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Freight Nation: A Trucking Podcast
Podcast

Freight Nation: A Trucking Podcast

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This is Freight Nation: A Trucking Podcast. Join host Brent Hutto as he explores the… world of trucking and freight management. We're diving deep into the freight industry and uncovering why the trucking industry is more crucial now than ever before. Listen to uncover the driving forces behind successful trucking businesses and hear from the hardworking truckers who keep the world moving. Get ready to hit the road with us!

This is Freight Nation: A Trucking Podcast. Join host Brent Hutto as he explores the… world of trucking and freight management. We're diving deep into the freight industry and uncovering why the trucking industry is more crucial now than ever before. Listen to uncover the driving forces behind successful trucking businesses and hear from the hardworking truckers who keep the world moving. Get ready to hit the road with us!

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Greatest Hits – You Won’t Believe How Will Hopkins Turned Beach Chairs and Dispatch Notes into a 40-Person L

What happens when a kid who never followed the rules finds a path in logistics and turns it into a thriving business? In this Greatest Hits episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Will Hopkins, co-founder of BlackBox Logistics. Will shares how he went from working odd jobs like horse farming and beach chair operations to discovering dispatching during COVID, eventually co-founding BlackBox Logistics. Together, they explore the real struggles of building a business without a safety net, the lessons of dispatching in the pandemic, and the mindset shift from surviving to leading in freight. This episode captures the spirit of betting on yourself, building with partners you trust, and staying committed to growth no matter how tough it gets. What You’ll Learn: How Will’s early odd jobs prepared him for dispatching and brokerage Why dispatching gave him a unique advantage in the freight industry How to build a strong team and work through disagreements The mindset shift from side hustle to serious business How No Backup Plan Can Fuel Your Drive What it takes to grow a brokerage in a competitive market How to turn even the worst jobs into learning experiences Will is the Founder of BlackBox Logistics, a 3PL specializing in Intermodal and Truckload freight transportation. He is also co-host of 2 Dawgs, 1 Pod, alongside co-host Matt Dahl, a brand new podcast in the transportation and logistics space. Will also co-owns BlackBox Properties, and is Founder and Managing Partner at Compass Dispatching Services. Episode Highlights:[10:02 - 15:07] When he was 18, Will entered the logistics industry with a position at Ascent Global. Three months into the position, he moved in with two colleagues and they kept discussing starting their own company. Within a year, they went for it, founding a third-party dispatching company, Compass Dispatching Services, so as to comply with their non-compete agreements. The dispatching business involved working with owner-operators and factoring companies, providing three valuable industry experiences, especially during the COVID-19 pandemic. As their non-compete agreements came to an end, Will focused on the dispatching while his partners began building the brokerage, scaling back the former as the latter grew. Roughly nine months ago, they transitioned fully to the brokerage, BlackBox, which has now grown to over 40 employees.  [15:43 - 20:02] When he first started his business, Will was ignorant about essential business operations like HR, payroll, and taxes. He quickly learned that these often unappealing administrative tasks are necessary for a well-functioning business. However, having partners to share the responsibilities was a valuable asset. Each of the three co-founders had unique skills that were complementary to one another, meaning they could holistically cover all areas of the business. Of course, they had internal disagreements, but they still managed to put on a united front, avoiding deadlock in decision-making with a majority rules mentality. They had no backup plan, but they were confident in their abilities and business plan, which both proved successful.  [25:16 - 29:09 Two main variables affect the difficulty of dispatcher and broker roles. For dispatchers, drivers can be difficult to work with. For brokers, customers can have complex requirements. Will enjoyed dispatching due to the closer relationships he was able to build with drivers and the insights gained from this, which helped in the brokerage. Further, he found that dispatching is far more predictable, allowing for better scheduling, especially when compared to the dynamic nature of brokerage. He found it fulfilling to help owner-operators and small trucking fleets, knowing he had a direct impact on their success. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 7 months
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39:06

Greatest Hits – Did You Know Kevin Rutherford Nearly Went Bankrupt?

What do you do after running 11 trucks nearly bankrupts you? If you’re Kevin Rutherford, you build the industry’s most trusted voice for small fleet owners and owner-operators. In this Greatest Hits episode of Freight Nation: A Trucking Podcast, Kevin sits down with host Brent Hutto for a deep dive into how personal pain became professional purpose. From growing up around trucks to reluctantly buying his first rig at 21, Kevin’s path was anything but smooth. He scaled quickly, up to 11 trucks, but did so without the systems or financial visibility needed to sustain growth. The result was crushing debt, missed paychecks, and a wake-up call from reality. Rather than file for bankruptcy, Kevin chose a different route: accountability, discipline, and education. Over four years, he paid off every cent he owed and discovered a new mission, which was to help others avoid the same fate. That mission became Let’s Truck. Brent and Kevin explore Kevin’s transition from driver to writer to SiriusXM radio host, where his blunt, no-nonsense advice made him a fan-favorite. They also reveal a big announcement about the return of the Certified Master Carrier program at the Mid-America Truck Show, a solid proof that Kevin’s legacy of helping drivers thrive is still going strong. What You’ll Learn: Why Kevin rejected bankruptcy despite $60,000 in debt The real reason so few resources exist for owner-operators How Let's Truck was born from personal financial failure Why being blunt (even if unpopular) earns trust in trucking How public speaking became Kevin’s unexpected superpower What’s next for the Certified Master Carrier program at MATS Episode Highlights: [05:40] Kevin opens up about a glaring gap in the trucking world, which is the lack of real education for owner-operators. In most industries, you’ll find courses, mentorship, and roadmaps. In trucking? Not so much. Kevin’s hard-earned credibility didn’t come from theory, it came from surviving real business failure. That’s what makes his advice different. It’s raw, practical, and rooted in experience. Without real-world education, most owner-operators are forced to learn the hard way, and that's exactly why Kevin is on a mission to change that. [11:44] Growing up in a trucking family, Kevin learned to turn wrenches before he hit double digits. But while mechanical skills came early, business acumen did not. He shares how his love for trucking led him to scale too fast, reaching 11 trucks without a clear financial system. What looked like growth was actually leading him straight into financial chaos. Scaling a business without foundational systems is like building on sand, it’s only a matter of time before it crumbles. [15:06] With more trucks came more problems—and eventually, $60,000 in debt. Bankruptcy attorneys told him to walk away. But Kevin couldn’t. Instead, he chose the hard way: selling off assets, cutting back, and paying every dollar back over four long years. That decision reshaped how he thought about business and became the foundation for everything he teaches now. He does embodies the fact that true leadership starts with ownership, especially when it would be easier to walk away. [17:07] Most people would stop at survival. Kevin didn’t. After digging himself out of debt, he realized he didn’t just want to run trucks, he wanted to help other truckers avoid the same pitfalls. That purpose led to the birth of Let’s Truck, a platform built to deliver honest, actionable advice for owner-operators trying to make the numbers work. Kevin's story shows that sometimes your greatest failure becomes your most powerful tool for service and impact. [24:25] Sometimes, opportunity knocks in strange ways. For Kevin, it started with correcting a mistake in a trade magazine. That one email turned into a call from radio legend Dave Nemo and before long, Kevin was live on SiriusXM. So many people called in that it jammed the phone lines. What began as a one-time guest spot turned into a 15-year radio career helping truckers across the country. Kevin Rutherford is a third-generation owner-operator who started his trucking journey at 21 and quickly grew a fleet of 11 trucks, learning hard lessons about business the tough way. After clawing his way out of debt, he turned his experience into purpose, becoming the trusted voice behind Let’s Truck, a platform that has helped thousands of owner-operators improve their operations and profitability. Kevin spent over 15 years as the host of SiriusXM’s Trucking Business & Beyond, and his no-nonsense advice earned him a loyal following across the country. He’s also a passionate advocate for driver health, leading conversations on wellness through his show Destination Health. His work has been featured in top industry outlets like Overdrive Magazine, Pro Trucker, and the Partners in Business series. Whether he’s speaking at events or answering calls from the road, Kevin’s mission is simple: to help truckers run smarter, healthier, and more successful businesses. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 7 months
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46:22

Greatest Hits – You Won’t Believe How Toby Young Built Trucking’s Biggest Show From a Family Legacy

