Fabulous By Design

In this episode of the Online Business by Design podcast, host Ivana Ivanek interviews Stephanie Ramirez about building a sustainable online business and personal brand through identity shifts, self-expression, and intentional lifestyle design. Stephanie shares her experience as a first-generation college graduate carrying pressure to achieve, how repeated layoffs (including a third layoff in 2022 while working in tech) pushed her toward entrepreneurship, and the internal decision to stop chasing a fourth corporate job after experiencing remote work, digital nomad travel, and lifestyle flexibility. They discuss how high achievers often replicate corporate habits in business by overworking, people-pleasing, copying online business strategies, and tying worth to productivity—leading to burnout. Stephanie explains how to quiet “productivity” voices by becoming aware of them, identifying whose expectations they represent, separating facts from stories, and clarifying values as a daily direction for decision-making. In this episode, you will learn: 01:08 First-Gen Pressure: High Achievement, Family Expectations & Burnout 05:02 Choosing a New Path: From Corporate Identity to Entrepreneurship 05:24 Layoffs as a Catalyst: Hobbies, Joy & Realizing You’re More Than Your Job 09:00 The Internal Shift: Remote Freedom, Digital Nomad Life & Refusing to Go Back 10:43 Rewriting the Rules: Freedom, Conditioning & Defining Success Your Way 13:38 Entrepreneur Burnout Trap: Copying Corporate + Social Media Frameworks 15:55 Letting Go of Guilt: Building Your Own Schedule & Being Patient in the Transition 18:23 Silencing the Inner Critic: Whose Voice Is It, and Is It True? 21:30 Identity Before Strategy: Escaping the Busy = Worth Trap 24:52 Design Your Calendar for Capacity: Rest, Time-Blocking & Nervous System Regulation 31:51 Resilience Without Approval: Detachment, Art, and Confidence That Transfers to Business About Stephanie Ramirez: Stephanie Ramirez is an identity-first business mentor and personal brand strategist who helps high-achieving professionals and multi-passionate entrepreneurs transition from burnout to aligned entrepreneurship. With over a decade of experience in marketing and consulting, she blends data-driven strategy with embodiment, self-trust, and identity aware leadership. A first-generation college graduate and competitive ballroom dancer, Stephanie brings a grounded, human approach to building sustainable online businesses. Her work centers on helping founders reclaim their voice, redefine success, and create brands rooted in authenticity, not hustle. Connect with Stephanie: Website Instagram Work with Stephanie Resources from Ivana Your Brand Story in 5 Simple Steps Magnetic Influence Accelerator Generate your first 50 leads FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, host Ivana Ivanek shares insights from four years as both a podcast host and guest to help listeners pitch themselves to podcasts for more visibility, speaking opportunities, and personal brand growth while building an online business. She explains what she learned reviewing around 60 guest applications, including noticing that most applicants were men and how fear of rejection and overthinking can hold women back from putting themselves out there. In this episode, you will learn: 00:57 Experts Forget What Beginners Don’t Know 01:42 What I Saw Reviewing 60 Guest Applications (and the Confidence Gap) 03:52 Be Selective: Podcast Fit, Alignment, and Time Value 04:57 4 Pitching Mistakes to Avoid 05:43 Mistake #1: Listing Wins Without Audience-Relevant Value 07:05 Mistake #2: No Clear Episode Goal 08:26 Mistake #3: Make Yourself Easy to Find 10:05 Mistake #4: Your Social Proof Must Match Your Pitch 11:08 Pitch Like an Expert: Confidence, Brand Story, and Templates 12:34 Outreach Strategy: Ask First, Use the Right Format, Then Follow Up 13:57 Handling Rejection + The Long Game of Personal Brand Visibility Resources from Ivana: Get booked on Podcasts - Pitch Template Your Brand Story in 5 Simple Steps Generate your first 50 leads FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, Ivana Ivanek welcomes Kristi, an expert in building sustainable businesses. Kristi shares her journey as a business coach, shaped by a unique upbringing and a strong philosophy of life without rules. She emphasizes the importance of being intentional in creating a business that supports one's version of a wealthy life. Kristi discusses overcoming social pressures, the mindset shifts required to embrace failure as growth, and the duality of being content with the present while striving for more. She also delves into client retention strategies, ensuring unique and transformative client experiences to maintain steady business growth. Throughout the conversation, Kristi provides actionable insights and reflects on the balance between personal fulfillment and professional success. This episode is a must-listen for those looking to build a personal brand and achieve a sustainable, fulfilling business. In this episode, you