Fit Man Project

In this explosive episode of the True Transformation Podcast, Josiah Novak sits down with longtime friend and Mind Pump co-founder Adam Schafer for a no-BS conversation that goes way beyond fitness. From losing millions due to business complacency, to firing a high-paid CEO after a failed launch, Adam pulls the curtain back on what really goes on behind the scenes at one of the biggest fitness brands in the world. They also dive into Sal’s surprising shift from outspoken atheist to Bible-quoting Christian — and how faith is now shaping the future of their brand. Josiah and Adam break down the lies the coaching industry sells, why most “fitness business gurus” are just failed trainers in disguise, and what it actually takes to build a profitable, meaningful, long-lasting business. They don’t hold back — from calling out bullying alpha-bro marketers to discussing how retention and community (not funnels and hacks) are the future of coaching. Topics Covered: Why Mind Pump stopped growing (and what they did about it) The $3M mistake that almost cost them everything Religion, redemption, and Sal's wild transformation The broken world of high-ticket coaching Retention over acquisition: The new rules of client success What real leadership looks like in fitness and fatherhood If you’re tired of toxic hustle culture, fitness fakery, and business “experts” who’ve never built anything real — this is the episode for you. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Get my 3 Dinners that Guarantee Fat Loss: https://the-true-transformation.kit.com/dinners Learn about the True Transformation System: https://www.truebodytransformation.com/vsl-page-page669295 In this conversation, Josiah Novak and Sal DeStefano explore the profound themes of parenting, faith, and community. They discuss the fleeting nature of childhood and the importance of sacrificial love in parenting, emphasizing that true joy comes from selfless acts. The conversation delves into the significance of community connections and how they enrich family life. Sal shares his personal journey to faith, highlighting the wisdom found in Christianity and the transformative power of worship music. They reflect on the importance of heart posture in approaching others and the cultural shifts in the perception of Christianity, ultimately calling for authenticity and humility in living out one's faith. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Get FREE access to our top fat loss resources for driven professionals who are sick of not hitting their fitness goals. Learn all about our Total Package Protocol here. In this episode, Josiah Novak discusses the mental aspects of health and fitness transformation, emphasizing that true change requires overcoming mental hurdles and committing to a system that may not always feel easy. He contrasts the easy choices that lead to unhealthy habits with the hard work necessary for lasting change, encouraging listeners to seek a supportive community and embrace the challenges of transformation.takeaways Transformation is primarily a mental challenge. Many people seek the easy way out in their fitness journey. The easy choices often lead to unhealthy outcomes. Commitment to a system is crucial for success. The first 30 days of a new program can be tough. Understanding the process is key to long-term success. Marriage and fitness require effort and commitment. Avoiding discomfort leads to stagnation in health. Community support can enhance the transformation experience. Facing challenges head-on leads to a healthier lifestyle. "You will find success." "Life moves fast, make it count." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Get access to the Summer Shred Checklist here Learn all about the Total Package Protocol for Guys Who Want to Look and Feel Good Again In this conversation, Josiah Novak shares his no-nonsense approach to getting shredded for summer. He emphasizes the importance of commitment and focus, detailing his personal journey through fat loss and the lessons learned along the way. Josiah provides practical strategies for effective fat loss, including step counts, weight training, and nutrition tips. He highlights the significance of maintaining a balanced lifestyle while pursuing fitness goals, encouraging listeners to view fitness as an adventure that enhances all aspects of life.takeaways Lock in your focus to achieve fat loss goals. Distractions can derail your progress; stay committed. High-intensity workouts and increased step counts accelerate fat loss. Nutrition should be simple and manageable for sustainability. Monitor your calories and protein intake for effective results. Fitness is not just about the body; it's a life adventure. You can enjoy food while still achieving your fitness goals. Physical fitness can enhance your overall quality of life. You are capable of transforming your body and health. Simplicity in systems leads to success in fitness. "I keep it so simple." "It's a math equation." "Fitness is an adventure." Sound BitesChapters00:00Locking In for Fat Loss Success04:48Strategies for Effective Fat Loss10:00Nutrition and Meal Planning for Shredding14:51The Adventure of Fitness and Life Transformation Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this conversation, Josiah Novak and Brad Clifford explore the multifaceted approach to health and wellness, particularly as individuals approach their 40s. They discuss the importance of personal responsibility in health, the distinction between assurance-based and insurance-based healthcare, and the critical components of health including social connections, sleep, nutrition, and exercise. The conversation also delves into advanced health tools like hormones and peptides, emphasizing the need for personalized health metrics and tailored protocols to optimize health outcomes. In this conversation, Brad Clifford discusses the evolving landscape of genomics and health, emphasizing the importance of understanding biological age and the need for regular health monitoring. He contrasts the assurance model of healthcare with the traditional insurance model, advocating for a proactive approach to health management. The discussion highlights the responsibility individuals have for their health and the necessity of viewing health as an investment rather than a cost. Follow Brad: https://www.instagram.com/brad_clifford Follow Elevetion: https://www.instagram.com/elevetionhealth/ Check out Elevetion: https://www.elevetion.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