What happens when a high schooler working at a trade show becomes the leader of one of trucking’s most iconic events? In this Greatest Hits episode of Freight Nation: A Trucking Podcast, Brent Hutto is joined by Toby Young, President of Exhibit Management Associates and the man behind the Mid-America Trucking Show (MATS). Toby shares the full-circle journey of his family’s role in founding MATS in 1972 and how the show grew into a 1 million-square-foot gathering place for the entire trucking industry. From working with his father and grandfather to transforming the show’s focus on education and business growth, together, they explore the highs and tensions of leading a family business and the mindset shifts Toby took to lead effectively. This episode goes behind the scenes of what it takes to keep a live event relevant year after year, and how MATS became the cultural homecoming for drivers, fleets, suppliers, and innovators alike. What You’ll Learn: How Toby navigated conflict resolution in a multi-generational family business Why leadership starts by doing the “lowly” work yourself What it takes to host over 1,000 exhibitors and 70,000+ attendees How MATS transitioned from entertainment-first to business-first Why education and networking are now central to the show’s impact The vision for expanding MATS beyond a 3-day event Toby Young is the President of Exhibit Management Associates and Show Manager of the Mid-America Trucking Show. With degrees in chemistry and chemical engineering, he’s spent two decades helping evolve MATS into a world-class event that connects drivers, suppliers, and trucking leaders across the industry. He started working the show as a teenager and brings a hands-on leadership style shaped by years in every role. Today, he continues to blend tradition with innovation to keep MATS relevant and impactful. Episode Highlights: [06:49] As the third generation in a family-run trade show business, Toby reflects on the emotional complexity of stepping into leadership while his father was still deeply involved. He shares candid stories about the early years, when proposing change wasn’t just met with resistance but full-blown arguments. Working with someone who shares your DNA and your temperament, he admits, is both a blessing and a test of emotional intelligence. Over time, Toby learned that pushing an idea isn’t as powerful as pausing to listen and align. His biggest takeaway? In family businesses, disagreements are inevitable, but alignment on vision is what makes it all worth it. [16:19] Toby’s leadership philosophy is rooted in experience, not entitlement. Long before he took charge of the Mid-America Trucking Show, he did the grunt work: stuffing envelopes in high school, running registration tables, hauling brochures, delivering packages, cleaning the office, and handling everything from PR to web development. By working in nearly every role, Toby built a deep operational empathy that still guides him today. He believes leadership means leading from within, not above. “I’ll never ask someone to take out the trash,” he says, “unless they’ve already seen me do it first.” [28:06] MATS has always been known for its entertainment, big rigs, big personalities, and the best pork chop sandwiches around. But Toby and his team saw something more: an opportunity to turn the show into a true business-building experience. Informed by years of attendee interviews, they pivoted MATS toward education without losing its community spirit. They launched the ProTalks seminar series, created new stages, and invited respected voices like FMCSA, OOIDA, and small fleet owners to teach what’s working today. The result? A show floor that offers not just spectacle, but strategy, helping drivers and fleet leaders improve profitability, efficiency, and quality of life. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 8 months
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43:32

Greatest Hits – You Won’t Believe What Slowing Down Did for Joel Morrow’s Trucking Business

What happens when a third-generation trucker decides working hard isn’t enough and starts working smart? In this Greatest Hits episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Joel Morrow, CEO of Alpha Drivers Testing & Consulting and a pioneer of fuel-efficient, data-backed fleet operations. Joel shares how early lessons from his father’s recycling business shaped his obsession with efficiency. From driving a 1968 International cabover to founding Alpha Drivers, Joel explains why “time value” matters more than miles, and how outdated trucking pay structures continue to harm retention, safety, and profitability. Together, they explore the case for 6x2 axle configurations, the illusion of speed, and the surprising data behind slowing down. The numbers speak for themselves: 10.4 MPG over 170,000 miles, including in the Pacific Northwest and Appalachia. What You’ll Learn: Why Joel pays drivers $22/hour + $0.22/mile with overtime What makes the 6x2 axle setup more efficient than 6x4 Why the “driver shortage” is a pay problem How fuel efficiency drives net profit, not just savings The 42% maintenance cost reduction from slowing down Why understanding the difference between gross and net is the key to long-term survival Joel has been the Senior Driver and Head of Research and Development at Ploger Transportation since 1987. He brings over 30 years of experience in commercial vehicle specifications, fuel economy, and operational expertise, with a driving record surpassing 4 million miles. Joel is a two-time recipient of the Top 50 Green Fleet award and won the 2018 HDTX Innovators Award. Additionally, he led the ton-mile per gallon category in the 2017 NACFE Run on Less event. Episode Highlights: [03:23] A veteran driver with over 4 million miles and numerous awards, including the Top 50 Green Fleet award and the 2018 Heavy Duty Trucking Innovator of the Year, Joel's journey showcases how a serious commitment can drive success. One of the most important things he learned early on was distinguishing the difference between gross and net in terms of financial and operational efficiency. The dedication to understanding and improving these metrics has been key to Joel's achievements. Reflecting on their personal experiences, Joel shares the challenges and rewards of transitioning from working in a family-run recycling business to pursuing his own path in the tracking world, driven by a desire to tackle challenging tasks and improve efficiency. [16:17] Switching to a payment structure that values time, not just miles, could revolutionize the trucking industry and significantly enhance driver satisfaction and safety. Joel highlights this with his own successful model that combines hourly wages with mileage compensation, which not only rewards drivers fairly but also encourages safer driving practices. By valuing drivers' time, especially during delays at loading docks and other downtown time not accounted for in traditional pay-per-mile systems, Joel has improved job satisfaction while setting a benchmark for the industry to follow. [21:15] As someone who values efficiency, Joel found it frustrating whenever his previous achievements were compromised. He remembers arguing against raising the speed limit on the Ploger Transportation fleet's trucks as a solution for driver retention. It seemed reasonable at the time due to the economic conditions and low fuel costs. However, Joel foresaw long-term pain when the market shifted. This sparked Joel's decision to use his expertise to assist owner-operators and small fleets and collaborate with OEMs who could fund his consultancy, leveraging social media for dissemination. This approach has proven profitable for both the OEMs by boosting their product visibility and for the fleets by improving their operational efficiency. [25:00] Joel believes a 6x2 axle configuration can significantly boost fuel efficiency compared to the more common 6x4 setup with two powered axles. While the 6x2 configuration enhances traction, it also allows for weight shifting, which improves overall vehicle efficiency on the road. Joel's experience and ongoing improvements to this system underline its potential to optimize performance and cost-effectiveness in the transport industry, making it a valuable consideration for those looking to maximize their operational efficiency. [31:15] Regarding fuel efficiency on business profitability, while many focus on gross earnings, what truly matters is net earnings, which reflect actual take-home after expenses. Achieving over 10 miles per gallon, even in challenging terrains like the Pacific Northwest and Appalachia, showcases exceptional efficiency and significantly boosts the bottom line. This reduces both fuel and maintenance costs. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 8 months
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45:24

Greatest Hits – You Won’t Believe What Wearing a Tie Did for Trucker Henry Albert

