Deconstructing Data

This episode of Deconstructing Data features Vlad Zhovtenko 🇺🇦, CEO and Co-Founder of RedTrack.io, who brings over two decades of experience in digital marketing and advertising. From the rise of banner ads in the early 2000s to the evolution of programmatic advertising and now back to affiliate marketing and analytics, Vladyslav has seen it all. With deep expertise in ad tracking and attribution, he joins us to explore why the paid media playbook hasn’t changed much in 100 years, and what needs to happen next. We’ll dig into: 1. The Value of Data in Digital Media Buying 2. Making Media Buying Decisions Without Perfect Data 3. Why Paid Ads Data Hasn't Evolved 4. Tech Stack If you’ve ever questioned whether your media spend is really working, or want smarter ways to make decisions without perfect data, you won’t want to miss this conversation.

Most companies are drowning in dashboards but starving for action. In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports. Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven decisions, and why breaking down silos is step one. Topics include: 1. AI Agents in Action: From Dashboards to Decisions 2. Breaking Data Silos: Unifying Customer Identity 3. What Does It Take to Prepare Your Data for AI? 4. Tech Stack If you're trying to future-proof your data strategy and move faster without sacrificing accuracy, this episode is your playbook.

From launching to scaling, how do founders get marketing right the first time? This week on Deconstructing Data, we're joined by Julie Matzen, Co-founder of The Boarderline and seasoned marketing and brand strategist with over 20 years of experience helping businesses build smarter funnels, stronger brands, and better campaigns. Julie has reimagined digital advertising for startups and scaling companies alike. From founding the Mayday Agency to advising brands on everything from rebranding to media buying, she’s seen firsthand what works and what breaks, across the entire marketing journey. We’re diving into: 1. Using AI Without Losing Strategy 2. What Founders Should Know Early 3. Avoiding Common Founder Mistakes 4. Tech Stack If you're navigating the early stages of your brand or trying to scale what you've already built, this one's packed with insights you won’t want to miss.

How do you know your marketing is actually working? On this episode of Deconstructing Data, we’re joined by Adam Ortman, Founder and President of Kinetic319, to explore the truth behind performance, beyond just clicks and conversions. Adam brings decades of experience at the intersection of media, analytics, and consumer psychology, helping major brands like Nike, American Express, and UnitedHealth Group build smarter media strategies that actually drive revenue. Together, we’ll break down how to move from surface-level attribution to full-funnel clarity. Topics include: 1. Lead-to-Revenue Loop: Optimizing Campaign Profitability 2. Multitouch Attribution: Beyond Paid Media Channels 3. Marketing Efficiency Ratio: Measuring Full Funnel Impact 4. Tech Stack Join us as we uncover how modern marketers can close the loop, align media with outcomes, and scale smarter using better attribution and measurement.

When data lives in silos, marketing falls short. This week on Deconstructing Data, we’re joined by Cedric Chereau, a seasoned leader in customer engagement and personalization, to unpack why first-party data is every marketer’s most powerful asset, and how to turn it into meaningful action. With years of experience transforming loyalty programs into scalable, data-driven engines for growth, Cédric brings unique insight into what it really takes to drive ROI from your marketing stack. We’ll dig into: 1. AI-Powered Journeys: Turning Data Into Relevance 2. Real-Time Data: Powering Personalized Engagement 3. Loyalty Programs: Unlocking Hidden Customer Insights 4. Tech Stack If you’ve ever struggled with fragmented customer data or felt like your loyalty program wasn’t pulling its weight, this episode is for you. Cédric breaks down how to move beyond vanity metrics and toward personalized, high-impact strategies, with the help of AI, automation, and the right marketing mindset.

