Doing Business Like a Woman Podcast

What if bringing in clients has nothing to do with saying the perfect words, having a flawless elevator pitch, or finding the “right room”? What if the magic is actually in trusting your natural gifts of connection, communication, and service? In this episode of Doing Business Like a Woman, Melissa shares the most important step in any marketing plan: nurturing relationships. You’ll learn: Why relationship always comes before revenue How trust is built through frequent and intentional connection Why women are naturally built for networking The difference between get energy and give energy How to build simple next-step invitations that grow relationships with ease Let this episode be a gentle reminder to lean into your natural gifts. With a bit of support, marketing can be simple, magnetic, and even fun! Timestamps: 00:00 — Melissa’s introduction about a gorgeous fall morning, the northern lights, and setting the tone for nurturing relationships 1:30 — The three steps of a simple marketing plan (and the most important one) 03:00 — Why embodying your business value makes marketing magnetic 04:00 — “I’m doing so much… why am I not getting clients?” 05:00 — What if every room is the right room because you are there? 06:00 — Trusting yourself: your words, your energy, your value 07:00 — Relationship before revenue 08:30 — Showing up with intention to connect instead of pressure 10:00 — The “trust recession” and today’s longer buy cycle 12:00 — Women are natural nurturers, and that’s a business superpower 13:00 — Give energy vs get energy in business 16:00 — Understanding your client journey and simple next steps 18:00 — Zig Ziglar’s wisdom: help them get what they want 20:00 — The tomato garden metaphor (nurture until they ripen) 23:00 — Practical ways Melissa nurtures in her own business 26:00 — How often relationships actually need connection 29:00 — Invitation to build your own intentional, simple client journey Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Do you pour your heart into your business, but find yourself thinking, “Why isn’t this working? What am I missing?” In this episode of Doing Business Like a Woman, Melissa shares one of the most overlooked fundamentals of marketing: consistently bringing new people into your world. You’ll learn how to connect with a bigger audience, create easier sales, and make a wider impact. Melissa shares: What actually creates sales opportunities The “dating energy” that keeps your business breathing Four simple, repeatable ways to bring new people into your orbit Why modern buyers want more presence, energy, and connection By the end of this episode, you’ll be on your way to creating authentic connections without gimmicks or feeling like you need to turn into someone you’re not. You deserve marketing that feels sustainable and that feels like YOU. Timestamps: 00:00 — Welcome & intention for the episode 01:00 — Marketing fundamentals that actually matter 03:00 — Why your energy is the magic behind every strategy 05:00 — The real purpose of marketing is to create sales opportunities 06:00 — Melissa’s 3-part marketing system 08:00 — Signs you may not be bringing in enough new people 10:00 — Why new people create fresh air in your business 13:00 — Four simple structures for meeting new people 17:00 — How social platforms push your content to new audiences and which content types matter most 18:30 — How to get in front of other people’s audiences 20:00 — How hosting events can build presence and proximity 22:00 — The energy that makes this work being curiosity, generosity, and building trust 24:00 — The results of doing this well brings a bigger audience, easier sales, and wider impact 26:00 — An invitation for a free strategy consultation and private coaching support Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Does your marketing feel cluttered, chaotic, or disconnected? In this episode of Doing Business Like a Woman, Melissa walks you through a simple 3-step process to declutter your marketing and clarify what’s really moving the needle in your business. You’ll learn how to simplify your strategy, track what matters, and focus on the marketing activities that actually create sales opportunities so you can scale with clarity. Inside, Melissa shares: — Why cluttered marketing = inconsistent results — The 3 questions that clarify your marketing plan — How to reverse-engineer your client journey — Why audience growth directly drives revenue — A powerful mindset shift about marketing metrics and results By the end of this episode, you’ll walk away with a clear, simplified plan on how to reconnect, refocus, and take the next steps to scale your business. Timestamps: 00:00 – Welcome and tech hiccups 01:00 – What “clutter” really means in your marketing 04:00 – The Oxford definition of clutter (and how it applies to your plan) 07:00 – Step 1: Take inventory of all marketing activities 08:45 – Step 2: Evaluate — what’s working, what’s not, what are you learning? 