What happens when a trucker wears a tie, skips the load board, and builds a 38-customer empire from scratch? In this Greatest Hits episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Henry Albert, President of Albert Transport, 2007 Owner-Operator of the Year, and one of the most efficiency-driven minds in trucking. Henry shares his early days working for private carriers, the wake-up call that led him to challenge traditional trucking mindsets, and the hard start to launching his authority. With humour and clarity, Together, they explore how his business boomed once he committed to two things: dressing like a pro and treating his fuel gauge like a business partner. What You’ll Learn: Why Henry wore a tie, and how it helped him earn $30,000 more in one year How the “toothpaste principle” can help owner-operators land shippers What drove him to build a 38-customer base without using a load board Why fuel efficiency (10.25 MPG!) is more than just a cost-saving measure How his wife’s support helped him scale the business through cold-calling Why branding and appearance still matter in a relationship-driven industry Henry Albert is a veteran owner-operator with over 25 years of experience running Albert Transport. Starting his career with private carriers before launching his own authority, Henry has built a reputation for professionalism, operational efficiency, and direct customer relationships. A contributor to Freightliner’s Team Run Smart program, he’s known for pioneering fuel-saving practices and achieving over 10 MPG in long-haul freight, making him a respected voice in the trucking industry. Episode Highlights: [03:01] Henry’s career started with private carriers. The first was a food service business that was a standalone division from the main company. When their salesman left, the business changed and their product changed. Henry started taking samples along on his routes, building up his sales skills. He moved from there to another private carrier, where he was in charge of their three trucks that they ran. He was in the office one day and he heard the high-up boss talk about the “idiots” in the warehouse. To Henry, it was funny, because he could speak to any department and they would blame another department for the low performance of the company, and he said as much to the manager. Within a year, the company became more holistic and they went from ranked 38th to 2nd in the country. From there, Henry moved into setting up his own business. [18:54] Often, shippers don’t want to do business with owner-operators because they are only one truck and one person. When asked his main piece of advice to convince them to do business with him, Henry answers toothpaste. No, it’s not just to make sure you have fresh breath. He shares a tale of making a business plan to show someone, purposefully making it the worst possible scenario but explaining that he would be able to support himself and his family on it, the other man leaned back in his chair and asked him why anyone would ever consider him to haul their freight? Henry was given a week to come up with an answer, even though he was ready then. When he got home, there was a sample of Colgate toothpaste in his mailbox. He normally used Crest, and so started thinking “why would anybody use Colgate?” He’d hit his jackpot. People are loyal to their brands, and shippers already have someone hauling their freight before you walk in the door. So the question became, how could he switch them to his brand? He realized that he could learn from the toothpaste sample and offer introductory rates to give them a glimpse into his service before upping the price to his normal rates. [24:27] Henry has always been passionate about efficiency. When you’re running a business, of course you’ve got to provide a quality service, but you also have to be aware of your operating costs and the fact that markets could get tight and you’d have to lower your rates. As an owner-operator, one of Henry’s biggest considerations is fuel. Everything you can do to save fuel is worth doing, you don’t need to go faster than it would take to get there on time. Until 2007, he had never idled his truck overnight, and he claims that is how he can afford to pay for his son’s college. His trucks now average 10 miles a gallon, crushing the typical average, all through stacking and running the truck right.  If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 8 months
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35:46

From Hourly Job to CEO: Shelley Simpson’s Trucking Journey

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Shelley Simpson, President and CEO of J.B. Hunt Transport Services, Inc. Join them as they explore: Shelley’s journey from an entry-level job to CEO -  How her father’s advice and mentors shaped her path The pivotal moment when she realized trucking was her long-term career How J.B. Hunt Transport Services, Inc. is leading digital transformation with technology-driven logistics The role of mentorship and sponsorship in leadership success Why J.B. Hunt Transport Services, Inc. celebrates its Million Mile Drivers and the importance of driver safety The company’s vision to create the most efficient transportation network in North America Shelley’s thoughts on balancing career growth with personal life and how J.B. Hunt Transport Services, Inc. supports working parents What’s next for J.B. Hunt Transport Services, Inc. and the trucking industry Shelley Simpson is a visionary leader and President & CEO of J.B. Hunt Transport Services, Inc., shaping the future of freight through innovation, digital transformation, and strategic leadership. Starting as an hourly customer service rep in 1994, she climbed the ranks, leading J.B. Hunt Transport Services, Inc.’s intermodal, dedicated, and brokerage divisions. She spearheaded J.B. Hunt 360®, transforming freight logistics. Passionate about mentorship, workforce development, and women in leadership, she fosters a culture that values people and progress. Under her leadership, J.B. Hunt Transport Services, Inc. is driving toward its vision of creating the most efficient transportation network in North America. Episode Highlights: [00:00:02 - 00:06:10] Shelley Simpson shares her unexpected entry into the trucking industry, beginning as a customer service representative at J.B. Hunt Transport Services, Inc. Although she initially aspired to be a teacher, she switched to a business career after discussing financial stability with her father. A classmate introduced her to J.B. Hunt Transport Services, Inc., where what she thought would be a short-term job evolved into a career-defining opportunity. She reflects on her early career days, realizing the vastness of the logistics industry. Brent and Shelley talk about how mentorship, curiosity, and a strong work ethic helped her advance through the ranks. [00:06:10 - 00:12:00] Shelley reflects on how mentorship and sponsorship played a crucial role in shaping her career. She highlights the impact of Kirk Thompson and Craig Harper, two leaders at J.B. Hunt Transport Services, Inc., who helped guide her professional growth. She explains the difference between a mentor and a sponsor, emphasizing that sponsors actively advocate for your career advancement. Shelley shares how their guidance pushed her beyond her comfort zone, leading to pivotal promotions. She stresses the importance of building strong relationships and how leaders should be intentional about developing the next generation. [00:20:00 - 00:28:44] Shelley discusses the Million Mile Driver program, which recognizes drivers who have logged one to five million accident-free miles. She describes how these drivers are celebrated with a special ceremony, bonuses, and company-wide recognition. J.B. Hunt Transport Services, Inc. has now honored over 5,000 Million Mile Drivers, reinforcing its commitment to safety, respect, and driver appreciation. Shelley shares how these drivers are the heart of the company, often acting as mentors to newer drivers. Brent highlights the demanding nature of truck driving, making this achievement even more remarkable. [00:28:44 - 00:36:00] Shelley explains how J.B. Hunt Transport Services, Inc 360®, the company’s digital freight platform, is transforming how shippers and carriers connect. In 2015, J.B. Hunt Transport Services, Inc. identified a gap in the market, realizing drivers were using their website to search for loads. This insight led to the development of a fully automated, real-time load-matching system. The platform helps reduce wasted time for drivers, improve freight efficiency, and provide better pricing and transparency. Brent and Shelley discuss how technology is shaping the future of trucking and how J.B. Hunt Transport Services, Inc. is committed to staying ahead. [00:36:00 - 00:44:25] As the conversation wraps up, Shelley shares J.B. Hunt Transport Services, Inc.’s long-term vision for the industry. She discusses the company’s focus on automation, AI, and supply chain optimization, ensuring greater efficiency and sustainability. She also highlights how J.B. Hunt Transport Services, Inc. is investing in digital freight matching to help drivers and shippers maximize productivity. Brent and Shelley discuss the challenges and opportunities that lie ahead, including driver retention, evolving regulations, and industry-wide innovation. Shelley closes by emphasizing J.B. Hunt Transport Services, Inc.’s commitment to putting people first while driving technological advancements. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 8 months
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0
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40:01

Greatest Hits – The Secret to Building a Successful Freight Business with Seretha Willingham, CEO SJW Logistics

Have you ever wondered what it takes to go from being a corporate cubicle to a full-service freight boss? In this Greatest Hits episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Seretha Willingham, CEO of SJW Logistics, for a raw, strategic, and inspiring conversation about the business of freight. Seretha shares the lessons she picked up from Coca-Cola, the military, and her project management days at XPO, and how she applied them to launch a successful logistics company in 2020. Together, they explore the six pro tips that helped her grow SJW Logistics during one of the toughest market seasons in the industry: make a plan, pivot off bad ideas, leverage data, do your homework, invest in long-term relationships, and follow the process. What You’ll Learn: The six pro tips that helped Seretha grow SJW Logistics during a tough freight market Why making a business plan is your first non-negotiable move The mindset shift that helped her pivot fast even when it hurt How to protect your business from double brokering scams Why being a woman of color in freight has been more strength than setback The value of intellectual honesty and letting go of what’s not working Why focusing on long-term relationships builds recession-proof companies Seretha is a seasoned Project Management Executive with extensive experience in financial data analysis, information systems technology, and strategic planning and execution. From a career start at The Coca-Cola Company to then Project Management at XPO Logistics before founding SJW Logistics in 2020, a third-party logistics company providing best-in-class solutions, Seretha has spent a lot of time in logistics, building up extensive knowledge of the sector. Episode Highlights: [09:37]Drawing from her time at Coca-Cola and XPO, Seretha reflects on how studying major freight companies like JB Hunt inspired her to build a plan and why every entrepreneur should start the same way. They all had similar stories: they started slowly and then grew everything. This research was her first step towards founding SJW Logistics. Having seen companies succeed through this approach, Seretha followed the same methods, doing what she knew best and creating a project plan. She advises always planning your work before you complete it, especially in entrepreneurial pursuits. [15:40] Often, small business owners get so caught up in the passion of running a business and the small successes that they hold onto everything they are doing, even when it’s not working. This then means that when things don’t work out, they can feel like a failure. From her work in corporate America, Seretha learned that if things don’t work out, you need to move on and not waste money. There are so many other opportunities that you need to try until you find something that works.  [22:05] SJW Logistics recently had some issues around double brokering in the marketplace. They did their due diligence in setting the carrier up, and it seemed to be checking all the boxes, but the company they were working with was a scam. This experience has taught them to be cautious of people who want quick pay or other slightly weird things from their loads. Now, they always do their homework before working with someone else; you cannot be overly cautious in checking that everything adds up. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 9 months
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0
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38:50

