Food Marketing Podcast: Interviews with pros | Lea

People were thrown for a loop when Erik, a tech geek at heart, decided to start an association based on the food/beverage sector of the travel industry. People thought he was crazy, but it's going on 17 years now, and he has no plans to stop. Favorite Book: Not Taught by Jim Keenan Favorite App/Online Resource: - Slack - LogoGlo - Zapier - Lean Business Model Canvas Time Machine Advice: - "Step away from the bread." - "Take the job at Hyatt." How to Contact: - Website - help@worldfoottravel.org Contact Marc: - marc@foodmarketingpodcast.com - Twitter Final Thoughts: "Come to Food Trekking World." April 2-4, 2017. Use code FORK to get $200 off. Music: Sacrifice by Robodub Intro: John Lee Dumas of Entrepreneur on Fire

While working for a noted early Internet tech company, and other jobs since then, Becky began to realize that her passion wasn't in tech; it was food, so she started tours of restaurants in the Denver area. Now, she's the owner of aMenu Restaurant Marketing, a consultancy that helps restaurateurs grow their brands. As a side note, she's also known as The Bourbon Girl. Books to Read: - Influence by Robert Cialdini - Presuation by Robert Cialdini - Losing My Virginity by Richard Branson App/Online Resource: - Mile IQ - Evernote - This is Your Life with Michael Hyatt Time Machine Advice: "Pay attention to the operations and the processes that are going on...to take a step back...and learn and don't take anything personally." How to Contact: - becky@amenurm.com - restaurant-marketer.com Connect with Food Marketing Podcast: - Contact Link - Be a Guest Link Final Thoughts: "Follow your passion...when you follow your passion, you never get away from your passion." Music: Sacrifice by Robodub Intro: John Lee Dumas of Entrepreneur on Fire

Howard, in his former career, was a noted marketing professional who literally wrote the book on buying keywords to display relevant search results: Adwords for Dummies. After having an epiphany, he quit marketing and focused helping people make wise food choices that can improve health. He's also written other books, including his latest, Proteinaholic, where he and co-author M.D. Davis Garth wrote about "how our obsession with meat is killing us"; they also discuss what we can do about it. For a complete list of his books and other services, click here. Book to Read: - Pre-Suasion by Robert B. Cialdini, Ph.D. App/Online Resource: - Archive of the US National Library of Medicine of the National Institutes of Health (NIH) - Drug Database Search for any drug name (brand or generic) and then go to section 14 for clinical trials to see the real efficacy and safety data. Also, sections 4-7 have information on who should not take the drug, side effects and risks, and interactions with other drugs. - Small Database of Treatments and Procedures for Common Conditions - A long blog post that explains how I use these resources, and how the pharmaceutical industry dominates doctors and google searches. Time Machine Advice: "Take it easy and trust the flow." How to Contact: - Plant Yourself Podcast - Consulting and Coaching To Contact Me: - Food Marketing Podcast - Be on the show! - Visit Lazak Productions (my sponsor) if you're thinking about starting a podcast. Final Thoughts: "If you're marketing food you think I won't approve of, follow your bliss." Music: Sacrifice by Robodub Intro by John Lee Dumas of Entrepreneur on Fire

Erika had an epiphany a few years ago when she realized that she hated all her current clients; so, what did she do? She fired the whole lot of them and started over, building her clientele from the ground up. The result was the kind of notoriety and marketing presence she needed to sign national companies. Now the sky's the limited for Synergy Marketing Consultants! Books to Read: - You are a Badass by Jen Sincero - Reaching the Summit by Pat Summitt Apps of Note: - Voxer - WunderList - Over Time Machine Advice: "Live fearlessly. Go for it; you've nothing to lose!" How to Contact: - Website - Twitter - Instagram - Facebook Final Thoughts: "Live fearlessly. You can do whatever you want to do!" Music by Robodub Intro by John Lee Dumas of Entrepreneur on Fire

This chef knows how to spin a story to fit the situation! He works directly with chefs and line cooks at some of the world's biggest quick-service restaurants (QSRs) to learn about their needs so that he can help provide solutions to help. Quote of Note: "You're only as good as your last plate." - Chef Pardis Books to Read: - The Soul of a Chef by Michael Ruhlman - Life, on the Line by Chef Grant Achatz and Nick Kokonas Apps/Online Resources: - National Restaurant Association - MasterCook - Google Alerts - Carlisle FoodService Products Time Machine Advice: - "Quit eating all those fatty cheese burgers and all those fries." - "It's a marathon, not a sprint How to Connect: - marketing@carlislefsp.com Food Marketing Podcast Music: Sacrifice by Robodub

Brent and I talk about the power of social media, even when it's referring to ketchup dispensers. As a transplant from the construction industry, he brings an interesting take on marketing foodservice products. Quote of Note: "Whether you think you can or you think you can't, you're probably right." - Henry Ford Book to read: - How to Win Friends and Influence People by Dale Carnegie Apps/Online Resources: - Dropbox - Shotfarm - HootSuite Time Machine Advice: "Start out in the foodservice industry." How to Contact: - Server Products' Website - 1 (800) 558-8722 - spsales@server-products.com Food Marketing Podcast Music: Sacrifice by Robodub

