Digital Domination Podcast

Snapchat is such a great way to live engage with your users. Useful for all business great and small & today i spend the longest time on this subject of any of my podcasts. This is beacuse i love what it can do for your brand and business. Dont forget to add me on Snapchat: LogiaMedia & lets engage All from our head of Digital - Matthew Garcia e: Info@logia.com.au w: www.logia.com.au

Its not about selling online its about providing value to your customer. You can follow the old school pareto principal rule of 80/20. This is about 80% of effects come from 20% of causes. In digital this means that 80% content about the customer and what they are interested in & only 20% about you, your brand, your products and services. In my life i use the 9/10 rule 9 times about customer 1 time about me... this is that 1 time... well it is still about you but i do speak about myself a little. Ideas for the 80/20 rule - Using sales agent or building industry as an example 1) 5 things you should think about before signing for your new house or land2) 1 key rule when building a house you should know - delays occur!3) the build process & why you should not stress4) What is first fix? Its not fixing issues... 5) Why "your business" is experienced in building & what sets you apart - the 10%6) 10 great food ideas for your house warming 7) 10 great drink ideas for your house warming8) Now you're getting your first pet ... 5 things the "local vet" thinks you should do9) Want to sell? Now what? - do not talk about your business talk generically & things vendors normally ask10) Why "you" are the ideal person for your key area - sell the area, sell your knowledge and this will sell yourself I have a lot of ideas just get in contact if you want to have a chat. Remember content is king and this may take 5 - 10hrs a week but it is worth it in the long run when you are the market leader and become the "go to" person. All from our head of Digital - Matthew Garcia e: Info@logia.com.au w: www.logia.com.au

We speak about the advantages of Question and Answer Forum Vs boring old school FAQ section. I would always recommend a motivated open Q&A forum over a stale and boring FAQ. Your Q&A section should be updated whenever a customer question comes in that you believe is relevant. Sometimes customers and potential prospects will look at these to see how you interact with your customers & being a digital motivated company you will become constant updates and new content keeps you & your brand fresh and engaged with your market Mentioned companies: Telstra 247: https://crowdsupport.telstra.com.au/  Zendesk: https://www.zendesk.com/help-center/  Salesforce: http://www.salesforce.com/au/desk/overview/ (zendesk alternative)  Note: We are not sponsored, i have used both of these and equally as good as each other. I would recommend trial both and see what you think. SalesForce is more expensive but has a lot more integrations for future growth. I use Hubspot CRM & Marketing tools personally.  All from our head of Digital - Matthew Garcia e: Info@logia.com.au w: www.logia.com.au  

Blogging is not dead & it’s a great way to engage with users. Writing down your thoughts allow your users to better understand and thus engage with you and your brands. They can be uploaded to many sources such as LinkedIn Personal & Business pages, Facebook, Medium, Twitter. You should also transfer your podcast into text by using services such as Rev. Mentioned companies & Services: Twitter: https://twitter.com Bitly: https://bitly.com/ (URL Shortener) Medium: https://medium.com/ (My Favourite blogging site) REV: https://www.rev.com (transform audio to text from $1 per minute) My Personal Blog: https://medium.com/@mattgarcia Note: We are not sponsored. I use Hubspot CRM & Marketing tools personally. All from our head of Digital - Matthew Garcia e: Info@logia.com.au w: www.logia.com.au  

Periscope is a great way to promote your brand or sevice using this live stream application. We talk about how you can use this live stream application to help demostrate to your customers on what you can offer to your customers.  If you wish to find out more contact us at @LogiaMedia Info@logia.com.au

Case studies are a great tool for any inbound market strategy and provides great content for your potential clients to read and gain an understanding of what you offer!

Things to know before throwing money into online marketing - Matthew Garcia Head of Digital @LogiaMedia

With so many diffrent types of Advertising options available one of these is Native, the type of advertising when you do not even know your being advertised to. Matthew Garcia - Head of Digital @LogiaMedia

What is Content Marketing - 2 minutes with Head of Digital Matthew Garcia