Ethical Allies

Join us for one of the most special live conversations! Does regulation affect innovation? Do consumers really trust AI models? What can we expect from the future of AI? Dive into the race for power, profit, and AI with a lively discussion on Parmy Olson's newest book Supremacy: AI, ChatGPT, and the Race that Will Change the World moderated by Stephanie Hare (BBC AI Decoded co-star and author of Technology is Not Neutral" and Ángel Maldonado (CEO at Empathy Holdings and Founder at Ethical Commerce Alliance). Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/. Ethically, The ECA Team

What if brands could deliver intimately personalised experiences without compromising privacy or consumer trust? We will be talking about ethical personalisation, tailored experiences with user consent, and privacy, and Domain Super Apps. These are unified platforms that integrate various services within the sector into one seamless experience. By evolving customer marketing from ethical personalisation to domain super apps, brands can reshape their digital relationship with customers, building ecosystems that are trusted, transparent and transformative. An astounding topic brought by StJohn Deakings, CEO at DataSapien, in conversation with Ket Patel, Data Monetisation Expert, hosted by Borja Santaolalla, Advisor at the Ethical Commerce Alliance and Beatriz García, Events Specialist. Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/. Ethically, The ECA Team

Less is more.  More privacy, more ownership, more trust.  Data minismalism in retail, empowering consumers with data ownership and zero-party data motivations for merchants, with Gianfranco Cuzziol, CRM and Personalisation Expert at Dr. Martens plc. Get a view of the future of customer relationships: from Surveillance to Sharing. Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/. Ethically, The ECA Team

Can LLMs be trusted by companies? Are they all still in Beta?  How can brands communicate their AI innovations transparently?  How can retailers and consumers work together towards a more ethical digital environment for both? Ethical Alliance admired voice and BBC star Stephanie Hare raises concerns about LLMs and productisation.  Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/. Ethically, The ECA Team

Learn why S-mobile’s My Purchases service has won so many awards. How much do I spend on fruit & vegetables? What is the carbon footprint of my purchases? How can I save money on my next purchase whilst buying healthier items?  A 360º view of the customer is not customer centricity. It’s company-centricity (and customer disengagement).  Get hands-on insights from SOK (S Group), Finland’s leading grocer on: - My Purchases, carbon footprint and nutrition calculators for enhancing trust perception - Conversational UIs and interactions - Decentralisation and personal AI agents Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/

Empowerment Tech is going to disrupt your digital customer relationships. Are you ready? Customer engagement isn’t the problem. It’s customer DISengagement. Learn about how customers themselves are going fix your digital customer relationships. We’ll cover: - Personal AI - Digital wallets - Disruptive new digital business models Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/

Can we bridge the gap between technology and consciousness? Àlex Gómez-Marín will inspire us to think differently, to be mischievous in building new technologies. Good design, perception, and experience, though subjective, are crucial elements often objectivised through algorithms. Watch the full interview on our LinkedIn or Youtube profile. Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/

An extraordinary conversation around the film Molly Vs The Machines, online safety and mental health implications with director Mark Silver and Tanya O'Carroll in discussion with Angel Maldonado. Watch the full interview on our LinkedIn profile. Follow us to learn more about AI, ethics and eCommerce at www.linkedin.com/company/ethical-commerce-alliance/

This episode explores how the EU has agreed on the world’s first AI Act: What we know about the law now, and what it means for businesses and innovation.  Will it find the right balance that fosters innovation and mitigates risks? We won’t know until the final text is out early next year but or guest Diana Spehar (Responsible AI Leader) has some interesting ideas to share how SMEs can prepare to implement AI responsibly.  Follow us to learn more about ethical and sustainable eCommerce: www.linkedin.com/company/ethical-commerce-alliance/

This episode explores what data protection and secure data processing mean to Marketers and how to navigate it with confidence. Emma Davies and Ruta Sudmantaite are two marketing experts with their very own podcast: Blame it on Marketing. We talked about current and upcoming trends and challenges in marketing, how data can be handled safely and why often it is not necessary to know everything about the customer.  Emma and Ruta offer tips and best practices on brand advocacy and what to avoid, discussing data-driven and alternative strategies that rely less heavily on data and why it might be scary to let go.  Enjoy this jam-packed episode full of marketing knowledge and creativity!  Follow us to learn more about ethical and sustainable eCommerce: www.linkedin.com/company/ethical-commerce-alliance/ Follow us to learn more about ethical and sustainable eCommerce: www.linkedin.com/company/ethical-commerce-alliance/

