Digital U: Social Media & Social Change (Audio)

Starting his career as an Employment Counsellor, Marco Campana's work has spanned numerous non-profit sectors, including newcomer settlement, employment, information and referral and community-based Internet projects. Marco believes that technology is valuable when it is connected to our daily work and serves to enhance that work. At the Ontario Council of Agencies Serving Immigrants (OCASI), his current focus is helping settlement agencies harness and implement social media and technology in their community service work.

Samer Rabadi is a Senior Campaign Manager at Care2.com, and works with the site's nonprofit partners to meet their advocacy and membership recruitment goals. He's been involved in social justice for almost 15 years - working on issues as diverse as affirmative action, torture, human rights education, civil and political rights, and global warming. Previous to Care2, he was the Deputy Director of Amnesty International USA's Western Region, taking special interest in community and relationship building in the organization's volunteer and membership structures.

Sam Dorman is a technology and management strategist who helps organizations broaden and deepen their constituent relationships using technology and the Internet. As a lead convener of the Web of Change conference, he is situated at the center of the movement focused on creating meaningful community and impact over the Internet. He is currently leading an initiative for the UN AIDS Commission in Geneva, developing a social network to break down barriers of access and knowledge at all levels of the extensive global HIV/AIDS effort. Sam brings a strategic and comprehensive approach to his work, together with strong creative vision and an understanding of diverse target audiences. Sam previously served as Managing Director of the League of Young Voters, a national youth political empowerment organization, where he also created and ran the organization's innovative online engagement programs. He also worked at MoveOn PAC during the 2004 election and as a trainer and facilitator for the Posse Foundation, an innovative scholarship program that helped develop powerful young leaders identified in non-traditional ways succeed at top-tier universities.

Monica Hamburg is a Speaker, Writer and Social Media Consultant. Her investigations and observations on social media, especially its relation to business and connecting, form the basis of her blog, 1CMe Like the Interweb 1D. She is also an actor and humorist and siphons some of her evilness into her YourDoseofLunacy.com blog.

Prior to co-founding Fission Strategy, Roz Lemieux served as the Executive Director of the New Organizing Institute. Ms. Lemieux worked for MoveOn.org Political Action in various capacities-including staff trainer, 1Cgeek 1D organizer, and volunteer program manager from April 2004 to July 2006. Prior to joining MoveOn, she operated a small independent consulting business, conducting online campaigns for progressive candidates and causes. She got her start in online organizing while serving as the Feminist Majority Foundation 19s web team director from 1999-2003. Ms. Lemieux graduated from Clark University with majors in Economics and International Relations and has a Masters in International Development, also from Clark. In her spare time, Roz enjoys indoor rock climbing, gardening, and yoga.

Phillip Djwa has been working for 15 years as an entrepreneur in the high-technology industry, working on a wide range of online projects. Phillip 19s credentials as a strategist offer a unique blend of technologist and social scientist. Since 2000, when Adcritic sold to Ad Age, Phillip has led strategy and innovative web projects at Agentic Communications, one of the top 100 fastest growing companies in Vancouver with its focus on social change online.

Tamera Kremer is a seasoned marketing, social media and digital communications strategist, blogger, thought leader, and public speaker. She has almost 15 years experience in interactive creative and strategic planning and execution, integrated launch campaigns, and developing customer lifecycle relationship building strategies with Tier 1 brands in both Canada and the United States. Her accomplishments include leading the strategic development of the award-winning eInterchange program for General Motors of Canada, developing the creative concept and strategy for the innovative and eco-friendly Sharp AQUOS 1080p D82 Challenge, and the strategic development of the ground-breaking Canadian Budweiser-NFL cross-promotion which integrated NFL league and team branding with the client 19s retail, interactive and event channels. Most recently, as Partner 13 Strategic Consulting at Teehan Lax, Tamera helps clients develop innovative and integrated digital marketing and social media strategies that drive business and communications results. Tamera is a sought after speaker on topics such as search engine optimization, social media strategies, and digital marketing. She has spoken at numerous conferences, including the Search Engine Strategies conference in New York, Chicago, and Toronto; the CMA Digital Marketing Conference; and the Interactive Content Exchange (ICE). In addition to her passion for all things digital, Tamera is actively involved in the social change arena, founding SustainabilityCamp in Toronto, an open workshop for sharing ideas and collaborating on linking online and offline social change activities to build a sustainable future. She also volunteers her time and skills to a variety of other social causes within the Toronto tech community.

