Crypto Marketing with Ty Daniel Smith | A Coinboun

In this episode of the Coinbound Podcast, we’re uncovering the most overlooked Web3 marketing tactics that could be holding your project back. Whether you're building an NFT collection, a DeFi protocol, or a Layer 1 blockchain, these are the gaps we see over and over again — and they’re costing brands growth, engagement, and long-term success. We’ll break down: How to actually use SEO and content to drive organic growth The untapped power of email marketing in Web3 Why most communities feel dead (and how to fix it) How to use data and analytics, even in a decentralized world The right way to work with influencers Why localization is the next big unlock for crypto marketing If you want to build a smarter, more sustainable Web3 marketing strategy, this episode is packed with actionable advice that will set you apart from the noise.

In this conversation, Ty Smith delves into the differences between earned media and paid media, particularly in the context of crypto marketing. He outlines the pros and cons of each media type, discussing the speed, simplicity, and control of paid media versus the trust and organic reach of earned media. The conversation also covers the cost structures associated with both media types and provides guidance on choosing the right strategy based on specific marketing needs. Takeaways Paid media offers speed and simplicity in execution. Earned media builds long-term trust and credibility. Analytics are more robust in paid media campaigns. Control over messaging is a significant advantage of paid media. Earned media can be more cost-effective in the long run. Paid media guarantees placement and visibility. Earned media relies on organic coverage and relationships. The cost structure for paid media is straightforward and predictable. Choosing between paid and earned media depends on marketing goals. Long-term strategies benefit from earned media approaches. Chapters 00:00 Understanding Earned vs Paid Media 04:16 Pros and Cons of Paid Media 08:50 Pros and Cons of Earned Media 10:54 Cost Structures of Paid and Earned Media

In this episode, Ty discusses the top 5 questions every prospective agency client should ask a marketing agency before they decide to hire them. When hiring a marketing agency, it's important to ask the right questions to determine if they are the best fit for your company. Five key questions to ask are: What is the size of the agency team? Matching the size of the agency to the size of your company is crucial for a good fit. How does the agency communicate with clients? Understanding the frequency and style of communication is important for managing expectations. What are the billing options and payment terms? Different agencies have different billing styles and payment terms, so it's important to find one that aligns with your preferences. What are the agency's past results? Asking about past results and case studies can give you an idea of their track record. What is the agency's approach to strategy? Understanding how the agency creates strategies and if they tailor them to each client is important for success. Takeaways Match the size of the agency team to the size of your company for a better fit. Clarify the frequency and style of communication with the agency to manage expectations. Understand the billing options and payment terms before hiring an agency. Ask about the agency's past results and case studies to assess their track record. Learn about the agency's approach to strategy and if it is tailored to each client. Chapters 00:00 Introduction: Hiring a Marketing Agency 01:30 Communication Styles 02:42 Billing and Payment Methods 03:09 Proven Track Record 04:22 Approach to Strategy 05:34 Conclusion: Key Questions to Ask Follow along: Ty on Twitter: x.com/tysmithhq Ty on LinkedIn: https://www.linkedin.com/in/ty-smith/ Coinbound website: https://coinbound.io

In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year. Takeaways - Fractional CMOs are becoming popular in the web3 industry, providing flexible and on-demand marketing executives for early-stage companies. - The digital media space, both inside and outside the web3 world, is experiencing a revitalization, with more budget and advertising opportunities. - Google's algorithms are changing rapidly, leading to a significant SEO shakeup and the need for companies to re-earn their rankings. - AI technology is making content production more affordable, but companies need to focus on creating unique and high-quality content to stand out. - Real-life events and conferences are gaining popularity, offering immersive advertising opportunities and attracting attendees with increased spending power. Go to Coinbound: https://coinbound.io Follow Ty on Twitter/X: https://twitter.com/tysmithhq

