David versus David: advertising and marketing for

Get everything you learned and stitched them together. Let us help you realize your own marketing strategy. Can you imagine how time flies so fast? It is the final episode for the season 2 of David versus David. Now that you’ve come this far, can you start to picture the pattern we’ve created? At the very beginning of the season, all topics are lined out to help you realize this important concept in marketing, planning ahead. These discussions are not just random thoughts but carefully planned out just for you, dear listeners. And that is exactly what you have to do in carrying out your marketing strategy. Join David Counsell and David Pritchard as they connect the pieces and nuggets of information we’ve all discussed during the start of the season. Realise the role of branding, Social Media, SEO, radio, website, copywiritng and other topics in devising your marketing plan. Have a listen now and join this concept-building now. In this Episode 02:08 As you’ve stayed to the very end of this season, we stitched all the topics together forming a marketing plan for you 03:15 Have you experienced a marketing strategy that doesn’t seem to form the dots? 04:41 Let us just try to connect the dots in a digital sphere 04:59 Unhappy customers and unhappy staff is bad for business 06:17 In other to connect the dots, figure out out who is your customer and what is your message 06:28 What is the central piece in communications in this digital age? 06:27 The value of a website to your business 07:22 How can you convert people if they are just in Social Media accounts? 09:34 Keep your customers within your website and doesn’t find the need to go out if they need to complete a purchase 10:24 Do you need to reference other links in your website? 11:35 How does newspaper compete with their online counterpart? 14:05 What happens when large media tycoon take over the system of main media? 14:50 Where is the traffic coming from? 15:26 Have you optimised your website for search engine? 15:41 Do you have Pay-per-click? 15:55 Do you have a clear call to action? 18:16 Is your alternate website visually appealing and compatible? 19:01 When do you turn on each of the different media? 19:12 In your Social Media posts, do yo build story arcs? 20:19 How would you start your Pay-per-click ads? 20:27 How to use scarcity to be an advantage to your company? 21:09 Have a marketing plan ready and laid out for the rest of the year on all platforms of marketing and advertising 21:47 Are you also up to viral videos for your company? 22:15 Do you ever brief your employees on the goal of the company? 23:44 Are your staff ready for the requests or inquiries? 23:59 Have you thought of re-marketing? 24:59 Do you know the buying cycle of your products or services? 26:11 Preparation is key 27:32 When do you prepare your business for the christmas rush? 28:36 If a marketing plan is devised early on, everything will be smooth and you can just focus giving the best experience for your clients 29:18 Have a listen to the rest of season and the season prior at www.davidversusdavid.com 29:52 Get ahead of season 3, subscribe to iTunes so that once the episode is out, you will get notified 29:54 Do not forget to leave 5-star reviews 30:31 You can send us feedback or recommendations for our next topics at www.facebook.com/davidversusdavid You can also visit our individual websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

There sure are different ways of placing your ads in YouTube. But whatever you choose, one thing is for sure, don’t make it annoying. Have you ever thought of how many videos are created and consumed in YouTube? In fact, you don’t have to know the exact figures but this one is for sure, the hours is massive. It’s even bigger than cables, satellites TV, or any other networks in the world. If thousands or even millions of people are watching videos on YouTube, most likely, your customers are there, too. Don’t you want to take advantage of that and get a piece of their time showing your ads right in from of them? In this episode, David Counsell and David Pritchard talks about the in and outs of placing a YouTube ad. Are you aware that there are different types of ads you can place? You can even specify the target audience for your ads. But you too can lose money in Youtube, and that’s one thing you should be careful about. Get on board with their discussion and learn more on how you can place your ad. Just make sure that you don’t skip this and continue till the end. In this Episode 01:56 In this episode, we’ll be talking about Advertising in Youtube 02:16 Do you know who owns YouTube? 02:38 Do you know how many videos are created and consumed within a month? 03:56 YouTube is even bigger than Netflix, or cable, or satellite TV or any television network in the world 04:02 Users have full control of what they want to view 04:41 Advertisers have a lot to take advantage of that viewership 05:02 YouTube is also a Social Media 05:39 As advertisers, you only pay for the frequency of your ads is viewed 06:21 YouTube is laser target 06:23 There is several ways how your ads can appear 06:56 The types of Ads in Youtube 07:37 Geo tagging in placing YouTube Ads 08:17 There are so many variations with YouTube Ads that you can combine 09:18 YouTube’s 5 second-rule and the Skip button 09:41 Cost counter in YouTube 11:14 How your YouTube Ads should look like 12:07 How do you place your call to action in the video 12:12 You don’t people not to click on your Ads 12:56 How to test and measure YouTube Ads? 13:08 TV is expensive and takes a longer period to produce 13:20 It is faster to put an ad in YouTube compare to television 14:07 YouTube is audio-visual so you have to take advantage of those 2 elements 15:22 Make sure that you focus on the benefits and not on the feature 15:48 What are weasel lines? 17:02 It is important that you pick the right format of YouTube ads 17:40 YouTube Ads can also have a negative effect on the user 18:15 Are you using the skip option for your ads or the compulsory play 19:14 How not to waste money in YouTube Ads 21:05 How effective is a Youtube ad at 3in the morning? 22:22 For Cinema advertisements, how can people remember it? 24:49 If you’re targeting for cinema advertising, what’s clever is to have the artist to appear on that 25:56 You can be specific with your ads and target audience based on their age, preference, location and others 26:47 Identify who your customers are and where they most likely watch 28:02 As sad as it may sounds, it has been accepted that people can now watch YouTube everywhere even during their meals 28:30 It can be a little easy to pay more in your YouTube Ads so you have to be careful 30:30 We are almost down for our Season 2 that’s why stay tuned of next week as we discuss on how to stitch all the topics we’ve had and combine them to an awesome marketing strategy 30:57 If you want to get in touch with us, reach us at www.facebook.com/davidversusdavid 31:33 Get access to the rest of our episodes at www.davidversusdavid.com 31:47 Get notified with new podcasts by subscribing to iTunes. 31: 53 Don’t forget that we love 5-star reviews You can also visit our individual websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