Tim Berney, CEO of VI Marketing and Branding, brings more than 30 years of strategic marketing leadership to this week’s episode of Deconstructing Data. As the founder of one of the region’s leading agencies, Tim has helped brands across industries adapt to the digital shift, using data to shape smarter campaigns and more meaningful engagement. In this conversation, we’ll explore how data can drive behavior change, power stronger marketing insights, and personalize public messaging efforts to maximize impact. We’ll cover: 1. Behavior Change Campaigns: Data’s Evolving Strategic Role 2. Marketing Insights: Turning Raw Data Into Action 3. Public Messaging: Personalization Through Data Insights 4. Tech Stack Tune in for a practical discussion on how to use data to inform, inspire, and connect more effectively with your audience.

Numbers tell a story, if you know how to read them. On this episode of Deconstructing Data, we’re joined by Laura Forester, an award-winning marketer and strategist who blends data with storytelling to create meaningful brand connections. As Director of US Brand Strategy at Gravity Global, Laura is passionate about human-centered design and turning insights into action. We’ll explore: 1. Data and Storytelling: A Powerful Marketing Duo 2. The Divine in Data: Finding the Narrative 3. DRIP in Marketing: Data-Rich, Insight-Poor 4. Tech Stack If you want to turn raw data into compelling stories that resonate, this is the episode for you.

Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group, is a creative force known for leading award-winning work across nearly every marketing discipline. From brand campaigns to CRM, digital innovation to experiential marketing, she has consistently pushed the boundaries of what's possible, across industries like pharma, tech, CPG, and finance. Today, she leads high-impact creative teams focused on transforming healthcare and wellness brands. An early digital pioneer, Janet now champions the powerful intersection of AI and creativity, showing how marketers can use technology to deepen human connection, streamline messaging, and personalize experiences. In this episode, Janet joins David and Jessie to explore what happens when AI meets creative strategy, and why data targeting and marketing insights are more critical than ever. Topics: 1. AI and Marketing: Transforming Engagement and Strategy 2. Data Management: Unlocking Smarter Marketing Insights 3. Data Targeting: Reaching the Right Consumers 4. Tech Stack This is a conversation creative and data-driven marketers won’t want to miss.

Ashleigh Cook, CMO of RainFocus, is joining Deconstructing Data on October 16 to break down how modern marketers are unlocking the power of first-party data, personalization, and AI, especially when it comes to event strategy. Ashleigh has built and scaled global marketing programs that actually move the needle. Her approach is rooted in data, driven by strategy, and focused on impact. From demand gen to client marketing, she knows what works, and how to prove it. In this episode, we’ll dive into: 1. Customer Intelligence: Leveraging First-Party Data Smartly 2. Event Personalization: Enhancing Customer Experience Impactfully 3. AI and Marketing: Transforming Engagement and Strategy 4. Tech Stack If you’re in B2B marketing or working on event strategy, this one’s for you.

On this episode of Deconstructing Data, we are joined by Jordan Smith, Founder and CEO of MyModel, Inc., the platform powering the first user-owned supply of real-time behavioral data. Jordan shares her journey from navigating the "cookiepocalypse" as a Sales Manager at Taboola to founding a company focused on creating brokerless, consent-based access to behavioral data. Her vision: to build a future where consumers are no longer passive data points, but active participants in the value their data creates. They explore the limitations of third-party data, the challenges of data accuracy in today’s ad tech ecosystem, and why user consent is the cornerstone of modern, ethical data strategies. This conversation dives into how transparency, trust, and real alignment between brands and consumers can finally make first-party and zero-party data the new industry standard. Topics covered: 1. The Rise of Consent-Based Data: Why first-party and zero-party data are becoming the foundation for modern marketing 2. From Cookies to Consent: How the shift away from third-party data is reshaping ad tech and consumer trust 3. The Future of Data Transactions: Building a transparent, win-win ecosystem between brands and consumers 4. Tech Stack If you're in marketing, sales, or product, and especially if you're wondering how to actually future-proof your data strategy this is a conversation you don't want to miss.