will learn: 00:57 Christie's Background and Philosophy 01:51 Intentional Living and Wealth 02:41 Navigating Hustle Culture 03:59 Overcoming Doubts and Challenges 05:01 Building Supportive Environments 08:21 Balancing Relationships and Business 13:21 Embracing Failure and Personal Responsibility 16:38 Coping with Loss and Staying Present 21:17 Balancing Hustle and Presence 22:05 Defining Your Wealthy Life 22:47 Avoiding Burnout in Business 27:16 Client Retention Strategies 33:15 Designing Transformative Programs 38:32 Final Thoughts and Reflections About Kristi Chaves: Kristi Chaves is a business mentor and embodiment-based strategist who helps coaches and online service providers scale to six and multi-six figures with sustainable strategy, authentic sales, and deep personal alignment. With a background in somatic leadership, and a legacy of coaching in her family, Kristi brings a powerful blend of soul and strategy to the business world. Connect with Kristi: Instagram Resources from Ivana Your Brand Story in 5 Simple Steps Magnetic Influence Accelerator Generate your first 50 leads FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business By Design podcast, host Ivana Ivanek explores the real reasons behind why people avoid creating content on social media and building a digital business card and personal brand. Ivana dispels the myth that fear of sales is the primary reason and introduces four main layers of fear and self-sabotage that she has identified through recent conversations. She provides strategies for overcoming these barriers. In this episode, you will learn: 00:42 Welcome to the Podcast 01:46 The Importance of Content Creation 03:15 Understanding the Sales Funnel 09:37 Overcoming Content Creation Fears 10:38 Perfectionism and Content Creation 15:54 Prioritizing Content Creation 18:09 Fear of Judgment and Content Creation 21:34 Final Thoughts and Program Introduction Resources from Ivana Your Brand Story in 5 Simple Steps Generate your first 50 leads FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, host Ivana Ivanek interviews Melissa Snow, a business relationship strategist who empowers women entrepreneurs. Melissa discusses the importance of authentic networking, debunking common misconceptions such as imposter syndrome and being 'salesy.' Listeners will learn about the real purpose of networking—building relationships and providing value without expectations. Melissa also offers practical tips for introducing oneself effectively, whether at in-person or online events, and stresses the significance of walking into networking events with intentionality and strategy. Tune in to discover how to make meaningful connections while staying true to who you are. In this episode, you will learn: 00:08 Meet Melissa Snow: Empowering Women Entrepreneurs 01:06 Debunking Networking Misconceptions 03:27 The Purpose of Networking 07:23 Providing Value in Networking 10:55 Strategic Networking for Business Growth 22:04 Effective Introductions and Elevator Pitches 31:09 Finding the Right Networking Style About Melissa Snow: Melissa Snow is a Business Relationship Strategist dedicated to empowering women to thrive in entrepreneurship. After establishing and growing two successful businesses, she founded the Powerful Women Rising Community, which provides women with the strategy, connections and resources they need for real business growth. Melissa is also a speaker and trainer on a mission to revolutionize networking, promoting authenticity and genuine connections over “salesy weirdo” tactics. She is the host of the popular "Powerful Women Rising" podcast and lives in Colorado with two dogs, two cats and any number of foster kittens. She loves iced coffee, Taylor Swift and buying books she’ll never read. Connect with Melissa: Website Instagram LinkedIn Resources from Ivana Your Brand Story in 5 Simple Steps Generate your first 50 leads FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the 'Online Business by Design' podcast, host Ivana Ivanek guides listeners on how to reflect correctly on their achievements and prepare effectively for 2026. Recorded on Christmas Eve, Ivana shares personal insights from her tumultuous year, emphasizing the importance of flexible timelines and steady progress. She underscores the value of building a personal brand and audience early, taking immediate action, and not overthinking others' opinions. Ivana also provides practical advice with a newly recorded brand story training and lead generation resources to help online business builders move forward with confidence. Tune in for a motivational discussion on managing expectations, setting priorities, and celebrating incremental successes in your business journey. In this episode, you will learn: 00:00 Introduction and Episode Overview 01:20 Reflecting on the Past Year 03:30 Lessons from Personal and Business Failures 05:28 Building a Brand and Lead Generation 06:30 Taking Action and Overcoming Overthinking 08:57 End of Year Reflections and Achievements 13:06 Encouragement and Final Thoughts Resources from Ivana Your Brand Story in 5 Simple Steps Generate your first 50 leads FOLLOW ME ON INSTAGRAM Visit Website