Don’t just keep on sharing, create original content.Original content is always better than the ones you just see in the internet. How do you create yours? Small and medium businesses have reached another height in marketing and advertising with the aid of social media. Now, Facebook, Twitter and the likes are not just a venue to share photos or status, but a great avenue to tell the world how you can solve your customers’ problems. But despite the lengths of your reach through the internet, your focus should remain local. For this week, David Counsell and David Pritchard talk about writing stories that will work as your social media posts. How do you get to develop a story that will catch people’s attention and deliver what they expected? You don’t want to just have click bait to keep people coming but really, gives them nothing. Have a listen now and learn more. In this Episode 02:11 Let’s talk about how to make social media work for you 02:26 Business have different variations in the path but have the same core 03:04 How to stand out in social media? 03:27 What are your social media messages about? 03:51 How many posts should you write in a day? 04:51 Story arc in writing social media message 04:56 What not to do in writing social media message 05:13 Parts of your message 05:33 How to promote a person in your social media 06:15 How to write a solution in your posts 06:51 How to create a series of posts 07:27 How to start a story arc 07:53 How to start a relationship post 10:54 How to get people buy your story 13:32 What are the posts you shouldn’t be reposting 14:32 What to do if you want to repost stories related to your business 15:14 Where is the greater bulk of your business located 15:41 How should you think and act towards your business? 16:18 Where are your customers? 17:19 Thinking globally but acting locally 17:42 Writing the headlines of your post 17:62 What is click bait? 18:54 Spend as much time it needs to write a good headline 19:50 How to promote curiosity with your posts? 21:10 How is info graphics working for your posts? 22:36 Why use info graphics? 23:20 How to focus on solution in your messages 24:20 How to focus on what the customer needs 25:12 How to frame your message to create a sale 25:39 What is the solution you are offering 25:53 You just don’t post messages but develop a story arc 26:49 Next week, we’ll talk about Google search 27:23 Listen to our Season and the rest of our episodes at www.davidversusdavid.com 27:42 You can interact with us through our Facebook, www.facebook.com/davidversusdavid 27:49 Stay subscribed in iTunes and don’t forget to leave us glowing 5-star reviews You can also visit our individual websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

If you think everything is in the cloud (or web) now, Radio is still hitting the airwaves and still proves an effective way for advertising. Who killed the radio star? No one!, it is most certainly NOT dead, and that also applies for radio ads. Even with technological advances and advent of the internet, Radio is still one powerful medium that people get in tune with for lengthy hours of time, while they’re at home, driving or simply waiting in line. But before jumping in to the radio stations to place your ads, have a listen to this first. In this episode, our resident Radio expert David Counsell and SEO specialist David Pritchard yet have another interesting discussion on the power of Radio Advertising. Learn the ways of strategising, converting and measuring the effects of radio ads to your business. In this Episode 02:18 Today, we will be talking about one of the main 3 of main media, Radio 02:29 What is the most accessible media for small to medium business? 02:59 It’s very easy to get wrong with Radio 03:55 Is Radio as popular and as effective as it was before? 04:09 The 3 main media, television, print and radio have all been affected by the new media 04:43 Why are you choosing that particular media? 04:55 How to choose the right media? 05:11 Why are you using radio? 05:40 Podcast cannot handle advertisements as efficient as radio 06:55 What is your strategy if you will be choosing Radio? 07:14 People have favorite radio stations 08:19 There are radio programs, though, that may draw listeners to them 08:51 What is “time spent listening” to radio? 09:20 Ads that can be placed on radio 10:18 Targeting customers with radio ads is strategic 10:45 How is message written for radio 11:15 What is the time that you will be placing your ads? 12:32 Get your ads broken down at a cost per thousand 12:59 Find where your target customers are 14:13 Set clear goals with your radio ads so you can measure the success rate 14:45 Measure the percentage of people that you are converting 15:37 You have 2 peaks during the day that you can put your radio ads 16:06 Measure these ads individually 16:44 Consider how much you’d like to increase your sale 18:09 Does your leads complete the conversion to complete a sale? 19:13 How can you take advantage of the additional information that you are giving out? 20:28 Be careful not to trick people in to Bait and Switch 22:52 How do you make ads memorable? 23:39 radio is the theatre of the mind 25:40 Make loyal customers at a very early age 29:36 Don’t try to pack everything in one ad 29:49 Radio is a game of reach and frequency 30:15 What else does radio work with? 30:51 See all these options and considerations before placing your radio ads to avoid wasting money 31:02 Download and listen to the rest of our episodes at www.davidversusdavid.com 31:15 Engage with us in Facebook at www.facebook.com/davidversusdavid 31:44 You can also find us in iTunes and don’t forget to leave us glowing 5-star reviews You can also visit our individual websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

Having a website won’t automatically give you money. But with the right use, it can sure to jumpstart your increasing profits. Do you remember the days when you had to make phone calls or go to the ticketing office just to book a flight? Or the time when you had to go to the local shop because you have an inquiry about their products. Or maybe, you found yourself clueless on what a restaurant offers? Well, all these were solved through having a website. And if it is easier for you and your customers, then it is a sure way to earn more money. In this episode, our website expert, David Pritchard and marketing guru, David Counsell yet again share their personal insights and knowledge about websites and how to make it profitable. If you’re still thinking that having a website is just an additional cost to you, let us convince you that it will in fact, will let you earn more profit. In this Episode 02:15 This week, we will be talking all about websites and how it can increase your profitability 02:52 Many predictions about the internet has came true 03:43 Do you remember the time when internet was still on a dial-up? 04:30 Websites, over the years, has generated more sales for businesses 07:34 Websites has allowed business to do many things that weren’t possible 09:32 Back in the 90s, a budget airline spent thousands of pounds for a website which propelled the business 12:07 Are you part of the generation who sets up the website and just it leave it as it is? 13:01 What are the things a website can do for your business? 14:24 Designers before weren’t that many 15:24 What is the communication strategy of today? 15:41 Your competitor knows the things you know about the business too but your customers don’t 17:05 Websites can give information to customers before they even go to your shop 18:41 You have more chances of getting the client if they can get all the information they need 19:28 What is a brochure website? 21:05 If you hit your customers with the right message, they are most likely to complete the sale process 21:44 Th database you build from your website can also provide follow-up service and a new opportunity for sales 23:34 Database was very expensive during the 1970s which you can easily build with a website 24:21 How can website pixel help you understand your customers? 25:41 Website is a tool for enabling, saving and generating money 27:33 If you need more information on how to make profitable websites, talk to someone who knows them very well 29:36 Website also allows you full control too it because you own it and not just a social media page 30:25: Next episode, we will be talking about Radio 31:03 To listen to this episode or the rest of our discussions, please go to www.davidversusdavid.com 31:24 You can also subscribe to us through iTunes and don’t leave without your 5-star reviews 31:33 Engage with us through Facebook, at www.facebook.com/davidversusdavid You can also visit our individual websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

