Direct Sales: the Other 99% Podcast

In part five of our email marketing series, Lisa Duck and Susan Larimer are answering the question we hear the most: what do I actually send my list every week? We share six go-to content ideas — tips and education, personal stories, customer success stories, product highlights, seasonal reminders, and FAQs — plus why consistency matters more than frequency, and how to find a cadence that actually fits your life. Connect with Lisa: https://lisaduck.com/its-me-lisa/ Connect with Susan: https://susanlarimer.com/its-me-susan/ 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In part four of our email marketing series, Lisa Duck and Susan Larimer are talking about the welcome sequence — why it's one of the most important (and most skipped) pieces of your email marketing, and how to set one up so it works for one customer just as well as it works for a thousand. We cover what to actually say in those first few emails, why automation matters so much more than people realize, and why welcome sequences consistently get your highest open rates. Plus, a peek at the 5-Minute Welcome Sequence System if you want a done-for-you swipe file to get started. Connect with Lisa: https://lisaduck.com/its-me-lisa/ Connect with Susan: https://susanlarimer.com/its-me-susan/ 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In part three of our email marketing mini-series, Lisa Duck and Susan Larimer are talking welcome sequences — the emails that make (or break) that first impression with a new subscriber. We cover the four rules for getting it right: writing to one person instead of your whole list, sticking to one topic per email, giving your new subscriber a quick win, and building trust before you ever make an offer. Susan also shares the "handraiser" concept from a training we took, and why a smaller, more engaged list beats a big cold one every time. Grab the Freebie first so you can get the subscriber offer on The 5-Minute Welcome Sequence Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

You got someone to grab your lead magnet — but what happens next? In this episode, Lisa Duck and Susan Larimer talk about what to actually do once someone joins your list, why a proper welcome sequence matters, and why "set it and forget it" only works if you set it up right in the first place. We walk through what to send in those first few emails, how to set expectations so people don't unsubscribe, and the automation mistakes that trip up even experienced list-builders. Start here: Nobody Wants to Join Your Newsletter Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

Nobody wakes up hoping to join another newsletter — so why does "join my list" keep showing up as the CTA? In this episode, Susan Larimer and I kick off a brand new mini-series on email marketing, starting with the thing that actually gets people to say yes: a real, valuable lead magnet. We talk about what makes a lead magnet work, how to find ideas hiding in the questions your customers already ask you, and why you don't need to compete with your company's sales emails to build a relationship that's actually yours. 🎙️ This episode kicks off a new mini-series on email marketing. More episodes coming soon! Grab the freebie - Nobody Wants to Join Your Newsletter Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

Your company sends emails. Your upline sends emails. So why do you need your own email marketing? In this episode, Lisa and Susan get into five of the top ten things you're missing if you're not building and nurturing your own email list. They talk about why owning your contacts matters more than most people realize, what open rates and click rates actually tell you, why one call to action per email is a game changer, and how simple automations can do the follow-up work while you're living your life. If email marketing has been on your to-do list for a while, this is the episode that's going to make you finally do something about it. 📌 Grab the full list — 10 Things You're Missing Without Email Marketing at lisaduck.com 📌 Sponsored by CinchShare — free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.comConnect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In this episode of the Other 99% four direct sellers sit down for an honest conversation about building a YouTube channel in real life — not the highlight reel version. Lisa Duck, Susan Larimer, Jen from Craft What Matters, and Evelyn from Purple Essence by Evelyn talk about what's actually working on YouTube right now, including repurposing content, creating shorts, using AI for thumbnails, and researching the right keywords so the right people can actually find you. They also get into the bigger picture — how to use YouTube strategically to grow your email list, drive traffic to your offers, and build genuine connections with people who want to hear from you. If you've been thinking about starting or growing a YouTube channel, this one's worth a listen. 📌 Sponsored by CinchShare — free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Find Lisa: lisaduck.com Find Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

