Expert Empire | Conversations with entrepreneurs,

Chatting with Dan Miller was a great experience for me. It’s helped me get in touch with what’s going on in my head and attempting to further clarify what Expert Empire is about. It still isn’t completely clear, but it helped give myself permission to take some time to clearly define the show, my life and everything else I can influence. Seven areas of life Career Financial Physical Spiritual Family Social Personal development Experts mentioned Zig Ziglar Michael Jordan Malcolm Gladwell Resources 48 Days free resource center Pimsleur elite training system (Spanish) The post 021 – Dan Miller – Speaker, author & coach appeared first on Expert Empire.

Gary Fawcett is an urban beekeeper and host of Kiwi Mana – a podcast dedicated to beekeeping – and a whole set of online beekeeping supplies and stories. The post 020 – Gary Fawcett – Bee keeping expert appeared first on Expert Empire.

Cesar Abeid recently launched PM for the Masses a podcast devoted to discussing Project Management. Experts mentioned David Allen The post 019 – Cesar Abeid – Project management expert appeared first on Expert Empire.

What can I say? I had no clue who Ed May was going in to our conversation other than knowing that we got connected on the 48 Days community when I was asking for experts to talk to. Well that meant I had to do some digging to ensure that it was a fun episode. What I didn’t expect to find was that being a professional puppeteer, like Ed is, could be so fun. I honestly felt like a little kid on Christmas opening the best gift in the world. Ed has been a puppeteer for many years and in fact has recently launched Runaway Puppet Theater – his own theatre company. We talk about the approach he’s taking to grow his audience and reach within the education system. And as any puppeteer will tell you, most of the time you’re on contract so you’re constantly marketing your skills. That makes perfect sense then that I managed to find Ed’s demo reel online. The 0:26 mark is a particularly favorite part of the reel. Experts mentioned Jim Henson Fred Rogers Ernie Coombs Phillip Huber The post 018 – Ed May – Puppeteering expert appeared first on Expert Empire.

Dustin Hartzler is actually an engineer, not just Your Website Engineer. He’s a WordPress expert having grown his business using the platform over the last three and half years. He’s recently launched a new website that introduces you to ways you can easily manage your website at ConquerYourWebsite.com where he gives three free training videos. You definitely will want to check it out. Dustin goes in to ways that he’s grown his podcast audience – now over 150 episodes – and some proven techniques you can use to grow your audience. And finally we also touch on the “price to the bottom” mentality that’s been going on in web development for several years and how that’s now starting to change. Experts Mentioned Cliff Ravenscraft The post 017 – Dustin Hartzler – WordPress expert appeared first on Expert Empire.

John Murphy is an international leadership and business coach working with high-level executives to grow their business. In today’s conversation we get in to creating your ideal customer to really explode and grow your audience. Who is your customer? This is the single, biggest question to ask yourself and spend time defining to really get rock star results. Everything from creating a customer avatar, to defining your target market. It’s all covered in today’s Expert Empire conversation. Experts Mentioned Cliff Ravenscraft Simon Sinek Stephen Covey The post 016 – John Murphy – Leadership coaching & business growth expert appeared first on Expert Empire.

Daniel J. Lewis is the guy behind noodle.mx – a podcast network dedicated to shows that make you think, laugh and succeed. In fact we had Erik J. Fisher of Beyond the To-Do List on Expert Empire and he’s a member of the network. And before you ask, not all contributors need the middle initial “J” to be a part. Daniel talks about how the network was created in part as an accident, but how it has provided such great leverage to him and his network of shows to rapidly grow an audience. So why not just start your own podcast network then? Well, he actually gets into reasons why you may not want to actually consider starting your own and more so why it may be beneficial to join one. His requirements are pretty strict with a bit of lenience on joining his network, but there are lots of others you could consider. It’s really about ensuring it’s a win-win-win arrangement for everyone involved. In addition to producing top-rated podcasts, Daniel also does a lot of WordPress work. He’s developed a premium plugin called Subscribe and Follow and regularly develops for the Genesis framework, so naturally we chat a little bit about WordPress too. Experts mentioned Erik J. Fisher Matt Medeiros Daniel Tosh Jerry Seinfeld Ray Ortega Dave Jackson Greg Hickman Resources Subscribe and Follow Genesis framework WordPress The post 015 – Daniel J. Lewis – Podcasting expert appeared first on Expert Empire.

