Fueling the Conversation

2025 saw many retailers navigating several industry challenges from rising operational costs and fierce competition, to new government legislation and theongoing decarbonisation effort. Mixed with a strategic shift towards non-fuel retail sales and technology adoption, the industry is going through a period of transformation. In this episode, I’m joined by Viju Pullan, Director of Sales & Key Accounts; Andy Fawcett, Senior Business Development Manager; and Siobhan Finch, Product Manager, as we discuss the key developments that shaped the fuel retail and convenience industry in 2025 and explore the trends and topics set to define 2026.

Dover Fueling Solutions® (DFS) set out to discover how to enhance the consumer experience in European fuel retail – by surveying 1,200 consumers across the UK, France, Germany, and the Netherlands – to determine the expectations oftoday’s consumer and the capabilities, products, and solutions required to capture new customers while building loyalty with existing motorists. You can download the full report at: https://brnw.ch/21wX3B7 In this episode with DFS Sales Director, Tatianna Wettbo, DFS Senior Sales and Business Development Manager, Tim Firkins, and DFS Senior Product Specialist, Elsemeike Laarman, we discuss how retailers can respond to changing consumer expectations and offer insight into what consumers value most when it comes to fuel retail.

Hydrotreated Vegetable Oil (also known as HVO), is a term many might have heard or are already familiar with, amid the energy transition, but what impact will HVO have on the fuel retail and convenience industry? Listen as we discuss all things HVO with DFS Sales Director, Jeroen van Pelt, DFS Business Development Director of ATG, Fergus Heading, and Senior Product Marketing Manager, Dan Large.

In this episode with DFS Senior Sales and Business Development Manager, Tim Firkins and DFS Business Development Director of ATG, Fergus Heading, we discuss the importance of ATGs, how installation of an ATG is less complex than many might think, and why now is the right time to invest in or upgrade your ATG system. Listen as we help you gauge your possibilities through tank gauging.

Join us for DFS's first North American episode! Host Kristen Butler is accompanied by industry professionals Scott Negley, and John Morris as they chronical the development of one of DFS’s finest pieces of technology that has revolutionized how we fuel today; DFS Anthem UX®. Listen to the story behind the magic of the immersive solution we all love using today and learn how you can implement forward thinking into your own practice for better results and better retail fueling solutions.

Are fuel retailers ready for the future of fuelling? In the sixth and final episode of the SMART Mobility Series, Senior Sales Director, Soren Powell-Holse and Regional Sales Manager, David McHale from Dover Fueling Solutions® (DFS) discuss if fuel retailers are ready for the future of fueling, how embracing technology is essential to remain competitive, and how connectivity and digitalisation can redefine the fuel retail experience.  

In the fifth episode of the Smart Mobility series, we examine the importance of reliable refueling, consumer expectations from retailers and service stations, and how unreliability can impact fuel retail business and the customer experience with Business Development Director, Domenico Sicilia, Sales Director, Sergio Pisano, and Regional Sales Manager, Florence Houlbert from Dover Fueling Solutions® (DFS).

In the fourth episode of the SMART Mobility series, we discuss the importance of Attainable Growth & Efficiency in the fuel retail and convenience industry with Viju Pullan, Sales & Key Accounts Director and Jeroen van Pelt, Sales Director at Dover Fueling Solutions® (DFS). Listen as we examine the how retailers can navigate the evolving fuel retail landscape to achieve sustainable growth and long-term efficiency.

Today, for episode three of our SMART Mobility Series, Senior Product Marketing Manager, Dan Large, Senior Business Development Manager, Andrew Fawcett, and Product Management Director, Nuno Almeida from Dover Fueling Solutions® (DFS), discuss the two key “M’s” for any fuel retailer – Maintenance and Measurable.