Modern marketing is experiencing a data reckoning. From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos. On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, to explore what it really takes to navigate marketing data overload and unlock true performance. With over a decade of experience translating complex trends into clear strategies, Outi helps teams connect sales, product, and marketing through data. She’ll share exclusive insights from the 2025 Supermetrics Marketing Data Report, and break down: 1. Marketing Data Overload: Managing the Mess 2. AI Marketing Creativity: Powered by Quality Data 3. Strategic Data Use: Anticipate, Don’t React 4. Tech Stack If you’re ready to stop reacting and start anticipating with data, this episode is for you. Tune in live every Thursday at 4:15 PM EST on LinkedIn and YouTube.

What happens when unsold inventory turns into opportunity instead of waste? On this episode of Deconstructing Data, we’re joined by Amrita Bhasin, Co-Founder and CEO of Sotira, to uncover how AI, supply chain strategy, and reverse logistics are reshaping the $800B retail space. Amrita is a nationally recognized retail leader whose work has been featured in Forbes, Fortune, Bloomberg, CNBC, and more. As the head of Sotira, she helps retailers and brands discreetly offload and monetize unsold inventory, turning a long-standing challenge into a revenue-generating strategy. In this episode, we’ll explore: 1. AI Agents in Retail: Smarter Supply Chain Decisions 2. The $800B Reverse Logistics Opportunity for Brands 3. Sustainable Strategies to Monetize Unsold Inventory Whether you’re leading a retail brand, navigating supply chain challenges, or building AI-powered solutions, this conversation delivers insights on the future of logistics, sustainability, and retail growth.

How do you turn your data and content into actual business outcomes? Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter marketing. With over 25 years of experience in product marketing and strategy, Marni has led high-performing teams, delivered 25% year-over-year SaaS revenue growth, and built ABM programs that retain 97% of customers while increasing their spend. She's mastered the art of aligning data, content, and marketing strategy to drive measurable impact. In this episode, we’ll break down: ✔️ How content and data form the foundation for successful AI ✔️ What “content utility by the numbers” really means ✔️ Data-driven marketing activities that actually scale ✔️ The modern tech stack that ties it all together If you’re looking to transform content into conversions and scale your marketing with data-backed precision, this is your episode.

Bad data is more than an inconvenience, it’s a revenue killer. This week on Deconstructing Data, we’re joined by Eli Goodman, CEO and Co-Founder at Datos, A Semrush Company leading the way in enterprise data intelligence. Eli brings powerful insights into how dirty data impacts AI model accuracy, increases operational costs, and weakens customer trust. If you’re working with machine learning, predictive analytics, or any form of AI-driven decision-making, data quality isn’t optional, it’s business-critical. We’ll dig into: 1. Dirty Data: Undermining AI Model Accuracy 2. Bias and Cost: The Hidden Impact of Bad Data 3. Data Quality: Protecting Revenue and Customer Trust 4. Tech Stack Whether you’re a data leader, marketer, or founder, this episode offers a clear path to fixing the silent issue holding your AI back.

Join us live for Deconstructing Data as we welcome Eric Vaughan, CEO at IgniteTech, with decades of experience leading enterprise software companies through AI-first transformation, M&A integration, and digital reinvention. Eric has executed more than 60 mergers and acquisitions, turning around underperforming companies and consistently delivering 60–70%+ EBITDA by embedding AI into every layer of the business. In this episode, he’ll share how AI is being used to drive profitable restructuring, streamline integrations, and shape future-ready tech stacks. From architecting software products with AI at the core to leading cultural integration across acquired companies, Eric brings a rare combination of hands-on technical insight and large-scale strategy. Here's what we'll be discussing: 1. AI Restructuring Playbook: Turning Red to Profitable 2. M&A at Scale: Integration with AI 3. Architecting Products with AI at the Core 4. Tech Stack If you’re thinking about where AI fits into your business model, this episode is a must-watch.

