Fitpro Inferno Podcast: Business Mastermind for Fi

Lauren Gaggioli is the founder and head mentor at Higher Scores Test Prep, a SAT and ACT test preparation company.  Besides running her own company, Lauren is also a master connector and expert networker when attending conferences, seminars and live events. Even though Lauren doesn't work in the fitness industry, her advice and expertise on how to connect with people at live events will make an incredible difference to your next conference experience. I attended a live event with Lauren in Dallas, TX and was able to watch her in action and learn how she connected with person after person.  When it comes to networking, Lauren is the authority on how to do it right. This episode hits very close to my heart because for 5 years in a row, I avoided networking and connecting with people and it severely limited the experience I could have had and limited the growth of my business.  It's my goal that his episode with Lauren Gaggioli will prime you for making the best of your next live event and conference. In this episode of the Fitpro Inferno Podcast, you learn: Lauren's Fight Club rules of networking My own personal story of what you should NEVER do at live events How to open a conversation with a stranger Lauren's worst network offender How to connect with superstars and higher level people on your list and navigate through the crowds How to establish yourself as a Peer vs Fanboy How to build rapport within the first minute of meeting someone How connecting the RIGHT way can skyrocket your business and authority Links LaurenGaggioli.com Lauren's test prep company - Higher Scores Test Prep Fitness Business Summit March 27-29 If you are attending the Fitness Business Summit on March 27-29th in Costa Mesa, CA, I would love to meet you! Drop me a message on the Fitpro Inferno Facebook Wall or send me a private message here. Birthday Breakthrough Coaching Special Because it's my birthday, I want to help you make a major Breakthrough in your Fitness Business. For the next few days only, I am offering 2 - 1 Hour Breakthrough Coaching Sessions to take your business to the next level. To take advantage of my birthday special before it expires, click here now.  

Tom Crawshaw is an author, speaker and business coach specializing in Facebook marketing for fitpros. He most recently authored the book New Rules Of Facebook Ads For Fitpros: How To Get Insanely Profitable Clients in 7 Simple Steps. Tom's path into the fitness industry is very unique in that he's never worked as a personal trainer before.  Prior to working with fitness professionals, Tom actually worked for a digital marketing firm. After feeling unfulfilled and stifled as an employee, Tom decided to go out on his own as a marketing consultant, working for several different industries. Tom's personal passion and pursuit of fitness is what lead him to work in the fitness industry as he quickly discovered the #1 frustration of nearly all personal trainers - how to get more clients. Tom is a true professional in the fitness marketing space and in this episode, you'll learn about: How using Idea Extraction (credit to Dane Maxwell) can transform your entire business and way of communicating. How to quickly build rapport in a sales presentation or call, when you don’t have a lot of time. How Tom's personal negative thoughts severely limited his success and how he re-programmed his mindset. The biggest mistakes fitpros make when running paid advertising. What future social media platforms will be lead capturing opportunities. And much, much more... Links https://www.facebook.com/ptmastermindshttps://www.facebook.com/tom.crawshaw You can get Toms book here: The New Rules Of Facebook Ads For Fitpros: How To Get Insanely Profitable Clients in 7 Simple Steps Ps. I read this book and highly recommend it. It's only $5 and will help you make thousands of dollars back on your Facebook advertising!

Welcome back to the Fitpro Inferno! It's been waaaaay to long (5 months to be exact). It feels great to be back kicking off the Fitpo Inferno podcast with my long time friend Brett Campbell. Brett is the founder and owner of Fiit Chicks Transformations fitness franchises in Australia, he also sells several different fitness information products online and is also a fitness business coach to some of the highest earning fitpros in Australia. After our 60 minute chat, I considered making this a premium episode and selling it because of the incredibly valuable material we cover. I'm grateful to Brett for being so generous with his time and for sharing his valuable insights. In this episode, you'll learn: How Brett's roommate buying a $37 ebook ignited his passion and career in internet fitness marketing. Brett shares his journey of being a struggling personal trainer to fitness business consultant owning several business franchises and products. The exact walk-thru process of how Brett generated 19,000 leads for his fitness business in 24 hours. Why it's all about the LIST and what you can accomplish as your list grows. Brett details his 3-step funnel process that doesn't require complicated upsells or even having a website. Why you NEED to know your numbers and metrics and which ones are the most important to focus on so you can, as Brett puts it, "Turn on the tap any time you want!". How to reverse engineer a product so you can satisfy an audience that's hungry for your product. The dangers of mastermind groups and how to pick the right one. Why systems are the most important aspect of every business. Links Get Brett's newest free 5 day course on building an online business here: http://theonlinebusinessaccelerator.com http://fiitchicks.com.au http://Facebook.com/brettcampbellfan