How can retailers optimise operations and diversify revenue streams to generate significant site savings? In the second episode of the SMART Mobility series, we discuss the importance of Savings in the fuel retail and convenience industry with Tim Firkins, Fergus Heading, Siobhan Finch, and Jenthe Goaverts from Dover Fueling Solutions® (DFS). Listen as we examine why retailers need to spend money to save money, how connectivity can save time and money on a forecourt, and why savings are so important right now in the fuel retail and convenience industry.

In the first episode of our SMART Mobility Series, Oscar Smith Diamante, Editor-in-Chief of Mobility Plaza discusses the future of fuel retail with Peter van Nauw and Soren Powell-Holse from Dover Fueling Solutions®(DFS). As part of a collaboration with Talks on Mobility, this episode examines the impact connectivity, data, and digitalisation has on the customer journey, operationalefficiencies, and a personalised forecourt experience.

The fuel retail and convenience industry is evolving. Challenges such as rising costs, inefficiencies, and customer expectations demand smarter, connected solutions – this is where the SMART Mobility Hub comes into play. Over the next six episodes, discover how a SMART Mobility Hub will become the future for fuel and convenience retail.

Can you differentiate fuel retail with loyalty? In this episode we discuss the importance of loyalty programs, and customer loyalty, in the fuel retail and convenience industry with Tatiana Wettbo, Sales Director and Guy Smits, Product Manger at Dover Fueling Solutions®(DFS). Listen as we examine what differentiating through loyalty really means for fuel retailers, the benefits of implementing a loyalty program, the importance of customer data, and if a loyalty program (on its own) is really enough to determine service station success.

Join us as we explore ways for retailers to enhance the forecourt experience, featuring insights from Jenthe Govaerts, Product Manager, and Dan Large, Senior Product Marketing Manager for Dispensers. Tune in as we investigate the significant influence that the forecourt experience can have on fuel retail businesses, brand perception, and consumer traffic throughout the EMEA region.

In this episode, we discuss the impact of Fuel Optimization with Jeroen van Pelt, Director, Key Accounts and Wetstock Management and Tim Firkins, Senior Manager, Key Accounts and Business Development. Listen as we examine how fuel optimization can have a positive impact on fuel retail businesses, globally to support retailers now and in the future. 

Today, we’re discussing Fleets of the Future: Supply Chain Optimization with Bottomline founder Leon van Bijswijk and DFS Senior Regional Sales Manager, Jorge Bastos. Listen as we examine the role of fleet management when it comes to supply chain optimization, and why is it important for retailers to optimize their supply chain. We also discuss the DFS and Bottomline partnership, and the solution they bring to the market. Learn more about this partnership and the value it could add to your business!

In this episode, we discuss Fleets of the Future: Fuel Transportation with Click & Find Founder, Nicola Zingirian and DFS Senior Regional Sales Manager, Jorge Bastos. Listen as we examine the challenges of transporting fuel across the EMEA region, if connectivity and technology can help shape the future of fuel transportation, and how an investment in the DFS I Click & Find Monitoring and Tracking Solution can benefit fuel transporters and oil companies.

Fleets of the Future with DFS Director of Business Development, Domenico Sicilia, DFS Global Product Manager, Ping Xu, and DFS Senior Regional Sales Manager, Jorge Bastos. Listen as we examine how commercial fleets will to meet global decarbonization goals, what energies are leading the way when it comes to fleet fueling, and how fleet managers can prepare for the future.

In this episode, we discuss the Evolution of Wetstock Management with Fergus Heading, DFS Business Development Director, and Tim Firkins, DFS Senior Sales and Business Development Manager. Listen as we examine what true “wetstock management” really means, how fuel retailers can skilfully manage their wetstock to help operations grow, and what inaction could really cost a fuel retail business.

In this episode, we discuss Tech Trends and the Forecourt of the Future with John Morris, DFS Senior Director of Product Innovation. Listen as we examine the future potential of forecourt technology, what retailers should consider investing in now that will benefit them in the long-run, and what’s out there in terms of uncharted territory for DFS.