12:30 – Metrics that matter vs. vanity metrics 14:30 – What data should actually guide your decisions 15:30 – Audience growth = revenue growth 17:00 – Buyers want relationship before revenue 18:00 – Step 3: Decide what to keep, simplify, or stop doing 20:00 – 1:1 strategy session invitation 21:00 – What’s coming next week on the podcast Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

What if it’s not too late to create exactly what you want — in business and in life — before the year ends? In this power-packed episode of Doing Business Like a Woman, Melissa shares a motivating (and science-backed!) approach to goal setting that activates your natural instincts and helps you build momentum — one step at a time. You’ll learn how to stop spinning in overwhelm and start taking aligned action toward the business results you truly want. Inside, Melissa shares: ✨ The “10-week turnaround” strategy — even if you’re starting from zero ✨ Why breaking your goals into dopamine-friendly chunks creates real momentum ✨ How to reconnect with your inner goal-getter (yes, she’s still there) ✨ The comeback story that proves it’s not over until it’s over ✨ A simple way to reverse-engineer $50k (or whatever your goal is) before the year ends Whether your year has been strong or shaky — this is your moment to choose how you finish. You’re only 10 weeks away from creating something extraordinary. Let’s go! Timestamps: 00:00 – Welcome + Why it’s not too late 03:00 – The power of your prefrontal cortex (aka your goal-setting superpower) 05:45 – The Denver Broncos comeback: A metaphor for your business 09:00 – Set your “scary-fun” Q4 target 13:00 – Break it down: The $50k case study 17:00 – Dopamine and goal-setting: How your body helps your business 20:00 – Shrink the horizon: Find your next 5-minute win 25:00 – The hockey metaphor that will shift your strategy 29:00 – What can you create today that leads to connection and revenue? 32:00 – Recap: 4-step process for a powerful year-end 34:00 – Book your 1:1 Q4 strategy session with Melissa Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

If you’re walking through a hard season in life or business — this episode is for you 💗 In this powerful solo episode of Doing Business Like a Woman, Melissa shares a heartfelt and high-impact framework to help you stay grounded, rise above challenges, and finish the year strong (without burning out). You’ll learn how to build stamina, resilience, and grit — not by pushing harder, but by being real with yourself and choosing to rise, one intentional thought at a time. Tune in for: ✨ The truth about hard seasons — and how to thrive in the midst of them ✨ The 7-step mindset reset for clarity, confidence, and creativity ✨ How to shift your energy (and your results) — even when you feel stuck ✨ Why your wins, joys, and gratitude list is your best business strategy ✨ The simple journaling practice Melissa uses every day to build belief and momentum Whether you’re navigating Q4 with confidence or clawing your way to the finish line, this conversation will remind you: you are not your circumstances, and you are stronger than you think. You can do hard things — and still build a business you love 💪✨ Timestamps: 00:00 – Welcome + Why this message matters in Q4 01:29 – The power of stamina, resilience, and grit 03:50 – You are not your circumstances 06:00 – What you choose to believe creates your reality 07:15 – How to build belief (even in the hard) 09:00 – Journaling through self-doubt and resistance 12:00 – Choosing the “defense” thoughts that support you 14:45 – The moment your energy shifts — what to do next 16:10 – A simple way to reconnect to your purpose 18:00 – How to turn energy into aligned action 20:45 – The marketing question to ask yourself each day 22:00 – Melissa’s favorite end-of-day ritual for business growth 24:00 – The key to building a magnetic presence 26:10 – Your invitation to join Melissa for support + strategy 27:40 – Free discovery call details + next steps Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