Ron is cleaning up restaurants around the country, one selfie at a time. His app doesn't just post pictures of dirty restrooms; he calls the companies and talks sense into them, too! Quote of Note: "If you're in a restaurant and you're in the bathroom and it's nasty, LEAVE, because that kitchen is nasty and you're going to get sick." - Anthony Bourdain Book to Read: - The Gathering Storm by Winston Churchill Apps to Use: - Google - eHow Restaurant Cleaning Inspection Checklist - Dining Grades Time Machine Advice: "Stop being so hands-on. A little more office. Not being out in the field so much." How to Connect: - @CleanDropMobile - (269) 685-5270 - ronv.cleandrop@gmail.com - cleandrop.mobi Food Marketing Podcast Music: Sacrifice by Robodub Introduction by John Lee Dumas of Entrepreneur on Fire

NOTE: Andrij is now the owner of Socialize Me!, a company that provides affordable marketing consultation, design and training for professionals and businesses. As an engineer, Andrew felt unfulfilled, but found his passion in marketing. Currently, he's in the middle of hiring the C-suite as part of a company merger that will take his success to a new level. Quote of Note: - "If someone asks you to do something and you don't know how to do it, say, "Yes," then figure it out later." - Richard Branson Book to read: - Google Semantic Search by David Amerland Apps/Resources: - Google+ - Google Partners Program Time Machine Advice: - Focus on school earlier on. A little more "think first." - Take more advantage of the college experience. How to contact: - WealMedia.com - Social Media Strategy Group on Google+ - Social Media Hangout on Google+ Food Marketing Podcast Music: Sacrifice by Robodub

Jeremy's love of craft beer shows as we talk about marketing and business in a digital world. Quote of Note: "Drink craft beer!" - Jeremy Fultz Book to Read: - Anything by Chuck Palahniuk - 11/22/63 by Stephen King App/Online Resource: - Marketo - Silverpop - Social Bro Time Machine Advice: "Focus on academics." How to Contact: - brewqs@beeresquire.com Food Marketing Podcast Music: Sacrifice by Robodub

We talk about feeding the nation's ever-hungry college student population and print publications that translate well into a digital environment, so much so that the print becomes obsolete. Quote of Note: "To eat is a necessity, but to eat intelligently is an art." - François La Rochefoucauld Books to Read: - How to Win Friends and Influence People by Dale Carnegie - Jab, Jab, Jab, Right Hook by Gary Vaynerchuk - The Third Plate by Dan Barber App/Online Resource: - Google Sites - Dashlane Time Machine Advice: - As much as it feels like you're committing to something for the rest of your life the first time you make a decision, you're not. And it's really important to make sure that you're always learning and make sure that you're always trying to be as happy as you can and be in situations that are going to propel you forward. As long as you're being aware of that, you'll end up in a fantastic place. - Always be open-minded about meeting new people, and even if you're putting yourself in a seemingly uncomfortable situation at the time - or if it's something you really don't want to do - it's those opportunities when you put yourself out there that you put yourself out there and meet new people or have interesting conversations that spark new ideas or can spark introductions to more amazing people. Just opening your eyes to what's out there. How to contact: - sarah@spoonuniversity.com - mackenzie@spoonuniversity.com - Spoon University's "Team" Page Music: Sacrifice by Robodub Introduction by John Lee Dumas of Entrepreneur on Fire

NOTE: Now Kali Kardas, she is the principle at Saucy Minx Marketing, where she provides food-centric marketing to food-based businesses. See below for current contact info. Kali and I talk about her journey, starting in the Navy and moving all the way through her love of marketing to So Delicious Dairy Free, where she uses high-level strategy to improve the way her teams talks to customers. Books to Read: - 100 Ways to Live Greener by Kali Orkin - The Omnivore's Dilemma by Michael Pollan App/Online Resources: - Moz.com - SimplyMeasured.com - HubSpot - Marketo - Rival IQ Time Machine Advice: - "Don't worry so much. Things are going to work out!" How to Connect: - hello@saucyminxmarketing.com - Saucy Minx Marketing - KaliKardas.com - LinkedIn - YouTube - Pinterest Food Marketing Podcast Music: Sacrifice by Robodub

His philosophy on strong content marketing as a way to build a brand seems to be somewhat unique among packaging manufacturers. By using his company blog, YouTube, Twitter, LinkedIn and other social networks, he’s not only created great customer relationships; he’s become an industry guru with his own radio show. Books to Read: - All the Places You’ll Go by Dr. Seuss - The Entrepreneur Rollercoaster by Darren Hardy Helpful Apps/Online Resources: - Make My Pouch Time Machine Advice: "Don’t worry about what other people think." How to Contact: - Contact Page - info@standuppouches.net - 866-440-2123 - Ditch the Box Radio Show - Instagram - LinkedIn - Pinterest - Twitter - Google+ - Facebook - Warrior Dogs Foundation Roundtable - NASC Naturvet Webinar Connect with Food Marketing Podcast: - Contact Page - @FoodMrktngPod - Facebook - Rate and Review Music: Sacrifice by Robodub Introduction by John Lee Dumas of Entrepreneur on Fire