On this weeks episode of the Other 99% we are at part 5 of our mini series on Susan's brand-new workbook. Join Lisa and Susan as they dig into what it really means to live intentionally — saying yes to what fits your mission, vision, and values, and no to everything else. They talk about busting the "having it all" myth, the power of margins, what success actually looks like in direct sales, and walk through exactly what's inside Susan's new workbook. Get Susan's Workbook: The Intentional Workbook 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

This week on the Other 99% Podcast Lisa and Susan talk about why Saying "no" isn't a skills problem — it's a mindset problem. Dive in as they unpack why direct sellers struggle so much with boundaries, how the industry's culture of recognition keeps us chasing "yes," and why Lisa's own business only really took off once she was forced to start saying no. In this episode: the "let me think about it" trick for buying yourself time, the problem with chasing incentive trips, Lisa's honest story about staying in direct sales for the wrong reasons, and why a good "no" actually creates more freedom, not less. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

Have you ever agreed to something and immediately regretted it?In Part 3 of the Your Intentional Life series, Lisa and Susan discuss why we often say yes out of guilt, obligation, or fear of missing out, and how an alignment filter can help us make better decisions. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In this episode of The Other 99%, Lisa and Susan dive into part two of their five-part series on Susan's new workbook. This week's focus is on the big three: your why, your mission, your vision, and your values. Most of us in direct sales are so focused on chasing the next sale, the next recruit, or the next like that we never stop to ask why we're doing any of it. This episode gives you the space to actually think about that. We cover why we skip the why work, how reactive mode is draining your energy, and the three-to-five-year vision exercise from Susan's workbook that'll help you figure out exactly where you want to be — and whether the things on your plate are going to get you there. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In part one of our five-part workbook series, Lisa Duck and Susan Larimer are talking about something most of us don't want to admit — we're terrible at saying no, and it's draining us. Susan shares the inspiration behind her new workbook to help women figure out what to say yes to, what to say no to, and how to do it without the guilt spiral that usually follows. We get into why direct sellers are especially prone to saying yes to everything, share our most expensive yeses (spoiler: one of them cost a whole career), and Susan walks you through the first exercise in her workbook — the Life Inventory. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD Connect with Lisa: lisaduck.com Connect with Susan: susanlarimer.com 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. We only recommend tools that we use and trust.

Lisa and Susan sit down with Sue B. Zimmerman — The Instagram Expert — for a no-fluff conversation about building a business on Instagram in 2026. Sue B. breaks down her boss bio framework, explains how each part of Instagram serves a different purpose, and shares why the DM is where the real money is made. She also opens up about her new Substack community, Soulful Selling Sisterhood, and why she's more energized about her business now than ever. Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ 🎵 Music Credit: French Morning Music by CreatorMix.com ⚠️ Some links are affiliate links. I may earn a small commission at no extra cost to you. Educational purposes only.

Lisa and Susan make the case for moving your direct sales parties off Facebook and onto your website — and share exactly how to make it work. From the OhMyHi pop-up shop pattern to why the RSVP link is non-negotiable, this episode gives direct sellers a clear, practical roadmap for hosting online parties that are distraction-free, fully branded, and built for follow-up. Sponsored by CinchShare — try FREE for 30 days 👉 https://lisaduck.com/cinchshare/ 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