If you’ve ever felt the pressure to do all the things in your business — perfectly — this episode will feel like a breath of fresh air 💗 This week on Doing Business Like a Woman, Melissa sits down with Empowerment Coach and Super Connector Robin McIntire for a heart-opening conversation on what it really means to grow a successful business as a driven woman — without sacrificing your peace. Robin shares the truth about perfectionism, pressure, white space, and the mindset work it takes to stay grounded while going after big goals. You’ll hear: How to drop the masks and show up authentically in networking and life Why connection and community are essential (not optional) for entrepreneurs The secret to calming your nervous system when the pressure rises The power of white space — and how to create more of it in your calendar How to lead yourself with both ambition and self-compassion Whether you’re building your business during naptime, after hours, or with a full schedule, this episode will help you come back to your center and remember: you’re not alone 💕 Timestamps: 00:00 – Welcome to Doing Business Like a Woman 00:24 – Meet Robin McIntire: Empowerment Coach + Super Connector 01:29 – Releasing perfectionism and reconnecting with calm 02:57 – What is a Business Matchmaker (and how Robin earned hers!) 04:00 – The path to championing women — and why it matters 05:30 – How self-judgment holds us back 06:09 – Showing up authentically (and attracting the right people) 07:17 – Centering yourself before networking 08:44 – Real connection vs. transaction networking 10:00 – Grounded meets driven: what it means + how to live it 11:20 – Creating calm through thoughts, language, and presence 13:25 – The power of catching stressful thoughts before they spiral 15:00 – Thought awareness as a skill and practice 16:50 – Entrepreneurship and the “I should be farther by now” lie 17:59 – The mental pattern of “I don’t have time” 20:15 – How white space helps prevent burnout 21:10 – The language we use: “I’m tired,” “I’m overwhelmed,” and other energy drainers 22:50 – Why community is essential (especially for women entrepreneurs) 26:00 – Practical tips for creating white space + calendar boundaries 30:06 – Where to connect with Robin + grab her free resources Connect with Robin: 🌐 Website: www.robinmcintire.com 🔗 LinkedIn: linkedin.com/in/robin-mcintire 📸 Instagram: instagram.com/robinmcintirecoaching 📘 Facebook: facebook.com/RobinMcIntireCoaching 🎥 YouTube: youtube.com/@RobinMcIntireCoaching Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

If your digital life is a mess of open tabs, scattered files, and “where-did-I-put-that” moments… this one’s for you. In this special guest episode of Doing Business Like a Woman, Melissa is joined by Professional Organizer + Certified Life Coach Tracy Hoth, creator of the Organized Coach Academy and host of the Organized Coach Podcast. Together, they’re having a candid conversation about what it really takes to create a business that feels manageable, peaceful, and powerful — from the inside out. Whether you’re neurodiverse, overwhelmed, or just ready to feel like a confident CEO again, this episode will meet you where you are. You’ll learn: The real cost of disorganization in your business Why we often block new opportunities when we’re buried in chaos How to start building systems (even if you don’t feel like “an organized person”) The simple 5-folder method that can work across your entire business What to do when you feel too overwhelmed to even start 💡 Bonus: Melissa shares exactly how she implemented Tracy’s framework — and how it transformed her time, energy, and capacity. This conversation is like a warm hug and a tactical strategy session all in one 💗 Timestamps: 00:00 – Welcome + Meet Tracy Hoth 02:00 – How Melissa found Tracy + why this year became her “year of systems” 04:00 – Why many women avoid hiring help when things feel messy 05:30 – What’s really behind disorganization in your business 07:00 – The power of Tracy’s 3-part framework: mindset, systems, computer 08:30 – How mindset blocks about organizing stop our progress 09:30 – The “I should be able to figure this out” trap 11:00 – Tracy’s story: from organizing homes to organizing online businesses 13:00 – The brain dump method Melissa uses when she’s overwhelmed 15:00 – What disorganization is actually costing you 17:00 – From stress to confidence: how organizing shifts your energy 19:00 – One place for ideas, tasks, links, and to-dos 21:00 – Treating organization like a project — not an afterthought 23:00 – How Tracy supports neurodivergent entrepreneurs 25:00 – 3 places to start organizing today 28:00 – Melissa’s Asana + calendar breakdown using the 5-folder method 33:00 – How to maintain an organized business without burning out 36:00 – Final tips for anyone who feels “not naturally organized” Connect with Tracy: 🌐 Website: https://simplysquaredaway.com/ 🔗 LinkedIn: https://www.linkedin.com/in/tracyhoth/ 📸 Instagram: https://www.instagram.com/tracyhoth  📘 Facebook: https://www.facebook.com/SimplySquaredAway/ Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

You’ve been to the conference or the networking meeting. You’ve made the connections. Now what In this episode of Doing Business Like a Woman, Marketing Expert and Business Coach Melissa Kellogg Lueck is sharing her personal 3-step process for powering up, catching up, and (most importantly) following up after networking and big events. This is an episode especially for the introverts — and for every woman who wants to create a meaningful return on her investment of time, energy, and money when she shows up for her business. Melissa even created a free checklist to make this super simple for you. You’ll learn: Why networking alone doesn’t create clients How to care for your nervous system after high-visibility events Melissa’s simple system to track follow-up and build relationships What to offer when you’re not ready to “pitch” — but want to serve and connect ✨ You don’t need a perfect funnel — just a thoughtful follow-up plan. Tune in now! Post-Event Power Moves: The Checklist to Turn New Contacts into Profitable Relationships! 🔗 https://www.dropbox.com/scl/fi/ap7cifph5keg1tr3xj53c/Post-Event-Power-Moves-The-Checklist-to-Turn-New-Contacts-into-Profitable-Relationships.pdf?rlkey=artl54bogm6m2h3khgfc5mere&e=1&dl=0 Timestamps: 00:00 – Welcome + Melissa’s conference update 01:30 – Why networking alone doesn’t create clients 02:00 – A word for my fellow introverts 💗 03:00 – My 3-step reentry process: Power Up, Catch Up, Follow Up 04:00 – The truth about why we need to reconnect with our “why” 06:00 – What I did on the plane to get ahead on follow-up 08:00 – What to say in a personal follow-up message 10:00 – How to keep the conversation going (without pitching!) 13:00 – Turning connection into clients — with consistency 14:00 – How this checklist came to life (and how to get it!) 15:30 – Ready to get help with your follow-up or client journey? Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Are you feeling like your marketing is all over the place? Wondering what’s working… and what’s not? In this mid-year check-in, Marketing Expert and Business Coach Melissa Kellogg Lueck walks you through a powerful mindset + strategy reset to help you launch into Q3 with clarity and momentum. This episode is like a mini mastermind where Melissa shares how to evaluate what’s actually working in your business and how to turn that clarity into consistent action (and income). You'll leave with one powerful question to guide your next step. You’ll learn: The real reason so many women entrepreneurs feel stuck in their marketing How to shift from “overlearning” into powerful, consistent action The 3-question evaluation framework Melissa uses with her private clients How to create real marketing momentum in the second half of the year 🎧 Listen now and get your 10x return on this time investment. Timestamps: 00:00 – Welcome to Doing Business Like a Woman 00:25 – Why Melissa hosted this “mastermind-style” episode 01:16 – The trap of overlearning and under-actioning 04:49 – What really builds marketing momentum 06:47 – Melissa’s spreadsheet evaluation story 09:00 – The evaluation process that creates clarity 13:25 – What worked, what didn’t, and what to do differently 17:50 – The 10x question to focus your next step 18:00 – Weekly email invite + next steps Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Is your marketing feeling chaotic? Not sure what’s working? Or what to stop doing? In this week’s episode, Marketing Expert and Business Coach Melissa Kellogg Lueck is sharing how to simplify your client creation process using the power of essential marketing. Melissa shares what it means to become an essentialist in your marketing and how simplifying your client creation process can lead to more clients, more revenue, and more