Christopher Berry is the Group Marketing Science Director at Critical Mass. He has more than five years of experience as a statistician and a marketing scientist. He has completed work for such clients as AT&T, Kaiser Permanente, SUPERVALU, NASA, Dell, Hyatt, Adidas and Rolex. He is an active member of the Web Analytics Associations 19 Research Committee and leads the peer reviewed journals project. He 19s an occasional speaker on analytics and marketing science for the Web Analytics Association, the Toronto Data Mining Forum, Web Analytics Wednesdays, and MaRS.

Sacha Chua is passionate about helping people connect and collaborate. At IBM, she helps organizations and people learn more about emerging topics such as Web 2.0, social media, and Generation Y. To find out more about Sacha, visit her personal blog at www.LivingAnAwesomeLife.com.

Jason is the CEO of Communicopia, a Webby Award winning online strategy and design firm supporting organizations working for sustainability and social change. He leads online vision and strategy engagements for clients including new global climate change campaign TckTckTck, BC Hydro, The Elders, Make Poverty History, Greenpeace Canada, and the United Nations Foundation. Jason is the founder and co-convener of the Web of Change conference at Hollyhock and the Social Tech Training at MaRS in Toronto, which for over 8 years have supported innovation, collaboration, and community building in the social technology sector. He is a partner and board member with BC Social Venture Partners, a venture-style philanthropy where 70 partners donate money and time to help innovative non-profits reach sustainability and scale. He was a founding board member of Canadian Business for Social Responsibility and is a long time member of the Social Venture Network in the U.S.

Sarah Prevette has captured attention as a passionate and pioneering web entrepreneur - an exciting voice from inside the online community revolution. Sarah 19s untraditional and multi-faceted approach to branding and promotion provides actionable insight to those looking to build communities, truly engage their audiences and leverage the full power of the web. An organizer of the international charitable event Twestival, Sarah gained experience and insights into successfully leveraging social media for advocacy and fundraising. Currently, Sarah is the founder of Sprouter, an online collaboration tool facilitating knowledge exchange between entrepreneurs and business leaders. Prior to starting Sprouter (formerly known as RedWire), Sarah built the tween pop culture community Upinion and held various positions in the recently acquired Cyberbahn Group as well as at Info~Tech Research Group.

Beka Economopoulos has 15 years experience as a grassroots field and online organizer, working with local, national, and international NGOs and activist mobilizations. Beka is currently the Vice President at Fission Strategy, a consultancy specializing in Web 2.0 and new media approaches to online advocacy, organizing, marketing, and communications. Prior to joining Fission, Beka directed the Online Organizing team at Greenpeace USA for four years, managing online/offline integration, volunteer management, leadership development, and online social networking and social media strategy. Beka is a senior trainer and Advisory Board member at the New Organizing Institute, the only formal training institution for online organizing in the U.S. She is also a co-founder of Not An Alternative, a volunteer-run non-profit organization based in Brooklyn, New York, whose mission aims to integrate art, activism, technology and theory in order to affect popular understandings of events, symbols and history.