What if you could know exactly who is visiting your website, without a form fill? On this episode of Deconstructing Data, we’re joined by Jesse Ouellette, Founder of LeadMagic, to explore the cutting edge of visitor identification, data matching, and scalable infrastructure. Jesse has built a SaaS solution that helps businesses reveal anonymous website traffic and map it to decision-makers. His work sits at the intersection of B2B-to-B2C identity resolution, cloud computing, and high-volume data storage, all aimed at turning raw signals into revenue. We’ll talk about: 1. Visitor Identification: Turning Anonymous Traffic Into Leads 2. B2B to B2C Matching: Bridging the Data Gap 3. Massive Storage and Cloud Computing: Scaling Data Infrastructure Smartly 4. Tech Stack Whether you're in RevOps, Marketing, or Data Strategy, this is your inside look at what it takes to turn anonymous traffic into actionable leads, at scale.

What’s powering the most successful Shopify brands right now? A smarter, leaner data stack. On this episode of Deconstructing Data, we’re sitting down with Kyle Hamar, CEO of OmniRocket, who has spent over a decade helping eCommerce brands scale through data strategy, automation, and revenue-focused systems. We’ll break down the data challenges facing online sellers and how leading brands are turning customer intelligence into conversion wins. 1. Customer Segmentation Strategy: Personalization That Converts 2. Demand Forecasting and Inventory: Data-Driven Optimization 3. Customer Lifetime Value: Predictive Analytics for Profitability 4. Tech Stack Whether you’re scaling a DTC brand or just looking to get more from your data, this one’s for you.

On this episode of Deconstructing Data is for the marketers who know their martech stack is only as strong as their data foundation. We’re going live with Ana Mourão (again), Global CRM & CDP Advisor at Stanley Black & Decker, Inc. and one of the sharpest voices in first-party data strategy. Ana has unified 7M+ customer profiles across global markets, cut acquisition costs by 15%, and built data frameworks that actually move the needle on ROI. She's not just tech-smart she’s outcome-obsessed. 1. We'll be talking about what first-party data strategy really means and why it’s your moat 2. The real difference between 1st, 2nd, and 3rd party data (no fluff, just clarity) 3. How clean rooms and smarter data governance can power your campaigns and your career 4. Tech Stack Come welcome Ana Mourão back on the show with us today!!

What if your customer conversations held the keys to your next revenue breakthrough? Ryan Johnson, Chief Product Officer at CallRail, joins us live to explore how AI is reshaping the way modern businesses understand, engage, and convert their leads. With more than 15 years of experience growing product teams and scaling platforms to $100M+ ARR, Ryan brings a powerful blend of startup grit and enterprise insight. Before CallRail, he helped scale Banjo's AI innovation through a $100M Series C, and played a pivotal role in growing Vitrue into a $330M acquisition by Oracle. Today, he’s leading the charge on conversation intelligence transforming raw customer dialogue into high-impact data. In this episode, we’ll dive into: 1. Conversation Intelligence: Unlocking Insights from Every Interaction 2. Lead Conversion: Turning Interest into Revenue 3. AI Innovation: Driving the Next Breakthroughs 4. Tech Stack Whether you're building with AI, selling smarter, or trying to align product and revenue, this is a session you don’t want to miss.

As AI transforms marketing and customer data becomes a new form of digital currency, the rules of engagement are changing fast. In this episode of Deconstructing Data, we’re joined by Ted Sfikas, Field CTO at Amplitude, where he helps enterprise teams unlock the full value of their data strategies. With deep expertise in SaaS, digital marketing, AdTech, and AI, Ted brings a forward-thinking yet practical lens to how brands can navigate the next era of data ownership, transparency, and innovation. We’ll cover: 1. Digital Currency: Empowering Data Ownership and Literacy 2. AI and Avatars: The Future of Marketing 3. AI-Created Data: Building Trust Through Transparency 4. Tech Stack If you're building smarter, more ethical, and more human-centered AI marketing strategies, this conversation will challenge your thinking, and give you the tools to lead with clarity.