peace of mind. You’ll learn: Why essential marketing is powerful marketing How simplifying helps you stay consistent and increase quality Why calm marketing = consistent client flow The invitation to get support and clarity now 🗓️ Grab your Confident Consistent Client Flow Roadmap Session here: https://calendly.com/melissamkellogg/marketing-clarity-consultation-call Timestamps: 00:00 – Welcome to Doing Business Like a Woman 00:24 – A message of encouragement + marketing momentum 01:17 – How to know when it's time to declutter your client creation 02:11 – Simple marketing creates consistency and trust 03:00 – Higher quality marketing starts with space to think 03:49 – Let’s work together: the invitation to get support 05:11 – Why simple and repeatable systems are the key to scaling 07:07 – Tune out the noise, trust what already works 08:00 – Your simple, calm, confident marketing system is waiting for you Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

You’re clear on the value of your work, but are your potential clients? In this short and powerful episode, Marketing and Business Coach Melissa Kellogg Lueck shares the secret to making your work easy to understand, easy to visualize… and most importantly, easy to buy. You’ll learn: Why marketing “intangibles” (like confidence or self-concept) often falls flat How to paint a vivid picture of your client’s transformation The one question that will help you describe your work in a way that clicks Whether you're a coach, creative, or service provider, this will help you communicate what you do in a way that lands deeply and drives action. Timestamps: 00:00 – Welcome to Doing Business Like a Woman 00:24 – The conversation that sparked this episode 01:00 – Coaching and self-concept: how do you explain that? 02:00 – The Tuesday Test: why tangibility matters in your messaging 03:00 – Real-world marketing example: writing a post from self-belief 04:00 – How confidence changes your marketing energy 05:00 – Your job: bridge the gap for your audience 06:00 – Final thought: make it tangible, make it powerful Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Ever felt like giving up after hearing “no” one too many times? In this episode, Melissa opens up about rejection, failure, and the resilience it takes to keep building a business, especially when it feels like nothing’s working. You’ll learn: How to stop taking rejection personally A powerful 3-step process for evaluating failure Why failure is a sign that you’re actually growing And how to turn any disappointment into your next big breakthrough Timestamps: 00:00 – Welcome to Doing Business Like a Woman 01:00 – Mid-summer reflections & real-life updates 02:00 – Rejection, burnout & building grit 03:30 – Melissa’s story: 12 no's in a row 05:00 – Rejection is a signal you’re growing 06:30 – Step 1: Normalize rejection and failure 08:00 – Making peace with failure and letting it sit at the table 10:00 – Step 2: Feel the feelings safely 11:00 – Step 3: Begin the evaluation process 13:00 – What’s in your control? The key to moving forward 15:00 – The 3 questions that unlock continuous improvement 17:00 – Learning, growing, going again 19:00 – Why support is everything during the low moments 21:00 – Faster failure = faster success 22:30 – Melissa’s invitation: Want support with this? Let’s talk 💌 Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

If you’ve ever wondered why your results feel so up and down — or why you’re working so hard but still not creating the consistent income you want — this episode is going to change everything. Melissa pulls back the curtain on the three core ingredients to consistent growth (and it’s not hustle): ✨ Belief. ✨ Energy. ✨ Action. She breaks down how your thoughts create your results, why your energy matters more than you think, and how to simplify your marketing to create momentum without burning out. Timestamps: 00:00 – Welcome to Doing Business Like a Woman 01:09 – Summer balance: you can grow your business and be present with your family 02:27 – What women entrepreneurs really want: consistent results 04:00 – Why trust (in yourself) changes everything 05:45 – The “mid five-figure phase” trap — and how to grow past it 07:00 – The calm, peaceful energy of a woman who trusts herself 07:35 – The 3 things you need to be consistent in 08:00 – #1: Consistent Belief 10:30 – How one belief shift turned everything around for Melissa 13:00 – Your thoughts are your marketing energy 15:30 – The 3 beliefs