SEO is not just pure technical. Inject with creative copywriting and see how it greatly works. Gone are the days that creative copywriting is sacrificed for an effective search engine optimisation. If Link Farms have once tricked you, you better know now this time that those are just a waste of time and money. We’ve reached the digital age where content is king, and you have in full control of that. In this podcast, our hosts David Counsell and David Pritchard yet have a very interesting discussion and disagreements between the relationship of copywriting to SEO. Have a listen as they shared things to do in your website’s back-end to help you get found by Google and reach that Page 1 spot that we’re all aiming for. In this Episode 01:46 Why don’t we talk about copywriting for Search Engine Optimisation 02:03 Copywritng and SEO have never been more entangled ever than today 02:31 How has SEO changed over time 03:16 What are Keywords and Keywords density 04:47 The Google updates that affected SEO 05:04 How copywriting for website evolved 06:40 SEO can be written in multiple ways and Google plays an important role 07:24 Have you had crappy content? 07:59 Relationship of content to SEO 08:39 How to start SEO with content 09:17 SEO is getting more clever with Google 09:26 Good content vs. manipulated content 10:22 The value of Page title 11:22 Why Page title is key 12:41 Geographical targeting using title 14:51 How to make searchable Page title 15:31 How often time should use put a keyword or key phrase in your article? 17:02 Focus the content to your customers and the resolution of their problems 17:15 Knowing the purpose of your content 18:48 You need to generate traffic to your website 19:16 Target interests using the Page title 19:41 Formatting for SEO 23:06 How to lead people to your call to action 23:34 What is Website bounce? 24:40 How do links contribute to SEO building? 25:03 Don’t fall prey to link farm offers 25:27 How to establish outward linking 26:52 Examples of outward linking 28:32 What is Page Title tag? 29:35 Personalize the description that appears in Google 31:19 SEO and Copywriting shouldn’t be in conflict but are rather support to help you get found in Google Searches 32:25 You can listen to the rest of our previous podcasts at www.davidversusdavid.com 32:33 You can also find and subscribe to us in iTunes and don’t forget to leave your glowing 5-star reviews 32:48 Engage with us through Facebook, at www.facebook.com/davidversusdavid You can also visit our individual websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

Location services is no longer exclusive for maps. Google has been using the information of your location to give you the best results for your searches. The internet has allowed businesses to reach the far corners of the globe. In return, anyone anywhere can also search for businesses in their desired location. But is it common that people look for businesses away from them? In this Podcasts, David Counsell and David Pritchard talk about the importance of local search and how this has shaped the new game of SEO. Google not only provides you the best results, but also the closes one in your proximity. With that in mind, how are you targeting your customers within your district? Have a listen now and learn more how can this work to your favor. In this Episode 01:45 For this week, we will talk about Google Search focusing on local search 02:21 What are the kind of searches that your customers look for? 03:21 Google loves changing, including their algorithms 03:44 What are the Google updates that shaped SEO 03:54 Google promotes local search especially with mobile search 04:41 What drives Google to change 06:30 Mobile devices has changed the landscape for searching 07:45 How to appear in Google maps’s first 3 (of results) 08:28 What are ratings and reviews for Google 09:16 How does Google connect your business with the customers? 10:10 Don’t be afraid to use the Google review services 11:53 Google’s plan with Google + 12:35 How do you come up to the first page of Google Search 13:08 How Google provides result “near you” 14:50 Provide content to your customers 16:17 Google make it difficult for people who tries to manipulate the market 16:53 Being on Page 1 does not always guarantee a follow through 17:06 Reward deserving businesses with a proper review 19:01 Many people posts their humble bragging of having a good time but don’t leave a feedback 21:37 More and more establishments are now receiving feedback from customers 23:07 Do you have a personal rule for leaving feedback? 26:47 Feedback has now the power to make a break a business 27:20 The 2 tiers of Google search results 30:28 Get more reviews and work with Google to help you get in the top 3 31:18 Be more consistent with your reviews 31:59 Think Globally, Act Locally 32:09 Make sure your website is mobile-friendly 32:37 Download and listen to the rest of our episodes at www.davidversusdavid.com 32:49 Engage with us in Facebook at www.facebook.com/davidversusdavid 33:04 You can also find us in iTunes and don’t forget to leave us glowing 5-star reviews You can also visit our individual websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

These logos are not just mere representation of the company. These are brands that customers want to be associated with. How do you make yours? Here it is, an all-new season of David versus David! As we promised our dear listeners, we’ll have discussions that are packed with information, but with just of the right amount keeping you guided in your small to medium businesses. For our episode, we will be embarking on an important part of your business, Branding. You must be thinking, “But, that is just for the big wigs!” Nope, certainly not. In fact, it is easier to start for small to medium businesses. Hop on board with today’s discussion and start the ball rolling to get your brand etched in your market. In this Episode 02:19 For this week, we will be talking about Branding 02:21 Do you understand the value of a brand? 03:28 Branding is both for big and small to medium businesses 04:14 Impact of Brands to customers 04:54 A good brand gives a good feeling to the company 05:06 Big company names become a household information to people 05:47 Did you know that Apple also started as a small business? 06:24 As the company grows, the brand establishes customers’ trust 08:06 Some people think that the big stuff are just for big companies. Wrong. 08:30 People remain loyal to brands 08:40 Brand create loyal customers 09:03 How did Apple lose some of it’s customers 09:55 Apple has not necessarily sold the most number of phones but their brand is more valuable than others 10:09 The brand adds value to their products or services that people are willing to pay for 11:26 What does Branding allows you to do to increase profitability 12:26 Brands create a wave of leading products in their respective fields 12:42 How did Apple plant their seed to penetrate emerging users? 13:25 Involving your employees to the company strengthens your brand 13:41 Did you know that Body Shop started as a husband and wife’s business? 14:32 Brands also associate their products with statements or advocacies 15:59 Brands also reflect the values of the company 17:10 Small to medium companies that have a strong hold of their localities also build brands 17:57 Communicate with your customers 18:28 What you know about your trade may be known to your competitor as well but not to your customers 19:18 How does Coca-cola market their brand? 20:07 Why can’t Pepsi beat Coca-cola? 21:48 The benefits of informing your customers 22:41 Promoting Brands in small to medium businesses is easier compare to large entities 23:20 Tell your audience how you solve problems 24:41 Means to tell your audience how you can solve their problems 28:27 Here are the simple steps on how you can establish a Brand 28:47 Create an experience for your customers 29:14 Experiences give people stories that they tell to their friends and families. And that is the best marketing 30:51 Don’t just fight the bush fires in your business but create a Brand that will solve those 31:34 Next week, we’ll be talking about Google search so you better stay tuned for that 32:15 You can find the reset of our episodes from the previous season at www.davidversusdavid.com 32:45 Subscribe to us in iTunes and don.t forget to leave us glowing 5-star reviews 32:54 Communicate with us through Facebook at www.facebook.com/davidversusdavid You can also visit our individual websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