Adam Lewis Walker is the host and founder of the Awaken Your Alpha podcast where Adam takes you on a journey through the mindset of successful and happy entrepreneurs.  Adam has an athletic background which lead him to build his business in fitness. Like most of us, Adam traversed the standard path of education and career until he decided he was going to create the life he wanted.  Adam is a good friend of mine and from the very first minute, you'll realize that his success derives from his mindset, attitude on life and charisma.  Today, Adam brings us his insight and discoveries of how to Awaken Your Alpha. In this episode of the Fitpro Inferno Podcast, Adam and I dive into: Why we both decided to start podcasts and why you might want to consider it Adams story of feeling stuck in his previous career and wanting what all of us fitness entrepreneurs truly want The power of mindset and the how limiting beliefs will keep you down The roots behind the Awaken Your Alpha podcast and who Adam's favorite guest has been And much, much more Links You can connect Adam at: Awaken Your Alpha podcast AdamLewisWalker.com

Jonathan Hertilus is best known online and on YouTube by his nickname, "Jonathan Fitpro".  By his own account, Jonathan is simply a passionate fitness professional looking to help other trainers short cut the path to success. But what really makes Jonathan special is the fact that in spite of his formal education from Rutgers University and a background in the banking world, he still consciously decided to make a career as a personal trainer.  Within the first few minutes of this inspiring interview, you will get the sense, as did I, that Jonathan is an extremely bright guy with a fresh outlook on the fitness business side of things. Besides owning and operating his own fitness bootcamp, Jonathan spends his time studying and teaching other trainers how to successfully run and market their businesses, by providing tutorial videos on his popular YouTube Channel, The Advice For Personal Trainers channel. Jonathan is a quiet storm that is just now starting to make a splash in the fitness industry and I hope you'll enjoy this episode and learn as much from him as I did!   In this episode, Jonathan and I also discuss:   Jonathan's background as a football player on the Rutgers College team and how he started his professional life as a banker before getting his first  gig in a gym Why he decided to choose a seemingly difficult career as a persona trainer over that of a banker Why the corporate world is designed to kill your entrepreneurial spirit How to cope with disappointing business results Seeming an opportunity to learn and improve in every situation Why we all need to stop hoarding what we know How teaching is the best method to learn as well And much, much more   Links:  Jonathanfitpro.com Jonathan's YouTube Channel

In this special episode of the Fitpro Inferno podcast, my guest is Robert Greene, world renowned New York Times best selling author of business books such as: The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law and Mastery. (Get Robert Greene's books on audio, FREE) Robert has been one of my favorite strategic authors since I read the 50th law of Power, the book he co-wrote with rapper 50cent.  The 50th Law is about how to overcome fear and turn it into power.  This is a book I absolutely recommend as an essential part of every entrepreneurs library. In this interview, Robert shares his story of working with 50cent, why he focuses on the topic of fear and he breaks down the top 3 fears that are keeping you back... So listen in as we delve deep into: Robert and I also discuss: Why his book the 48 Laws of Power is popular in the hip-hop community How he met 50cent in 2005 and the story of having lunch together in the back of a steakhouse Robert's fascination with historical and living figures who have achieved power without formal education and business training How fear paralyzes us when it transforms from a biological component to a psychological one. Why "faking" confidence isn't good enough Why failing can teach more, in 3 months than you could ever learn in business school Robert shares his own personal story of overcoming his own fear of failure to overcome a seemingly impossible situation to (in his words) "Turn shit into sugar!" Get Robert Greene's books on audio, FREE at FitproInferno.com/audible Links: Powerseductionandwar.com

