Global Marketing News

Global marketing news – 23rd January 2018 The messaging app WhatsApp has launched a new service for businesses. It is now possible to edit keywords within the AdWords app. Various South East Asian countries look set to introduce an ecommerce tax in the near future. Yahoo Japan has been found guilty of “defaming” a man after its search results contained links to websites containing false information about him. Visit our YouTube channel to watch these news stories or to watch our wide range of interviews with digital marketing professionals.

Global marketing news – 19th January 2018 China is clamping down on virtual private networks (VPNs) in an attempt to tighten online censorship in the country. Google has announced that, from July 2018, page speed will be a ranking factor in the mobile search results. YouTube has introduced new rules about which publishers can earn money from ads on its platform. The Russian search engine Yandex has moved its media-contextual banners (MCBs) to the Yandex.Direct interface. A new report from App Annie has revealed the biggest app markets of 2017. Visit our YouTube channel to watch these news stories or to watch our wide range of interviews with digital marketing professionals.

Global marketing news – 16th January 2018 The social media giant Facebook has announced that it is to change its algorithm that decides what content to show in users’ news feeds. Google AdWords is to get rid of review extensions next month. The Chinese ecommerce company Alibaba has announced that it wants to help French businesses to sell their products to the Chinese market. A new report by Feedvisor has shed light on ecommerce behaviour on Amazon. The financial services company Wells Fargo has partnered up with the wearables brand Fitbit to launch a new mobile payments solution called Fitbit Pay. Visit our YouTube channel to watch these news stories or to watch our wide range of interviews with digital marketing professionals.

Global marketing news – 12th January 2018 A new version of the Google Search Console has started rolling out to all users. The Chinese ecommerce company Alibaba has announced that it successfully tackled counterfeit goods on its Taobao platform last year. India is now the fastest growing mobile payments market in the world, according to research by eMarketer. A high proportion of American consumers research products online before buying them in a physical store, according to research from Ecommerce Foundation. Vilkas Group has reported that ecommerce in Finland is on the increase. Visit our YouTube channel to watch these news stories or to watch our wide range of interviews with digital marketing professionals.

Global marketing news – 9th January 2018 Naver has been criticised for removing certain suggested search terms from its search results. Baidu is facing legal action for illegally obtaining user data. Amazon has announced that its digital assistant Alexa will soon be coming to Windows PCs. Smartphones are now the most popular device used for mobile ecommerce in the UK. Smartphones are predicted to account for 29% of daily media time in South Korea in 2018. Visit our YouTube channel to watch these news stories or to watch our wide range of interviews with digital marketing professionals.

Global Marketing News – 5th January 2018 A new law affecting social media has come into effect in Germany, search engines are becoming increasingly important for ecommerce, and research has revealed that 16% of European businesses sold their products or services online last year. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 20th December 2017 In this special episode of the Webcertain Global Marketing News Bulletin, we look back at the biggest search engine news stories of 2017. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 15th December 2017 Most UK marketers do not think their websites will be GDPR-compliant by the time the new law comes into effect, Google product ratings are now available globally, and a new report has been published into the South East Asian internet landscape. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 12th December 2017 Baidu has launched a service that tells Japanese companies if their websites are suitable for China, the EU has adopted new VAT rules for ecommerce websites, and research has examined the popularity of mobile payments in a range of international markets. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 8th December 2017 Google has launched a new app called Google Go, eMarketer has published its latest forecasts for global internet and mobile usage, and WeChat is the most used new media app in Macau. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 5th December 2017 Google has increased the length of snippets in its search results, WeChat Pay is to launch in Malaysia, and research has found that the Vietnamese ecommerce market is one of the fastest growing in the world. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 1st December 2017 US display advertising is set to grow by 70% by 2021, research has found that celebrity endorsements can have a negative impact on brand perception, and Amazon has launched a translation service. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 29th November 2017 Yandex has launched fast-loading Turbo pages, travel brands are increasingly taking part in Black Friday deals, and Google Shopping has rolled out several new features. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 27th November 2017 The EU has formally agreed to end geo-blocking, Yandex has revealed its plans for the Russian mobile search market, and research has found that Facebook usage is falling dramatically. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 21st November 2017 Bing has launched its Black Friday flyer ads, Adyen has partnered up with Yandex.Checkout, and Pinterest has rolled out custom QR codes for businesses. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 17th November 2017 Singles’ Day 2017 broke ecommerce records in China, Facebook has introduced four new tools designed to help businesses advertise internationally, and advertisers on Snapchat can now add Context Cards to certain ad types. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 14th November 2017 Advertisers on Bing can now view exact match impression shares, Amazon has expanded its Influencer Program to include Instagram and Twitter, and Apple has launched a new feature in its App Store. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 10th November 2017 Research has predicted which European countries will be the fastest growing ecommerce markets over the next 5 years, Google is coming under attack in South Korea, and the Chinese social media company Weibo has announced its results for Q3 2017. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 7th November 2017 UK retailers face big international opportunities this Black Friday, the cosmetics company L’Oréal has analysed social media to identify micro-trends, and Paytm and WhatsApp are stepping up their rivalry in India. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Global Marketing News – 3rd November 2017 Bing Shopping Campaigns have launched in Canada and India, Snapchat has created a conversion tracking tool, and the number of ecommerce sites in Spain taking part in Black Friday is expected to rise this year. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.