Mike Brooks isn’t necessarily someone you know. Then again, there are a lot of people you don’t know. Mike is the president and founder of Nuclear Chowder Marketing – an internet marketing company for small business. I had the privilege of sitting down and chatting with Mike back when I was getting ready to launch Expert Empire. And wouldn’t you know it, I took a lot of his advice and have been implementing it. Some of it consciously, and honestly some of it unconsciously. I love how he really gets in to emptying your cup to truly grow. Of course, for those of you focused on more tactical actions to growing your audience, Mike (@michaelsbrooks) and I do get in to social media best practices and some must do’s for SEO. Experts Mentioned Michael Hyatt David J. Soler John Dumas Michael J. Fox The post 014 – Mike Brooks – Social Media, SEO & internet marketing expert appeared first on Expert Empire.

Have you ever looked at the Wizard of Oz through the eyes of a salesman? Steve Kloyda, The Prospecting Expert definitely has. In today’s conversation with Steve he breaks down the five key actions and questions that are evident in the Wizard of Oz and how you can apply them to your business to grow it. What’s the main purpose? Who is the right person? How do you get found? What’s the solution? What’s the next step? Of course, these are paraphrased from what Steve actually said and he translates them in to how they can be used for business. I hope that you can relate Dorothy and her adventure to growing your audience, reach and bottom line. Experts mentioned Chris Brogan Seth Godin Cliff Ravenscraft Malcolm Gladwell Resources Purple Cow Wizard of Oz Outliers Podcasting A to Z (use EXPERT to save $500) The post 013 – Steve Kloyda – Prospecting and sales expert appeared first on Expert Empire.

If you’ve ever considered Instagram as a waste of time, you need to listen to the conversation I had with Sue B. Zimmerman. She is an Instagram expert and has used the photo service to grow her brick and mortar business exponentially – like over 40% growth! Not only that, but she’s even got a great training course available that she’s re-working to give an exclusive deal to members of the Empire. I’ll be sure to update you once it’s available, so make sure you’re getting our emails. During our conversation Sue gives specific examples on how you can create an Instagram image in under one-minute. She also breaks down the process she used to grow her following on Instagram. I’ve toyed with Instagram for a few years but really haven’t focused on using it as a platform to grow my audience. I’m beginning to think that I should possibly start looking at it a little closer. If you’re on Instagram, I’d love to see some of your photos. Post a link to your profile or your favorite photo in the comments below. Experts mentioned Brendon Burchard Resources Instagram Instagram Boot Camp Diptic InstaCollage The post 012 – Sue B. Zimmerman – Instagram expert appeared first on Expert Empire.

David J. Soler is a relationship marketing expert and there’s no doubt that comes through in this conversation. We talk about specific ways to gain referrals for your business, show or anything else. The way he breaks down his thoughts on the “Core Four” on ways to grow an audience is truly inspiring. Build credibility Build trust Build likability Build value These aren’t really anything new, but they’re definitely something you’ll want to take to heart when growing and defining your business. It’s what I’m trying to do with Expert Empire and am slowly growing in all four areas as is evident by iTunes ratings, downloads, comments and conversations over social media. But guess what, I still want more conversation and engagement. I want to know you better. Leave a comment below with your thoughts on the core four and the area you focus on most. Experts mentioned Cliff Ravenscraft Pat Flynn David Siteman Garland Dan Miller John Lee Dumas Stephen Covey Resources The 7 Habits of Highly Effective People The post 011 – David J. Soler – Relationship marketing expert appeared first on Expert Empire.

