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Matthew Snodgrass from ADM and Lippe Taylor interviews Scott Monty, head of social media for Ford Motor Company. Scott, formerly with Crayon, joined Ford just eight months ago at a tumultuous time for both Ford and the U.S. auto industry in general. News and rumors are flying around the Web about the auto industries’ tough financial times, but Scott is finding a way to manage the mayhem and create real conversations about what Ford is doing in a time of crisis. You can follow Scott (@scottmonty) or Matt (@mattsnod) on Twitter. The Ford Story - http://thefordstory.com Ford Digital Snippets - http://ford.digitalsnippets.com Ford's Corporate Twitter account - http://twitter.com/FordDriveOne

Welcome to "Get the Download" from the Association for Downloadable Media. This episode is hosted by John Havens, VP of Business Development at BlogTalkRadio, and also a member of the ADM's Board of Advisors. In this episode John interviews John Federico, VP of Marketing at BlogTalkRadio, who was recently appointed the new ADM Membership Chair. This informative podcast provides an overview of the ADM: * What is the ADM? * Why was the ADM established? * Why join the ADM? * What plans does John have as the new Membership Chair? In addition, John Federico calls out to all listeners that the Membership Committee can use your help – if you'd like to volunteer, please contact him at johnfederico@blogtalkradio.com. Enjoy listening!

Welcome to "Get the Download" from the Association for Downloadable Media. We feature interviews with leaders in the new media industry focusing on the business of monetizing downloadable content. Today's guest is Kent Nichols, the co-creator of the online video show "Ask A Ninja," which has been featured on major television and print news outlets that include CNN, ABC News, the Wall Street Journal, BusinessWeek, and NPR. "Ask A Ninja" has been downloaded over 80 million times and was named YouTube¹s Best Series in 2006. The show has propelled the co-creators into Hollywood with a feature film deal and the popular Ninja Handbook. "Ask A Ninja" is one of the first independently produced internet shows to achieve monetary success. Listen in to hear how Kent and his partner turned $60,000 raised from friends and family into a brand that generates estimated revenues of over $1MM per year. Kent offers recommendations for content creators including the most important rule for building an audience and reasons for working with ad buyers and Hollywood agents.