Greatest Hits - The Secret to Building a Trucking Business from the Passenger Seat with Jessica Dotson

Have you ever wondered what it takes to build a trucking business when you’re not the one behind the wheel? In this Greatest Hits episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Jessica Dotson, who went from accountant to trucking advocate and operations expert,  all sparked by her husband’s dream to drive. Together, they share a deeply personal conversation covering what most people never talk about in the industry, from the emotional toll of being a trucking spouse to the real risks of burnout, blood clots, and diabetes from long hours on the road. What You’ll Learn: Why every trucking couple needs to align their vision. The back-office skills most truckers don’t realise they need. How health risks like blood clots and diabetes nearly derailed their business. What brokers look for when approving a carrier. The truth about fuel cards, cash flow, and operational savings. How understanding cost-per-mile can make or break your business. Jessica Dotson is Director of Business Development and Account Management at Multi Service Fuel Card, which launched the first real-time authorization fuel card that revolutionized fleet management and fuel purchases. She has been with Multi Service Fuel Card for over six years, having previously worked as Director of Account Management and Manager. Jessica recently joined the Board of Directors for the Women in Trucking Foundation.  Episode Highlights: [21:56 - 26:26] When Jessica started learning about the trucking industry, she worked for a variety of companies in order to gain experience. For instance, she worked for a brokerage, where she learned what brokers look for in carriers, including insurance, driving records, and communication skills. Jessica emphasizes that building strong broker-carrier relationships is vital. Additionally, to understand cash flow challenges, she worked for a factoring company, where she learned how factoring can be useful for trucking companies that need quick payments to stabilize cash flow.  [29:29 - 31:42] Jessica discusses the importance of having operational savings before starting your own business in the trucking industry. She advises having at least a year to a year and a half worth of operational savings to ensure financial stability. Noting how major mechanical failures and health crises are the two main factors that can put truckers out of business, she says that cash flow is crucial, especially during breakdowns or other issues, and having enough savings can prevent financial hardships.  [37:55 - 39:24] Jessica highlights the benefits and pitfalls of using fuel cards in the trucking industry. She notes the importance of understanding the overall fuel spend and not getting too focused on discounts. Jessica also says that fuel cards provide a safer and easier way to pay, as well as the ability to track and plan fuel expenses more strategically—for instance, before using a specialized fuel card, she struggled with time-consuming and complicated reporting processes. She advises choosing a fuel card that is accepted at truck stops—as opposed to general fuel cards, like those from major credit card companies.  If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 9 months
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0
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39:30

Greatest Hits - The Secret to Surviving 45 Years in Trucking with Ingrid Brown, Member, Board of Directors at Women In T

Have you ever wondered what it takes to thrive in trucking for 45 years, even after facing cancer, career changes, and being one of the only women on the road? In this Greatest Hits episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Ingrid Brown, a Member of the board of Directors at the Women In Trucking Association. What You’ll Learn: How Ingrid’s parents shaped her work ethic and trucking career. What it’s like to be a woman in a male-dominated industry. Why asking for help is crucial for safety and education. The power of community in trucking and how it can help drivers succeed. How Ingrid navigated major life changes while staying in the industry. Why every trucker should have a backup plan to handle unexpected challenges. Ingrid is a professional truck driver with 45 years of experience. Since 1979, she has been a Member, of the Board of Directors at the Women In Trucking Association, and more recently she is a Company Driver with Blackjack Express. She is also a prominent member of the Women in Trucking (WIT) Association, serving on the 2024-2025 Board of Directors. In 2022, she was named one of the WIT Women to Watch in Transportation. Episode Highlights: [09:10 - 15:17] Ingrid attributes a lot of her success in transportation and supply chain to the foundational tools and work ethic her father instilled in her. She worked directly with him at his family construction business, where he was the main man on the ground. He was always strict about education and expected her to learn quickly and efficiently. Even after an accident left him with severe injuries and impaired speech, he still provided valuable mechanical advice to her about her trucks. She strongly believes that her foundations in construction helped her in the switch to transportation and that everybody can use their background knowledge to achieve what she has with determination and effort.  [18:02 - 26:23] Ingrid’s experience in construction, where she was the only female, prepared her for the male-dominated trucking industry. When she first made the shift over to transportation, there were very few female drivers, only six crossing the country as solo drivers, so they supported one another by leaving notes at truck stops. Throughout her career, Ingrid hasn’t been scared to ask for help, and she emphasizes how important this is for everybody, not just women, from both a safety and education perspective. Drivers need to communicate and support each other and create a wider community, similar to how it used to be when we would all stand around at the truck stop sharing stories.  [38:07 - 43:55] In 2017, Ingrid was diagnosed with stage two melanoma, a disease that had caused the death of several of her family members. She has had several surgeries, which included the removal of a quarter of her throat, and is still in treatment today but has been allowed back to work. Last year she sold her truck and deactivated her authority, joining Blackjack Express, a heavy haul company that accommodates her medical needs. She stresses how important it is to find a company that will support your personal and health needs as a driver. Her experience is also a testament to the value of backup plans and varied experience for when unforeseen circumstances show themselves. Her story is proof that you should never give up, and instead seek help when you need it.  If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 9 months
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46:29

Greatest Hits - How Ellen Voie of Women In Trucking is Changing the Trucking Industry for Women

In this Greatest Hits episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Ellen Voie, Founder of the Women In Trucking Association. Join them as they: Discuss the early days of the Women In Trucking Association Explore Ellen’s drive to get more data on gender disparity in the trucking industry Delve into the wins and challenges the Association has faced Examine what it’s like to be the leader of a brand And more! Ellen Voie is passionate about creating a more gender diverse culture in the transportation industry. In 2007, she recognized the need to support women in the sector, founding the non-profit organization, the Women In Trucking Association. Since then, she has grown the membership to over 8,000 corporate and individual members in ten countries. Episode Highlights: [04:27] Working as Manager of Recruiting and Retention Programmes at a large Midwest carrier, Ellen was tasked with determining how to attract and retain nontraditional groups, such as ex-military, women, and seniors. The industry kept saying that they didn’t care about an individual’s demographics and would just hire the best person for the job, but Ellen saw them completely ignoring 50% of the population: women. At the time, she was working towards her pilot’s license and was a member of a women’s aviation association, and she couldn’t help wondering why there wasn’t a similar association in the trucking industry. So, she built one: the Women In Trucking Association. Mirroring the structure of the aviation association, Ellen put together a board of directors of influential women she knew and worked with her attorney to write the mission statement. The mission has never changed; it is simply to encourage the employment of women in the industry, to address obstacles that might keep them from either entering or succeeding, and to celebrate success. [11:11] Leaders of non-profit organizations need to act as a resource of information, and when she first started, Ellen had no data to go from. Very few fleets truly knew what their percentage of female drivers was. Ellen would go to any and every conference asking the same question: “Do you have your data broken down by gender?” Every time, the answer was no, and she’d ask them how to get that data. She was getting the train of thought and conversation started on the experience of women in the industry. She was in charge of getting the data out to companies, reaching out to the Association’s members and female drivers at trade shows. [27:32] Ellen led the Women In Trucking Association for sixteen years, only recently retiring. As the leader of the brand, she has been pleased by the reception in the industry. People listened to what she had to say, and she was able to establish her credibility to be able to change the future for women in the industry. The biggest challenge, other than people not knowing how to pronounce her last name, has been extricating herself from the brand. It’s her baby, and now she has had to pass the baton on to someone else to lead the Association.  If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 10 months
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0
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42:17

Greatest Hits - How Nicole Glenn of Candor Logistics Management is Revolutionizing the Trucking World