When you think about productivity & time management, Erik J. Fisher is one of the guys that comes to mind, and if he doesn’t, he definitely should. He’s the host of the weekly podcast Beyond the To-Do List where he talks with many productivity experts about things you wouldn’t normally expect in a productivity show. I had a great chance to catch up with Erik and talk about his just released book that he co-wrote Beyond the To-Do List: Goals. It was great to get into the ideas on how to grow an audience, especially leading up to a new book launch. We went down a few rabbit holes along the way only to find more great information and have good conversation. Chatting with Erik Fisher definitely taught me a few things and I hope you learn something too. One last thing, if you could do me a favor and and head over to iTunes to leave a rating and review for Expert Empire I would be very grateful. Welcome to the Empire! Experts mentioned Cliff Ravenscraft David Allen Merlin Mann Dan Benjamin Jeff Goins Jim Woods Farnoosh Brock Susan Baroncini Moe Resources Beyond the To-Do List: Goals The post 010 – Erik Fisher – Productivity & time management and social media expert appeared first on Expert Empire.

Greg Hickman is a mobile marketing expert and the voice behind Mobile Mixed an awesome podcast and website full of amazing mobile marketing information. Greg is a mobile strategist, consultant and speaker. And yes, he gets it out of me that I’ll be attending New Media Expo in Las Vegas, NV January 4-6, 2014. I could go down a rabbit hole here talking about being sure to connect with me in Vegas in January, which would honestly parallel the conversation that we had. There were definitely many paths the conversation could have taken but we ultimately stuck with utilizing mobile strategies to grow your audience and platform. Greg reveals a few key things in this episode including how he actually defines mobile marketing – and you just might be surprised at some of the things he considers mobile marketing. We also cover some mobile marketing best practices including the four things you must do today to ensure mobile success. I hope that you enjoy today’s conversation with Greg Hickman. I’m certain that it’s just a matter of time until we chat again about so many more things mobile. One last thing, if you could do me a favor and and head over to iTunes to leave a rating and review for Expert Empire I would be very grateful. Welcome to the Empire! Experts mentioned David Siteman Garland John Lee Dumas Amy Porterfield Pat Flynn (again; seriously must connect with him for the show) Chris Garrett Clay Collins Jeremy Frandsen Jason van Orden Resources Avoid this $47M mobile marketing mistake (the Jiffy Lube story) The post 009 – Greg Hickman – Mobile marketing strategist & execution expert appeared first on Expert Empire.

Rand Fishkin, the CEO of Moz co-founded what is today, one of the marketing world’s fastest growing software companies. Based in Seattle, Moz’s focus is on serving professional marketers with analytics and recommendations to improve their web traffic and customer acquisition. As CEO, Rand is responsible for recruiting and managing the executive team, leading the product/strategic vision and evangelizing better marketing practices, channels, and tactics around the world. I’ve had the privilege of knowing Rand for a number of years through a mutual friend in the SEO world. I was excited when he graciously hopped on a call to talk all things SEO for the benefit of the entire Empire. In fact, he gave four things that every online business, brand and person should do to truly maintain relevancy in the ever changing world of SEO. Things got interesting when we began chatting about some previous campaigns like My Super Proposal in which Rand was all set to air a wedding proposal during the Super Bowl. At the last second, the sponsor (which he reveals for one of the first times) pulled out and instead he proposed on a different show – Veronica Mars – his wife’s favorite show. You should see her reaction! We also touched base on a new adventure he’s working on with Wil Reynolds of SEER – a CEO swap. It was definitely an awesome conversation and I hope you enjoy it. I’d love to hear your thoughts in the comments. Experts mentioned Wil Reynolds Jim Collins The post 008 – Rand Fishkin – Analytical SEO expert & CEO of Moz appeared first on Expert Empire.

I managed to connect with the very busy host of Entrepreneur on Fire, John Lee Dumas a few months ago. In fact, he was one of the first people that agreed to have a conversation with me and I’m so excited I can finally share it with you. John was gracious enough to share his complete story, including figures he spent on coaching with Jaime Tardy, the host of Eventual Millionare. We talked about getting guests for your show, sharing the content, monetization of a podcast and in pretty good detail, how sponsorship works. You’ll hear some little Skype sounds and background noises — just further proof of how much learning I had to do. This chat really helped me grow Expert Empire to where it is already — and there’s so much more to go. “Getting out of the comfort zone” was just one of the many things that he recommended doing. In re-listening to the conversation, which often do prior to releasing it, it made me realize that I’m not out of my comfort zone. It’s time to change that, so bear with me while I evolve and grow the empire. Experts mentioned Cliff Ravenscraft Pat Flynn Jaime Tardy Adam Baker Derek Halpern Chris Brogan Seth Godin Gary Vaynerchuk Tim Ferriss Richard Branson Amy Porterfield Michael Stelzner Andrew Warner Resources Podcast launch on Kindle (Get it US | CA) Six-figure podcasting Fire Nation Elite Audible Lynda.com The post 007 – John Lee Dumas – Podcast & interview expert appeared first on Expert Empire.

