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By Cody Bernard Getting to Market
Getting to Market
Podcast

Getting to Market

By Cody Bernard
14
0

Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.

Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.

14
0

Episode #14: Ryan MacInnis, Product Marketing Lead at LinkedIn

Episode in Getting to Market
In this episode, Ryan and I go deep into the launch of LinkdedIn product pages, what it's like launching a new product in a remote world, and more. 
Business and industry 4 years
0
0
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43:46

Episode #13: Julia Szatar, Senior Product Marketing Manager at Loom

Episode in Getting to Market
In this episode, Julia and I go deep on one of the most important parts of any launch -- pricing and packaging. 
Business and industry 5 years
0
0
0
35:24

Episode #12: Yannick Kpodar, Global Director of Product Marketing at Payfit

Episode in Getting to Market
In this episode, Yannick and I go deep into all aspects of the product launch process including how Payfit runs their launch tiering committee. 
Business and industry 5 years
0
0
0
33:03

Episode #11: Matthew Kobach, Director of Marketing at Fast

Episode in Getting to Market
In this episode, Matt and I go deep on what it takes to generate buzz before launch and the concept of building in public. 
Business and industry 5 years
0
0
0
22:25

Episode #10: Marcus Andrews, PMM Group Lead at HubSpot

Episode in Getting to Market
In this episode, Marcus and I go deep into how narrative design can play a major role in your launch strategy.
Business and industry 5 years
0
0
0
48:56

Episode #9: Priyanka Srinivasan, VP of Product Marketing at Gainsight

Episode in Getting to Market
In this episode, Priyanka and I go deep on building for the customer, defining launch goals, staying tight with product, and more.
Business and industry 5 years
0
0
0
31:45

Episode #8: David Tibbitts, Product Marketing Manager at Notion

Episode in Getting to Market
In this episode, David and I go deep on one of Notion's most complex launches to date and how they leveraged their community of super fans to help.
Business and industry 5 years
0
0
0
38:06

Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso

Episode in Getting to Market
In this episode, Lauren and I go deep on the process of working with integration partners (including her favorite Cameo artist she got to work with).
Business and industry 5 years
0
0
0
29:19

Episode #6: Shikha Kaiwar, Product Marketing at Slack

Episode in Getting to Market
In this episode, Shikha and I go deep into the launch of Slack's trial motion and how that became one of the company's best growth levers. 
Business and industry 5 years
0
0
0
35:07

Episode #5: Andrew Forbes, Group Product Marketing Manager at Zendesk

Episode in Getting to Market
In this episode, Andrew and I go deep on the importance of customer feedback and how that translates back into your GTM plan.
Business and industry 5 years
0
0
0
33:13

Episode #4: Tom Bennett, Senior Manager of Product Marketing at Bullhorn

Episode in Getting to Market
In this episode Tom and I go deep on an unsung hero in any company's launch process, the monthly (recurring) product release.
Business and industry 5 years
0
0
0
41:12

Episode #3: Stephen Farnsworth, Product Marketing Lead at Outreach

Episode in Getting to Market
In this episode, Stephen and I go deep on launch events, tight timelines, and why a good work back plan will help you crush launch day.
Business and industry 5 years
0
0
0
33:26

Episode #2: Dan Murphy, Director of Marketing at Privy

Episode in Getting to Market
In this episode, Dan and I go deep on internal marketing, product naming mistakes, and enablement methods. Oh, and that no matter what, something will go wrong. 
Business and industry 5 years
0
0
0
41:33

Episode #1: Chris Orlob, Director of Sales at Gong

Episode in Getting to Market
In this episode, Chris and I go deep on one of Gong's best product launches to date -- Deal Intelligence. We cover everything from his role in product marketing, to identifying pain, to test selling, and more. 
Business and industry 5 years
0
0
0
28:24
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