Lisa is an associate of the Social Innovation Generation program at MaRS. The program enables social entrepreneurs to access resources that help them combine economic profit with social purpose. As part of SiG@MaRS, Lisa launched Net Change, a weeklong event, co-created with several partners, which explores the intersection of social tech and social change. Lisa 19s activities range from strategy work to speaking engagements, most recently for CP24 and O 19Reilly 19s Ignite series. Previously, Lisa worked as an account executive at Toronto-based social marketing agency Manifest Communications, and prior to that had the pleasure of being employed at the J.W. McConnell Family Foundation over three years, while she was studying at McGill University. She graduated with Honors from McGill with a B.A in Cultural Studies and honed her tendency towards non-linearity with the mix of three minors: Art History, Environment and World Religions. Lisa is actively involved in the arts and the broader Toronto community, most recently with the Luminato Festival and Drawn to Develop, a fundraiser for Street Kids International. She has been on the planning committee for the Couchiching Institute on Public Affairs and the Youth Policy Alternatives Campaign. Among her many accomplishments are memberships with the Emerging Leaders Network and the Golden Key International Honour Society as well as being the recipient of a Canada Millennium Scholarship. She is generally a big advocate for a 1Cgo big or go home 1D mentality and outdoor adventure, more specifically.

Don Tapscott, one of the world 19s leading authorities on business strategy, is Chairman of nGenera Insight. He was founder and chairman of the international think tank New Paradigm before its acquisition by nGenera. Don is an internationally sought writer, consultant and speaker on business strategy and organizational transformation. He has given more than 400 keynotes speeches and presentations over the past five years. His clients include top executives of many of the world 19s largest corporations and government leaders from many countries. The Washington Technology Report called him one of the most influential media authorities since Marshall McLuhan. Don is the author of thirteen widely read books about information technology in business and society, most recently Grown Up Digital: How the Net Generation is Changing Your World (October 2008). The book is the sequel to Growing Up Digital (1998), which established him as one of the leading thinkers about the Net Generation.

Meghan Warby is a Public Affairs and Digital Communications Senior Consultant. Working in both practices speaks to her interest in the growing 18eAdvocacy 19 movement, wherein digital tools, such as blogging, social networks, mobile platform applications and online campaigns, revolutionize previous definitions of lobbying and communications. She is a social media enthusiast, avid blogger, and active participant in the Twitter community. Meghan recently travelled across the US to interview 18pioneers 19 in eAdvocacy to discuss changes in communications since the 2004 American election. Her client work, which includes blogger relations, writing for web, strategic plans for government relations, monitoring and event execution, spans all H&K practice groups, including organizations such as Molson, Motorola, Shell, Dairy Farmers of Ontario, Certified Management Accountants and Intel. Prior to this position, Meghan worked at Queen 19s Park, in both opposition and government offices, through the Ontario Legislative Internship Programme. In both offices, Meghan prepared research, press releases, newspaper articles, briefing materials and speeches on a wide variety of subjects. In addition to her internship at the provincial legislature, Meghan interned at the federal level in Heritage Canada's Sound Recording department. Shortly thereafter, she applied her cultural policy experience to the music sector in Austin, Texas. Working as a program, fundraising and membership coordinator with the Austin Music Foundation, Meghan juggled public relations, event coordination, database and web site updates. Meghan received her Bachelor of Arts (Honours, with Distinction) degree in Canadian Studies and Political Science from the University of Toronto and her Master of Arts in Canadian Cultural Policy and Cultural Studies from Carleton University. She enjoys volunteering as a Vice Chair of the Churchill Society for the Advancement of Parliamentary Democracy, ChangeCamp, acting as a main Volunteer Co-ordinator of the North By Northeast Festival and attending live music events.

Donnie Claudino has held positions as a journalist, graphics and web designer, advertising art director, communications manager, and marketing director; working with (and at) organizations in the United States and Canada such as: Boston University, MADD, Sierra Club, Crohn's and Colitis Foundation, United Planet, and TechSoup Canada. Donnie has been training (and entertaining) nonprofit and charity audiences for years. In June he presented at the CanadaHelps My Charity Connects Conference about how organizations can improve their online storytelling techniques. As a board member of the American Marketing Association in Boston, he developed a marketing training series, entitled "the nonprofit marketers' toolbox"--to help nonprofit managers better understand how and when to utilize marketing tools. Donnie currently splits his time as marketing director of Bikes Without Borders (an international bikes-relief organization) with a sister for-profit mountain bike adventure travel company, SacredRides. Donnie holds a bachelor in advertising design, and a masters in marketing management.

