Experts On The Wire (SEO, Content Marketing, Socia

Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!) Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker. She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... International listeners can get the book here. The SEOchat reboot on LinkedIn Can be found here! https://www.linkedin.com/groups/17836011/ Jenny on LinkedIn: https://www.linkedin.com/in/jennyhalasz/ Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/ Chapters (auto-generated with Riverside) 00:00 Consulting Landscape and Personal Struggles 02:13 New Media Advisors: A Consultative Approach 05:16 The Agency vs. Consultant Dilemma 07:55 Navigating Client Acquisition Challenges 11:00 E-commerce Marketing Strategies 13:58 Understanding Entity Relationships in SEO 17:06 Budget Allocation for E-commerce and B2C Marketing 19:57 The Future of AI in Marketing 22:48 The Evolution of AI and Search Engines 26:09 The Role of Content Marketing in the AI Era 30:51 Understanding Zero Click Searches 34:09 Measuring SEO Success Beyond Clicks 38:58 Demystifying AI in Marketing 43:53 Debunking SEO Myths 45:21 The Risks of Using LLMS.txt 47:38 Content Optimization for AI and LLMs 50:22 Understanding Trustworthiness in AI 51:29 Holistic Topic Clustering in SEO 53:12 Integrating SEO with LLM Strategies 56:48 Client Relationships and Agency Dynamics 01:00:32 Navigating Industry Changes and AI Impact 01:03:17 The Commoditization of SEO and Its Challenges

Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc. Let's stop doing that - I wanted to talk to Nils Reimers, the inventor of "Sentence BERT" and an expert in LLMs, natural language processing and more to sort out truth from fiction. LOTS covered in this episode! Nils Bio (via Claude) Nils Reimers is the inventor of Sentence BERT, the research breakthrough that made semantic search scalable and now underpins how companies like Google, Netflix, and OpenAI understand and retrieve information. He currently works at Cohere, where he focuses on building large language models for enterprise use cases, including custom multilingual models for global companies like Fujitsu and LG. Work with me on SEO, AI Search, YouTube and Organic Visibility: ⁠https://www.evolvingseo.com/⁠ Covered this episode! Chapters auto generated by Riverside: 00:00 The State of SEO in the Age of LLMs 12:08 Understanding BERT and Sentence BERT 21:41 SEO Strategies for the Future 28:42 Cohere and Multilingual Embeddings 34:14 Re-Rank Models and Their Impact 35:31 Balancing Speed and Quality in SEO 36:01 Optimizing Content for LLMs 39:32 Engagement vs. Directness in Content 40:30 The Evolution of SEO Practices 43:32 The Challenge of AI-Generated Content 46:51 The Role of Schema and Structured Data 48:37 Understanding LLMs.txt and Its Relevance 50:14 The Problem of Training Data Quality 52:40 The Potential of Video and Audio Sources 55:17 Strategic Shifts for Businesses in the AI Era 01:00:03 The Future of Jobs in an AI-Driven World 01:05:36 AI Tools and Their Impact on Work

Luca Cian is AI Strategy & Psychology Expert. He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy. His speciality is decoding how humans interact with AI and what that means for business strategy. Luca's findings on AI trust and consumer psychology have been featured in The New York Times, USA Today, PBS, The Washington Post, NPR, and Harvard Business Review. Subscribe to 'Experts' anywhere by searching 'Experts on the Wire' (and exciting news, we'll be on YouTube soon! You can find the channel for now, and as soon as YouTube let's me the podcast will be available there). Work with me on SEO, AI Search, YouTube and Organic Visibility: ⁠https://www.evolvingseo.com/⁠ Episode Chapters (autogenerated with Riverside) 00:00 The Rise of AI and Human Interaction 05:54 Defining AI: Perceptions and Misconceptions 11:53 Trusting AI: Psychological Insights and Barriers 17:48 Consumer Trust: Factors Influencing AI Acceptance 23:55 A-B Testing and Research Methodologies in AI 29:46 Future of AI: Personalities and Business Implications 36:09 Exploring AI in Consumer Research 36:53 Understanding the Word of Machine Effect 40:54 Trusting AI: Utilitarian vs. Hedonic Choices 42:52 AI in Content Creation: Balancing Transparency and Trust 48:54 Algorithmic Transference: The Impact of AI Failures 51:03 SEO Strategies in the Age of AI 51:58 The Future of Content: Human vs. AI Optimization 57:40 Value-Driven Brands in an AI World 01:00:52 The Future of Jobs in an AI-Driven Economy 01:04:55 Experiential Marketing: The Human Connection 01:09:47 AI Tools and Their Impact on Daily Life