We’re bringing back one of the most inspiring and timeless conversations from Freight Nation: A Trucking Podcast, featuring Nicole Glenn, Founder and CEO of Candor Logistics Management. Nicole shares how an unexpected opportunity launched her into trucking, what it took to start her own company, and how she’s driving innovative frozen freight solutions today. From building trust in the high-stakes world of expedited shipping to leveraging creative thinking for complex logistics problems, Nicole’s journey is filled with lessons that remain just as relevant today. If you missed this conversation the first time, now is the perfect moment to tune in. In this Greatest Hits episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Nicole Glenn, Founder and CEO of Candor Logistics Management. Join them as they: Delve into Nicole’s unexpected entrance to trucking Discuss Nicole’s decision to found her own business Explore the highs and lows of expedited work Explain Nicole’s recent foray into frozen freight And more! Nicole has been in the haulage and logistics industry for over twenty years. Described as having logistics “in her DNA”, she is an accomplished manager and leader. She’s worked for many big Logistics companies across the US, from Chicago to Dallas Fort Worth, where she founded her own business, Candor Logistics Management. Nicole is also a panelist on the Ladies Leadership Coalition podcast, celebrating women in the supply chain industry. Episode Highlights: [04:55] Nicole didn’t find trucking; trucking found her. While working a retail job at an automotive store, Nicole served a customer who was impressed with her memory, giving her a makeshift business card and asking her to give him a call. Hedging her bets, she called him up, and he offered her $10 an hour for filing. This was her entry into the logistics world. Over time, they gradually moved from handwritten receipts to accounting software, and she moved through roles, ending up as a backhaul dispatcher before moving on to other companies, gradually rising to President of one business. [12:09] After a decent stint as the leader of someone else’s company, Nicole made the leap to found her own. It came when she was on vacation, receiving calls about things going wrong that she needed to fix. She took a moment to reflect and realized she was ready to take on the responsibility for herself, deciding to leave the company. She didn’t leave for several months due to the busy seasons they were heading into, but she left once she could, starting up her own business. She initially didn’t love her own company as much as the old one, partially due to going from a huge team to nobody, but she’s glad she leapt. [21:18] From working in an expediting organization at age 23 to now owning Candor Logistics Management, Nicole has seen both the highs and lows of the sector. The sector revolves around solving a problem for someone, but it can be tough to get customers because they need to trust you to get involved. Over time, she has built credibility through testimonials, stories, and case studies, but it was incredibly difficult to start out. Now that she is trusted, however, relationships have completely flipped. She is now tasked with the most random and often complex things a shipper could imagine.  [26:59] Nicole and her team recently stepped into frozen freight. Having served many fast food retailers and food companies, they were often asked to move frozen products but could never find refrigerated expediting equipment. It just wasn't commonly available. Nicole ended up talking to a buddy working in supply chains, and they found a wrap product that could sustain the temperature of a skid. It wasn’t good enough, so Nicole kept searching and utilizing her network, eventually finding a product used in the pharmaceutical world for products that needed to be kept cool. Putting it into practice, they have found that it can hold food at the same temperature, whether fresh or frozen, through five days of shipment. There’s even a live feed on it so that both the company and customers are aware if things go awry with the temperature maintenance and can work to fix it. If it weren’t for Nicole’s attitude towards solving problems, she wouldn’t have ever found this solution. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 10 months
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39:52

The Story Behind 10-4 Magazine: How It Became a Staple in Trucking

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Daniel Linss and Tim Sieben of 10-4 Magazine. Join them as they explore: How 10-4 Magazine was founded in 1993 and the vision behind it Daniel’s unexpected journey from architecture to publishing and his passion for trucking media The magazine’s deep-rooted history and its impact on the trucking industry. The role of storytelling in keeping trucking culture alive What it takes to run an independent trucking magazine for over 31 years The shift from print to digital and how 10-4 Magazine is adapting Their involvement in the Trucking for Kids charity and how it’s making a difference What’s next for 10-4 Magazine and its new ventures, including live events and a trucking webcast Daniel Linss is an editor/art director for 10-4 Magazine, and Tim Sieben is the TFK Show Manager for 10-4 Magazine. With decades of industry experience, they have built a platform that informs and celebrates the trucking culture. Their work spans photography, storytelling, and events, fostering a strong community. They actively advocates for truckers’ voices and industry recognition. Through Trucking for Kids, they support charitable initiatives benefiting children’s hospitals. Their commitment to trucking extends beyond media, ensuring the industry's legacy thrives. 10-4 Magazine remains a trusted source for truckers nationwide. Episode Highlights: [00:00:23 - 00:07:27] Brent introduces 10-4 Magazine and shares his own journey in trucking media. He reflects on how his early career at Overdrive Magazine gave him a firsthand look at the industry and fostered his appreciation for trucking. Brent discusses how media serves as the bridge between truckers, industry trends, and valuable resources, setting the stage for a deeper dive into 10-4 Magazine’s legacy. Daniel Linss shares how he originally pursued architecture but ultimately found his calling in trucking media. He recounts his introduction to 10-4 Magazine in 1993 when he was unexpectedly pulled into helping with the first edition. [00:07:27 - 00:14:42] Daniel and Tim dive into how 10-4 Magazine transitioned from a 24-page black-and-white classifieds paper to a 64-page, high-quality, full-color trucking magazine. They discuss how attending truck shows and connecting with the trucking community shaped the magazine's direction. They share how the magazine's photography and storytelling became the heart of their content, capturing the trucks and people who make the industry what it is. [00:14:42 - 00:19:57] Running a magazine comes with its fair share of challenges. Daniel and Tim delve into the demanding behind-the-scenes work required to meet deadlines, coordinate content, and manage distribution. They talk about how the rise of digital media has impacted the magazine industry, but why they remain committed to keeping a print edition available for truckers who love holding a physical copy in their hands. They discuss the importance of adaptability and how they have stayed relevant in an evolving media landscape. [00:19:57 - 00:31:00] The discussion shifts to Trucking for Kids, a charity event 10-4 Magazine took over to ensure its legacy continues. Daniel and Tim discuss how the event has evolved and share heartfelt stories of truckers coming together to support children in need. They highlight how they have raised over $210,000 for the Shriners Hospital and why giving back is such a critical part of the trucking community. They explain why truckers have a strong tradition of generosity and how the event fosters industry-wide camaraderie. [00:31:00 - 00:36:04] Looking to the future, Daniel and Tim lay out their plans for expanding 10-4 Magazine’s reach. They discuss how they are growing their digital presence with a trucking webcast and live event coverage. They introduce their latest project, the 10-4 Trucker Rodeo, an event designed to bring truckers together in a celebration of skill and community. They reflect on their passion for the trucking culture and their unwavering dedication to preserving its history while embracing the opportunities of modern media. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 10 months
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40:39

You Won’t Believe What’s Holding Truckers Back - And How to Fix It!

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined once again by Lewie Pugh, Executive Vice President of the Owner-Operator Independent Drivers Association (OOIDA).  Join them as they explore: The history and role of OOIDA in protecting truckers’ rights in Washington, D.C. Why truckers need to be more engaged in shaping policies that impact their livelihoods The ongoing challenges of trucking regulations, from speed limiters to electronic logging devices (ELDs) How OOIDA supports truckers in navigating industry changes and government policies The critical importance of understanding operational costs for profitability Why truckers should take advantage of advocacy opportunities and engage with lawmakers Lewie Pugh is the Executive Vice President of the Owner-Operator Independent Drivers Association (OOIDA), advocating for truckers' rights on Capitol Hill. A former owner-operator, Lewie spent decades behind the wheel before transitioning into advocacy to ensure independent truckers have a voice in Washington. With firsthand experience in the challenges of trucking, he is committed to shaping policies that support owner-operators and improve industry conditions. Lewie’s leadership at OOIDA focuses on fair regulations, truck parking solutions, and protecting the livelihoods of small trucking businesses. Episode Highlights: [00:03:51 - 00:12:26] Lewie Pugh shares how OOIDA was founded in 1973 when truckers came together during the fuel crisis to demand fair treatment from lawmakers. He explains how the organization grew from a grassroots effort into a major advocacy group, now influencing trucking policies on Capitol Hill. Lewie discusses the importance of continuing this fight and why truckers must stay involved to protect their rights, He also highlights that without collective action, policymakers may overlook the real needs of truckers, making engagement critical. [00:12:26 - 00:19:44] Lewie emphasizes that lawmakers often lack firsthand trucking experience, which is why truckers need to educate them on industry challenges. He explains that without direct input from truckers, many policies are shaped by individuals who have never been behind the wheel of a truck. He shares stories of truckers who successfully influenced policy by reaching out to their representatives. He also provides practical tips on how truckers can effectively communicate their concerns and build relationships with legislators to drive change. [00:19:44 - 00:29:11] Lewie dives into how government regulations have changed the trucking industry, with a focus on Electronic Logging Devices (ELDs) and speed limiters. Lewie discusses how these regulations have negatively impacted drivers by increasing stress and limiting flexibility. He provides insight into OOIDA’s ongoing efforts to challenge these policies, and the strategies used to engage with policymakers and advocate for more practical solutions that prioritize truckers' well-being.  [00:29:11 - 00:34:48] Lewie discusses the financial side of trucking, explaining why every trucker must know their cost per mile to stay profitable. He shares real-world examples of truckers who have struggled due to poor financial planning and provides actionable strategies to track expenses, negotiate better rates, and ensure long-term business sustainability. He also highlights the importance of financial literacy and planning as key elements of success in the trucking industry. [00:34:48 - 00:39:58] Lewie discusses the hidden pitfalls within broker contracts and the lack of rate transparency that often puts truckers at a disadvantage. He explains Regulation 371.3, which mandates that brokers disclose freight rates, and highlights how many truckers unknowingly waive this right in contracts. Lewie advises truckers on what to look for in agreements and how to protect themselves from unfair broker practices. He emphasizes the importance of reading contracts carefully and seeking legal advice when necessary to avoid hidden clauses that could impact their earnings. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 10 months
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0
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42:32