In this exciting episode of the Online Business by Design podcast, host Ivana Ivanek discusses her top five predictions for the online space and transformation industry in 2026. Ivana emphasizes the importance of building a personal brand, leveraging AI for visibility, and staying authentic. Ivana also introduces Clemant Schneider's insights on the death of traditional SEO and the emerging role of AI in visibility. This episode is a must-listen for coaches, educators, and online service providers looking to stay ahead of the curve. In this episode you will learn: 01:23 Holiday Reflections and Personal Updates 02:42 The Importance of Personal Branding 05:05 Prediction 1 06:39 Prediction 2 09:16 Prediction 3 12:45 Prediction 4 15:50 Prediction 5 25:20 Conclusion and Program Invitation Resources from Ivana Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR FOLLOW ME ON INSTAGRAM Visit Website Connect with Clement Schneider: LinkedIn

In this episode of the Online Business by Design Podcast, hosted by Ivana Ivanek, guest Gracia Sotomayor shares her inspiring journey from a digital marketer in Peru to a global artistic cycling ambassador. Gracia discusses how she discovered artistic cycling, left her stable life in Peru, and embraced a new passion in Belgium. She also explores the concept of self-love through her sport, the importance of mindset, and how she turned her passion into a global business. This episode is packed with valuable insights on empowerment, pursuing your dreams, and building a personal brand online. In this episode you will learn: 00:09 Embracing Your Unique Idea 01:47 Discovering Artistic Cycling 04:10 From Peru to Belgium: A Leap of Faith 07:06 Overcoming Challenges and Finding Self-Love 11:18 Building a Bridge for Artistic Cycling 15:03 Living the Mission: Empowerment Through Cycling 27:06 Future Aspirations and Final Thoughts About Gracia Born in Lima, Peru, she specialized in digital marketing. After discovering artistic cycling in Europe, Gracia moved to Germany to learn and promote the sport in Spanish-speaking countries. She competed in the UCI Cycling World Championships and has been featured in media across Germany, Belgium, and the Cycling Global Network en Español. Get in touch with Gracia: Website Instagram LinkedIn Resources from Ivana Generate your first 50 leads Get free audio training and lern how to achieve anything Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, host Ivana Ivanek tackles the question of whether it's still worth starting a digital business and building a personal brand in today's saturated market. Ivana emphasizes the importance of personal branding, especially in the face of AI competition, and explains how a well-built personal brand can create long-term success and opportunities. Ivana also shares insights on humanizing your business and overcoming the challenges of self-marketing and content creation. Tune in to learn why personal branding is essential and how to start building yours today. In this episode you will learn: 01:30 The Magnetic Influence Accelerator: Build Your Personal Brand 02:41 Why Personal Branding Matters Today 04:04 Building a Sustainable Personal Brand 07:03 Humanizing Your Business Through Personal Branding 09:47 Overcoming Challenges in Personal Branding 12:41 The Importance of Consistency and Imperfection 14:09 Conclusion: Everything You Need to Succeed is Within You Resources from Ivana Generate your first 50 leads Get free audio training and lern how to achieve anything Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business By Design Podcast, host Ivana Ivanek delves into the emotional rollercoaster of building a personal brand and digital business. She shares her own recent experiences of moving from the Caribbean to Barcelona. Ivana discusses why seeking an easy way out is not viable and emphasizes the importance of visibility and lead generation. Tune in for a powerful discussion on resilience and the necessity of doing hard things to achieve success in your business. In this episode you will learn: 00:39 The Reality of Facing Challenges 03:23 A Personal Story of Overcoming Obstacles 09:08 The Importance of Visibility and Lead Generation 12:57 Managing Emotions and Taking Action 15:02 Final Thoughts and Encouragement Resources from Ivana Generate your first 50 leads Get free audio training and lern how to achieve anything Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, expert Angelica Ventrice joins Ivana Ivanek to discuss the critical importance of internal upgrades for achieving external business success. They dive into topics such as managing stress, maintaining mental and physical well-being, and the journey towards a balanced nervous system. The conversation highlights the phases of identity shifting—awareness, activation, embodiment, and mastery—and how each phase is vital for personal and professional growth. Packed with insights and practical advice, this episode is a