For The (sub)Culture

Julie J explains that drag is an imagining of a new way of living. It is a reminder to everyone that freedom is accessible right now - and the root of it all is love.  Timestamps:  (04:31) Julie J Enters The Conversation  (07:53) Audience Response After First Time In Drag (08:30) The Business of Transforming People’s Existence  (10:23) Leading With Love (22:10) Mother (27:55) The Traffic Stoplight Of Looks (31:37) Freedom Dreaming  (34:43) The Artifacts Of Drag Are Everywhere    Follow Julie J: @juliej.nyc Follow Will Cady: @willcady Follow Marcus: @marctothec

Paul Rodriguez explains how skateboarding is more similar to music than to other sports, as seen through: the multiple genres of skateboarding, the variance in taste, and the urge to create something truly unique. (03:40) P-Rod Enters The Conversation  (05:39) How Skateboarding Is Like Music  (13:16) Shoes: The Biggest Tell In Skateboarding (17:59) Electric Skateboards Are Just Transportation  (19:34) Boasting Makes You An Outsider (20:59) Genres of Skateboarders  (25:00) Nobody Is “The Best” (28:45) ABD: The Major No-No   Follow Paul: @PROD Follow Will: @willcady Follow Marcus: @marctothec  

Dr. Anita Vandyke discusses how the zero-waste movement subverts the constant messaging around us, encouraging us to consume more and more. She illuminates the mindset shift toward wasting less of other resources as well, including: time, money, relationships, and more.  EP NOTES (02:46) Anita Vandyke Enters the Conversation  (03:36) The Cradle to Cradle Perspective (08:10) How To Build A Zero Waste Kit (12:51) Plastic Isn’t All Bad (14:55) Food Waste Is Expensive (24:20) Mimicking Nature  (25:31) Effort Over Perfection   Follow Anita: @rocket_science  Here is a link to her book A Zero Waste Life: In Thirty Days Follow Will: @willcady Follow Marcus: @marctothec Here is a link to Marcus' new book For The Culture.    

Alex Zhang reveals how applying the fundamentals of community building to FWB makes this cryptocommunity something much bigger than a group chat with a shared bank account.  Time Stamps:  (03:00) Alex Zhang Enters The Conversation (07:46) Trying To Buy The Constitution & Other Things DAO’s Are Capable Of (09:54) The Snarky Yet Supportive Culture of DAOs (13:06) Finding Common Values Among 3000 People at FWB (19:45) Real-Time Reactions to Culture  (34:48) The Three Essential Tools to Participate   Follow Alex on twitter @Alexzhang_ Follow Marcus: @marctohec Follow Will: @willcady

Bethany Mollenkof explains the importance of remembering there’s always 11,000 ways to look at an apple and why the perceived exclusivity of photography as a culture is actually an invitation to learn, explore and tell their own stories.  TIMESTAMPS: (4:00) Bethany Mollenkof Introduced  (07:30) What separates a Photojournalist and a photographer (9:05) The process of pursuing & telling a story  (10:22) How cameras in the field still affect the subjects environments (12:00) Photojournalism and communicating meaning  (13:20) Why learning the craft and having intention are key  (18:45) The joys of people seeing the way you see (20:20) How tribes define themselves through tools  (23:12) Why developing a language with your work is the goal   (24:05) The behaviors and unwritten rules of photojournalism (30:41) the welcome mat for photography    Follow Bethany: @fancybethany Follow Will: @willcady Follow Marcus: @marctothec  

Recorded on Nov 18th, 2021. Jalen Rose reminisces on his time at Michigan and explains how being a student has led to so much of his success on and off the court. Zooming out, Jalen Rose discusses basketball’s global appeal and how its international nature enables subcultures to be the drivers of the sport at the highest level.  TIMESTAMPS: (6:04) Jalen Rose enters the conversation  (9:20) Defining the NBA-player subculture  (10:20) What characteristics separate lovers and fans (12:00) How individualism changes the appeal of a sport  (12:44) What characteristics separate lovers and fans  (25:30) Understanding the influence of the Michigan Fab 5 (27:20) Hear the trio Explore expression as a artifact  (31:20) How Hip Hop provides a stage for basketball subcultures to grow  (34:15) The importance of building sophistication and avoiding homogeneity  (40:03) Why the Jalen & Jacobi podcast is a must-subscribe   Follow Jalen: @jalenvseveryboyd Follow Will: @willcady Follow Marcus: @marctothec Check out Marcus’ new book, “For The Culture” coming out today on May 2nd, 2023.

Of Note:  Because this episode was recorded in fall of 2021, Dr. Jo Zayner is referenced using their previous name. In all future conversations about this episode, we will refer to them as Dr. Jo Zayner.  Dr. Jo Zayner breaks down what makes someone a biohacker, why biohacking is an art, and how such a fragmented community is held together by a unifying spirit of irreverent rebellion.   TIMESTAMPS: (03:28) Introduction of Dr. Jo Zayner (04:12) Defining Biohacking (07:32) The Radical Autonomy Of Biohackers: Anyone Can Be A Scientist  (13:20) DNA In Your Freezer Is The Ultimate Artifact (15:00) Biohacking, Computer Hacking Culture, And Irreverence  (18:22) The Wildest Experiment Jo Has Done On Themself  (23:40) Why Jo Considers Themself More Of An Artist Than A Scientist (29:45) The Real Reason People Get Into Biohacking Follow Dr. Jo Zayner Insta @jzayner https://www.instagram.com/jzayner/ Tiktok @jzayner  https://www.tiktok.com/@jzayner/ Follow Will: @willcady Follow Marcus: @marctothec Check out Marcus’ new book, “For The Culture” coming out on May 2nd, 2023.

Josh Luber, our first guest, is here to talk about trading cards! As an avid card collector and trader, Josh shares about his journey, the current state of trading cards, and the future of the industry.  Timestamps: (03:04) Collecting as a Driver of Community  (03:42) Introduction of Josh Luber (05:36) The Shared Culture of Card Collecting  (11:30) How Card Grading Influenced The Boom of Card Collecting  (25:50) The Evolution of Card Packaging (28:05) Trading Cards as Artifacts of Cultural Capital  Follow Josh: @joshluber Follow Will: @willcady Follow Marcus: @marctothec Check out Marcus’ new book, “For The Culture” coming out on May 2nd, 2023.

  Marcus & Will dive into their ever-growing curiosity for the trends, ideologies, and beliefs of subcultures which continue to permeate culture at large.  Timestamps: (02:15) The Difficulty of Defining Culture (06:25) The Eddie Murphy Story  (07:00) Marcus and Will Open Up (10:18) Beyonce, The BeyHive, and Building Community (13:45) What Governs Our Truth Follow Will: @willcady Follow Marcus: @marctothec Check out Marcus’ new book, “For The Culture” coming out on May 2nd, 2023.

For The (sub)Culture , a new podcast diving into various (sub)cultures drops on April 25th!! Follow now to be ready for when Season 1 drops. Brought to you by Wieden+Kennedy NY.