In today's episode, Joe Costanzo shares his transformative journey from struggling with weight in the restaurant industry to embracing a hybrid fitness lifestyle. He discusses the pivotal moments that motivated him to change, the importance of community support, and how he balances family life with rigorous training. Joe emphasizes the simplicity of starting a fitness journey and the profound impact it has on his children, instilling healthy habits and values. He encourages others to find their 'why' and take the first step towards a healthier life. Join our FREE Coaching Group for Guys 40+ who want to get abs: https://www.truebodytransformation.com/group-invite-yt Take the FREE Metabolic Assessment here: https://josiahnovak.typeform.com/to/uB6VzH5E --Check out the True Transformation 3M Fat Loss Program: https://www.truebodytransformation.com/vsl-page-page669295 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today's episode is with Jay Campbell - the Godfather of hormone optimization and peptides. Check out BioLongevity Labs here. Use code "JOSIAH" to save 10% Join our Free Fitness Community for Men Who Want to Look Good and Feel Good About Their Body Without Sacrificing Their Career, Family, or Free Time: Jump in here : https://www.truebodytransformation.com/group-invite-yt Join the True Transformation Coaching Program for Men Over 40 Who Want Tribe of Men to Keep Them Accountable and Level Up Their Fitness Game: https://www.truebodytransformation.com/vsl-page-page669295 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join our Free Fitness Community for Men Who Want to Look Good and Feel Good About Their Body Without Sacrificing Their Career, Family, or Free Time: 👇🏻👇🏻 https://www.truebodytransformation.com/group-invite -- Free Resources -- Take the 7 Day Momentum Builder Shred Program here: https://www.truebodytransformation.com/7dayshred867932 Get my 40 top free fat loss tips here: https://www.truebodytransformation.com/40fatlosstips152308 3M Fat Loss System (Free Guide) → https://fatlossiseasy.com --Take the metabolic quiz: https://josiahnovak.typeform.com/to/uB6VzH5E Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join our True Transformation Community for Men Who Want to Look Good Shirtless and Lead Their Families Through Health and Fitness Standards: https://www.truebodytransformation.com/groupinvite In this episode of the True Transformation Podcast, host Josiah Novak and guest Shawn French discuss the importance of leading by example in parenting, the interplay of determination, desire, and discipline in achieving goals, and the creation of a supportive community through the Determined Society. They emphasize the value of experience over mere information and the necessity of investing in oneself for personal growth. In this conversation, Shawn French and Josiah Novak explore the multifaceted relationship between fitness, self-identity, and personal growth. They discuss the perceived value of fitness programs, the costs associated with inaction, and the transformative power of fitness on mental clarity and self-esteem. The dialogue emphasizes the importance of making conscious decisions to improve one's life and the ripple effect that personal growth can have on relationships and community engagement. Through personal anecdotes and insights, they inspire listeners to embrace change and recognize the deeper meanings behind their fitness journeys.