Ryan Coleman is a serial entrepreneur, facilitator and information designer from Toronto, ON. For over a decade now, Ryan has been helping clients discover, define and develop their marketing messaging, websites and business applications using visual facilitation techniques and his extensive experience. Through interactive workshops, facilitated sessions and/or extended consulting projects Ryan works with clients to organize and refine their ideas and shape them into a common vision that they can act on. Ryan has run several professional services groups for many years and, more recently, co-founded Clay Tablet Technologies, developers of Clay Tablet, a universal connector platform for the translation industry. Over the past thirteen years Ryan has facilitated, specified and helped implement millions of dollars worth of projects for organizations from small startups to Fortune 100 corporations. Currently Ryan is a freelance facilitator, consultant and information designer specializing in strategic planning, story development and the design of information graphics, process illustrations and presentations. Ryan is also a founding member and Chief Community Evangelist for VizThink, a global community of visual thinkers & practitioners. At home, Ryan is a father to two boys, and has a passion for his family, sustainability, the outdoors and is an avid photographer, the results of which he shares on his daily photoblog.

Deanna Zandt is a media technologist and consultant to key progressive media organizations including AlterNet and Jim Hightower's Hightower Lowdown, and hosts TechGrrl Tips on GRITtv with Laura Flanders. She is the author of Share This! How You Will Change the World with Social Networking (forthcoming: Berrett-Koehler, May 2010). Zandt specializes in social media, and is a leading expert in women and technology. She works with groups to create and implement effective web strategies toward organizational goals of civic engagement and empowerment, and uses her background in linguistics, advertising, telecommunications and finance to complement her technical expertise. She has spoken at a number of conferences, including the National Conference on Media Reform, Bioneers, America's Future Now (formerly "Take Back America,") Women Action & The Media, and provides beginner and advanced workshops both online and in person. In January 2009, Deanna was chosen as a fellow for the Progressive Women's Voices program at the Women's Media Center. She also serves as a technology advisor to a number of organizations, including Feministing, The Girls & Boys Projects and Women Action & The Media. In addition to her technology work, Deanna writes and illustrates graphic stories and comics, and volunteers with dog rescue organization Rat Terrier ResQ.

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image 13 an award-winning Digital Marketing and Communications agency. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40.

Craig joined the World Wide Web Foundation in July 2008 to help develop the initial financial and business operations. In 2009, he began building the foundation's development strategy and coordinating fundraising efforts. The World Wide Web Foundation is an international non-profit founded by web inventor, Tim Berners-Lee, that seeks to advance the Web and empower people. They received a generous pledge of $5m from the Knight Foundation to seed operations and are now building a diverse community of supporters while getting ready to launch publicly. Through the active management of focused programs, they aim to make the Web a viable option for the billions who are currently unable to derive value from it while ensuring that the Web as a whole remains safe from major threats. Their work will span multiple sectors, actors, regions, and demographics but will focus initially on developing countries given the unique needs of the people and the opportunities presented by the quick spread of mobile phones. Prior to joining the Web Foundation, Craig consulted startup technology-based companies on how to solicit and acquire equity financing from venture capital firms. In 2006, Craig interned as Business Development and Market Research Coordinator with energy management and consulting firm, Energy Advantage, where he was responsible for developing new services and presenting them to new and existing clients. Craig received a Bachelor of Commerce Degree with Honours and pursued a secondary degree in Philosophy from Queen's University in Canada. While in his final year, he was admitted into the Tricolour Venture Fund program and MBA course on Financing New Ventures. In between work engagements, Craig spent time travelling through over 30 countries across Africa, Asia, Europe, and Oceania.