading: How to Use Twitter to Find More Clients

Ever wonder why your website is missing from the first page of a particular search despite using SEO Copywriting? Well, do not despair. You may have overlooked some practices that you should not be doing in the first place. Read on to find out what these are and how you can avoid them. Copywriting comes in many forms. There are different ways to write for books, advertisements, or brochures. The same is true for copywriting for the Internet. People use search engines to find specific content online. In order to make sure that these search engines and people find your content, you must optimize it. That is where SEO Copywriting takes place. Search Engine Optimization or SEO Copywriting is simply writing content that human searchers want to read. At the same time, it must be easily found and should rank well in search engines. One of the goals of SEO copywriting is to get your audience to use your content to click through your website. If they do not reach your website, they will not discover your products or services. This means you have lost a potential customer.Continue reading: SEO Copywriting Mistakes That You Should Avoid

Are you doing the copywriting for your own website? If you do, have you checked your website statistics and performance lately? Perhaps, it’s time to take a moment to evaluate and ask yourself these questions: Are you getting a substantial number of traffic? Are people signing up for a subscription or updates? Do your readers leave comments on your posts? Do they come back to purchase your offer? If you answered “no” to all of these questions, then something is wrong with your copywriting. You think you have done everything right but still remain clueless as to where you went wrong. We will help you discover those minor slip-ups that caused major disasters on your copywriting. What Went Wrong With Your Copywriting? Copywriting is essential to any business online. You have to learn and master the art of creating the perfect message to market your products or services. You also need to know the mistakes made often by other copywriters, so you can stay away and prevent it from ruining your copywriting.Continue reading: 6 Mistakes That Make Your Copywriting Look Bad

Copywriting became a buzz word in the field of internet marketing a long time ago. Many people are now aware that having quality and valuable content can attract more readers and increase traffic to their site. These has lead business owners to hire the services of professional copywriters. These copywriters create articles, blog posts and press releases that are relevant and search engine optimized. But there is definitely more that copywriting can bring to your business. Copywriting is also capable of increasing your social media leads. Here are five proven ways which you may consider to improve your social media strategies.Continue reading: 5 Copywriting Tips That Can Increase Social Media Leads

Many people think they could outshine others when they used big fancy words in copywriting. In reality, it doesn’t work that way. Complex writing may sound complicated and difficult to understand. You don’t have to try too hard to make your writing outstanding. How Can You Make Copywriting Effortless But Still Manage to Shine? The key is to make your writing simple, relevant, and direct. Here are 10 copywriting tips that will make your content stand out from the rest: Know what you want to say. This will make your copywriting a lot easier and faster. If you don’t have anything to say, you’re forced to write something that’s not meaningful to you. Choose your topics wisely, so you can easily share information with your readers. Be specific when writing sentences. It helps deliver your message in a clearly and precisely. This will make your copywriting easy to understand by your readers. Make use of simple words. As we’ve mentioned in the introduction, using big words won’t make your copywriting outstanding. Simple words will make your copywriting more reader friendly. Keep your sentences and paragraphs short. This is done to make reading easier. The brain absorbs information better when it’s broken down into small parts. Every sentence and paragraph must only have one idea or thought to avoid confusion. Continue reading: 10 Tips to Make Your Copywriting Outstanding