Why Aren’t More Truckers Fighting for Their Rights in DC? Lewie Pugh Reveals the Truth

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Lewie Pugh, Executive Vice President of the Owner-Operator Independent Drivers Association (OOIDA). Join them as they explore: Lewie’s path from trucking in rural Ohio to becoming a voice for truckers in Washington, D.C. The importance of relationships in the trucking industry and how connections helped shape his career His time as an owner-operator and the lessons he learned from running his own trucking business Why he transitioned from trucking to advocacy and the moment he knew it was time to make a bigger impact The role of OOIDA in protecting truckers' rights and why independent operators need representation in Washington Lewie’s perspective on the biggest challenges facing truckers today, from regulations to truck parking issues His message to truckers about the importance of being involved and making their voices heard Lewie Pugh is the Executive Vice President of the Owner-Operator Independent Drivers Association (OOIDA), advocating for truckers' rights on Capitol Hill. A former owner-operator, Lewie spent decades behind the wheel before transitioning into advocacy to ensure independent truckers have a voice in Washington. With firsthand experience in the challenges of trucking, he is committed to shaping policies that support owner-operators and improve industry conditions. Lewie’s leadership at OOIDA focuses on fair regulations, truck parking solutions, and protecting the livelihoods of small trucking businesses. Episode Highlights: [00:03:03 - 00:14:07] Lewie Pugh shares how his upbringing in Appalachia, Ohio, shaped his passion for trucking. Growing up in a trucking family, he was influenced by his father and grandfather, both truckers and always knew he wanted to follow in their footsteps. From driving farm equipment as a kid to being captivated by Smokey and the Bandit, Lewie discusses the early years that set him on the road to a lifelong career in trucking. He also shares the pivotal moment when he realized that trucking was more than just a job, it was a calling. [00:14:07 - 00:19:57] Lewie reveals how he moved from Owner-Operator to Industry leader at just 22 years old. He talks about the challenges of starting his own business, managing finances, and navigating the trucking industry as a young entrepreneur. Lewie reflects on how working with experienced truckers and mentors helped him develop the skills he needed to succeed. [00:19:57 - 00:23:52] Lewie dives into why advocacy is essential for truckers, especially independent owner-operators. He shares how he first became involved with OOIDA and what drew him to the organization’s mission. From dealing with regulations to ensuring truckers' rights are protected, he outlines why it’s crucial for drivers to stay informed and engaged with industry policies. He also provides insight into the major issues facing owner-operators today and why truckers need to take an active role in shaping the laws that affect their livelihoods. [00:23:52 - 00:28:56]  Lewie discusses The Road to Washington and becoming OOIDA’s voice for truckers. Transitioning from a life on the road to advocating on Capitol Hill wasn’t an easy decision, but Lewie knew it was necessary. He recounts the moment he decided to leave trucking full-time to take on a leadership role at OOIDA. From testifying before Congress to meeting with policymakers, Lewie describes his journey in representing truckers at the highest levels of government. He shares behind-the-scenes stories of working with lawmakers, the challenges of getting trucking issues on the national agenda, and the victories that have made a difference for truckers across the country. [00:28:56 - 00:38:29] Lewie discusses the current state of the trucking industry and what lies ahead for owner-operators. He highlights the biggest challenges truckers face today, including regulations, parking shortages, and freight market fluctuations. He also provides advice on how truckers can navigate these challenges and stay ahead in an evolving industry. Wrapping up, Lewie emphasizes the importance of unity in the trucking community and encourages truckers to get involved in advocacy efforts to secure a better future for the industry. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 11 months
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42:42

From Freight Frustrations to Industry Innovations with Shelli Austin, President of InTek Freight and Logistics, Inc.

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Shelli Austin, President of InTek Freight and Logistics, Inc. Join them as they explore: Shelli’s unique path from theater technology student to logistics industry leader highlights how diverse backgrounds can fuel success in freight  The founding of InTek, the challenges of starting a transportation company, and how complementary partnerships The critical role of passion and industry knowledge in freight management success,  The complexities of intermodal logistics and why it’s more than just “planes, trains, and automobiles How intermodal offers sustainable, cost-effective alternatives to traditional trucking Shelli’s work with the Intermodal Association of North America (IANA) and her commitment to mentoring the next generation of logistics professionals Predictions for the freight industry in 2025 and why adaptability and innovation will be essential for future success Shelli Austin is the president of InTek Freight and Logistics, Inc., bringing over 25 years of experience in intermodal and drayage transportation. From her early days auditing freight bills to leading a top logistics company, Shelli has built her career on creativity, problem-solving, and a passion for the transportation industry. She is the Past Chairman and current board member of the Intermodal Association of North America (IANA) and actively mentors students and young professionals through the IU Kelley School of Business Transportation Board. Shelli’s leadership focuses on integrating sustainability and innovation in freight while fostering industry collaboration. Episode Highlights: [00:03:08 - 00:14:07] Shelli shares her unexpected journey from studying theater technology to leading a successful logistics company. Her creative background gave her a unique problem-solving perspective that set her apart in the transportation industry. She discusses how her passion for building and creating new solutions became the foundation of her career in freight. Shelli's story emphasizes that innovation in logistics doesn't just come from technical expertise but also from the willingness to think outside the box and approach challenges with a fresh perspective. [00:14:07 - 00:19:57] Shelli reveals the story behind founding InTek with her business partner, Rick Lagore. Despite initial skepticism, their complementary strengths, Rick's financial acumen, and Shelli's operational expertise created a strong foundation for growth. This section highlights the importance of trust, collaboration, and finding partners who fill the gaps in your skillset. Shelli also reflects on the early challenges they faced, the importance of mutual respect, and how their different strengths helped navigate the complexities of building a successful logistics company. [00:23:52 - 00:28:56] Shelli dives into the complexities of intermodal transportation, explaining how integrating trucks, rail, and maritime shipping provides cost-effective, sustainable solutions. She emphasizes that intermodal isn’t just about moving freight—it’s about creating value for customers through expertise and tailored solutions. Shelli breaks down the critical factors that make intermodal shipping efficient, such as understanding the nuances of each transportation mode and optimizing the supply chain to deliver cost savings and environmental benefits. [00:28:56 - 00:33:54] Shelli discusses the importance of mentorship in the logistics industry, drawing from her own experiences with influential mentors like David Ladd and Rick Lagore. Now, as a leader, she actively mentors young professionals through her work with IANA and the IU Kelley School of Business. Shelli highlights how fostering new talent not only helps individuals grow but also strengthens the entire industry by bringing in fresh perspectives and innovative ideas. [00:36:40 - 00:38:29] Shelli shares her optimistic outlook for the freight industry. She discusses how adaptability, innovation, and sustainability will be crucial for success in the evolving transportation landscape, urging professionals to embrace change and continuously seek new solutions. Shelli highlights emerging trends such as the increasing demand for sustainable logistics solutions and the role of technology in streamlining operations, offering valuable insights for businesses looking to stay ahead in the competitive freight industry. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 11 months
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0
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39:29