that change everything (demand, value, and enough clients) 18:00 – How to practice beliefs that actually work (not toxic positivity) 23:00 – From belief → energy → aligned action 25:00 – What consistent action actually looks like in your business 26:30 – The client journey: systems, rhythms, and strategy 28:00 – Evaluation: the secret ingredient to growing with confidence 30:00 – Why this isn’t hustle — it’s maturity 31:15 – Melissa’s free gift: Let’s build your custom growth roadmap 💌 Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this solo power-up episode, Melissa peels back the curtain on one of the most overlooked tools in growing a sustainable, joyful business: systems that work with your energy, not against it. If you’ve ever sat down at your desk on Monday thinking, “What do I even do today?” — this one’s for you. Melissa shares the exact rhythms, routines, and time-blocking strategies she uses as her own Chief Marketing Officer to stay consistent, feel confident, and create momentum in her marketing (even on days when inspiration is low). Timestamps: 00:00 – Welcome to Doing Business Like a Woman 00:31 – A busy weekend, Breckenridge soccer, and entrepreneurial inspiration from Shoe Dog 02:19 – Why Mondays are Melissa’s favorite (and why she often needs a vacation from her weekends!) 03:10 – What to do when inspiration is low: systems that save your energy 04:05 – How consistency creates trust—not just with clients, but within yourself 05:26 – From systems to rhythms: a more feminine, spacious way to lead 06:28 – Stop reinventing the wheel: why rhythms free your mind for higher-impact work 07:27 – Melissa’s weekly planning ritual: how she builds her week with intention 08:27 – Using Asana + her calendar together (and why that’s a game changer) 10:00 – Time-blocking your tasks to eliminate overwhelm and indecision 11:16 – Building trust with yourself by honoring your schedule 11:47 – How Melissa themes her workdays for focus and flow 12:18 – Creative Mondays, client-focused midweek, and quiet admin Fridays 13:19 – Why your calendar should reflect your energy—not a hustle culture 13:48 – The marketing systems Melissa helps clients build (that actually support their growth) 14:48 – Consultation and follow-up systems that feel good and work 15:11 – If you’re ready for sustainable growth, let’s talk Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this deeply inspiring episode of Doing Business Like a Woman, Melissa is joined by international speaker, leadership expert, and founder of Prime Spark — Dr. Sara Hart. Together, they explore what it means to reinvent yourself in midlife, to follow your inner wisdom, and to step boldly into the next season of impact and joy. Dr. Hart shares her personal journey from corporate leadership at Pfizer to founding a business that helps women over 50 discover their voice, purpose, and personal spark. If you've ever thought, “Is it too late for me?” — this episode is your answer. Timestamps: 00:00 – Welcome to Doing Business Like a Woman 00:25 – Meet Dr. Sara Hart: From Pfizer executive to Prime Spark founder 02:45 – The brave leap from corporate life into entrepreneurship 04:50 – Starting over at 50: the real story of fear and freedom 08:30 – The “health insurance” worry — and the courage to leap anyway 09:45 – Building resilience: the essential skill for every woman entrepreneur 12:15 – Creating a business by listening to your inner voice 15:00 – Why reconnecting with your childhood creativity matters 21:30 – Midlife as a second awakening: what the science says 27:00 – Menopause, mindset, and hormonal bravery 31:00 – Navigating change when others want you to stay the same 36:00 – Can you follow your heart and make money? (Yes!) 41:00 – Dr. Hart’s journey into public speaking and why she keeps saying yes 46:15 – The truth: it’s never too late to make your boldest impact yet Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this inspiring episode of Doing Business Like a Woman, Melissa is joined by two powerhouse women, Markey Read and Mara Whitener, to announce an exciting collaboration: The CEO Accelerator Masterclass — happening May 14th! Together, they share how you can simplify your business, price your services for your true value, find hidden cash, and build a business that feels lighter, more profitable, and more you. Here’s what they cover: — How your decades of experience translate into higher prices (and how to claim it) — Why simplifying your marketing actually