must-listen for anyone serious about achieving sustainable success in their business while maintaining a healthy lifestyle. In this episode you will learn: 00:23 The Importance of Internal Upgrades 02:04 Discovering the Nervous System's Role 04:15 Implementing Practices for Wellbeing 06:48 Understanding Chronic Stress and Its Impact 09:07 The Power of Emotional Release 13:45 Navigating Identity and Intuition 17:07 Embracing Seasons in Business 17:51 The Art of Surrender in Business 18:30 Understanding the Source of Beliefs 20:57 The Importance of Boundaries 21:17 Activation and Embodiment Explained 23:12 The Journey to Irreversible Identity 29:25 Tiny Shifts for Massive Results 32:47 Dreaming of Future Years About Angelica Ventrice: Angelica Ventrice is a High-Performance Health & Business Mentor, speaker, and real estate investor. She helps powerhouse women realign their energy, nervous system, and confidence so they can scale without burnout. After leaving her corporate career, she built a 7-figure business and has since helped 950+ women feel amazing in their bodies and businesses. Her approach blends holistic health with magnetic leadership so her clients can fully embody their success. Get in touch with Angelica: Website Instagram LinkedIn Facebook YouTube Resources from Ivana Ivanek: Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, host Ivana Ivanek delves into the complexities of navigating today's volatile economic and political landscapes. Joined by expert Meredith Elliott Powell, they explore topics like leveraging uncertainty as an opportunity, the importance of mission-driven business, and the critical role of a clear vision. Meredith offers actionable advice on staying mentally fit, asking for what you want, and the necessity of adapting leadership styles to future-proof businesses. Tune in to learn strategies that can help transform fear into opportunity, both in personal and professional realms. In this episode you will learn: 00:56 Guest Introduction and Background 02:22 Embracing Uncertainty as Opportunity 04:28 Preparing for Change 09:26 Vision and Mindset for Success 12:31 New Rules of Leadership 15:17 Women in Leadership and Asking for Help 20:38 Starting a Business in Uncertain Times 22:37 Personal Branding and Mission-Driven Business 27:27 Mental Fitness and Personal Life Impact 33:47 Navigating Change and Final Thoughts About Meridith Elliott Powell: Researcher, award-winning author, and Hall of Fame speaker Meridith Elliott Powell is the CEO of MotionFirst, an innovative company designed to help organizations, professionals, and entrepreneurs turn uncertainty to competitive advantage. She’s the developer of the THRIVE SYSTEM, a highly researched, proven methodology that solves the biggest problem facing business today — how to succeed in the face of a highly shifting, highly uncertain marketplace. Meridith is also host of the Thrive podcast. Her work has sparked a movement, a belief that you can control the changes coming in the marketplace, and that even the most challenging disruption can lead to unprecedented growth. Get in touch with Meridith: Website Instagram LinkedIn Resources from Ivana Ivanek: Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, host Ivana Ivanek delves into the often overlooked downsides of personal development and growth. She addresses the discomfort and challenges faced during this journey and provides actionable steps to navigate these hurdles. Ivana shares personal insights from her upcoming move to Spain and discusses the importance of building a supportive community. Learn how to handle external judgments and the discomfort of growth, and discover why it's essential to lean into the messiness of personal expansion. Tune in for a mindset shift that can help you enjoy the journey of building your business and personal brand. In this episode, you will learn: 01:02 The Cons of Personal Development 02:44 Personal Reflections and Moving to Spain 06:13 Outgrowing Your Circle 12:30 Embracing Discomfort in Growth 15:40 Conclusion and Encouragement Resources from Ivana Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR Get free audio training and lern how to achieve anything TAKE THE QUIZ: How strong is your personal branding presence? FOLLOW ME ON INSTAGRAM Visit Website

In this engaging episode of the Online Business Body Design Podcast, host Ivana Ivanek interviews Michelle, a seasoned entrepreneur with a 15-year background in corporate manufacturing and engineering. Michelle shares her accidental journey into entrepreneurship, her bold move to Florida, and the challenges she faced in transitioning into a new job market. The discussion dives deep into lead generation strategies, the importance of nurturing leads, and the significance of data-driven decision-making in business. Practical tips are shared on how to ensure leads are not left behind, fostering human connections in business, and continuously offering next steps to potential clients. Michelle also highlights the importance of living in the present and striving for a lifestyle