Freelance Jumpstart Podcast

One day while working remotely I felt like I was getting hot. After taking my temperature I had a fever approaching 102 and after getting a test it was revealed I had the dreaded COVID-19 Coronavirus.  Thankfully I was able to recover and I wanted to share my experiences so you can hope to prevent yourself from getting COVID and how to manage your symptoms. *Please note I am not a medical professional and I am not providing any medical advice. If you are feeling ill please seek healthcare*

Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative. How do you determine the true value of a project? Value-based pricing is a method that can help the client understand the impact your work has on their business and allow you to price what is fair to you and the client. In this episode, I walk through an example of how I could charge between 300% - 800% higher than the initial price the client wanted to pay. You can do the same in your business.

Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it.

Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well. Sites Mentioned:https://www.daltonmaag.com/studio https://www.similarweb.com/

If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.

If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles. Resources Mentioned in this Episodehttps://www.google.com/ads https://www.google.com/analytics https://uifaces.co/ https://unsplash.com/ https://generated.photos/

What can you do to market and position yourself as a brand strategist? In this episode, we explore 5 things you can do to show your value and begin attracting high-value clients.

BOOKSThe Brand Gap: https://amzn.to/35aDPAx The Business of Expertise: https://amzn.to/2ZiyEuC More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... / TIMESTAMPS 00:00 - Introduction 00:46 - What is Strategy? 02:45 - Overcome Imposter Syndrome 03:56 - Teach Everything You Know 05:19 - Write Case Studies 07:08 - Change Your Target Market 09:25 - Don't Offer Strategy First 11:32 - Branding Book Recommendations 12:55 - Conclusion

When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?

Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come? In this episode we walk through some of the deliverables you can offer the client once the strategy session is complete: Roadmap Brand Attributes Brand Voice Prioritizing Goals Customer Profiles Want to sell strategy to your clients? Learn the CORE Discovery process  

The recent showings in the news of racism, I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.

The recent showings in the news of racism have now awakened the masses to what people of color have been going through for some time. I reflect on the color of my skin and explain what we can do to create lasting change beyond what hashtag is trending.  Great websites and resources:  https://blackswho.design/ https://peopleofcolorintech.com/ https://www.diversifytech.co/ https://www.blackgirlscode.com/ https://blkcreatives.com/ https://blacklivesmatters.carrd.co/

Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid to think for her thoughts.

Brand Strategist Melinda Livsey shares her origin story of how she went from design order taker to brand expert. Now she gets paid upwards of $10,000 per strategy session for her thoughts alone, without doing any design work which requires pushing pixels. Melinda will help you get paid to think. Follow her: Twitter: @melindalivsey_ Instagram: @melindalivsey https://www.marksandmaker.com/

With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity.

With so many designers out there and websites where clients can choose the lowest price for design how do you rise above the competition and break free of becoming a design commodity. There are 3 things you can do today to stand out as a designer: 01:28 = Understanding the Creative Process 02:48 = Choose a Complimentary Service 04:42 = Partner with Other Creatives

Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional.

Strategy is one of those words you hear thrown out all the time in a meeting but many times it is not clearly defined nor understood by all parties. Learning strategy is the first step in setting yourself apart as a creative professional. I read an article on strategy which had a huge impact on how I think about strategy: http://bit.ly/wtf-strategy

087: The Amazingly Terrible Commercial

I've seen this Fiverr commercial popup on my YouTube hundreds of times, however, I noticed a fatal flaw with the commercial and if you learn from this flaw it can be the key to standing out and making more money as a creative.