Transforming Trucker Health & Strengthening the Industry with Garrett Steenblik, Founder of Trucker’s Body Sho

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Garrett Steenblik, VP of Business Development at TRXCKWRLD and founder of Trucker’s Body Shop.  Join them as they explore: Garrett’s incredible 200-pound weight loss journey, from struggling at 360 lbs to running on his 30-minute breaks How witnessing a fellow trucker’s health crisis sparked the creation of Trucker's Body Shop The challenges of staying healthy on the road and the structured approach that led to his transformation The evolution of Trucker's Body Shop into a healthcare provider offering telehealth, prescription medication services, and urgent care kits for drivers The rise of TRXCKWRLD, a 665,000-strong trucking community, and its mission to unify truckers and drive industry change The importance of mindset in achieving personal and professional transformation Garrett Steenblik is an entrepreneur, health advocate, and industry innovator. After losing 200 lbs while working as a team truck driver, he founded Trucker's Body Shop, a company providing accessible healthcare solutions to truck drivers. He is also the VP of Business Development at TRXCKWRLD, where he helps lead a 665,000-member trucking community focused on advocacy and industry improvement. In addition, he operates a cost-plus freight brokerage with FreightFlex, specializing in LTL, FTL, drayage, and government freight. His mission is to provide truckers with the tools, resources, and support they need to live healthier, more fulfilling lives. Episode Highlights: [00:02:28 - 00:09:04] Garrett describes how meeting his wife led him to abandon a full scholarship in nuclear physics to pursue team truck driving. Despite having the opportunity to pursue any degree he wanted, he chose trucking because it offered both physical and financial freedom while allowing him to stay together with his wife. Garrett's decision showcased how personal relationships can dramatically alter career trajectories and life paths.It also highlights the importance of aligning one's career with personal priorities and values.  [00:09:04 - 00:11:11] Garrett shares a pivotal moment of self-realization when he finds himself in a truck stop bathroom at 360 lbs, suffering from severe acid reflux. It was at that moment he understood that while he appreciated many aspects of his life, he did not truly love himself. This turning point became the catalyst for his transformation, driving him to take control of his health and reshape his future. What seemed like rock bottom ultimately laid the foundation for lasting change, proving that even the hardest moments can spark a powerful new beginning. [00:11:11 - 00:28:34] First Steps to Transformation. Garrett unpacks the initial steps that helped him begin his weight loss journey. Determined to make a change, he started running during his 30-minute breaks and cut soda from his diet, small but effective adjustments. Within the first week, he lost 5 lbs, reinforcing his belief that consistency was key. Garrett's experience highlights how even with the demands of trucking, meaningful progress is possible through simple, daily choices. [00:28:34 - 00:37:13] Witnessing a fellow truck driver collapse at a fuel station was a pivotal moment for Garrett. Garrett explored the deeper issues truckers face regarding their health and well-being, recognizing the urgent need for solutions tailored to their demanding lifestyle. Seeing firsthand how poor health was affecting drivers, he felt compelled to take action. This led to the creation of Trucker's Body Shop, an initiative aimed at providing truckers with access to healthcare solutions tailored to their lifestyle. He discusses how the program offers telehealth services, prescription delivery, and urgent care kits, ensuring drivers can prioritize their well-being while staying on the road. By addressing key health challenges in the industry, Trucker's Body Shop empowers drivers to take control of their health with practical, accessible solutions. [00:37:13 - 00:46:32] Garrett dives into his involvement with TRXCKWRLD, a massive online community with 665,000 members generating 7 million impressions weekly. He highlights how the platform is unifying truckers and driving industry-wide change through grassroots advocacy and technology. By leveraging its growing influence, TRXCKWRLD is developing an app that will provide essential services while supporting truckers with trackable initiatives. The initiative aims to strengthen the trucking community by fostering collaboration and giving drivers a stronger voice in shaping the industry’s future. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 11 months
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0
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44:06

Grit, Growth, and Genuine Connections in Freight with Robert Bain, Senior Consultant & Director of Partnership at...

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Robert Bain, Senior Consultant & Director of Partnership at  GLCS, Inc. Join them as they explore: Robert’s journey from semi-professional soccer player to logistics industry leader The role and importance of leveraging technology in logistics The creation of the Broker Carrier Summit  the Three Pillars to Success, Insights on operational success. The transition to freight as a sustainable and impactful career path Robert’s achievements in powerlifting, including squatting over 1,000 pounds Robert Bain is a Senior Consultant & Director of Partnership at  GLCS, Inc., a consulting firm specializing in optimizing technology and operations in the freight industry. His nearly two decades of experience include leadership roles at Uber Freight and QuadGraphics, demonstrating his expertise in building efficient logistics operations. With a background spanning fleet management to brokerage operations, Robert brings a comprehensive understanding of the freight industry's operational needs and technological challenges. Episode Highlights: [00:06:37 - 10:00]  Robert shares how being an underdog in high school soccer shaped his resilience and determination, qualities he carried into his logistics career. He reflects on the challenges of competing in a less recognized soccer program and how they instilled a strong work ethic and competitive spirit. “Pressure is a privilege. So few people ever get the chance to feel that,”. [00:22:41 - 27:00] Three Pillars of Operations, Robert introduces the foundational principles of operational success: Extreme Ownership, Customer Experience, and Free Cash Flow. He highlights how these elements are interconnected, creating a flywheel of continuous improvement. Extreme Ownership emphasizes taking full responsibility for outcomes and processes, fostering accountability and proactive problem-solving. Customer Experience focuses on ensuring customers feel valued and respected, as their perception directly impacts loyalty and payment consistency. Free Cash Flow Points out the importance of maintaining financial health to sustain operations and reinvest in growth. Together, these pillars create a self-reinforcing system where improvements in one area drive success across the others, ensuring long-term operational excellence. [00:27:09] Building the Broker Carrier Summit, Robert recounts the inception and growth of the Broker Carrier Summit, a unique event designed to foster genuine connections between brokers and carriers. Starting with just 35 attendees at its first gathering, the summit rapidly expanded to nearly 500 participants in only 18 months, showcasing the logistics industry's hunger for collaboration and relationship-building. He highlights the summit’s mission to bridge gaps and address shared challenges in the broker-carrier dynamic, emphasizing the importance of trust and partnership in driving industry success. Robert’s vision for the event reflects his commitment to creating a community where businesses can thrive together through meaningful connections. [00:27:09 - 36:00] Robert discusses his journey as a powerlifter, highlighting the discipline and mindset required to achieve extraordinary feats, like squatting over 1,000 pounds. He reflects on the dedication, perseverance, and resilience needed to pursue such demanding goals, drawing parallels between powerlifting and his professional life. “I don’t want to die with the music inside me still,” he shares, emphasizing the importance of embracing challenges and pushing personal boundaries. Robert’s story serves as an inspiring reminder of how passion and determination can drive success in both physical and professional endeavors. [00:39:32 - 41:00] Robert and Brent reflect on the key takeaways from the episode, highlighting the importance of humility, perseverance, and building genuine relationships. Robert explains how staying grounded and appreciating the journey along with the people who support you, is vital to achieving lasting success. He encourages listeners to embrace their potential, seize opportunities, and use every challenge as a stepping stone for growth. These reflections provide a thoughtful conclusion to an episode filled with practical advice and inspiring stories. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 11 months
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40:08

From Pizza Shops to Leading a $100M Logistics Empire with Kristy Knichel, President and CEO of Knichel Logistics