In this episode, we explain everything you need to know about Web3 fractional CMOs. We cover what a fractional CMO does for Web3 companies, how they work, how (and how much) they charge, and why they might be a good fit for your Web3 business. 0:05 - What a Web3 Fractional CMO is 0:57 - What does a Web3 Fractional CMO do? 2:29 - Benefits of hiring a Fractional CMO 3:45 - How Fractional CMOs bill clients Find us online: Website: Coinbound.io Ty on Twitter (X): x.com/tydanielsmith Coinbound on Twitter (x): x.com/coinboundio

Welcome to another episode of Coinbound Office Hours! 🚀 Today, Ty chats with Andrew Hyde, the Head of Communications at Render Network Foundation, the not-for-profit dedicated to growing its community and advancing the Next Generation of Rendering and AI Technology. 🚀Andrew, in the space since 2017, shares his views on web3 dynamics, emphasizing the key roles of community and relationship building in turbocharging marketing strategies and what that's done for Render. 🚀Tune in as Ty and Andrew talk old-school and new-school marketing tactics, community, relationship-building, and the art of web3 marketing in the. 🎙️💡 #CoinboundOfficeHours #Web3Wisdom #CryptoMarketingMagic 🔗 Resources: For more exclusive content and updates, visit the Coinbound Website and follow us on socials. Follow Andrew on Linkedin: https://www.linkedin.com/in/andrewhyde/ Check out Render Network Foundation: https://renderfoundation.com/grants Follow Ty on Twitter: https://twitter.com/tydanielsmith Check out our agency: http://Coinbound.io.

🚀 In this exciting episode of The Web3 Marketing Show, Ty invites another successful trailblazer to the virtual stage. Join us as we delve into the fascinating world of Web3 marketing and community development with none other than Kelsey McGuire, the Chief Growth Officer (CGO) of Shardeum. 🚀 Kelsey McGuire is a seasoned expert in the Web3 space, known for her exceptional insights into the rapidly evolving digital landscape. As the CGO of Shardeum, a pioneering platform at the forefront of Web3 innovation, Kelsey has played a pivotal role in shaping the future of marketing and community building. 🚀 Throughout this engaging conversation, Ty and Kelsey will explore Kelsey's journey into the Web3 realm, her experiences in navigating this decentralized landscape, and shares her expertise on how businesses can harness these emerging technologies to foster vibrant and engaged communities. 🚀 Tune in to gain a deeper understanding of Web3 marketing strategies, community development tactics, and the evolving role of digital marketing in the decentralized era. Whether you're a marketing enthusiast, a crypto enthusiast, or simply curious about the future of online communities, this episode promises to be an enlightening and informative experience. 🚀 Don't miss out on this thought-provoking conversation with Kelsey McGuire, where we unlock the secrets to successful Web3 marketing and discover how to build thriving communities in the age of decentralization. Subscribe now and stay ahead of the curve in the ever-evolving Web3 landscape! 🚀 Connect with Kelsey on LinkedIn: https://www.linkedin.com/in/kelseykmcguire 🚀 Resources: Follow Ty on Twitter: https://twitter.com/tydanielsmith Check out our agency: http://Coinbound.io

In this episode, we're joined by an exceptional guest, John Jeffries, the Chief Marketing Officer of Blocknative. JJ is a true pioneer in the Web3 marketing landscape, having led marketing efforts for one of the industry's most innovative and groundbreaking companies. His insights into blockchain, decentralized finance, and the evolving marketing strategies within this space are second to none. 🚀 About Blocknative 🚀 Blocknative is at the forefront of Web3 infrastructure, specializing in empowering decentralized applications (dApps) with real-time transaction data and analytics. With John Jeffries at the helm, Blocknative has played a pivotal role in shaping the marketing strategies and user experiences that drive adoption in the Web3 ecosystem. 🎯 What to Expect in Today's Episode 🎯 In this insightful conversation, Ty Smith and John Jeffries will delve into the strategies and tactics that have made Blocknative a household name in the Web3 world. They'll discuss the challenges and opportunities of marketing in the blockchain space, explore the role of real-time data in dApp adoption, and share their predictions for the future of Web3 marketing. So, whether you're a crypto enthusiast, a blockchain entrepreneur, or simply curious about the exciting world of Web3 marketing, this episode is a must-listen. Join Ty Smith and John Jeffries as they navigate the ever-changing landscape of Web3 marketing and provide you with invaluable insights to stay ahead of the curve. Connect with JJ on LinkedIn: https://www.linkedin.com/in/johnjefferies HIGHLIGHTS: Intro (0:00) Resources: ► Follow Ty on Twitter: https://twitter.com/tydanielsmith ► Check out our agency, Coinbound: Coinbound.io