Ryan Lee has been selling fitness and teaching personal trainers how to sell and market our services longer than most of us have had our first email account. Ryan has not only been one of my first mentors but was also influential to the founding of the Fitpro Inferno Podcast as well.  When day one of this podcast creation, I created a wishlist of guests I wanted to interview and Ryan Lee was on the top of that list. I'm extremely honored and grateful Ryan gave me some time to discuss the current state of fitness, the direction we're going in and I also drill him on what he would personally do in different scenarios if he had to do it all over. I also reveal how Ryan was the direct spark that led me to create the Fitpro Inferno podcast.  So sit down, relax and I hope you enjoy this interview with none other than Ryan Lee. Ryan and I also discuss: The darkside of marketing your fitness programs The current trending shift in the fitness industry What keeps him motivated to continue to work and create (beside his kids!) What he would do if he had to make a quick $10,000 in a single month What strategies are working and which aren't working as well What he predicts for the future of fitness Links: Ryan Lee's Blog Ryan's Facebook community

Lauren and Fraser Bayley are a fitness super couple, traveling the world, killing fat and changing people's lives through their fitness business, The Bayley Body.  Lauren and Fraser share their fascinating story of how they first met, on Facebook, when Fraser was living in his homeland of New Zealand and Lauren in Louisiana.  Besides their inspiring story of love, we also dive deep into how they both transitioned their offline training business to going 100% online and realizing their dream lifestyle.  The Bayley's flagship fitness product is their online training program, The Fat Apocalypse, that is now generating a six figure income, entirely online.  A couple of their successful clients include: Nick Unsworth of LifeOnFire.com and John Lee Dumas of Entrepreneur On Fire. This is episode is packed full of mindset techniques, business strategies and inspiration, so grab a pen and paper and listen in as I catch up with Lauren and Fraser Bayley as they take a break from their month long New Zealand vacation to chat with me here on the Fitpro Inferno podcast!  The Bayley's and I also discuss: Finding love on a Facebook discussion thread Deciding how to transition away from the only thing you've only known Trusting in your hustle How hiring a coach separates the Pro's from the Amateurs The impact of webinars and how I got a 100% closing rate Your biggest hurdle is your own mindset Links:  The Bayley Body Fraser on Facebook Lauren on Facebook

Justin Yule is the president and Chief Fitness Officer of Chanhassen Fitness Revolution and also serves as a coach and subject matter expert for the Fitness Consulting Group. Besides owning and operating a successful gym with his wife, Justin also works closely with Pat Rigsby and Nick Berry as a part of the Fitness Consulting Group. In today's episode, Justin gives us a deep look inside his fitness operation and how to successfully work with your spouse, the most important aspects of running your own successful gym and the inspiring story of a leap of faith and $250 changed his life. In this episode, you'll also discover: Justin explains how he makes working alongside his wife Janell work for their marriage. Discover his journey from being a busy six-figure health club trainer, to moving to a completely different area of the country where he didn't know anyone, and grew his Chanhassen Fitness Revolution business to a level that allowed him to achieve his income and lifestyle goals. Find out Justin's method of completely filling his schedule in a health club setting. Discover how spending $250 and travelling to Chicago completely changed his mind set and ultimately his life. Justin drops some nuggets of information about how he operates his Fitness Revolution business to best serve his clients. Learn how Justin plans out his annual training calendar and is able to take 8 weeks off every year without losing business. Justin shares how branding and positioning can attract your ideal clients and guide you to fitness business success. Justin's 3 Tips for Personal Trainers: Don’t go it alone. Find a mentor or coach. Attend live events. Understand that you’re a marketer of training. 2 Book Recommendations: As A Man Thinketh by James Allen Little Black Book of Fitness Business Success by Pat Rigsby Favorite Quote: “Have faith and take action!” Connect with Justin Yule on FacebookLearn more about the Fitness Consulting GroupVirtual Fitness Mastermind