filled with travel and cultural immersion. Tune in to gain invaluable insights on building your business and effectively managing leads. In this episode you will learn: 00:36 Michelle's Journey to Entrepreneurship 03:51 Challenges and Resilience 07:24 Building a Business with Data-Driven Decisions 12:30 Lead Generation Strategies 17:25 The Importance of Follow-Up 22:12 The Value of Cold Outreach 23:46 Email Marketing Resistance 24:11 Understanding Audience Preferences 24:44 The Importance of Nurturing Leads 29:19 Analyzing Data for Insights 30:07 Handling Rejection and Building Relationships 34:23 Final Thoughts and Takeaways 38:43 Closing Remarks and Contact Information About Michelle DeNio: Michelle DeNio is a Business Growth Strategist and host of The Real Truth about Business podcast. With over 15 years of experience across business development, accounting, operations, sales, and leadership, she helps entrepreneurs scale sustainably through her signature Focused Visionary Accelerator framework. Michelle is known for cutting through the noise with customized, data-driven strategies that simplify growth, increase profits, and free business owners to build the life they truly want. Get in touch with Michelle: Website Free Gift - Where's the Gap in Your Business Strategy Quiz Resources from Ivana Ivanek: Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR TAKE THE QUIZ: How strong is your personal branding presence? FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design Podcast, host Ivana Ivanek discusses the importance of effective goal-setting as we head into the third quarter of 2025. Ivana shares practical tips for achieving your goals, handling life's unexpected challenges, and overcoming imposter syndrome. She also talks about her personal journey of moving countries and how it has impacted her business. Whether you're looking to increase your visibility, generate leads, or launch a new product, this episode provides valuable insights on how to make the most of the remaining days of the year. In this episode you will learn: 01:07 The Importance of Goal Setting 02:29 Time Management and Overcoming Challenges 04:28 Embracing Change and Moving Forward 06:54 Building Your Brand and Visibility 08:25 Overcoming Imposter Syndrome 10:53 Practical Steps to Achieve Your Goals 19:10 Seeking Support and Building Community Resources from Ivana Generate your first 50 leads Get free audio training and lern how to achieve anything Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR TAKE THE QUIZ: How strong is your personal branding presence? FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, host Ivana Ivanek sits down with wellness expert Terry to discuss the crucial link between personal health and business success. Terry shares her journey from a high-stress career in tech and media to becoming a wellness expert, highlighting the importance of physical health, mental well-being, and personal growth in running a successful business. Terry's story offers valuable insights into overcoming burnout, the impact of perimenopause, and building a healthier, more authentic self. Listeners will learn practical tips for improving their health, managing stress, and ultimately enhancing their business performance. In this episode you will learn: 00:49 The Importance of Health in Business 01:39 Meet Terry: From Tech to Wellness 02:26 Terry's Early Life and Career 09:04 The Turning Point: Embracing Wellness 13:48 Terry's Weight Loss Journey 17:29 Overcoming Challenges and Finding Balance 24:30 Rediscovering Your True Self 25:46 Misconceptions About Weight Loss 27:21 Struggles with Family Expectations 28:57 The Onset of Menopause 29:32 Navigating Perimenopause Symptoms 33:35 Health and Fitness Adjustments 36:06 Advice for Women Experiencing Menopause 42:15 Impact on Leadership and Business 44:33 Living a Life Full of Purpose Connect with Terry Tateossian Instagram Website Resources from Ivana Ivanek: Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR TAKE THE QUIZ: How strong is your personal branding presence? FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, hosted by Ivana Ivanek, Ivana addresses the common feelings of guilt that entrepreneurs face when taking breaks, especially while in the midst of building their business. Reflecting on her own experiences of taking time off during a busy summer in Europe, Ivana explores the importance of seeing the bigger picture and understanding that taking breaks is essential. She discusses the constant chase for success, the fear of judgment, and the comparison trap many entrepreneurs fall into. In this episode, you will learn: 00:11 Dealing with Guilt in Business 01:16 Personal Summer Reflections 04:50 The Bigger Picture: Purpose and Business 06:57 The Importance of Taking Breaks 11:32 Avoiding the Comparison Trap 15:00 Final Thoughts and Encouragement Resources from Ivana Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR TAKE THE QUIZ: How strong is your personal branding presence? FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, hosted