Lisa and Susan hand you the exact 10 blog posts every direct seller and small business owner needs on their website — so you never stare at a blank screen again. One blog post can fuel your entire content strategy, and this episode shows you exactly how. Topics covered: Intro blog, FAQ, Beginner's Guide, Mistakes, Tools & Resources, Testimonials, Seasonal Content, How-To, Comparison, and Industry Beliefs. Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer sit down with Dave Grimaldi to give an inside look at how the Direct Selling Association advocates for and protects the direct selling industry. From navigating government regulations and protecting independent contractor status to educating sellers on compliance, income claims, and ethical business practices, Dave shares how DSA works behind the scenes to safeguard opportunities for direct sellers across North America and beyond. The conversation highlights the power of story sharing in influencing lawmakers, the importance of integrity in building a sustainable business, and why direct selling continues to offer flexible income opportunities for real people. This episode is a must-listen for anyone in direct sales who wants to better understand the industry, stay informed, and feel empowered about the work they do. Share your story with DSA - At Some Point, You Made a Choice. Why you chose direct selling matters. 👉 https://www.dsa.org/submit-my-story #DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence. Try CinchShare free for 30 days at lisaduck.com/cinchshare. Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode. Want to be a guest? Share your story at lisaduck.com/podcast-guest 🔗 More from Lisa: lisaduck.com/its-me-lisa 🔗 More from Susan: susanlarimer.com/its-me-susan Music: French Morning by CreatorMix.com Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer break down a powerful YouTube growth strategy for 2026 inspired by Think Media and Sean Cannell, sharing the “8 Rs” framework to help direct sellers and small business owners build profitable YouTube channels. From reverse engineering your content for income through affiliate marketing and digital products, to researching the right keywords your audience is actually searching, this episode walks through how to record authentic videos, release content strategically, and use YouTube as a long-term search engine for business growth. Lisa and Susan also highlight the importance of reviewing analytics, repeating what works, and repurposing long-form videos into social media posts, emails, and blogs. If you’re a direct seller looking to grow on YouTube, generate leads, and create consistent content without burnout, this episode is packed with practical tips to help you get started and stay consistent. #DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare   This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence.   Try CinchShare free for 30 days at lisaduck.com/cinchshare.  Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode.  Want to be a guest? Share your story at lisaduck.com/podcast-guest  🔗 More from Lisa: lisaduck.com/its-me-lisa 🔗 More from Susan: susanlarimer.com/its-me-susan  Music: French Morning by CreatorMix.com Think Media - If I Started a YouTube Channel in 2026, I'd Do This 👉 YouTubeIf I Started a YouTube Channel in 2026, I'd Do This  Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.   This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.

Feeling overwhelmed by social media? In this episode, Lisa and Susan talk about how to choose the right platform for your business without trying to be everywhere at once. They share how to identify where your ideal customer is, match your product to the best platform, and focus on what actually works. They also explain why analytics matter more than likes and how to avoid burnout by simplifying your social media strategy. Takeaways You do not need to be on every social media platform—focus on one or two where your ideal customer already spends time. Likes and comments are not the best measure of success. Check your analytics like reach, saves, shares, and website clicks to see what’s really working. Your ideal customer matters more than your product category. Just because “everyone eats” or “everyone needs skincare” doesn’t mean everyone is your buyer. Choose platforms that match both your product and your personality. If you hate being on camera, blogging, voiceovers, or YouTube tutorials may be a better fit than TikTok dances. Commit to a platform for at least 30 days before deciding if it works. Consistency and tracking results are key to knowing what’s actually helping your business grow. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com Watch Episode 106! Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join co-hosts Lisa Duck and Susan Larimer as they talk with Mia Copeland about how she leverages systems, tools, and personal branding to streamline her real estate and coaching businesses. This episode offers actionable insights for entrepreneurs looking to build sustainable, stress-free businesses using practical systems and smart tech.   Takeaways: Systems help create freedom in your business by reducing stress, saving time, and removing the need to constantly figure out what to do next. The best system is the one you will actually use, whether that is Boards, Canva, Google Drive, AI, or even pen and paper. You do not have to run your business the same way as everyone else. Your systems should fit your personality, workflow, and the way you naturally work best. Start small instead of trying to build every system at once. Focus on one area like onboarding, follow-up, or content planning and improve it step by step. A strong client experience comes from intentional systems that guide people from first contact through follow-up and relationship building. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Ever wondered how to build consistent momentum in your business or personal goals? Lisa and Susan share practical insights on why action, not motivation, drives progress—and how to cultivate it effortlessly. Tune in to discover simple strategies to restart, plan, and take that crucial first step.   Takeaways: Why momentum can’t be forced and originates from action How a fresh start or new system can reignite your enthusiasm The importance of doing now versus waiting for the 'perfect' moment Practical tools: creating a time map and setting boundaries for productivity How to use timers and color-blocking to boost daily momentum The power of white space and margins in business and life Simple steps: breaking tasks into manageable actions to keep moving forward #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com  ✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!