Chatting with Cliff Ravenscraft, better known as the Podcast Answer Man, was and always is such a fun time. I’m definitely a follower of his advice and techniques and had a great time getting answers to some of the questions that I’ve had over the past few years. In addition to the proven audience strategies he offers in the chat, Cliff offers a free, no strings attached course at LearnHowToPodcast.com which teaches you the basics of how to get your podcast recorded and launched. If you’re serious and want to go to the next level, he offers a course called Podcasting A to Z which I highly recommend. I managed to snag a discount of $500 for you PLUS another exclusive bonus is revealed in the episode. Listen to this weeks episode and let me know what you think. I’d be greatful if you’d head over to iTunes and leave the show a rating and review. Experts mentioned Pat Flynn Malcolm Gladwell Leo Laporte Ryan Ozawa The post 006 – Cliff Ravenscraft – Podcast coach, producer and expert appeared first on Expert Empire.

Charles Max Wood is a coder at heart and has taken on many things, including hosting four podcasts, to allow him to position himself as an expert. In today’s conversation we talk with Chuck, as his friends call him, about the steps he’s taken to become that expert that allows him to command a premium rate for his services. He also shares how he’s grown his audience to help with the social proof of his expertise. Bonus offer Rails Ramp-up is an online training course that Charles hosts and instructs. For listeners of Expert Empire he’s create an exclusive code to get you $300 off the next course. When at the check-out, simply enter EMPIRE to get your deal. Experts mentioned Peter Cooper The post 005 – Charles Max Wood – Ruby on Rails & software development expert appeared first on Expert Empire.

Chris Garrett is the CDO of Copyblogger, world renowned speaker and introvert…though you’d never guess it from the way he speaks. Of course, we talk about that a bit in the conversation. Chris takes a deep dive in to some strategies for content marketing. More importantly, we find out why it’s not likely a traffic problem and what you should be doing instead. Experts mentioned Dana DiTomaso Darren Rowse Seth Godin Barack Obama Michael Stelzner Noah Kagan Chris Brogan Sonia Simone Ben Eadie Chris Guillebeau The post 004 – Chris Garrett – Content marketing expert appeared first on Expert Empire.

Dana DiTomaso from Kick Point is truly an SEO expert. I know enough about SEO to be considered dangerous, and knew the best time to get SEO advice is at the beginning when you can do things right. I asked Dana about some of the technical aspects and got some good information from her. The best part was her telling me I really need to focus on my persona and audience. Who my client really is. Over the next few episodes in going to explore that a little further and hope that we land somewhere that makes sense for you. If you have an idea of who my persona, or avatar is, let me know in the comments below. I’d love to hear from you. Experts mentioned Chris Garrett The post 003 – Dana DiTomaso – SEO expert appeared first on Expert Empire.

Mark Mason from Late Night Internet Marketing was an amazing guest. We fought through fire alarms and building changes and I felt it was only appropriate he be the first conversation to share with members of the Empire. We got into a good discussion on things I’ve done wrong in the past and how they’ve shaped thoughts for the future. In fact we went a lot deeper into GetAdobeCreativeSuite.com than I thought we would. It was interesting to see I had a lot of similar thoughts initially to what Mark suggested. The single biggest take away I got from our chat was definitely one of value. As in the ability to provide value for my listeners, guests, users, customers and every other person that interacts with the site. I hope you get value out of the first official conversation on Expert Empire. I’d love to know what it was, so leave a comment below. Experts mentioned Jeremy Frandsen Jason van Orden Jimmy D. Brown The post 002 – Mark Mason – Internet marketing expert appeared first on Expert Empire.