In this episode of Freight Nation: A Trucking Podcast, Brent Hutto is joined by Kristy Knichel, President and CEO of Knichel Logistics. Join them as they explore: Kristy’s early days running pizza shops and her first steps into logistics. How working with her father taught her invaluable lessons about business, leadership, and resilience. The challenges of navigating family dynamics in a business setting and how Kristy overcame them to assume leadership. The bold decisions Kristy made to secure the future of the company, including managing finances, ensuring sustainable growth, and maintaining team morale. Kristy’s leadership philosophy, focusing on treating employees with respect and fostering a positive workplace culture. The remarkable transformation of Knichel Logistics, growing to 55 employees and nearly $100M in revenue under Kristy’s leadership. How Kristy’s independence, problem-solving mindset, and perseverance shaped her journey to becoming a respected industry leader. Kristy Knichel is the President and CEO of Knichel Logistics, a leading intermodal marketing company specializing in freight transportation solutions. A second-generation logistics professional, she co-founded the company in 2003 with her father and siblings. Since assuming leadership in 2007, she has grown the business from $2 million in revenue to nearly $100 million, establishing it as a top provider in the logistics industry. Known for her disciplined leadership and collaborative approach, Kristy fosters a positive workplace culture where employees are valued and empowered. She was the inaugural recipient of the Distinguished Woman in Logistics Award from the Women in Trucking Association, recognizing her impact on the industry and her role as a trailblazer in a male-dominated field. Episode Highlights: [00:02:00 – 00:09:00] Kristy Knichel reflects on her early days managing pizza shops, where she worked long hours and learned the value of perseverance and problem-solving. She recounts how these experiences laid the groundwork for her eventual transition into logistics, a path inspired by her father’s guidance and encouragement. Kristy highlights how her work ethic and determination, developed during these formative years, prepared her for the challenges of the logistics industry. [00:16:00 – 00:25:00] Kristy opens up about the complexities of working alongside her father in a family-owned business. She explains the challenges of adapting to his 'militant' leadership style and the pressure to meet high expectations. Despite their differing approaches, which created unique challenges, Kristy shares how she used these experiences to develop her own leadership style, emphasizing resilience, discipline, and a commitment to fostering trust and respect within the company [00:29:00 – 00:38:00] Kristy discusses her transition to CEO, describing the Key moments that defined her leadership journey. From managing cash flow during a financial crisis to implementing processes that ensured sustainable growth, she explains how bold decision-making helped transform Knichel Logistics into a thriving $100M business. Kristy also emphasizes her efforts to build a positive workplace culture that values employee contributions and prioritizes collaboration. [00:40:00 – 00:47:00] Kristy reflects on the invaluable lessons she learned from her father and how they continue to influence her leadership style. She discusses the importance of maintaining a balance between personal values and professional ambitions, offering advice to aspiring leaders on resilience and adaptability. Kristy’s reflections highlight her dedication to creating a legacy rooted in respect, growth, and a commitment to empowering her team. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 11 months
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41:11

Building Advocacy and Tackling Fraud in Transportation with Chris Burroughs, President And CEO of Transportation...

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Chris Burroughs, the new President and CEO of the Transportation Intermediaries Association (TIA),  Join them as they explore: Chris’s unique journey from growing up in a political family to leading TIA The importance of building relationships with Congress and within the industry The alarming rise of fraud in transportation, with a staggering 600% increase in incidents Tackling nuclear verdicts and their impact on insurance costs for brokers and carriers The need for reform in the carrier safety rating system, with 92% of trucks unrated The ongoing debate around broker transparency and its implications for small businesses Chris’s vision for TIA, focusing on advocacy and member engagement Chris Burroughs is the President and CEO of the Transportation Intermediaries Association (TIA), a leading organization representing third-party logistics companies. With 13 years at TIA, he previously led government affairs, focusing on legislative and regulatory initiatives. His background includes roles in the U.S. House of Representatives and the Twenty-First Century Group, giving him a deep understanding of transportation policy. Known for his collaborative leadership, Chris is committed to addressing fraud, nuclear verdicts, and carrier safety reform to strengthen the freight ecosystem. Episode Highlights: [00:00:29 - 00:11:38] Chris Burroughs dives into the importance of cultivating strong relationships within Congress and the transportation industry, showcasing their critical role in advancing TIA's advocacy goals. Drawing from his extensive experience, he shares how these connections have enabled the organization to navigate complex legislative landscapes and influence impactful policies. Chris also reflects on the role of mutual trust, open dialogue, and strategic partnerships in championing initiatives that benefit brokers, carriers, and shippers alike. [00:35:12 - 00:39:37] With a staggering 600% increase in fraud cases, Chris highlights the scope and severity of this pressing issue. He provides a behind-the-scenes look at the evolving tactics used by fraudsters and their detrimental impact on supply chain integrity. Chris elaborates on TIA’s coordinated legislative and industry-wide efforts, including educational campaigns, advanced monitoring systems, and strategic collaborations with lawmakers, to combat fraud and mitigate financial losses across the sector. [00:39:37 - 00:41:11] Chris unpacks the cascading effects of nuclear verdicts, emphasizing how multimillion-dollar settlements are inflating insurance premiums and threatening the financial stability of transportation businesses. He discusses the broader implications for small and mid-sized companies struggling to remain competitive and highlights TIA’s advocacy for balanced legal reforms. By addressing these verdicts through industry-backed initiatives, TIA aims to ensure fairness in legal proceedings while protecting the supply chain from undue financial burdens. [00:41:11 - 00:46:32] A reliable safety rating system is vital for fostering trust and competitiveness in transportation. Chris explores how the current system’s shortcomings are undermining transparency and fairness, particularly for smaller carriers. He delves into TIA’s push for data-driven reforms, advocating for a more equitable and accurate safety assessment framework. Chris underscores how these changes will not only enhance road safety but also empower businesses to build stronger, more resilient operations in an ever-evolving transportation landscape. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 1 year
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37:39

Fighting Fraud in Freight: Protecting Your Business with Lisa Haubenstock and Joel Franke

In this episode of Freight Nation: A Trucking Podcast, host Brent Hutto is joined by Lisa Haubenstock, VP of Vice President of Product, Risk & Compliance Solutions, and Joel Franke, Director of APIs and Data Products at Truckstop. Join them as they explore:– The rise of fraud in the freight industry and its economic triggers– Behavioral patterns of bad actors and how to identify them– Practical tools and strategies to protect brokers, carriers, and shippers– Leveraging real-time data to combat fraud and improve decision-making– Building trust through technology and relationships in freight operations– The future of fraud prevention and staying ahead in a fast-paced industry Lisa Haubenstock brings extensive experience in customer success, operations, and product strategy. Over four years at Truckstop, she has driven initiatives to enhance security and compliance for brokers, carriers, and shippers. Previously, she held leadership roles at Amazon Web Services, focusing on training programs and early-career development. Joel Franke specializes in leveraging advanced data tools and AI to optimize workflows and mitigate fraud in the freight industry. At Truckstop, he leads innovation in real-time data solutions and integration strategies. Before this, he managed platform services at Elsevier, overseeing educational software portfolios and operational efficiency. Episode Highlights: [00:03:54] Lisa highlights the unprecedented rise in freight fraud since 2022, attributing it to economic downturns, the post-pandemic freight surge, and advancements in technology used by fraudsters. She explains that the freight industry faces a dual challenge: combating both cyberattacks targeting sensitive data and physical theft of goods. [00:06:38] Lisa dives into the behavioral patterns of fraud profiles such as "chameleon carriers," who rebrand under new identities to evade detection, and "bandits," who infiltrate systems to steal loads outright. She shares specific tactics fraudsters use, such as reusing contact information and creating delays to manipulate pickup schedules. [00:18:05] Joel discusses how real-time data, or “digital exhaust,” plays a critical role in detecting fraud. He provides examples, like identifying suspicious IP logins and monitoring unusual account activity, to illustrate how platforms like Truckstop are leveraging data to proactively flag and mitigate fraudulent behavior. [00:33:52] Lisa discusses the critical balance brokerages must strike between maintaining a robust carrier network and ensuring compliance to safeguard against fraud. She explains the natural tension between carrier sales teams, who prioritize accessibility to carriers, and compliance teams, who emphasize strict vetting. Lisa highlights the need for tools that allow brokerages to calibrate compliance standards dynamically based on market conditions, such as tightening controls during high-capacity periods or loosening them when carrier availability is limited. She emphasizes that flexibility and proper integration of compliance tools are essential for delivering on customer commitments effectively, tailored to each brokerage’s unique strategy. [00:36:30] Joel explains the importance of a "single pane of glass" approach to fraud prevention, where all relevant data is consolidated in one place for easy access. He highlights the need to move from descriptive analytics to predictive solutions, emphasizing that data science and AI are simply advanced tools for processing and acting on data. Joel stresses the value of flexibility in solutions like Truckstop’s Risk Factors, which evolve with changing fraud patterns and brokerage needs. He underscores the importance of customizable frameworks that allow brokerages to adapt workflows as their priorities shift, ensuring tools remain relevant and effective over time. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.Freight Nation: A Trucking Podcast is handcrafted by our friends over at: fame.so
Marketing and strategy 1 year
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43:03
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