Marketing is not contained in the size shape or color. It all depends on the message, target and use. Marketing and advertising platforms come in all shapes, color and sizes. All of them are proven effective in their respective fields, but how do you choose which is the best for your needs? David Counsell and David Pritchard carry on with their conversation about the strength of each media. They discussed big form Billboards to the small and handy brochures. How do you determine the right type of advertising format for you? Hop in to their discussion and get the help you’ve been longing to hear. In this Podcast 01:03 Welcome to another episode of David versus David, the Podcast for small to medium businesses where we talk anything to about everything in marketing and advertising 02:44 Let’s continue our discussion with the strength of each media. 02:59 Let’s have a discussion about Billboards 03:09 How long have billboard been in the industry? 04:35 When to use Billboards? 05:10 How far away your signs are from the readers? 06:32 What are the types of Billboards that you can put up? 08:21 How would you evaluate the value of signs? 09:33 A-frame signs in front of shops can be considered billboard 10:06 Does your A-frame sign has a call-to-action on it? 10:59 Another thing to consider with Billboards is the cost of how much it will take for changing it 12:51 The message should be clear in your billboard 13:26 Have you been using brochures in your business? 13:45 Are there people asking for electronic brochures for your products or services? 15:27 Types of brochure 15:42 What is the purpose of your brochure and how are they going to be used? 17:34 What are brochure websites 18:20 Where are your customers and where are you? 19:42 You can check our episode where we gave an advice to a lodge in South Africa Episode 109 20:06 Is PPC or pay-per-click for you? 23:33 If you’re confused with what to use, send anyone of us a message and we’ll be glad to help 24:37 All of the media works spectacularly well, but if you pair it up with the wrong message with the wrong then it is bound to fail 25:18 Important announcement about David versus David 28:46 Before we take on the new season, have a listen to the rest of our episodes at www.davidversusdavid.com 28:54 Find and subscribe to our podcast in iTunes and don’t forget to leave us glowing 5-star reviews 29:05 You can still communicate with us via Facebook, at www.facebook.com/davidversusdavid 29:10 You can also visit our personal websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

Broadcast, online or print? There’s more than one ways to market and advertise. But how would you pick the one? The word “best” is relative in the realm of marketing and advertising. What works for a business may not neccessarily work for you. But in fact, all media works. You just have to pick the right message to your target first, not the other way around. In this podcast, David Counsell and David Pritchard talk about the different kinds of media that you can use to share your messages or post your ads. If you’re still letting your 16-year olds nephews or the younger ones to manage your Facebook Pages, then this one is for you to check out. Have a listen. In this Episode 00:00 Welcome to another episode of David versus David, the Podcast for small to medium businesses where we talk anything to about everything in marketing and advertising 02:59 Today, we will be talking about how to pick the right marketing tool 03:19 When do you use the tools for your marketing 03:48 Do you know when to pull out a marketing ad 04:40 Who sets up your Facebook posts? 05:03 Who manages your business’ Facebook Page? 05:55 What is the end goal of your media? 06:42 How do you create messages for your Facebook posts? 06:19 Do you build story arches before you post? 07:41 How do you write call to action in your posts? 08:31 How many times do you post Facebook posts? Do you repeat posts? 09:00 What is the better time of the day for your business to have your posts? 11:23 Images you should use for Facebook 12:27 Do you have an automatic playback for your videos? 12:38 How do you capture people’s attention if they don’t want videos playing automatically? 12:54 Are your video tease lines interesting enough? 13:51 How do you start writing for a radio ad 16:56 When to have your radio ad scheduled 16:28 How do people listen to radio? 16:44 How does Podcast work 16:53 How do people consume television 17:31 How do you place television ad 18:10 What time are your customers watching tv 18:45 How long are your customers listening to radio 19:18 What are the factors to consider in placing the ad 19:57 Common mistakes of small to medium businesses in writing their ads 21:25 What are the ad points for Twitter 22:15 How to write call-to-action in Twitter 22:43 How can Twitter work for businesses 23:02 Is Twitter for your business 27:17 How to use Facebook to build relationship 28:32 Email vs. Facebook posts 29:50 We still have more types of media to discuss but we will continue that in our next week’s discussion 30:01 You can find the rest if our episodes at www.davidversusdavid.com 30:08 You can engage with us through facebook.com/davidversusdavid 30:16 You can also subscribe in iTunes and do not forget to leave your 5-star ratings 30:22 You can also visit our personal websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

You just do not sell the end products, you also sell stories or experience. People would sometimes complain about the high price of top brands, may it be in cars, restaurants, bags or even hammers. But what most don’t understand, the luxury tag from these things are not just from the products themselves but more from the story behind them. In this episode, David Counsell and David Pritchard talk about the selling the story, or as they call it, the sizzle. How do you identify the feature from the benefit? How do you sell the latter? And how can you make people buy you, your people and your company, before they actually make the final purchase? Have a listen in today’s conversation and learn more. In this Podcast 01:00 Welcome to another episode of David versus David, the Podcast for small to medium businesses where we talk anything to about everything in marketing and advertising 03:54 Today, we will be talking about selling the solutions 04:17 Do you know that people want stories 07:53 How do you sell stories? 05:19 Are people after just the end product, especially in food? 05:50 How do you sell the sizzle or the story? 07:39 Do you remember the experience when you go to a place or restaurant? That is where your extra payment go to. 08:44 Sometimes, the experience is more memorable than the actual product. 09:21 How do you feel with exceptional service? 10:20 What are you actually selling? 11:24 Are wine houses just selling the product? 12:02 Elite brands like Louis Vuitton has top-of-the line products only available to a few people 13:06 What are the extreme end of the stories in selling? 13:23 If you have 20 types of products, how do you sell them with stories? 14:06 How can you make people buy the “extra”? 14:23 Where do you fail in selling benefits? 14:35 How to sell benefits over feature 14:51 What is the benefit versus feature? 16:47 Benefits enhance the beauty of the feature 18:15 Sell the benefits and not the feature 19:15 Are you also selling yourself or your company when you offer your products or services? 20:56 How do you explain to people without a condescending tone? 21:37 How do you remove the jargons when you are selling the benefits? 22:22 Treat customers like friends or relatives that you haven’t seen in a long while 24:09 Removing jargons in business conversations remove the obstacles 24:43 Can visitors understand your webpage or all a jargon to them? 25:00 Or is your website doesn’t indicate any benefit at all? 25:24 You know what you the problem, and explain how the benefits of your products or service can solve it 26:20 People can find more of our episodes at www.davidversudavid.com 26:36 You, too, can communicate with us through facebook.com/davidversusdavid 26:37 Subscribe to our podcast in iTunes and don’t forget to give us 5-star reviews 27:02 You can also visit our personal websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