Check out the First Class True Transformation Program: https://www.truebodytransformation.com/vsl-page-page669295 Fat loss can be put on easy mode in 2025, and today, we explore how anyone, especially men over 40, can achieve lasting results. With advancements in fitness knowledge and optimization techniques, achieving your ideal body has never been more accessible. This podcast emphasizes the importance of establishing a daily system, focusing on movement, strength training, and a simplified approach to nutrition. By incorporating a checklist that prioritizes walking, muscle building, and a meal rotation system, listeners can streamline their fitness journey without the overwhelming complexity often associated with weight loss. Join us as we discuss actionable strategies that can transform your lifestyle and help you become the best version of yourself. Takeaways: In 2025, fat loss can be significantly simplified through optimized systems and daily routines. Understanding your internal health metrics through blood work is crucial for effective fat loss. Adopting a walking-based movement lifestyle can replace excessive cardio and enhance daily activity. Strength training should focus on safety and consistency, emphasizing machines over heavy barbell work. Meal rotation systems allow for enjoyable eating while meeting calorie and protein goals. Community support and coaching are essential for accountability and motivation on your fitness journey.

Book a discovery call here: https://www.truebodytransformation.com/vsl-page-page669295

Learn about the True Transformation First Class Program: http://JosiahNovak.com -- Free Resources -- Take the 7 Day Momentum Builder Shred Program here: https://www.truebodytransformation.com/7dayshred867932 Get my 40 top free fat loss tips here: https://www.truebodytransformation.com/40fatlosstips152308 3M Fat Loss System (Free Guide) → https://fatlossiseasy.com --Take the metabolic quiz: https://josiahnovak.typeform.com/to/uB6VzH5E This podcast episode focuses on effective strategies for managing cravings and coexisting with junk food, particularly for those balancing family life and health goals. The speaker shares a personal story about resisting the temptation of fresh cookies and ice cream in the house, emphasizing the importance of a psychological shift rather than relying solely on willpower. A key takeaway is the introduction of the "movement protocol," where physical activity, such as going for a walk, serves as a powerful tool to disrupt cravings and refocus energy. The episode also highlights the significance of setting boundaries, like the "30-minute rule," to create space between desire and action, allowing time to reconsider impulsive eating. By reframing cravings as signals of positive change, listeners are encouraged to see their journey towards healthier choices as a game rather than a struggle. Takeaways: Understanding that cravings are signals of change can help reframe your mindset. Implementing movement, like walking, can disrupt cravings and help manage impulses effectively. Using the 30 minute rule allows you to create distance from unhealthy food temptations. Establishing a 'craving killers' list can provide healthier alternatives when cravings hit. Communicating with family about dietary changes is essential for building a supportive environment. Creating a structured plan for when to indulge in treats helps maintain balance.

Schedule a coaching call with me here: JosiahNovak.com Get my 40 best fitness strategies here: https://www.truebodytransformation.com/40fatlosstips152308 Many people often wonder how some individuals seem to eat whatever they want and still maintain a lean physique. The truth is that these "eat whatever" people usually skip meals without realizing it, often consuming one big meal while grazing lightly throughout the day. Additionally, they tend to be more active, incorporating movement into their daily routines, which significantly impacts their caloric expenditure. It's also essential to recognize that they might not actually be indulging all the time; rather, they're likely naturally lean and maintain a balanced caloric intake. Instead of focusing on what others are doing, it's more productive to concentrate on your own goals, daily actions, and consistency in nutrition and exercise to achieve lasting transformation. Takeaways: Many people who seem to eat whatever they want often skip meals without realizing it. Those who stay lean tend to move a lot throughout the day, staying active. It's a misconception that they eat whatever they want all the time; they control their calories. Genetics play a role, but focus on your own actions rather than comparing yourself. Stop obsessing over others' results and start focusing on your own transformation journey. Master your daily actions, including calorie intake and consistent movement, for lasting success.

Takeaways: Leading others effectively starts with the ability to lead yourself first, setting the example. Daily habits reflect your leadership potential; consistent commitment is crucial to personal success. Distractions in daily life, such as phone usage, can undermine your focus and productivity. Your family and team observe your actions; they learn from how you handle commitments. Choosing healthy habits over temptations demonstrates leadership and influences those around you positively. Mastering one habit this week can simplify other areas of your life significantly.