Teresa Mozejko is the owner of TM Training in Whitby, Ontario and 10,000 Strong She is a Certified Personal Trainer and Holistic Nutritionist. I met her at the Fitness Business Summit this year and her humour, passion and story blew me away so I knew I had to get her on the show.  In today’s episode of the fitpro Inferno Podcast we talk about the importance of prioritizing your tasks and time especially if you have a small child. How education and changing your clients mind-set is crucial to stop yo-yo dieting and a big factor in making a real impact. Also the need for an exit strategy, something most fitpro’s don’t even consider.  We also talk about Misty’s journey from seriously overweight teenager and the 2 years it took to lose the weight to boot camp instructor and then to business owner.   Misty also covers: How her stubbornness stopped her from quitting The importance of progress reports and photo’s to document changes Her thoughts on MLM and selling products Why she set up 10,00 strong to help other women fitpro’s Why you should know your worth and charge it Why you should listen to your gut What app she can’t live without Links: TM Training 10,000 Strong Facebook Linkedin Google+ Go-Giver by Bob Burg Psycho-Cybernetics by Maxwell Maltz & Dan Kennedy Flipagram  

Lee Cooper owns and runs Paramount fitness in Nottingham England where he specializes in fat loss using minimal equipment but still achieves amazing results. Lee has a special story of bouncing back from serious financial debt and personal struggles to become a success in his local area. In todays episode of the Fitpro Inferno Podcast, we talk about how to turn negatives into positives especially in relation to your bank account. How pride can hold you back from reaching out for help, and how persistence, determination and fearlessness will always pay off in the long run. Also today we go through Lee’s incredible journey going from being an unpaid intern to the first PT in his local gym before becoming $50,000 in debt, losing his house and having an old manager attempt to sue him and ruin his name. And more importantly learn how he built himself and his business back up to the point where he has had to expand his premises twice in the last 3 years  Hear Lee’s Top Tips on: How to overcome perceived fear Building referrals through free sessions Engaging with local mavens (Hairdressers etc.) Having confidence in your ability to help other people And more... Links: http://www.paramountfitness.co.uk/ https://www.facebook.com/nottinghampersonaltraining https://twitter.com/ParamountFitnes https://www.youtube.com/user/ParamountFitnessPT?feature=mhee

Cara Eckerman and her husband John both own and run 2 highly successful Fit Body Boot Camp locations in Southern California, Chino Hills and Brea.  I first met both of them at a fitness conference because we just so happened to sit next to each other.  That was a few years ago and since then, Cara and John have completely moved their lives from Texas to California, opened 2 successful fitness locations and Cara has helped coach some of the most successful bootcamp owners around the world. In today's episode of the Fitpro Inferno Podcast, I dig deep into Cara's journey and she shares her thoughts on what fitness trainers are doing wrong and how you too can utilize her simple success strategies to build your own 100+ member bootcamp. Bonus: I actually make Cara cry (good tears), listen in and find out why she got emotional on episode 22 with Cara Eckerman!  For the latest episodes and show notes please visit FitproInferno.com

Josh owns and runs one of the most successful fitness businesses in the West Hills area of Los Angeles, CarterFitness.com.  Besides having a successful training studio, Josh's magic lies in his knowledge of Facebook marketing and creating transformation challenge programs.  I credit Josh for being the single biggest influence in my own career because he is the one that taught me how to run my first 6 week challenge, four years ago. Today Josh joins me on the Fitpro Inferno podcast and we get to learn about Josh's history which includes making thousands of dollars from Mark Mcgwire's steroid scandel! Josh and I also talk about:   Why fat kids end up making the best trainers The difference between stealing and borrowing How tinkering can make you millions of dollars The right way and wrong way to run ads on Facebook How $97 can turn into $100,000   Links: Josh'e done-for-you 28 Day Fat Loss Program - Fitpro Client Generator Includes done for you promo emails, retention emails, Facebook ads, 28 day private label nutrition program, contract forms, and more... FitproInferno.com

Kellie Sander's owns and operates ptbusinesssuccess.com out of Australia and is known as the top female fitness coach.  But her clients aren't limited to OZ, she also helps hundreds of other clients world wide realize their success goals by helping them clear their minds of fear, insecurity and limitation. Many personal trainers come to Kellie for help to grow their business as they are overwhelmed with which ideas work, frustrated on marketing strategies that don’t get results and they feel like nothing is working. In today's episode of the Fitpro Inferno Podcast, we discus over coming those limiting beliefs and Kellie shares with us her techniques for strengthening your mindset and effective strategies to help grow your personal training business.  FitproInferno.com Music:I am waiting for you last summer-Medley season