Get a chunk of the internet and broadcast your business online. With the power of internet, almost everything can be found online. And this medium is not limited just for big businesses. Even small to medium enterprises can take a piece in the world wide web and be found by many. If you are wary on how to start one, David Counsell and David Pritchard talk about how to make your website successful. A good website doesn’t look good but should function to convey your message. After all, a website is not about you but about your customers and how you can resolve their concerns. Like a well-thought website, we don’t you to click on several other links just to get the answer you need. Have a listen now and start making your own page. In this Episode 01:03 Welcome to David versus David, the podcast that will help your small to medium business in terms of marketing and advertising 04:32 Why don’t we talk about websites that benefits a small business 05:28 What are the things you need to do to make your website successful? 05:58 Don’t be most people who just want a website without knowing what they want 06:47 People often look into websites to know what time you open or what are the products you offer 07:20 Facebook page is better than having nothing but Facebook is not yours 07:49 How are you going to be found in search engines? 08:18 Facebook can change it’s rules that;s why it’s better to get your own 08:38 What are the elements of the websites that you should be getting? 09:19 If you are starting out, try with WordPress 10:15 What are the pages you’d like to have? 10:30 How do you want your website to look like? 11:01 Where are your menu bars or footnotes going to appear? 11:47 Will you be putting sign up forms on your website? 12:15 Starting with a website is not just a function of design but of logic 13:38 What do you want your website to say? 14:50 After you tell what you say, then the designer can start his her job 16:10 Create an outline and guide the designer on how you want it to look like 17:05 What are the typical elements of the webpage? 17:27 How does corporate websites look like? 18:04 Your homepage is not about you but about your customers and how you solve their problems 19:01 What are the elements of a homepage? 19:36 Where should your contact details be? 20:49 Don’t make people dig down 21:09 You will lose customers if people have difficulty navigating your website 21:35 The homepage should sell the reason why they should continue 22:27 How do you structure your menu? 23:06 Make the next step you want to be clear to the visitors 23:42 Be clear with your call to action 23:59 What is the footer area of your website? 24:54 How can you help visitors with a sitemap? 26:03 What should be the content of your about page? 26:37 Th About page s often the most visited part of the website 27:16 Be personal with your engagements 27:36 Don’t put images of you or your staff like they are for prison 28:46 Talk about the service that you provide or the products you sell 29:13 Keep your clustering easy 29:29 Have a contact page even if is in your header already 30:32 You too can incorporate a Google Map to make people find you easily 31:32 Blogging started for personal use but more business are also using this to introduce their products 32:35 Don’t put everything in one blog post 32:25 A side bar can also help your visitors get quick information or navigation 34:02 Having a testimonial page can convey authority 35:01 Think of the longer aspects of your website where you can convert it as a database 35:25 You can have a sign up form to create an email contact list 37:07 You can definitely use your email list as a good asset for your business 37:35 You can provide information to those who signed up 38:09 Take note of all these information if you’re starting up making your website 38:35 Listen to the rest of our previous episodes at www.davidversusdavid.com 38:44 Link with us through Facebook at www.facebook.com/davidversusdavid 38:50 Subscribe to our podcast in iTunes and do not forget to leave us glowing 5-star reviews 39:00 You can also visit our personal websites; David Counsell’s www.infernopromptions.com.au and David Pritchard’s www.d10solutions.com

Your phone’s camera is not just for selfies, but it can take good marketing videos too! According to the hit song, the video killed the radio star. In this digital age, technology has raised the bar for video viewing. Now, there has been multiple mediums for showing videos. People no longer have to sit in front of television sets to watch their favorite shows nor agencies are contained in tv commercials to advertise products. In this podcast, David Counsell and David Pritchard talks about shooting your own video and getting into public viewing. Wherever you may be or whatever you may be doing, you have the capabilities of watching videos immediately, and that is through your mobile devices. Eventually, most if not all business can be found at your fingertips and you don’t to get behind. Listen to their conversation and learn how easy it is to publish your own video content. In this Episode 01:17 Welcome to David versus David 01:31 The podcast for small to medium business that talks about all things marketing and advertising 03:29 Let’s talk about the best practices for creating video content 03:42 How important it is to create video content? 03:54 What are the things you need to create video content? 04:15 How advanced has technology took place in creating video? 04:35 You can create video using your mobile phone 04:54 Where, when and how do people consume video? 05:48 More businesses are using videos to convey their message across 06:06 How can video back up your writtenstatements? 06:17 How can you use the written words to draw people in watching the video? 06:45 How to attract more people to watch your video content? 06:59 Don’t use random images to represent video 07:34 How to make your video catch the attention of the people? 08:55 You make reasonable videos that are necessarily expensive 09:12 What are the pointers to grab people’s attention with your videos? 09:41 What is the purpose of video thumbnail? 10:01 Start your video with a script 10:39 Write scripts in dot points 11:02 Don’t treat your videos as live television 11:37 Start editing your videos 12:05 A script can help you with your delivery 13:09 Are you cramming everything in one video? 13:29 What are B rolls or cut-aways? 14:35 Focus on the entertainment and information value 14:57 Break up your videos 15:09 Give people reason to go back to you 16:12 Make use of video statistics to know how long people are staying to watch your video 17:42 As you practice, your ability to shoot videos becomes faster 18:46 How much time or money should you spend for your videos? 19:12 Think of ways on how to make your videos creative 19:34 think of videos as a marketing tool more than an advertising tool 19:41 How much footage should you be shooting? 20:44 Don’t bore your audience 20:52 How would you hook your audience in the first few seconds? 21:24 Make use of lighting that’s around you 22:38 Go outside and shoot but be careful of wind noise 22:56 What is 3-point lighting? 23:46 Go out and shoot outside 24:19 Don’t become a big black blob on your videos 25:35 You can make a good start with proper lighting 26:34 Make your audio clear with a good microphone 27:30 Please use a tripod 27:47 You too can record videos straight from your computer 29:15 How do you plan your shots? 29:31 What are the common type of videos that can be used for marketing? 30:45 How can you use the products you sell in creating your videos? 32:47 Make your video short and sweet 33:01 How can you make videos for suggestive selling? 33:49 Follow these steps in creating your video and you’ll be surprised how much you can do 34:14 Technology has made video shooting accessible to more people 35:01 All business will eventually all move up in to making videos and you don’t want to get behind

