Food & Restaurant Marketing

Tweet There’s a lot riding on brands that successfully offer ‘better for you’ options. And there are even more opinions about what that even means. How do we understand what really is? We talk to a Registered Dietitian, of course. Leah McGrath joins for a great conversation about fact, fiction and marketing. Would you prefer a transcript? Read here. Subscribe here: Apple Podcasts. >>> Google Play. >>> Soundcloud. It’s getting harder to keep up with what’s good and what’s not. Transcriptions by Go Transcript. [contact-form] Tweet The post What is ‘Better For You?’ with Leah McGrath of Ingles Markets appeared first on Food & Restaurant Marketing.

Tweet How can you get your guests feeling welcome? Make the staff feel welcome first. According to our guest, Kaffee Hopkins, it all starts from the inside-out. And she’s got the experience to know. Want the transcript? Read here. Subscribe here: Apple Podcasts. >>> Google Play. >>> Soundcloud. The culture of a restaurant brand plays out back of house and front of house. Transcriptions by Go Transcript. [contact-form] Tweet The post Amazing Culture with Kaffee Hopkins of Sterling Hospitality appeared first on Food & Restaurant Marketing.

Tweet Dan and Adam look at the media’s obsession with retails downward trend. Is retail dying? Probably not, but no question something’s going to change. Prefer a transcript? Read here or read the companion article here. Subscribe here: Apple Podcasts. >>> Google Play. >>> Soundcloud. Things aren’t too busy in retail locations. [contact-form] Tweet The post A Funeral For Retail appeared first on Food & Restaurant Marketing.

Tweet defaultAuthenticity has become a buzzword today. Zac Painter of Fatz Cafe joins us to talk about how the southern kitchen concept works to bring authenticity to life. Want the transcript? Read here. Subscribe here: Apple Podcasts. >>> Google Play. >>> Soundcloud. Zac Painter is bringing love and authenticity to life at Fatz Cafe Transcriptions by Go Transcript. [contact-form] Tweet The post Living Brand Authenticity with Zac Painter of Fatz Cafe appeared first on Food & Restaurant Marketing.

Tweet Authenticity has become a buzzword today. Zac Painter of Fatz Cafe joins us to talk about how the southern kitchen concept works to bring authenticity to life. Want the transcript? Read here. Subscribe here: Apple Podcasts. >>> Google Play. >>> Soundcloud. Zac Painter is bringing love and authenticity to life at Fatz Cafe Transcriptions by Go Transcript. [contact-form] Tweet The post Living Brand Authenticity with Zac Painter of Fatz Cafe appeared first on Food & Restaurant Marketing.

Tweet defaultThe media is obsessed with the death of television. Dan and Adam dive into the facts from Gfk MRI and discuss what’s really going on, and why it’s important to restaurant brands. Prefer a transcript? Read along here. Subscribe here: Apple Podcasts. >>> Google Play. >>> Soundcloud. Have consumers decided to ditch television? Transcriptions by Go Transcript. [contact-form] Tweet The post Cord Cutting, Television and the Restaurant Industry appeared first on Food & Restaurant Marketing.

Fast casual salad concept MAD Greens is doing a lot of things right as they continue to grow. In this interesting conversation, Lucas Clarke joins us to talk about their approach to captivating customers. Want the transcript? Read here. Subscribe here: Apple Podcasts. >>> Google Play. >>> Soundcloud. MAD Greens provides much more than salad. Transcriptions by Go Transcript. [contact-form] The post Creating Interest with Lucas Clarke of MAD Greens appeared first on Food & Restaurant Marketing.

As part of our editorial series on the mobile app environment for restaurant brands of all sizes, Dan and Adam discuss the good, the bad and the beautiful about mobile apps. When they’re great, and what makes them fall flat. Thinking about a mobile app for your brand? Give this a listen first. Read these companion articles for more context and information: The Pros. The Cons. Want the transcript? Read here. Subscribe here: iTunes. >>> Google Play. >>> Soundcloud. Transcriptions by Go Transcript. [contact-form] The post Is Your Brand Ready for a Mobile App? appeared first on Food & Restaurant Marketing.

Earlier this season, Dan and Adam looked at the reasons why brands fail to extend into new markets. Now we discuss the flip side with a couple of Casual Dining brands that have launched new endeavors into the Fast Casual space and discuss which brands did it best: Denny’s, Tony Roma’s or Cracker Barrel. Ready? Let’s go! Prefer a transcript? Read along here. Subscribe here: iTunes. >>> Google Play. Transcriptions by Go Transcript. [contact-form] The post Casual Dining Moves Upstream appeared first on Food & Restaurant Marketing.

Dan shares an ad campaign he’s seen (a lot) for an LTO Starbucks Coffee featuring a price point typically used by QSR brands. Dan and Adam discuss and debate the direction of the brand and the state of their vaunted experience. Grab a cuppa and settle in for this one. Here’s the Starbucks LTO ad that started this conversation. The sandwich combo LTO that sparked this chat. Prefer a transcript? Read along here. Subscribe here: iTunes. >>> Google Play. Transcriptions by Go Transcript. [contact-form] The post Does this Sandwich Offer Make Starbucks a QSR? appeared first on Food & Restaurant Marketing.