brings more sales — How to find hidden cash and time inside your business without working harder — Why Q2 is the perfect moment to get back on track and finish 2025 strong 🎟 Register for the Masterclass https://www.melissamkellogg.com/ceo-accelerator 🎧 Listen to discover the small changes that can create your big breakthroughs. Timestamps: 00:00 — Welcome to Doing Business Like a Woman 00:30 — Meet Markey Read (Pricing Expert) & Mara Whitener (Business Growth Strategist) 02:00 — Why women entrepreneurs need a new approach in 2025 04:00 — What is the CEO Accelerator and who it’s for 05:00 — Markey on owning your value & pricing your experience 09:00 — Melissa on marketing simply and connecting authentically 12:00 — Mara on finding hidden cash & creating operational ease 17:00 — What’s possible: more cash, more time, more joy 25:00 — Trends you need to know for 2025 success 35:00 — Real client results: doubling income and working half as much 41:00 — How to join us for the CEO Accelerator Masterclass Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this very special episode of Doing Business Like a Woman, Melissa goes LIVE with the visionary behind eWomen Network, Sandra Yancey, to give you a powerful preview of the 2025 Women’s Success Summit happening April 8 in Northern Colorado. They talk about what it really takes to build a profitable, sustainable business—and why now is the perfect time to step into your next level of leadership, revenue, and confidence. Sandra shares what it means to “do the impossible,” the 6 strategies behind her Profit Power framework, and how this event will help you surround yourself with high-vibe women entrepreneurs who are going for big, aligned goals—on their own terms. ✨ If you're building a business with purpose and want more income and more impact, you don't want to miss this. 🎟 Register for the 2025 Summit: bit.ly/2025SummitNoCo 🎧 Listen to get inspired, informed, and invited to your next big move. Timestamps: 00:00 — Welcome to Doing Business Like a Woman 00:30 — Meet Sandra Yancey, Founder & CEO of eWomen Network 01:45 — Why this is the perfect time for women entrepreneurs to rise 02:30 — Lessons from 25 years in business (through every economic shift!) 04:00 — The Profit Power conversation: building a business that lasts 06:15 — Melissa’s first Summit experience—and how it changed everything 07:30 — The 6 strategies to earn more, keep more, and scale confidently 08:30 — Doing “the impossible” vs. following the crowd 09:30 — The mission: 1 million women making $1 million 10:45 — Why Sandra invests in speed + the power of proximity 12:00 — What to expect at the 2025 Summit + how to register 13:30 — Vendor & sponsor opportunities + final thoughts Stay Connected: 🎟️ Register for the 2025 Women's Success Summit - Unlock Your Profit Power bit.ly/2025SummitNoCo 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.

In Episode 130 of Doing Business Like a Woman, Melissa Kellogg Lueck shares a fresh perspective on marketing—one that removes the overwhelm, confusion, and pressure we often feel as business owners. If marketing has ever felt like a chore or left you second-guessing your strategy, this episode is for you. Melissa breaks down a simple, intuitive way to market your business, ensuring that you actually enjoy the process while still attracting clients with ease. She dives into why all marketing works (seriously!) and how you can stop forcing yourself into strategies that drain your energy. Instead, she’ll help you identify what actually lights you up—because when you love how you show up, your best-fit clients will feel it too. If you’re ready to stop overcomplicating things and start marketing in a way that feels natural, sustainable, and—dare we say—fun, tune in now! Timestamps: 00:00 — Welcome & Introduction: The Doing Business Like a Woman Podcast 01:00 — Why Marketing Feels Overwhelming (& How to Fix It) 03:30 — The #1 Shift That Will Make Marketing Easier 06:00 — Why ALL Marketing Works (Seriously, It’s Not About the Strategy) 08:00 — How to Identify What Actually Works for YOU 10:00 — The Biggest Marketing Mistake Entrepreneurs Make 12:30 — The Power of Energy & Confidence in Marketing 15:00 — A Simple Experiment to Find Your Best Marketing Strategy 20:00 — What’s Next: Your Invitation to Simplify Your Marketing Stay Connected: 🎟️ Register for the 2025 Women's Success Summit - Unlock Your Profit Power bit.ly/2025SummitNoCo 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.