by Ivana Ivanek, leadership expert Chris Robinson delves into his journey from salesperson to vice president of Maxwell Leadership. Chris emphasizes the importance of mentorship, collaboration over competition, and maintaining clarity in one's goals. He introduces his seven-step framework for combating complacency and achieving high-impact leadership by shifting focus from individual success to helping others succeed. In this episode you will learn: 01:33 Chris Robinson's Leadership Journey 02:14 The Turning Point: Learning from John Maxwell 04:33 From Failure to Success: The Entrepreneurial Path 05:24 The Power of Proximity and Mentorship 12:47 The Seven-Step Framework for Entrepreneurs 20:57 Defining Thought Leadership 21:50 Overcoming Insecurity and Embracing Risk 23:52 The Power of Collaboration Over Competition 30:20 High Impact Leadership 36:47 Understanding and Overcoming Complacency 40:15 Final Thoughts and Takeaways About Chris Robinson: Chris Robinson is the Executive Vice President of Maxwell Leadership and author of From Drift to Drive. He leads the global expansion of the Maxwell Leadership Certified Team, a premier community of coaches, speakers, and trainers developed by Dr. John C. Maxwell. With over two decades of experience, Chris specializes in equipping leaders across industries with the skills and mindset for meaningful impact. Known for his authentic approach and dynamic speaking style, he highlights the dangers of "success-induced complacency" and offers strategies for sustained excellence. As a dedicated coach and lifelong learner, Chris inspires professionals to transform comfortable success into purposeful growth, empowering them to maximize their potential and make a lasting difference. Connect with Chris: Get the newest book Drift to Drive Learn more about Chris Robinson Take the Drift to Drive Quiz Resources from Ivana Ivanek: Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR TAKE THE QUIZ: How strong is your personal branding presence? FOLLOW ME ON INSTAGRAM Visit Website

In this episode of the Online Business by Design podcast, host Ivana Ivanek addresses a common concern about building a personal brand. She discusses how to maintain and evolve a personal brand without starting from scratch, even as your business or services change over time. Ivana uses real-world examples to illustrate the importance of personal branding beyond colors and logos. In this episode you will learn: 01:37 The Importance of Personal Branding 04:43 Example 1: Personal Trainers and Coaches 09:41 Example 2: Artists and Musicians 12:34 Example 3: Consulting on the Porch 14:02 Building an Impactful Brand Resources from Ivana Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR FOLLOW ME ON INSTAGRAM Visit Website

In this enriching episode of the Online Business by Design podcast, host Ivana Ivanek sits down with Marci Rossi, a business strategist renowned for transforming chaos into streamlined workflows. They discuss the importance of setting up automated systems for scaling your business, the psychological elements of customer experience, and the crucial role of keeping a personal touch in automated communication. Marcy shares her journey from being an attorney to becoming a business strategist, highlighting significant milestones and lessons learned, including how she overcame personal challenges to reshape her career. Tune in to discover effective strategies for automating your business processes while maintaining a human connection. In this episode you will learn: 01:26 Marcy's Journey to Entrepreneurship 03:23 The Turning Point: Quitting Alcohol 04:26 Building a Business: Lessons Learned 05:22 Navigating Customer Experience 08:42 The Role of Technology in Business 15:01 Automations and Customer Experience 15:42 The Importance of Professionalism 23:09 Automating for Success 24:23 The Importance of Creativity and Avoiding Over-Reliance on AI 25:13 Balancing Automation and Personal Touch in Business 28:51 Setting Up Effective Processes for Scaling 33:14 Creating Successful Automated Workflows 38:03 The Human Element in Copywriting and Automation About Marci Rossi: Marci Rossi is a business strategist who helps new and growing coaches build a business they actually enjoy running. With a background in law and corporate, she’s known for her ability to cut through the noise, simplify decisions, and create smart workflows that make business feel a whole lot lighter. She’s the creator of The Shortcut, a 12-week done-for-you setup and coaching program that helps coaches go from overwhelmed and stuck to smooth and scalable. When she’s not working, she’s usually hanging out with her dogs, watching Friends reruns, or saving recipes she’ll probably never make. Connect with Marci: Website GET REAL WORK OFF YOUR PLATE WITH YOUR FIRST (UNPAID) TEAM MEMBER FREE Welcome sequence Resources from Ivana Ivanek: Build an impactful brand and your visibility strategy with the MAGNETIC INFLUENCE ACCELERATOR TAKE THE QUIZ: How strong is your personal branding presence? FOLLOW ME ON INSTAGRAM Visit Website