More than the look, typeface or layout, there are more changes in Facebook that affects your page and your business. Whenever we talk about changes and updates, you might be thinking that we’re talking about the big G. But bear in mind that there is another online giant that may or may not affect your business. In this podcast, David Counsell and David Pritchard talk about some of the recent changes in Facebook that will that can help you manage your page to engage more with your followers. Do you want to be top of your follower’s news feed? Or have a pixel that monitors your website visitors activity to follow them on Facebook. Soon, you too can send money or utilize bluetooth. To learn more about this, join in the conversation and learn more. In this Podcast 01:00 Welcome to David versus David 04:22 Let us talk about the new Facebook features 04:49 What are the Facebook changes can do for you? 05:03 Everyday, something is changing in Facebook but what are the ones that impact your business? 05:33 It is always worth keeping abreast with Facebook updates 05:48 You can now encourage your fans to have your posts appear on their news feed first 06:30 How can you make this? 07:50 If you do this, people will expect updates from you from time to time 08:22 Have a reason to make people like your page and prioritize your posts 09:03 Remember the time when all those who advertise wants to appear on the 3rd page of the newspaper? 09:37 There’s also that option in main media with a corresponding pay off 10:00 Identify your raving fans and those who are just waiting in line to be converted 11:07 The next feature is still in a roll out phase in the US and UK 11:24 What is the tracking pixel in Facebook? 11:40 The pixel is attached is not attached in your Facebook page but in your webpage 12:11 What you want is to make your ads appear on their Facebook page 13:14 This enables you more information on how people interact with your website 13:52 Another feature in a roll out has something to do with bluetooth 16:29 Look for the beacon facility 16:47 Now, it is also being rolled out to send money to your Facebook friends 18:19 It may be in competition with Google Wallet or Apple pay 20:04 Facebook also now has a Buy, Swap and sell that is trying to compete with Ebay 21:05 This option will soon allow paying directly from Facebook 24:04 And there good option is saved replies that will save you time from answering the same questions you receive 25:09 It can easily answer queries for you like your business hours 26:26 Another one is having leads ads but that still is in limited testing mode where you can let people subscribe in to newsletters with only a 2-click process 29:07 You can catch the rest of our episode at www.davidversusdavid.com 29:17 You can raise points or reach to us at www.facebook.com/davidversusdavid 29:31 You can subscribe to our podcast in iTunes and we love 5-star glowing reviews 30:01 You can also visit our individual websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

You can talk to more people to introduce you business. But how sure are you that you’re talking to the right one? Our business revolves around people. We revolve around their needs and wants. And to keep the business going, we need to keep people revolving around us too. And there’s 2 ways to do that: First, is to establish existing relationships and make them purchase more or second, we can cultivate new people to generate new sales. We’ll be talking of the latter more. In this podcast, David Counsell and David Pritchard share about the importance and ways of uncovering new customers for your business. Sure, maintaining relationship is important but we also need to keep the ball rolling by inviting new people to support us. So, where do we find new customers? How do we lead them to us? How would we know that they too, are the right people to talk to. Have a listen now and learn more. In this Episode 00:59 Welcome to David versus David, the podcast for small to medium business where we talk all sort of things for your marketing and advertising 03:09 Let’s talk about prospecting: uncovering new business 03:28 Are you trying to uncover existing businesses for them to spend more? 03:33 Or are you looking for fresh blood? 03:44 Let’s focus on uncovering new people? 03:59 How do we recognize new customers? 04:11 Let’s talk about generating the right leads 04:41 These are the people who are actual people that are ready to complete the sale 05:29 What will lead people to make the right purchase? 06:17 Do they have the problem that you can solve? 06:40 Do the people see themselves in the mirror? They are customers! 07:18 How do your sales people justify the sale? 07:33 How does customer rationalize their purchase? 08:10 How do you communicate to the right people that you have the answers to their problems? 08:56 Do you over complicate the sales process? 09:35 How do you ask people to uncover the problems? 10:15 If you are not sure of a customer, don’t blast them with too much information 11:09 Use the right tools to uncover a prospect 12:29 The most valuable tool in your sales tool are your ears 13:26 Do you give the proper solution? 13:45 Word of mouth is great advertising, but how do you get that? 14:38 At the end of every sale is the start of a new sale. 15:36 How do you deliver 100% satisfaction to your customers? 16:07 Take note of the place or medium where your prospects uncover their problems 18:10 What are the wrong questions we commonly ask? 19:32 Ask the right probing questions 22:04 How do you make customers feel that you have everything they need? 23:32 Ask people what lead them to you and when did they need it? 26:06 In your mind, have a profile of your target customers 27:47 Are you talking to the decision makers? 29:28 Are you giving the information to the right people? 29:50 Who is your customer? 30:06 Make sure you are giving the right information, to the right people, at the right time. 30:52 If you get the sales process right, you’ll make more completed sales in the end 31:13 To listen to the rest of our podcasts, visit our website at www.davidversusdavid.com 31:18 Like our Facebook page at www.facebook.com/davidversusdavid 31:25 Don’t forget to subscribe in iTunes and leave us glowing 5-star reviews 31:37 We’d love to interact with you. You can also visit our personal websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

