CVO Live by Omniconvert Podcast

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime value!

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime value!

Welcome to CVO Live, where we delve deep into the world of customer lifetime value (CLV) with top-tier industry practitioners. Join us as we uncover invaluable insights, strategies, and stories from the best in the field. Each episode is a treasure trove of knowledge, offering you a front-row seat to understanding the pivotal role CLV plays in business success. Get ready to elevate your understanding and strategies. Tune in to CVO Live and unlock the secrets to maximizing customer lifetime value!

This week's CVO Live episode features Martin Greif - President of SiteTuners, Speaker, and Author, for an exciting deep-dive into the Economics of Testing! Join him and Valentin Radu and uncover the economic value of testing, including how to assess individual tests and their impact on your business. See how CLV factors into the equation and gain insights into choosing the right tests for your goals. Valentin and Marty explore the power of celebrating successful tests and creating an inclusive testing environment that maintains its statistical relevance. If you're to take your business to new heights, don't miss out on this episode! Save your spot for the next session here: https://www.omniconvert.com/growth-knowledge/cvo-live/  

In this CVO Live episode, we've managed to rope in a guest who's nothing short of a technological superhero: Ronny Kohavi, Vice President and Technical Fellow, fluent in Data Science, Engineering, AI, Machine Learning, and Controlled Experiments. He and Valentin Radu discussed: - The principles and challenges of being customer-centric and data-driven - The value of CLV as a metric - The role of A/B testing in decision-making And if you're hungry for more clarity in your experimentation game, you're on the right track! Ronny and Valentin also looked at the initial cost and unfamiliarity associated with running experiments but highlight the value gained from a robust experimentation platform. Are you ready?

We had a special guest for this CVO Live episode: Robert Craven, Director, GYDA.co (Grow Your Digital Agency) and "the BEST at growing your agency" - crowned by Dennis Yu.  Robert is known for helping agency directors get what they want. He achieves his mission by challenging presentations, asking tough questions, and helping agencies grow faster and more successfully. Even it means also helping them make tough decisions. So...  ...if you can't deliver anymore to the briefs you get from your clients...  ...or you can't close deals because everyone is doing the same things you are...  ...or you simply want to generate outstanding, earth-shattering, never-seen-before results for your clients...  Join us in the this CVO Live episode! Valentin Radu and Robert Craven had an amazing discussion on how CVO could skyrocket an agency and will help you understand more about the business models you're supporting.

Valentin Radu and Steen Rasmussen got together for a new CVO Live Episode.   Steen Rasmussen is the Co-Founder and Director of Data Innovation at IIH Nordic, with 20+ years of experience with leadership, data strategies, and communities. He is also an internationally recognized speaker in data and an acclaimed international business thinker and communicator. During CVO Live, Steen shared his insights on Leadership, Communication Silos (and overcoming them), Digital Maturity, and how these all fit into the greater CLV approach. He also shared his view on what's missing, what needs to change, and what should stay the same in the business world, to make the shift between building Startup after Startup to building the great product that sticks. Join us to learn more about why CLV matters, how to get better data, how to use post-purchase surveys in a smart way, multi-channel marketing, and much more!

In today's market, everyone is doing attribution, regardless of the technology, channels, or strategies they use to reach more customers. What makes a business successful should not be defined by what the analytics platforms are telling them to look for, but measured by the KPIs that accurately measure the value of each customer by the channel they came from. Russel McAthy, CEO and Founder of Ringside Data, shared his best insights on creating a smart attribution model for eCommerce companies, how to get better data, how to use post-purchase surveys in a smart way, multi-channel marketing, and much more! Follow Russell on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start building profitable businesses together!

In this episode, Arnout Hellemans shared his expertise on how to leverage Google and other analytics to gain insights into customer behavior, identify opportunities for optimization, and ultimately create a winning online strategy that drives customer engagement and maximizes ROI. Follow Arnout on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start building profitable businesses together!

Even if Conversion Rate Optimization isn't directly linked with creating loyal customers, optimizing the website to create seamless experiences for your visitors is crucial to starting a relationship on the right foot.  In this episode, our guest Ruben de Boer, Conversion Optimization Consultant & Bestselling Instructor, shared his insights and strategies for maximizing the value of your website visitors and implementing CRO initiatives to convert traffic into paying customers. Follow Ruben on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start building profitable businesses together!

Andi Jarvis - Founder of Eximo Marketing, dad to Kiera, and BBQ fanatic - and Valentin Radu sit down for an insightful talk on effective marketing strategies powered by Customer Lifetime Value. From reminiscing about how things were in the times of Direct Mail, before MySpace was even a thing, to analyzing the current obsession with acquisition, and organizational alignment, Valentin and Andi tackle all subjects. Follow Andi on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start building profitable businesses together!