We're back! With video! This is a short re-intro from Dan on the exact 10 year anniversary of the original launch of Experts on the Wire. In this short episode I talk about why the re-boot and what to expect. Be sure to subscribe, first new episode is tomorrow March 16th, 2026! We are on Spotify, Apple, and all podcast players - and will be on YouTube very soon! (As soon I can find my login to an account I must have created years ago and never used 🤔) Chapters (auto generated by Riverside): 0:00 - Introduction: Experts on the Wire is back with new twists, including video integration. 0:29 - Podcast History: Reflecting on the podcast's launch 10 years ago and the decision to reboot. 0:59 - Technical Challenges: Discussing the technical difficulties faced in the past. 1:51 - Modernizing the Process: How AI and new platforms have streamlined podcast production. 2:13 - Burnout and SEO: Personal and industry-related reasons for the podcast's hiatus. 3:22 - SEO's Identity Crisis: Exploring the evolving identity of SEO in the age of AI. 4:38 - Expanding Guest List: Plans to include guests beyond the SEO bubble, focusing on AI experts. 5:56 - Broader Conversations: Aiming to learn from diverse professionals and real-world perspectives. 6:26 - Creative Experiments: Introducing creative elements and real-world insights into the podcast. 7:24 - Guest Selection: Criteria for selecting guests and the importance of expert insights. 8:03 - Podcast Aspirations: Vision for growth and revitalization, inspired by a love for restoration. 9:30 - Subscription and Accessibility: How to follow the podcast on various platforms. Work with me on SEO, AI Search, YouTube and Organic Visibility: ⁠⁠https://www.evolvingseo.com/⁠⁠

Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs.  In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases. If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen! Topics In This Episode: Cognitive Biases in Search Why were AI Overviews such a miss for Google? The importance of fact-checking for SEO content Search and Social Impacts on the Nervous System How did biases impact how the SEO world reacted to Google’s API Leaks? Biases like Confirmation Bias in SEO Case Studies Why do overconfident people actually believe they are good at SEO? Should Google play a role in preventing misinformation? What else can we as SEOs do to understand searchers better? And much more – listen now! Related Episodes You Might Like 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier 097: Improve Your SEO With Keyword Psychographics w/Marty Weintraub Articles, Resources, and Links https://www.dragonmetrics.com/confirmation-bias/ https://www.sarahpresch.com/post/cognitive-biases-in-seo Neurodivergents in SEO Google API Leak: Sparktoro’s initial post about it The Cyber Effect (book about misinformation online) GBH’s Video mentioned re: the Title Update and example of Framing Giulia Panozzo Myriam Jessier Petra Kis-Herczegh Find Sarah Online Sarah on LinkedIn Sarah on Twitter Sarah’s Website The post 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch appeared first on Evolving SEO.

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid. I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes? Topics In This Episode Include: How is AI affecting informational queries? What the ancient steel and iron industry has to do with content Is it worth still investing in content marketing? How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing? Challenges for new people entering the SEO space And lots more… Listen Now! Related Episodes You Might Like Surviving SEO in an AI World w/Sara Taher SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow Tools Mentioned Chat GPT Gemini SearchPilot Content Aced (50% off – affiliate link) Articles, Resources, and Links Mentioned https://www.perplexity.ai/ Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro Women in Tech SEO Find Will Online Will on LinkedIn Will on Twitter The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO.

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison Studies are Silly How AI has Changed SEO How Does Google Detect “AI Content”? Deep Dive Into The Helpful Content Update Google’s Search Generative Experience Why Core Web Vitals Is NOT a Ranking Factor Now E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System How To Learn About SEO From “The Source” How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO) Kristine’s Approach to Providing SEO Consulting Listen Now! Related Episodes You Might Like Surviving SEO in an AI World with Sara Taher “The Email” (A Solo Episode from 2017 about Google Phantom Update) Tools Mentioned Midjourney Sitebulb Content Aced (50% off – affiliate link) More being added soon! Articles, Resources, and Links Mentioned Kristine’s Post About AI vs Human Content Detecting AI Content with Watermarking (NY Times) Google’s Developer Guide to Ranking Systems Kristine’s Post About “EEAT” on LinkedIn My article from 2020 about EAT and Core Updates More Being Added Soon! Find Kristine Online Kristine on LinkedIn   The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.