Learn all about the True Transformation program here: JosiahNovak.com Getting in shape doesn't have to be complicated; by focusing on a few key principles, you can significantly improve your health and fitness. Josiah Novak emphasizes the importance of managing your calories and consuming high-quality foods, alongside tracking your activity levels to ensure you’re moving enough throughout the day. He highlights the critical role of sleep in maintaining motivation and energy, noting that poor sleep can lead to unhealthy eating choices and a downward spiral in fitness. Josiah also stresses the need for a sustainable approach to fitness, advocating for long-term habits rather than quick-fix diets that often lead to rebounds. Ultimately, he encourages listeners to shift their mindset about fitness from a temporary goal to a lifelong commitment, ensuring they enjoy the process and the benefits it brings to all aspects of their lives.Managing your caloric intake is essential for achieving your fitness goals, whether losing, maintaining, or gaining weight. Focus on consuming high-quality, whole foods that are as natural as possible to improve nutrition. Tracking your daily steps can significantly enhance your activity levels and overall health. Sleep quality is crucial; poor sleep can lead to increased cravings for unhealthy foods. Setting sustainable fitness goals is more effective than extreme diets that lead to rebound weight gain. Fitness should be viewed as a lifelong journey rather than a temporary endeavor.

In this conversation, Gerald Cruz shares his transformative journey of weight loss and personal growth, detailing his impressive achievements and the challenges he faced along the way. He emphasizes the importance of community support, mindset shifts, and sustainable habits in achieving long-term success. Gerald also discusses how his transformation has influenced those around him and offers valuable insights for others looking to make a change in their health and fitness. Check out the True Transformation Training System here: JosiahNovak.com Message me on Instagram - @JosiahFitness with the word "INTERESTED" and I'll send you an in-depth video on how you can start your own transformation today. takeaways Gerald lost 50 pounds and transformed his body. Community support played a crucial role in his journey. Facing harsh truths about laziness was essential for growth. Sustainability in fitness is key to long-term success. Mindset shifts are as important as physical changes. Gerald's transformation inspired his family and friends. Investing in health requires commitment and self-belief. Embracing discomfort leads to personal growth. Daily habits significantly impact overall well-being. Living with purpose enhances life choices and fulfillment. 00:00 Transformative Journey: Gerald's Weight Loss Success 02:49 Facing Harsh Truths: Overcoming Laziness and Self-Doubt 06:07 Community Support: The Power of Connection in Transformation 09:05 Mindset Shift: The Role of Mentality in Physical Change 12:06 Sustainable Habits: Key Routines for Long-Term Success 14:56 Influencing Others: How Personal Change Inspires Family and Friends 17:55 Investment in Health: Overcoming Hesitations and Building Commitment 21:05 Embracing Discomfort: The Path to Growth and Self-Belief 24:02 Living with Purpose: The Impact of Fitness on Life Choices 27:07 Final Reflections: Wisdom for Those Seeking Change

Comparison is robbing you of the joy of the journey and the abundance that comes from experience. In today's episode Josiah Novak drops truth on the comparison game. If you're serious about finally losing those 20 pounds you know you want to lose.... check out: JosiahNovak.com and for our 3 Step Fat Loss Checklist go to : FatLossIsEasy.com

Back in the early 2000's I played professional online poker. It was a truly wild experience. Many wins, losses and lessons learned. A lot of the lesson can be applied to fitness and in today's podcast I want to share some of my most valuable lessons that will apply to your fitness journey. Get your FREE Fat Loss Action Plan to Drop Your first 10 pounds here: FatLossIsEasy.com Learn more about our True Transformation Program here: https://www.truebodytransformation.com/vsl-page-page669295

What does the Bible say about being in shape? Josiah Novak tackles that question today's episode. Check out the FREE Fat Loss Action Plan here: FatLossisEasy.com Learn more about our True Transformation Coaching program: https://www.truebodytransformation.com/tt-go

Today I'm joined by Iggy Odighizuwa - multi 7 figure business owner and founder of Charlie.Ai Iggy is an OG when it comes to running successful online businesses and today we dive into systems, management and dealing with the stress of being a man of high integrity. Check out the True Transformation Fat Loss System here: https://www.truebodytransformation.com/vsl-page-page