DIBM: Design, Innovation & Brand Management

this episode connects the latest episode to show something relevant of design solution; it is a reason that’s why design is based on a problem-solving in order to come up with an idea from the client needs, user behaviours and the current situation. So, this episode is going to talk about the design solution which meant to say design-driven innovation of product and service through a few case studies – there are a broad of case studies to show both product and service for general people and customer of commercial. it makes you imagine what design find the proper solution in order to serve for people as a result of that. You’re gonna see what it is going on during COVID-19 pandemic all over the world.

For this episode, we are talking about why the design matters in everyday life; especially people who are working in design, creative and innovative field.

For this episode, we're going to talk about the connection of brand and design. When design meets with brand and what it will happen through the questions as what is branding, what is the value behind brand and what is the relation between design and branding?

how to find yourself through the fascinating questions including what is personal brand and what is self-awareness? A key idea of this episode is “Authenticity”. Besides, there are a few factors related to brand personality or character

The podcast will talk about what is happened when creativity and design in business education. This is an interesting idea that there is a business subject which is situated in a business school with creative learning. 

We want to show why is creativity important to you?  and explain what is creative thinking in business?