  If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow (tons of great tools mentioned!) The Risk of AI to Content Creators  The importance of TikTok SEO, Video Indexing, and having Video Strategy Create YouTube descriptions with AI A little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEO And lots more!  Listen Now!   Related Episodes You Might Like Image Optimization and Algorithmic Biases w/Myriam Jessier  Rendering, Crawl Budget and JavaScript SEO w/Martin Splitt Tools Mentioned ChatGPT ChatGPT Code Interpreter Jasper Midjourney Eightify YouTube Summaries Fixing eye content on videos with AI The Web Developer Plugin View Rendered Source Plugin Articles, Resources, and Links Mentioned LearningSEO.io https://www.perplexity.ai/ The Risk of AI To Content Creators Video Indexing Report SEO in the age of AI Doing SEO for TikTok Scraping YouTube with Python Auditing JavaScript for SEO Find Sara Online Sara’s Blog Sara on LinkedIn The post 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher appeared first on Evolving SEO.

It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title! Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years. I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly…  Topics In This Episode Include: Breaking through the “curse of knowledge” in SEO Understanding the psychology and emotions of searchers The weaknesses of keyword intent analysis at scale Why PageSpeed Insights may not realize you’ve already compressed your images Working with developers  Understanding “Graceful degradation”  Applying Librarian Skills to SEO A GeoIP Redirects Rant Algorithmic Biases, Gendered Language, and Keyword Research The parallels between furniture design and SEO Tips for working in SEO with ADHD And lots more! Listen Now! About the Sponsor – Stacker Studio Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more! I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion. Related Episodes You Might Like Show The Worst Technical SEO Mistakes To Avoid w/Olga Zarr Seizing The Image Search Opportunity w/Jess Peck Agenda and Timestamps Coming Soon! Tools Mentioned Coming Soon! Articles, Resources, and Links Mentioned Coming Soon! Find Myriam Online Myriam on LinkedIn Myriam on Twitter PRAGM Search Agency SEO Cash Flow w/Myriam and Olga Zarr NEW! Show Transcription Coming shortly… I am trying transcriptions out with a tool called Rev.com – while I don’t have time to meticulously edit the transcript, I think it’s pretty good and accurate – let me know what you think!   The post 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier appeared first on Evolving SEO.

If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions. I had a blast and learned a lot listening back to this conversion – we talked about lots including:  Topics In This Episode Include: Why Monique moved away from active Link Building Monique’s unique type of company – part content creation + part SEO The intersection of Link Building and Content The ingredients of authoritative content Getting links with no outreach How to get .edu links  Local Link Building  The importance of style, tone, and sentiment for SEO Monetizing Blog Content How to capitalize on trends Diversity & Inclusion in SEO and Marketing Non-Traditional Career/Entrepreneurship Paths Monique’s Podcast and Self Care Listen Now! About the Sponsor – Stacker Studio Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more! I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion. Related Episodes You Might Like Show Agenda and Timestamps Proven Rules for Outreach and Link Success w/Gisele Navaro Getting Major Publishers To Feature Your Content (20 Proven Tips!) /Kerry Jones Tools Mentioned Grammarly Google’s Natural Language API Tester Ahrefs SEMrush BuzzSumo Hemmingwayapp Hubspot Articles, Resources, and Links Mentioned Coming Soon! Find Monique Online Monique on LinkedIn Digital Meaux Solutions Meaux’s NEW Podcast: iTunes Spotify iHeart Radio The post 126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles appeared first on Evolving SEO.

My guest today Olga Zarzeczna audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.   Listen Now! About the Sponsor – Stacker Studio   Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include Newsweek, SF Chronicle, MSN, Daily News, and a lot more. I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second.  Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion. Related Episodes You Might Like Tech SEO Tips From a Google Product Expert Tech SEO, Ranking Factors and The Story Behind TechSEOBoost Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned 99+ SEO Mistakes Find Olga Online   Twitter LinkedIn YouTube SEOsly.com  The post 125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarzeczna appeared first on Evolving SEO.