In Episode 129 of Doing Business Like a Woman, Melissa Kellogg Lueck shares an exciting announcement—this year marks 20 years since the founding of her business! After years of feeling the call, she’s finally putting pen to paper (or voice to podcast!) to document 20 of the biggest lessons from her 20-year journey as a female entrepreneur. This episode is a behind-the-scenes look at Melissa’s journey—what she’s learned along the way, and why the stories of “slow and steady” entrepreneurs need to be told. She opens up about the early days of starting her business, the realities of growing at her own pace, and the wisdom she’s gained from two decades in business. If you’ve ever felt like your journey isn’t “big” or “exciting” enough to be shared, this episode will remind you that your story matters. Tune in for an honest, heartfelt reflection on resilience, growth, and what it really takes to build a sustainable business. 00:00 — Welcome & Introduction: The Doing Business Like a Woman Podcast 01:00 — The Big News: Melissa is Writing a Book! 02:30 — Why Now? Celebrating 20 Years in Business 04:00 — The Truth About Slow, Sustainable Growth 06:00 — Real Businesses Are Built on Small, Daily Steps 08:00 — The Evolution of a Business Goal: From Paying Rent to a Million-Dollar Vision 10:00 — The Early Days: Moving to the Mountains & Starting a Business 12:30 — Life Before Entrepreneurship: A Career in Marketing 14:30 — How 9/11 Changed Everything & Led to a Major Life Pivot 17:00 — The Unexpected Job That Launched a Business 20:00 — A Teaser for the Next Episode: How a Former Boss Helped Shape Melissa’s Business Journey --- Stay Connected: 📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.

In Episode 128 of the Doing Business Like a Woman podcast, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, offers a heartfelt reminder: you matter, your goals matter, and your business matters. In this episode, Melissa dives into the deeper "why" behind goal setting, moving beyond surface-level strategies to the core of why we pursue our dreams. With her signature warmth and insight, Melissa encourages women entrepreneurs to embrace their calling, set meaningful goals, and create a plan to achieve them. You’ll walk away inspired to live into your purpose and make an impact—starting now. 00:00 — Welcome and introduction: You matter, and so do your goals 02:00 — The real reason we set goals: Creating a life and business with purpose 05:00 — Melissa’s personal journey: Staying motivated during challenges 09:00 — Why your work matters to your clients, your community, and the world 12:00 — Living your calling today: Why now is always the best time 14:00 — A step-by-step look at the Envision 2025 goal-setting process:      Day 1: Celebrate your wins and evaluate your progress      Day 2: Setting deeply meaningful goals      Day 3: Creating a simple, actionable plan      Day 4: Building a belief plan to stay connected to your purpose      Day 5: Accountability and problem-solving for success 18:00 — Why self-accountability and adaptability are key to achieving goals 20:00 — Final thoughts: You matter, your calling matters, and the time to start is now --- Stay Connected: 🥳 Envision 2025: Set Goals that Feel Great & Make Achieving Them Inevitable! Register Here: https://www.melissamkellogg.com/envision-2025 📩 Sign up to receive my Friday Celly Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast Website: https://www.melissamkellogg.com/ LinkedIn: https://www.linkedin.com/in/melissamkellogg/ Instagram: https://www.instagram.com/melissa_m_kellogg/ Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to our podcast + download each episode on Apple, Spotify, or Google Podcasts.