We discuss the necessity of creating feedback loops and dodging bird poop. Quote of Note: "Sometimes you're the pigeon, and sometimes you're the statue." - Unknown Books to Read: - Mad Magazine - The World is Flat by Thomas Freidman App/Online Resources: - YourNerdyBestFriend.com - RebelMouse.com Ways to Connect: - joe@pecinkaferri.com - @joeferri - Foodie Quipper Blog - Facebook - LinkedIn - Google+ - YouTube Music: Sacrifice by Robodub Introduction by John Lee Dumas of Entrepreneur on Fire

Creating a startup grocery brand is no easy task, but Iggy does a great job explaining how exactly to turn a pharmaceutical-marketing career into a passionate food business. We also talk about coupons, sampling and exploring your dreams before they disappear! **Update: The company referred to in the episode as "Fresh Maison" is now officially called "Meal Maison." Quote of Note: "You miss 100% of the shots you don't take." - Wayne Gretzky Books to read: - Essentialism by Greg McKeown - Rework by Jason Fried & David Heinemeier Hansson Online Resource: - Food52.com Contact Info: - MealMaison.com - igalvarez7@gmail.com - @HellYeahMktg and @Eatucator - LinkedIn Music: Sacrifice by Robodub Introduction by John Lee Dumas of Entrepreneur on Fire

Grant and I discuss the power of food to incentivize later purchasing behavior. He successfully uses food trucks as a marketing tool to promote major brands in the New York City area. Quote of Note: "Never say 'No.'  Never say 'Never.'" Book Recommendation: - Return on Relationship by Kathryn Rose and Ted Rubin Advice to Himself and Others: "Be more of a team player" Contact Info: - Sweetery NYC Website - grant@sweeterynyc.com Food Marketing Podcast Music: Sacrifice by Robodub

This guy knows so much about franchising that he just might blow your mind! We talk our way around the franchising business, and Joel really lets loose, sharing his feelings about brokers and the current state of the industry. Quote of Note: - "Nothing changes if nothing changes" (Anonymous) Books to read: - Killing Giants by Stephen Denny - Become a Franchise Owner by Joel Libava Internet Resources: - Franchise Ownership Ebook - Franchise Biz Directory - Yahoo! Homepage - chrisbrogan.com - copyblogger.com - spinsucks.com How to contact The Franchise King: - www.thefranchiseking.com - www.franchisebizdirectory.com - joel@thefranchiseking.com Food Marketing Podcast Music: Sacrifice by Robodub Introduction by John Lee Dumas of Entrepreneur on Fire

Chef Tom Woodbury and I talk about his new book, Eat Fresh: Quick and Easy Meals, as well as trade shows, book signing, and other ways to do marketing in person. He also has respect and admiration for social media's power to influence people. I learn about the miracle of fish sauce and why I was so much more healthy when I lived overseas. Recommended Reading: - Eat Fresh: Quick and Easy Meals by Chef Tom Woodbury - On Food and Cooking by Harold McGee - Anything by Herve This - Cooked by Michael Pollan Online Resource: - Urban Spoon (now Zomato) - Yelp - Twitter - Instagram - Facebook - LinkedIn Time Machine Advice: "Enjoy the ride!" Music: Sacrifice by Robodub Introduction by John Lee Dumas of Entrepreneur on Fire

Nicole Norris didn't think she was busy enough, so she decided to have two jobs. She's the Creative Director at The Agency, but she's also the Queen of Online Coffee for SingleJoCoffee.com. Quote of Note: "What would Will Farrell do?" Online Resource: Twitter.com Company Website: SingleJoCoffee.com Music: Sacrifice by Robodub

After graduating from the Culinary Institute of America, Jeff was drawn to Italy by his love of the cuisine. While there, he learned the fine art of making pasta the old-fashioned way. When he got back to the States, he brought back a desire to make pasta that led him back to his home state of Oregon. Book to Share: - Flour + Water: Pasta by Thomas McNaughton App/Online Resource: - Notebook app Time Machine Advice: - "Don’t be such a dick!" - "Take a step back and listen." How to Contact: - Contact Page - Email - instagram - Facebook - @PastaGardner Connect with the Food Marketing Podcast: - Contact Page - @FoodMrktngPod - Facebook - Rate and Review Final Thoughts: "Use what you have around you; try to be creative." Music: Sacrifice by Robodub Introduction by John Lee Dumas of Entrepreneur on Fire

Brad Bloom has an important job: to help food companies understand the world so they can make better choices for their businesses. As the director of sales (and marketing), he's responsible for selling their many data analytics and technology products in the North American market. As a boy, his father taught him great lessons that still guide him today. In this interview, we talk about: - Data management - Call centers - Segmentation - Global operations - Associations’ and distributors’ national and regional events - Trade shows - and so much more! Favorite Internet Resource: - LinkedIn Secret Talent: - Seat-of-the-pants chef Quote of Note: "Passion + Activity = Results" Website: CHD Expert Website Music: Sacrifice by Robodub Intro by John Lee Dumas of Entrepreneur on Fire