Don’t just let people like your page and leave. Make them cross to your website and get the purchase rolling. Many businesses are successful in gathering people to like their social media accounts, Facebook in particular. Unfortunately, many cannot course through that same number of people to their actual websites. Why is that so? That is such particular question of a business lodge located in South Africa. In this podcast, David Counsell and David Pritchard tackle the issue of why businesses cannot convert their Facebook followers to visit their websites. As we often said, likers are good but we need cash. Don’t just let people to stall on your Facebook page but make them do the actual purchase. Have a listen now and learn how. In this Episode 00:38 Welcome to David versus David, the podcast for small to medium sized business owners where we discuss all things about marketing and advertising 03:55 Today, we will respond to an inquiry from a lodge business located in South Africa. We received this in our Facebook page 04:50 They want to seek help how to convert people from Facebook to their website 05:41 Followers are great but at the end of the day, what you want is to convert these people to dollars 06:00 How do you convert people from your social media accounts to your website? 06:24 They have great photos and good relationship but there are no call to action 0 7:21 How important is call to action? 07:44 Establishing a relationship is great but you need to make an offer 08:14 How do you make your content shared? 08:38 Do you know where your target customers are? 08:54 There is a tool in Facebook that can help you extract these information that you need 09:47 Who is your customer? 11:38 How did the people get to end up in their lodge? 12:23 You have different ways of communicating to people 12:56 The call to action makes people sign-in and not just leave them attracted doing nothing 14:36 You can target the people that likes the other Facebook Page that are related to your business? 15:19 How can you jump at the back of marketing of other business? 16:45 You can market to people who have signed up already because there are chances that they will come back 17:16 What are the other activities that may be related to your business? 18:15 Are there personal events that can also be linked to your business that will lead people to you? 18:50 You need to increase your exposure in front of more people by using social media to promote your business 19:31 All marketing and advertising revolves on solving the problem that your business can handle? How can you show that to people? 19:40 Create a niche that talks to a particular group of people 20:29 How do you become more clever than the rest of the competition? 21:28 You need to figure out who makes the decision for the actual purchase 22:25 What is unique with your business and how can you make that stand out? 23:16 What can you make your business be a better option for the customers 24:08 Create stories and make other business that can support you follow your social media accounts 25:27 You can place ads along business that has influences to your end customers 25:29 If you want to go with Facebook Ads, make sure you exclude the people who already liked your page 26:31 More than the likes, you want people to actually go to your webpage now 28:37 Jump at the back of other interesting stories as well 29:09 If you have a good business, you need to tell people why and have a call to action to make them actually go to you 31:38 The next batch of people that will go to your business will be the friends of your previous clients 32:37 Make sure that your message is there when needed 33:04 Follow these tips to use Facebook more effectively 33:30 Listen to more of our episodes at www.davidversusdavid.com 33:34 You too can like our page or send in your questions at www.facebook.com/davidversusdavid 33:53 Look us up in iTunes and do not forget to leave us with glowing 5-star reviews 34:02 You too can visit our personal websites; David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

In this multimedia age, content is no longer limited to words. How would you “write” yours? Setting up a website or taking a plunge in social media for your business account is not the end of building an online presence. You have to continue updating and providing information to your audience to keep it up active and relevant. Thus, you need to take the continuous journey of building content. But how do you supply content for your marketing? In this episode. David Counsell and David Pritchard talk about creating a good quality content. Where can you draw inspirations? Do you have to spend money to create content? How do you sustain people’s interest? These are just some of the questions that will be answered today. So have a listen now and join the discussion. In this Podcast 00:43 Welcome to David versus David, the podcast for small to medium business talking about marketing and advertising 01:03 Greetings from David Pritchard and David Counsell 02:03 Today, we will talk about creating content 02:19 Content is at the forefront of what makes a good website 03:11 At the heart of a website is the content 03:24 Content Marketing talks about the actual content of your website and the content that generates search engine optimization 04:07 What are the forms of content marketing? 04:25 Content marketing is not only limited to online content 06:17 What are the benefits of content marketing? 07:32 How much are you spending to create content? 07:55 Some are spending a third of their marketing budget to create content 08:26 Creating content that people will love is very important 08:44 Inbound vs Outbound marketing 10:11 Are you providing the solution to people’s needs? 10:31 How can you tell people that you have the best reason behind their problem’s resolution? 11:40 Before you write your content, think of the purpose 13:08 Focus on the goal of the content 13:17 Here’s a short exercise on how you can practice writing goals for your content 14:09 Do you set your customer profile? 15:24 Where do you find content? 16:24 How can bullet points can get you a headstart writing your content? 19:11 Look for headlines that can inspire you to generate your own content 20:03 How much worth is the headline of an article? 22:17 How do you make the people keep reading? 24:13 Make people don’t want to lt go of your content until they are done 24:29 But keep it short, sharp and shiny 25:36 Make sure that when you write your content, you thought of the medium where it will be published 26:14 Maximize the format where you will be putting them to 26:44 Look at other people’s content to drive inspiration on how can you communicate your message 27:40 Consider that people are not buying out of desire and not because of any intellectual justification 29:31 Start creating content. If you are not, you are leaving money on the table 29:51 Communicate with us and you can reasch us through our Facebook page at www.facebook.com/davidversusdavid 29:56 You can find the rest of our episodes at www.davidversusdavid.com 30:02 Subscribe to our podcast in iTunes and do not forget to leave glowing 5 star reviews 30:08 You too can check our own websites, David Counsell’s www.infernopromotions.com.au And David Pritchard’s www.d10solutions.com