In this episode, we have a very special guest, Katie Butler, a trailblazer in the realm of web3 marketing and the Director of Marketing at Moonbeam, is an experienced marketing professional with a unique expertise in web3 technologies and decentralized ecosystems. She possesses an extensive background in digital marketing, brand strategy, and community engagement, which she expertly intertwines with her deep understanding of blockchain and the web3 space. As the Director of Marketing at Moonbeam, a leading blockchain platform, Katie has been instrumental in driving the adoption of web3 applications and services. Moonbeam's mission is to make decentralized applications (dApps) more accessible to developers by providing compatibility with Ethereum and other major networks. Under Katie's leadership, Moonbeam has been successful in empowering developers to build, deploy, and scale their web3 projects more efficiently. Don't miss this opportunity to learn from the expertise of Katie Butler, as she shares her journey, insights, and predictions for the future of marketing in the web3 era. Tune in to our episode with Katie and let's unlock the secrets of web3 marketing together! Connect with Katie Butler on LinkedIn: https://www.linkedin.com/in/kathleenlyonbutler HIGHLIGHTS: Intro (0:00) Resources: ► Follow Ty on Twitter: https://twitter.com/tydanielsmith ► Check out our agency, Coinbound: Coinbound.io #Web3Marketing #CryptoMarketing #NFTMarketing #DecentralizedMarketing #BlockchainMarketing #DigitalAssets #TokenEconomy #DeFiMarketing #CryptoAdvertising #MetaverseMarketing #DAOs #Web3Strategy #SmartContracts #Cryptocurrency #InfluencerMarketing #DAppsMarketing #Web3Trends #CryptoEconomy #Web3Branding #DecentralizedApps #CryptoInnovation #NFTs #BlockchainBusiness #digitalmarketing

In this episode, we'll walk you through everything you need to know about creating a press release-- what they are, how to write one, the different components, and how to distribute it effectively to the widest audience possible. Follow Ty on Twitter: https://twitter.com/tydanielsmith. Try Coinscribble: https://coinbound.io/coinscribble

This week, Ty discusses everything you need to know about thought leaders in Web3. What they are, why Web3 thought leadership is important, and how you can become a thought leader yourself. Key Takeaways: 0:00 Being seen as a thought leader 0:26 What does thought leadership mean? 0:55 Main benefits of being a thought leader 1:52 Examples of thought leaders 2:22 Top Tactics to Build Yourself as a Thought Leader 5:24 Working with an Agency 7:27 Conclusion Resources ► Connect with Ty: https://twitter.com/tydanielsmith ► Check out our crypto marketing agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Join the #1 NFT Newsletter: https://NFTLately.com/#cryptomarketing #cryptomarketingstrategy #cryptomarketingagency #nftmarketing #nftmarketingstrategy #nftmarketingagency #nftmarketing101 #web3marketing #web3marketingstrategy #thoughtleaders #markcuban #kevinoleary

Armen Tamzarian joins us to discuss dropping his ambitious and exciting new multimedia NFT project, "Blockchain Bandicoot." It's much more than just an NFT collection. See how Blockchain Bandicoot is a multimedia, cross-platform breakthrough in Web3 entertainment-- and how you can get a chance to win $10k every month.   Resources:  ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...  ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our Twitter: https://twitter.com/coinboundio ► Blockchain Bandicoots website: https://www.blockchainbandicoots.com/ 

Limit Break, a Web3 gaming company, just bought a Super Bowl ad for $6,500,000. This will be the first ever NFT focused Super Bowl ad.  Why is this significant? What even is Limit Break, and what's their ad going to be about? We'll answer all these questions and analyze just how exciting this is for the future of Web3. Highlights: 0:00 Intro 0:08 Limit Break Super Bowl Ad 0:29 Limit Break is a Web3 Gaming Company 1:55 They Just Bought a Super Bowl Ad 2:58 Why is This Significant? Resources: ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8... ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our Twitter: https://twitter.com/coinboundio

Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency? We discuss the top crypto ad networks: 1. CoinZilla 2. Bitmedia 3. CoinTraffic We'll weigh the pros and cons of each method here to help you decide which one is right for you. 0:00 Introduction 0:22 What is a Crypto Ad Network? 01:42 Top 3 Crypto Ad Networks 3:27 How do they compare to other forms of web3 display advertising? 3:44 Crypto Ad Network PROS 5:46 Crypto Ad Network CONS 7:43 Direct Media Buy 8:03 Direct Media Buy PROS 8:27 Direct Media Buy CONS 10:20 Working with an Agency PROS 12:27 Working with an Agency CONS 13:13 Should I use a Crypto Ad Network? Resources: ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8... ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our Twitter: https://twitter.com/coinboundio

Description: Since its inception, Coinbound’s mission has been simple: provide Web3 brands the tools they need to succeed in this ever-evolving industry. In the pursuit of this mission, we’ve noticed one thing that has been a make-or-break factor in the success of crypto brands– Founder and Leader Networks! Because of this, we are super excited to launch Coinbound Entrepreneurs’ Circle, an exclusive platform designed to connect and foster strong, synergistic relationships amongst business owners and leaders in the Web3 space. In this episode, Ty is providing all of the need-to-know details of Coinbound Entrepreneurs’ Circle! He is breaking down what CEC is, CEC membership perks,  the CEC application process, and more! You don’t want to miss your chance at early access– join Coinbound Entrepreneurs’ Circle today via the link below! Key Takeaways: 0:17 Coinbound’s Entrepreneur Circle is now live! 0:59 Key to Web3 Success? 1:53 The Main Mission of CEC? 2:11 CEC Membership Perks? 5:08 CEC Application Overview Resources: ►Check out Coinbound’s Entrepreneur Circle: https://coinbound.io/entrepreneurs-circle/ ►Check out Zoop!: https://bit.ly/ZoopCards ►Connect with Ty: https://coinbound.io/ty-consulting/ ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6 ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio

The world of NFTs can get complicated to navigate, especially when it’s an ever-changing industry that continues to grow in complexity. Today, Ty breaks down soulbound tokens, also known as SBTs. Vitalik Buterin, the co-founder of Ethereum, describes SBTs as “the future” of Web3. This is because SBTs can’t be transferred once received. They are held in a wallet indefinitely. The non-transferability factor is what seems to throw a lot of people off, however, in this episode Ty will not only use real-world examples to help you better understand the concept of SBTs, but he’s answering the most common questions people currently have around SBTs. From what they truly are, how they differ from NFTs, and the true applicability and need for soulbound tokens! Key Takeaways: 0:06 Episode Overview 0:25 Episode Sponsor: Zoop Cards! 0:47 What are SBTs? 1:29 How are they different from NFTs? 2:01 How can SBTs be utilized? 3:30 Why were SBTs created and needed? 3:46 Three Main Reasons For SBT Creation from Vitalik Buterin’s Recent Article 5:04 Ty’s 4th Reason For SBT Creation Resources: ►Check out Zoop!: https://bit.ly/ZoopCards ► Vitalik Buterin et al SBT Article: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4105763 ►Connect with Ty: https://coinbound.io/ty-consulting/ ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6 ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio

Timestamps 0:02 Ty Intro Topic 1: 0:04 Crypto Marketing Agencies: Explained 0:08 Coinbound Screen Recording 0:12 We’ve Worked With 100 + Web3 Brands(LIST) 0:15 Cosmos, MetaMask, Tron, LiteCoin, Voyager, NEXO (Can you add their logos on screen? Like pop up around Ty’s head as he lists them?) Topic 2: 0:43 What are Crypto Marketing Agencies & What Do They Do? Topic 3: 1:43 How Do Crypto Marketing Agencies Differ From Traditional Agencies?(“CHECKLIST”) 1:51 Tactics 1:53 Experience 2:25 Media Connections Topic 4: 2:39 Signs You Need To Hire A Crypto Marketing Agency? 2:46 RESOURCES(“CHECKLIST”) 2:49 Time 2:51 Expertise 2:54 Money Description In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies.  The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether its a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed. Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing! Key Takeaways 0:08 Crypto Marketing Agencies: Explained 0:47 What are Crypto Marketing Agencies & What Do They Do? 1:48 How Do Crypto Marketing Agencies Differ From Traditional Agencies? 2:43 Signs You Need To Hire A Crypto Marketing Agency? Resources ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry. So here’s the million-dollar question– as a crypto-entrepreneur, how do you survive in this volatile industry that goes through these drastic ebbs and flows? In this episode, Ty disclosed his top tips to market and position your Web3 brand in bear vs bull markets, and how to take advantage of each one! More specifically, how do you build your brand in these markets? How do you get people to care about your project during times of volatility? And what messages need to be tailored towards a bullish or bearish crypto market? You can’t miss this episode! Key Takeaways Main Topic: 0:03 Web3 Marketing in Bull vs Bear Markets Sub Topic 1: 0:55 How To Position Yourself Sub Topic 2: 3:00 Content Strategies Sub Topic 3: 4:00 Conference Attendance Strategies Sub Topic 4: 5:24 How Marketing Pricing and Costs Change Sub Topic 5: 6:23 Ty’s Market Hack Resources ►Connect with Ty: https://coinbound.io/ty-consulting/ ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6 ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio

As always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode! In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022.  You DON’T want to miss this! Key Takeaways 0:14 BTC Miami Overview ►Notable Speakers Michael Saylor Cathy Woods Keth O'Leary ►Move to Miami Convention Center and South Beach👍 ►Closer to Miami Nightlife = Better Networking! 2:46 Favorite Marketing Campaigns from BTC Miami 2022 1. Ride The Bull from Bullish 2. NEXO The Infinity Tunnel 3. TradeStation Miami Bull 4. CashApp as The Title Sponsor 5. TaxBit & Koinly 6. Circle Versace Mansion Party! 7. Physical Ad Presence in & around Miami Beach 8. Crypto Airport & Airplane Ads 9. BTC Miami Gift Bags 10. Arculus Hardware Wallet Vending Machine Resources ►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/ ►Connect with Ty: https://coinbound.io/ty-consulting/ ►Connect with Jared: https://twitter.com/jared413 ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8... ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundioAs always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode! In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022.  You DON’T want to miss this! Key Takeaways 0:14 BTC Miami Overview ►Notable Speakers Michael Saylor Cathy Woods Keth O'Leary ►Move to Miami Convention Center and South Beach👍 ►Closer to Miami Nightlife = Better Networking! 2:46 Favorite Marketing Campaigns from BTC Miami 2022 1. Ride The Bull from Bullish 2. NEXO The Infinity Tunnel 3. TradeStation Miami Bull 4. CashApp as The Title Sponsor 5. TaxBit & Koinly 6. Circle Versace Mansion Party! 7. Physical Ad Presence in & around Miami Beach 8. Crypto Airport & Airplane Ads 9. BTC Miami Gift Bags 10. Arculus Hardware Wallet Vending Machine Resources ►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/ ►Connect with Ty: https://coinbound.io/ty-consulting/ ►Connect with Jared: https://twitter.com/jared413 ►Listen on Spotify: https://open.spotify.com/show/1aOrVp8... ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio

TikTok is the newest mainstream social platform to take the world by storm. With millions of users globally, influencers are utilizing the platform to build a brand for themselves, while also acting as key players in digital marketing campaigns for a multitude of companies. TikTok, like other social media platforms, is controlled by an algorithm, and influencer success rides on being a pro at navigating this algorithm. Who better to speak to this than an OG Crypto Influencer? We are so happy to bring long-time friend of Coinbound, Crypto Wendy O, on our podcast to chat about her experiences in the DeFi space, how she utilizes TikTok for digital marketing, and so much more!