In this episode, Itay is sharing his expertise on managing creativity and innovation in the workplace and aligning the entire organization, acting in harmony for a single purpose.  His philosophy and how it can help anyone in leadership having trouble with cross-departmental silos, communication, and leading with a clear purpose and vision, under the CLV North-Star metric. Follow Itay on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start building profitable businesses together!

In this CVO Live episode, Richard Chapple - co-founder of The Growth Foundation, shared how he incorporated CLV principles in his work as an expert at unlocking huge, profitable, and sustainable growth for start-ups, scale-ups, and established businesses. Tune in and discover what it takes to become truly customer-centric and grow your business in a sustainable way! Follow Vinny on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start building profitable businesses together!

In this CVO Live episode, Ronak Shah, CEO of MyObvi, shared the mind-blowing realization that his company was fighting against 60+ other similar organizations, while he and his team of only 8 people built a 40 million dollar business in under four years, by unlocking the principles of Customer Lifetime Value.  Follow Ronak on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start building profitable businesses together!

In this CVO Live episode, Valentin Radu and Vinny O’Brien - eCommerce Trainer & Consultant - discuss what it means to be customer-centric in eCommerce.  From the meaning of CLV to aligning your organization around it, and even tool investment, the two go through all sorts of fascinating insights.  Vinny runs Vinny & Co, an eCommerce consultancy firm, and is one of the UK and Ireland’s leading eCommerce experts. He’s bringing to the table specific expertise in automotive, fashion, hard goods & home, as well as proven results with FTSE 100 retailers, eBay, and FMCG brands like Pepsi. As an eComm expert, Vinny has lectured and taught eCommerce across the UK and Ireland since 2012. His mission boils down to making eCommerce and digital technologies accessible to all businesses - no matter the vertical, size, and resources. Tune in and discover what it takes to become truly customer-centric and grow your business in a sustainable way! Follow Vinny on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start building profitable businesses together!

In this episode, renowned customer service and experience expert Shep Hyken sat down with Valentin Radu for an illuminating and highly productive discussion on customer experience (CX) and how it can become a revenue-generating machine. Customer Experience is a critical component for any business seeking to remain competitive and grow in today's marketplace. Tune in and get priceless insights and strategies for enhancing CX and leveraging it to drive revenue and growth. Follow Shep on Linkedin Follow Valentin on Linkedin Save your seat for future live sessions here and let's start building profitable businesses together!

Using his 25+ years of business optimization experience, Bryan Eisenberglistens delivered a fantastic series of insights that are sure to provide valuable guidance for navigating the ever-evolving eComm & Retail landscape of 2023 and beyond. If you're looking to stay ahead of the curve and achieve success in today's competitive business environment, then be sure to tune in and listen to this fantastic talk.  Hit play and listen to this must-hear conversation for any business leader or marketer seeking to improve their CRO and drive growth. Follow Bryan on Linkedin Follow Valentin on Linkedin Save your seat for the future live sessions here and let's start building profitable businesses together!

Joining the CVO LIVE, Lucy Heskins from Oh Blimey shares insights on the highly effective Jobs to Be Done Methodology.  Watch the episode to understand why and how this methodology became the star of Customer Research, and how you can use it to uncover the hidden reasons why customers will really buy your products.  Tune in to learn how to use the JTBD methodology for insanely persuasive marketing campaigns and how it can help you create products that fit your target audience like a glove. Follow Lucy on Linkedin Follow Valentin on Linkedin Save your seat for the future live sessions here and let's start building profitable businesses together!

When 99,9% of marketing agencies have the same UVP, you need to bring something more to the table to get ahead.  In this episode, Adam Pearce and Valentin Radu dive into how Customer Value Optimization (CVO) can help marketing agencies gain a competitive edge in the eCommerce industry.  The two share insights on how marketing agencies can use CVO to help their clients increase customer lifetime value, drive revenue growth, and even fix their business models.  Tune in now to learn how to leverage CVO to gain a hyper-competitive edge in the marketing world, build long-lasting relationships with your clients, and close better deals! Follow Adam on Linkedin Follow Valentin on Linkedin Save your seat for the future live sessions here and let's start building profitable businesses together!

The marketing world is operating on outdated strategies and patterns that are ineffective in today's eCommerce landscape.  This episode explores the limitations of traditional marketing approaches and why businesses need to adopt a customer-centric mindset that prioritizes delivering value.  Jeremy Epperson - Chief Growth Officer @ConversionAdvocates shares insights on how to implement Customer Value Optimization (CVO) as an alternative to the traditional marketing model.  Jeremy and Valentin discuss how CVO can help businesses identify and target their most valuable customers and create personalized experiences that drive revenue and increase customer lifetime value.  Tune in now to learn how to take your marketing efforts to the next level and build a successful eCommerce business using CVO. Follow Jeremy on Linkedin Follow Valentin on Linkedin Save your seat for the future live sessions here and let's start building profitable businesses together!