Online advertisement is everywhere in the world wide web. Make your ad stand out. If you spend a long time in the internet (like if you enjoy reading this), then you must have probably guessed that it is a good spot to put on your advertisements. In this episode, David Counsell and David Pritchard give you a quick 101 on online advertising. Ads can be seen in ALL web platforms, may you be watching a video on YouTube, posting in Twitter, being tagged at Facebook or merely searching on Google. But what you must know is that there are different methods of creating online ads as well. Ready to take your first dip with this type of marketing? Equip yourself with knowledge and have a listen now. In this Episode 01:54 Welcome to David versus David, the podcast for small to medium sized businesses 02:23 Greetings from David Pritchard and David Counsell 03:47 For this week’s topic, we will be talking about online advertising 03:49 More and more people are getting more involved with online advertising 04:05 What are the platforms in online advertising? 04:35 Where do you start with online advertising? 05:15 How many should you know with advertising? 05:40 Know who you are talking to and get your message right 06:00 Advertising was different 20 years ago especially with the use of Yellow Pages 06:18 Online advertising is on the high because of mobile browsing 06:37 Have you heard or done worfing? 07:18 Has it became easier to target customers? 08:23 Do you want to use PPC or Pay Per Click? 08:54 You can use CCP or cost per click 09:32 You can also get CCP or Cost Per Action 10:12 CCM is Cost per Thousand in Impressions which is common in Facebook 10:34 CTR is Click Through Rate is comparable o person who sees your ad 10:54 Conversion Rate used to compare the people visiting the site and being converted as paying customers 11:36 What are the advantages and disadvantages of these online advertising methods? 13:17 How do you test these different online advertising methods? 15:13 You got to compare these methods 15:23 Should you advertise in Facebook or Twitter? 15:57 There are different types of online ads 17:18 When should you be placing your online ads? 17:46 You got to make sure your ad is at the top as much as you can 18:07 How much return does Facebook Ads generate? 19:07 How can you use Facebook Ads to generate income the least you expect it? 19:36 Facebook Ads allow specific targeting 20:32 Twitter Ads is fairly new but how does it work? 22:58 How much is a Twitter ad? 23:40 What is Compulsory Roll in Youtube Ads? 26:22 How can you play less for your quality advert? 26:41 Keep all your ads relevant all the way through 26:58 What you want is a successful ads that will let you earn more than what you are spending 29:40 How do you make ads follow people? 31:06 There’s a lot of methods for online advertising but you need to get a basic to become an online killer in advertising 31:33 Now, you can target your customers specifically without spending too much 31:48 You can listen to all our previous episodes at www.davidversusdavid.com 31:57 Reach us through our Facebook page at www.facebook.com/davidversusdavid 32:03 Subscribe to our podcast in iTunes and do not forget to leave us glowing 5-star reviews 32:09 You too can check our own websites, David Counsell’s www.infernopromotions.com.au And David Pritchard’s www.d10solutions.com

Facebook is about connections. Make sure your posts make other people get involved. With the millions of people converging on Facebook for their daily dose of photos, posts or tags, it is quite a good place to put your business in to. But you don’t need to target millions of them because what you want is to engage with your prospect clients. Are your posts get unnoticed and sink in the myriad of other status? Or is Facebook blocking your ads because you don’t comply to the rules? Fret not. In this podcast, David Counsell and David Pritchard talk about Facebook and how you can use this powerful social media platform to gain more attraction and encourage people to take part with you online. Listen now and learn to type the right words to get people engaging with you in no time. In this Podcast 00:45 Welcome to David versus David, the podcast for small to medium businesses 03:10 Let’s talk about engaging people to Facebook 03:32 How do you get the people to see and like your post? 04:00 There’s always something new in Facebook that you should know 04:30 Do you run promotions in Facebook? 04:45 Much like Google, Facebook keeps on updating their rules as well 06:18 What is Facebook competition? 07:08 What can you do with profile photos and banner photos? 07:32 Where can you see the changes in Facebook rules? 07:54 What are the rules in Facebook ads? 08:36 What can you do to avoid Facebook stopping your ads? 10:22 What are the rules in Facebook grid parameters? 11:21 What are the rules of tagging in Facebook competition? 12:40 There are things you can do to manage your Facebook posts 13:20 Call people to action 14:29 Post problems to get people to engage 15:19 People seek acknowledgement in Facebook 15:46 You can run a poll in Facebook 17:19 You can also seek for opinion in Facebook 18:48 Should you repost things that have been seen by many? 19:44 Are you after the viral thing on Facebook? 22:23 How do you make your Facebook post different from the rest? 23:16 Could you be posting better in Twitter over Facebook? 25:39 Do you like the comments on your posts? 27:46 Go behind the scenes of your business and take your followers with you 30:32 Have a listen for the rest of our episodes at www.davidversusdavid.com 30:38 Engage with us on Facebook at www.facebook.com/davidversusdavid 31:02 You can also check our individual websites. David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com

All our themes and topics form a marketing weave related to one another. Have a listen in all of those now. A day discussing all the interesting topics and valuable highlights of our marketing discussions is definitely not enough. Today, we bring you the latter half of our second year celebration. Our last year’s topics are very common themes but form a big weave of topics related to subsequent podcasts. We had a topic for Marketing 101, about business plans, making use of other people’s events and topic delving on the personal like how easy it is to do business with you. Have a listen now and enjoy the run through of our 2nd year’s highlights. In this Podcast 01:05 Welcome to David versus David, the podcast for small to medium businesses 02:48 Last week, we celebrated our 2nd year anniversary by going back through the highlights of the first year 03:23 This time, we will be scanning through the hot topics of last year that are all linked together 04:40 Ep.50 Marketing 101 was pretty important for getting your first dip in marketing 04:44 There we talked about the 4Ps, Product, Price, Place, and Promotion 05:14 David Counsell has his own version of 4Ws of marketing 05:40 It is an amazing building block of knowledge for your marketing 06:24 How important are your people in your business? 06:49 In Ep.64, we talked about business plans 07:32 When was the last time you revisited your business plan? 08:21 The road to the top of the mountain has many turns. Indeed. 09:01 Do you have any visual reminder of your business plan? 09:43 Ep. 65 we talked about hijack marketing 10:03 How can you turn some events that will work for your marketing and make it your own? 12:06 Ep. 86 talks if you are easy to do business with? 12:34 Do you put obstacles for people to reach you? 13:08 Do you easily get distracted with the little bush fires in your business? 14:04 Do you see your business how customers get to see you? 16:18 Ep. 83, Do you inform your staff how your business go? 17:13 Do you see the value of investing to your staff? 18:08 Does everyone believe in the processes of the company? 20:46 Ep.84 talks about getting all the people in your business in the know 21:20 The information about your business is not limited to your staff but should be carried out even to your suppliers and to your customers 22:21 Ep. 92 talks about the Google changes and if you passed the mobile test 22:29 Are you included in the 40% of people who made changes in their website to make it mobile-friendly? 23:39 Customer experience is always at the core of your business 23:56 Don’t let visitors bounce off your website just because they’re having difficulty to navigate it 25:46 On Ep. 58, we talked about planting good experiences on your business 26:15 With word of mouse, great experiences are immediately shared 26:57 How do you turn your customers as your biggest staff? 27:46 Do you have a fear of talking to many people discussing your business? 28:27 Without you even realizing it, you are doing networking but you can definitely improve it 29:14 Revisit all the episodes we had, it is definitely worth investing your time 29:33 You can check all the previous episodes at our website, www.davidversusdavid.com 29:36 You can also find us on facebook at www.facebook.com/davidversusdavid 29:42 Seek us out. You can send us a message or leave us feedback 30:04 Subscribe to iTunes and don’t forget the 5 star reviews 30:08 You can also check our individual websites, David Counsell’s www.infernopromotions.com.au and David Pritchard’s www.d10solutions.com