Brian Kalakay is the owner of Xtreme Results Gym and the creator of the popular Turbulence Training (TT) Bootcamp Games System.  Brian's fitness facility is just outside of Detroit, MI, one of the nation's most depressed economical areas.  Regardless of the economic excuses that most people would make, Brian's business is thriving and he shares his special formula for growing your bootcamp business and for creating raving fans out of your clients. Besides his fitness facility, Brian also is the creator of  TT Bootcamp Games System where he teaches bootcamp instructors how to run done-for-you games to create a loyal following and an incredible workout experience for your clients.  FitproInferno.com

Luka is a business and fitness coach, author and entrepreneur. Luka owns Vigor Ground Fitness and Performance and is also the co-founder of The Pack Fitness Business and most recently co-hosted the Changing The Game event in Las Vegas, NV. Luka has opened fitness facilities in both Europe and the US and on this episode of the Fitpro Inferno Podcast, he brings the thunder and drops so many bombs of knowledge for fitness professionals that I lost count! We talk everything from getting started to maximizing your income working in someone else's gym, to managing your money and why the USA is backwards compared to many other countries. This interview with Luka is one of my all time favorites and I know you're going to learn so much and be inspired as well.  FitproInferno.com

Martin Rooney is an internationally recognized fitness expert, best-selling author, and sought-after presenter. Martin is a former US bobsledder, he is the creator of the Training for Warriors system and partner of the Parisi Speed School national franchise. His TFW System is now operated in over 100 facilities worldwide and over 1,300 trainers and coaches have been certified in his TFW Certification program. Martin's training programs have been used by over one million athletes and adults. Martin joins us today on the Fitpro Inferno podcast and explodes the show with energy, passion and enthusiasm.  This episode is not to be missed! Complete show notes and links can be found at FitproInferno.com

Nia Shanks from LiftLikeaGirl.com is a bad ass chick who loves to lift heavy and help other women be the best version of themselves.  Nia has a an incredible presence on the internet and in this episode of the Fitpro Inferno, she shares what her strategies for getting your expertise out there and how to train get clients the best possible results. Nia is a writer, strength and conditioning coach, and lover of life who promotes and teaches sane and simple, no non-sense strength training and nutrition information. Nia believes that working out and building a stronger, leaner, and healthier body should be fun and something that is sustainable long-term.  You can see complete show notes and links at FitproInferno.com

Chuck Marbes is the owner of Better Body Fitness Bootcamp in Greenbay, WI and I found out about him through an article on the website ProfitablePersonalTrainer.com. The article featured Chuck as a business transformation challenge winner and told story of him coming back from losing 50% of his income due to his partner leaving.  I found Chuck's story inspiring and today he joins me on the Fitpro Inferno Podcast. Chuck is relatively unknown but don't let that to sway you from listening to this episode, it's filled with so many take aways and nuggets and you'll be inspired by his energy and business transformation. Also, Chuck's nickname in his mastermind is "The Bootcamp Culture King" and in this episode you'll find exactly why and how Chuck creates a culture his clients can't get enough of. Make sure you bookmark this episode, come back and listen to it multiple times, become facebook friends with Chuck because trust me, everyone will know who Chuck Marbes is very soon. 

This weekend capped off the 2014 Fitness Business Summit hosted by Bedros Keuilian of PTPower.com. Bedros is one of the foremost authorities in the Business of Fitness and Marketing and his yearly event draws hundreds of fitness professionals from all around the globe.  I'm lucky enough that it's always hosted in Orange County, CA and this year I literally had to commute all of 2 blocks! This year was especially magical for me because I had some momentum and a little bit of celebrity status (very little) built up from having this podcast for the previous 5 weeks.  So in this podcast episode 14 of the Fitpro Inferno I share takeaways from every single speaker and I also give insight into the entire weekend and also share my thoughts of the Functional Aging Specialist Certification I went through on Thursday. Below is the full speaker line up and links mentioned in the episode. Full show notes at FitproInferno.com