Tech SEO fans this episode is a MUST listen!  Topics Include: The current state of how Google handles JavaScript Testing JavaScript Sites for SEO Dave’s favorite and least favorite JS platforms Hydrating JavaScript Caching and JS Caching APIs Fingerprinting Files What are web workers and do they index? Dave’s definition of tech SEO The strangest tech SEO problem he has ever seen Does Google pass link value when a page is blocked in robots.txt? Working with developers as an SEO And YOUR questions from Twitter Dave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years. He is also a Google Diamond Product Expert where he helps answer questions in the Google Search Central Help Forum. Dave has spoken at Brighton SEO and blogs on his site tamethebots.com  Listen Now!   Related Episodes You Might Like Large Site In House Technical SEO w/Jamie Indigo Martin Splitt on Rendering, Crawl Budget, JS SEO, Treeshaking and More Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming Soon! Find Dave Online Tame The Bots – Dave’s Blog and Site Dave On Twitter Dave on LinkedIn   The post 124: Tech SEO Tips From a Google Product Expert w/Dave Smart appeared first on Evolving SEO.

If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic.  Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode: The 4 Pillars of a Bottom Funnel Content Strategy Conducting Interviews For Content Research Writing Intros That Convert Why “Tone Of Voice” May Not Be Important Optimizing For UX and CTAs Acquiring Backlinks Measuring Content Marketing ROI The Cons of Content Briefs (and an Alternative) Content Marketing Costs Listen Now! Related Episodes You Might Like How To Escape Content Mediocrity w/Henneke D How SalesHacker Grew 426% w/Gaetano DiNardi Show Agenda and Timestamps Coming soon! Tools Mentioned Otter.ai Keywords Everywhere Google Natural Language API Tester Terkel (HARO Alternative) Articles, Resources, and Links Mentioned https://www.mintcopywritingstudios.com/fintech-content-marketing-framework  https://www.mintcopywritingstudios.com/blog/bofu-content  https://www.mintcopywritingstudios.com/blog/fintech-seo https://www.mintcopywritingstudios.com/blog/content-attribution-fintech  https://www.mintcopywritingstudios.com/blog/content-marketing-roi https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson Find Araminta Online https://www.linkedin.com/in/aramintarobertson/ https://www.mintcopywritingstudios.com/ https://twitter.com/mintcstudios https://www.fintechmarketinghub.com/slack The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.

\n\n\n\nTech SEO fans and anyone passionate about the SEO industry, this episode is for you! \r\n\n\n\n\nMy guest for this episode is Jori Ford!\r\n\n\n\n\nJori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine.\r\n\n\n\n\nPrior to that, she was Sr. Director of SEO and Content at G2 among many other roles.\r\n\n\n\n\nIn addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created.\r\n\n\n\n\nShe has been a Speaker for Search Summit, Tech SEO Boost, and SES – and a columnist for Search Engine Watch.\r\n\n\n\n\nIn this episode:\r\n\n\n\n\nDemystifying the “Magic” of Google \r\nDifferent algos for different industries\r\nHistorical Content Records in Google\r\nHow Brand Search Volume may impact Rankings\r\nAdvanced Crawl Budget and Optimization\r\nCrawl budget vs Crawl demand\r\nConserve vs optimize vs expand crawling\r\nWhy it’s possible for SEOs to be both technical and creative\r\nWays to learn SEO\r\nProblems with SEO income studies\r\nAnd lots more!\r\n\n\n\n\nListen Now!\r\n\n\n\n\n\n\n\n\nRelated Episodes You Might Like\r\n\n\n\n\nOptimizing Crawl Budget To Improve SEO w/Vanessa Fox\r\nRendering, Crawling and Indexing w/Martin Splitt of Google\r\n\n\n\n\nShow Agenda and Timestamps\r\n\n\n\n\nComing soon!\r\n\n\n\n\nTools Mentioned\r\n\n\n\n\nComing soon!\r\n\n\n\n\nArticles, Resources, and Links Mentioned\r\n\n\n\n\nComing Soon!\r\n\n\n\n\nFind Jori Online\r\n\n\n\n\nJori on Twitter\r\nJori on LinkedIn\r\nJoriford.com\r\nJori’s Search Engine Watch articles\r\n\nThe post 122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford appeared first on Evolving SEO.\r\n