The media simply won’t stop reporting that Casual Dining is a dying breed. What does that mean for the people at the helm of those brands? Dan and Adam dig in to discuss the changing restaurant environment and ways that Casual Dining brands can fight and win their share of dining occasions. Have a seat and dig in. Prefer a transcript? Read along here. Casual Dining is dead? Tell that to The Cheesecake Factory. Transcriptions by Go Transcript. [contact-form] The post Steal Your Share appeared first on Food & Restaurant Marketing.

With the premiere of The Founder, the story of the humble beginnings of McDonald’s, Dan and Adam wonder what makes a great brand story. If your customers were asked, would they be able to conjure a tale about your brand? If so, are you sure you’d want to hear it? Sit back and enjoy the show! Prefer a transcript? Read along here. If your brand was a movie, would you want to watch? Would your customers? Transcriptions by Go Transcript. [contact-form] The post What is Your Brand Movie? appeared first on Food & Restaurant Marketing.

Today, consumers expect brands to be wherever they are online. And not just be there, but to be delivering amazing experiences at every touchpoint. What is considered table stakes and what is considered a leading edge digital restaurant brand? We look at examples of who’s doing it well and what can be learned. Let’s dive in! Everyone brand is digital. Is your brand a digital restaurant or is it barely keeping up? Prefer a transcript? Read along here. Read the companion article here. Transcriptions by Go Transcript. [contact-form] The post Are you a true digital restaurant brand? Podcast appeared first on Food & Restaurant Marketing.

If 2016 has taught us anything, it is that no brand is invulnerable to restaurant traffic cutting off at some point in time. Every brand faces change in different ways. What makes an unstoppable brand lose the flow of customers? And more importantly, what can head off those changes? Let’s discuss! How do you prevent traffic from coming to a halt? Prefer a transcript? Read along here. Read the companion article here. Transcriptions by Go Transcript. If you enjoy the podcast, please review and share! [contact-form] The post Why Does Restaurant Traffic Die? – Podcast appeared first on Food & Restaurant Marketing.

Every restaurant brand discounts to drive traffic or sales. We look at the ways consumers understand discounting and couponing and how they react to each. Hint: It’s not always good. Dan and Adam dive in to LTOs, FSIs, dayparting strategies and some behavioral economics. Ready to join us? Let’s go. Rather read a transcript? Read along here. Transcriptions by Go Transcript. [contact-form] The post Is Discounting Getting People to Like Your Brand? appeared first on Food & Restaurant Marketing.

So many cards, so little loyalty. How could programs be better built? Customers love free things. Or discounted things. Does that make restaurant loyalty programs contingent on giving freebies a great idea for every concept? Not necessarily. This week, Dan Santy and Adam Pierno look at the strategic work that goes into deciding on a program and compares brands doing it well, and not so well. Do all restaurant loyalty programs inspire loyalty? Let’s find out. Prefer a transcript? Read along here. Transcriptions by Go Transcript. [contact-form] The post The Ups and Downs of Restaurant Loyalty Programs appeared first on Food & Restaurant Marketing.

Without proper consideration for how guests understand your brand, you could find the end of the line On this episode of the Food & Restaurant Marketing Podcast – we look at the pullback by Red Robin and Jamba Juice from problematic attempts at brand extensions and try to understand what went wrong. Of course, Dan and Adam examine some success stories and the challenges inside brands that lead to flawed decisions. Why do restaurants struggle to extend their core brands? Let’s discuss. Want to read along? Enjoy the transcript here. Transcriptions by Go Transcript. [contact-form] The post Brand Extensions: Why Restaurants Struggle to Extend appeared first on Food & Restaurant Marketing.

With a little planning and preparation, restaurants can weather the storm of the recession This time on the Food & Restaurant Marketing Podcast, Dan Santy lays out the signs that another recession is upon us, and discusses with Adam Pierno how restaurants can plan and prepare to overcome the down market. Can restaurants thrive in a bear market? Let’s dive in together. Want to read along? Enjoy the transcript here. Transcriptions by Go Transcript. [contact-form]   The post The End is Nigh: Planning for the coming recession appeared first on Food & Restaurant Marketing.

The prepared food options at grocery has improved along with quality. Can restaurants keep up? This time on the Food & Restaurant Marketing Podcast, Mr. Pierno and Mr. Santy investigate the ways that the improvements made in the grocery prepared offering have hurt restaurants and the four ways restaurants can fight back. With so much cost pressure on restaurants, how can they win this battle? We explore, join us. How can restaurants fend off their new rivals at grocery? Let’s find out. Want to read along? Enjoy the transcript here. Transcriptions by Go Transcript. [contact-form]   The post How restaurants can fend off grocery prepared foods and CPG. appeared first on Food & Restaurant Marketing.

With retail shelf space at a premium, how do new CPG products find their niche? On this episode of the Food & Restaurant Marketing Podcast Dan and Adam look at the uphill climb of CPG products clawing for shelf space. Every brand is born from the idea of solving a need for an ideal customer, but most aren’t able to distill that vision. We discuss the challenges from the brand and the retailer side of the issue. How can new CPG products and brands make the leap from idea to success? Let’s dive in. Prefer to read along, have at it with our transcript, here. Transcriptions by Go Transcript. [contact-form]   The post How long is the long tail in CPG product innovation? appeared first on Food & Restaurant Marketing.