This episode explores the exploitation of personal data in a business model on popular social media platforms and in media outlets. Who's our Ethical Ally guest?  Aurélie Pols is a founder, Privacy Engineer and independent DPO, who consults globally for companies about their compliance obligations.  Wherever you go online and use services for free, then usually you are the product and your personal data and behaviour is gained insights from and sold to advertisers.  Meta’s business model, for example, is based on this. They want to turn from a free-to-use social media platform to a paid-subscription model.  We move on to discuss the brand new Digital Service Act (DSA) and DMA and Meta’s role and relation to GDPR before we begin to chat about media outlets locking content behind paywalls so that you have to buy the article or even entire subscription before you can read the article. Why do they do it, why now and what does that mean for users?  Follow us to learn more about ethical and sustainable eCommerce: www.linkedin.com/company/ethical-commerce-alliance/

Follow us to learn more about ethical and sustainable eCommerce: www.linkedin.com/company/ethical-commerce-alliance/

Is your business ready to thrive with AI? Whether you're a CEO, marketer, or data scientist, you'll face questions and consequences related to AI. In our latest podcast, @nick, DPO at @HollandBarrett, joins our Director @nina to delve into how eCommerce companies can navigate AI risks and ensure they thrive in this new digital economy. Discover how AI actually works, why biases might (or might not) be important, and how you can maintain transparency and responsibility when using AI for your business. And as Nick knows how to bring technology to life, his explanation of AI is interlaced with real-world examples, fun facts and captivating stories! Follow us to learn more about ethical and sustainable eCommerce: www.linkedin.com/company/ethical-commerce-alliance/

Our guest, Rich Carvell is a consultant with more than 25 years experience in data-driven marketing, analytics and eCommerce environments, working across many sectors. In this episode, we explore how data protection has evolved and how businesses can use it as an advantage. But how does it work, how can we make more with data beyond the mandatory legal compliance? Rich stresses the importance of keeping up the conversation in a public sphere, getting many different stakeholders involved and having a solid ethics foundation as a precursor for the legal framework, a set of principles to guide advancements and ensure everybody is acting fairly and proportionately.

Our guest, Rich Carvell is a consultant with more than 25 years experience in data-driven marketing, analytics and eCommerce environments, working across many sectors. In this episode, we explore how data protection has evolved and how businesses can use it as an advantage. But how does it work, how can we make more with data beyond the mandatory legal compliance? Rich stresses the importance of keeping up the conversation in a public sphere, getting many different stakeholders involved and having a solid ethics foundation as a precursor for the legal framework, a set of principles to guide advancements and ensure everybody is acting fairly and proportionately.

We invited Erlend Andreas Gjaere, founder and CEO of Norway-based cybersecurity company Secure Practice, to discuss digital security risks and responsibilities. With his practical tips, you will discover how to: ensure online safety practices in your business empower employees to make ethical decisions provide transparency and understanding about online security We then venture into the tricky, unexplored land of generative AI as we try to find a balance between the risks and rewards of new technology.

As people are waking up and becoming more aware of their online rights and the brands that don’t respect them, we’ll explore if the data bubble is finally bursting. What must brands and marketers do to differentiate themselves and succeed in this brave new world? In this episode, we listen back to a live, exclusive event that featured a conversation between Sarah Webster, Empathy.co CMO and Seth Matlins, an award-winning Brand Marketer with over 20 years of experience working on some of the biggest challenges facing global brands.

How can tech businesses and product creators put ethics into action? Cennydd Bowles shares his insights as a technology ethicist and an expert in digital product design. From privacy to transparency in data collection, hear the latest research and strategies to do better!

This episode examines the importance of data protection and customer privacy in marketing. Successful brands are taking steps to bridge the gap between the status quo of data collection and analysis and the need to protect people's privacy better. Hear how from Sonia Zuzartee, an award-winning digital marketer from Singapore.

Today’s university students aren’t the creators of tomorrow’s marketing. They’re already on it! Our Academy Fellow, Beatriz García Díaz, speaks with her colleague María Suárez García to explore the link between marketing efficiency and data use. Hear how Gen Z is raising the bar for ethics in online marketing and customer experiences respecting privacy.