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes. My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com. In this episode: What do site migrations have to do with core updates? How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used. Signs that Googlebot may ignore your robots.txt file (feature or bug?) How the tech SEO team collaborates with other teams When and why core web vitals may actually be a big deal for rankings A very interesting alternative method for blocking certain content from Google (totally whitehat and effective) Subdomains vs subfolders – what’s Becky’s take on this debate? And lots more! Listen Now! Related Episodes You Might Like Internal Links, Content Marketing and ASO w/Jackie Chu of Uber How to Win at Large Site, In-House SEO w/Kevin Indig Large Site, In-House Technical SEO w/Jaime Alberico Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming Soon! Find Becky Online Twitter LinkedIn Becky’s Fandom Profile The post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on Evolving SEO.

What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from. In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important. We cover that, and many other traditional to modern ranking factors. In this episode: Why Will started Distilled and got into SEO Quality vs Sustainability in SEO Distilled’s Relationship with Moz April 2003 and “Index Everything”?! Why Google needed to introduce the Panda and Penguin Penalties Are we too focused on “ranking factors” in the SEO Industry? Why does something like the ‘duplicate content penalty’ myth stick around for so long? Will’s take on core updates How does ‘nofollow’ being a hint impact SEO and rankings? How to evaluate the value of links SEO Community Interaction and Fragmentation SEO events during COVID SEO Split Testing – how it works and how it can help your SEO Note: this episode was recorded in August 2020 Listen Now! Related Episodes You Might Like A Journey Through Google Search Patents w/Bill Slawski Are Ranking Factors Studies Hurting the SEO Industry? w/Jenny Halasz Information About United Search United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode. To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned All SEO Split Test Case Studies on Search Pilot More Coming soon! Find Will Online Will on SearchPilot Will on Twitter Will on LinkedIn And check out the SearchLove Virtual Summit – happening March 2021! The post 120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow appeared first on Evolving SEO.

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content! If you are a company or an individual looking to grow your blog traffic this episode is for you! Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me/ In this episode: Jon’s overall traffic strategy Just HOW different search content is vs social content  How to ACTUALLY outsource content creation and get good results  How to find good writers  How to vet writers Why Jon does NOT want to know the writer’s ideas for posts Setting publication dates AND milestones  How to make content better and rank worthy How Jon sets up a content team How Jon thinks about and classifies search “Intent” When you don’t need a full content team Why and when writers are getting paid $5,000-10,000 per post. What is the ROI of this cost?  Backlinks Strategies And much more!  Listen Now! Related Episodes You Might Like What Link Building Success Really Looks Like w/Mark Johnstone Backlinko’s Content Process Revealed w/Brian Dean Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming soon! Find Jon Online https://smartblogger.com/ https://writer.me/ About Jon Morrow and SmartBlogger Jon on Linkedin Jon on Twitter The post 119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO appeared first on Evolving SEO.

In this episode: How to work on SEO effectively with big organizations  Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations  What do you do if you get push back against SEO advice? How to instill SEO Education within organization How to communicate SEO results inside of an organization And also … does Melanie listen to what Googler’s say about ranking and SEO? And much more! Listen Now! Information About United Search United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode. To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors Related Episodes You Might Like 070: How To Do Big Brand SEO w/Corey Eulas 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian Show Agenda and Timestamps Coming soon! Tools Mentioned Full List Coming soon! Articles, Resources, and Links Mentioned And you guessed it… coming soon! Find Melanie Online! https://www.linkedin.com/in/melaniephung/ Orange Spark Digital The post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to start learning how to do code-based SEO How JR Analyzes large sets of keyword data from Search Console How to use automation to improve SEO How to use internal linking to boost traffic on keywords not quite ranking #1 What is CI/CD? JR’s ranking factors His take on EAT SEO tactics that have a diminishing return The tools JR believes are missing in the SEO industry  JR’s Real Name Listen Now! Related Episodes You Might Like Martin Splitt on Rendering, Crawl Budget, JS SEO Internal Link Optimization with Jackie Chu of Uber Show Agenda and Timestamps Coming soon! Tools Mentioned Full List Coming soon! Articles, Resources, and Links Mentioned Twitter Questions Automate Testing For Website Errors (Python Tool) SEODeploy on GitHub iCodeSEO JR on Edge of the Web More coming soon! Find JR Online JR on Twitter Locomotive SEO The post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.