Good Business with Clay Vaughan

Michael Summers’ career path has taken him from studying theater at Baylor to touring with Switchfoot, spending 13 years in ministry, joining his family’s generator business, and ultimately acquiring Alamo Glass, a 60-year-old Austin business. What might look like an unconventional career on paper has given Michael a unique perspective on leadership, relationships, family business, and entrepreneurship. In this episode of Good Business, Michael joins Clay Vaughan and Luke Frazier to talk about navigating major career transitions, working alongside family, selling a multigenerational business, acquiring an established company, and leading an existing team through change. He also shares why communication is critical in family businesses, how he approaches preserving a company’s legacy while building something new, and why the customer experience is what truly differentiates a trade business. Schedule a marketing discovery call here: Good Agency Discovery Call #GoodBusiness #MichaelSummers #Entrepreneurship #BusinessLeadership #FamilyBusiness #SmallBusiness #BusinessAcquisition #Leadership Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

How do you build an ambitious company without allowing it to take over your life? In this episode of Good Business, Shane O’Brien shares how his love of nitro cold brew turned into Coldies, a business bringing tech-enabled cold brew service to offices and apartment communities. Shane talks about moving from medical device sales into entrepreneurship, building a company with his brother, maintaining quality while scaling, and why Coldies does not have to become the biggest company in the world to be successful. The conversation also explores the pressure founders feel to keep up with others, working with family, setting boundaries between business and home, faith and stewardship, and Shane’s desire to build something meaningful while still being present for his wife and kids. Schedule a marketing discovery call here #business #marketingpodcast #entrepreneurmindset #entrepreneurship #familybusiness #leadership #faithandbusiness #startups Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What happens when following your calling means walking away from the career and identity you’ve built for more than 20 years? In this episode of Good Business, Tyler Hennessee shares his journey from decades in ministry to building a financial stewardship consultancy. Tyler opens up about leaving his role as a worship pastor, the loneliness and uncertainty that followed, and why he believes taking a step of faith before having complete clarity ultimately strengthened his faith, marriage, family and perspective on money. Clay Vaughan, Luke Frazier and Tyler also dig into what financial stewardship actually means, why Tyler challenges conventional thinking around mortgages, and the strategy he used to pay off the remaining 27 years of his own home loan in just three and a half years. They discuss scarcity versus abundance, investing in education, the importance of being teachable, and why Tyler believes hard seasons can shape us without believing that everything in life has to be hard. Schedule a marketing discovery call here #business #marketingpodcast #entrepreneurmindset #FaithAndBusiness #FinancialFreedom #FinancialStewardship #Entrepreneurship #Leadership Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

After building and selling Message Broadcast in a deal worth nearly $300 million, Bill Potter thought he might retire. Instead, he started over. In this episode of Good Business, Clay Vaughan and Luke Frazier welcome back Bill Potter to discuss what happened after his nine-figure exit, why he chose to lead DataCapable, and what he's learned about leadership, talent, AI, purpose, and legacy. Bill shares why successful entrepreneurs don't stop creating, how he rebuilt one of the fastest-growing software companies in the utility industry, and why the greatest reward in business isn't money—it's the people whose lives you impact along the way. From artificial intelligence and utility infrastructure to nonprofit work and servant leadership, this conversation is filled with wisdom from someone who has spent decades building companies and helping others do the same. If you're a founder, executive, entrepreneur, or simply someone trying to build a life that matters, this episode is for you. In this episode: • Why Bill returned to building after a $300 million exit  • How DataCapable is transforming the utility industry  • Why AI won't replace wisdom and judgment  • The importance of making it easy to do business with you  • Building a world-class management team  • Why hiring mistakes cost time more than money  • Lessons learned from a mountain of mistakes  • How nonprofit work made Bill a better leader  • Why leadership is stewardship, not position  • The importance of beginning with the end in mind  • Creating wealth versus creating a legacy  • What defines good business Quote from the Episode "Leadership is not about position or title. It is about stewardship." About Bill Potter Bill Potter is the former CEO of Message Broadcast, which was acquired in a deal valued at nearly $300 million. Today, he serves as CEO of DataCapable, where he is leading the development of next-generation software solutions for utilities across North America. Bill is also deeply involved in philanthropic work supporting vulnerable children through Olive Crest. Subscribe for more conversations with founders and leaders who are using business as a force for good. #GoodBusiness #BillPotter #Leadership #Entrepreneurship #AI #DataCapable #BusinessPodcast #ServantLeadership #FounderStory #BusinessGrowth #UtilityIndustry #Legacy #CompanyCulture #LeadershipDevelopment #ArtificialIntelligence Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Power Ray founders Jarel Ray and Nefi LeBaron to discuss entrepreneurship, culture, leadership, and why they believe the future of energy will require entirely new ways of thinking. From humble beginnings in Mexico to building one of the fastest-growing utility-scale solar companies in Texas, Jarel and Nefi share how hard work, faith, and a commitment to people have fueled their vision of creating a billion-dollar company built on purpose. In this episode: • Why Jarel believes major power outages could be coming to Texas • The future of decentralized energy and community power systems • Building a solar company in the heart of oil country • Growing from 30 employees to hundreds in record time • Scaling culture in a high-growth business • Why integrity sometimes means walking away from money • Lessons from growing up with very little in Mexico • The role of faith, purpose, and service in leadership • Why business should be about more than profit • What defines a truly good business Jarel and Nefi's story is a powerful reminder that great businesses are built by great people—and that success is ultimately about serving others. If you're an entrepreneur, business owner, leader, or someone who believes business can be a force for good, this conversation is for you. Key Moments:  00:00 Why Texas Could Face Major Power Outages 05:09 Meet Power Ray 08:08 Scaling From 30 to Hundreds of Employees 13:16 Building Solar in Oil Country 18:38 Where Drive and Ambition Come From 24:13 Empowering People Through Business 29:44 Growing Up in Mexico 41:20 Wrestling Crocodiles and Childhood Adventures 46:43 How Power Ray Was Founded 55:04 Is Texas Headed Toward Another Grid Crisis? 1:00:57 The Future of Energy 1:12:04 Why Core Values Matter 1:22:53 Building a Billion-Dollar Company 1:24:28 What Defines Good Business? Subscribe to Good Business for more conversations with founders and leaders who are using business as a force for good. #GoodBusiness #PowerRay #Entrepreneurship #Leadership #TexasEnergy #SolarEnergy #BusinessPodcast #CompanyCulture #SmallBusiness #FounderStory Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What separates elite leaders and top-performing companies from everyone else? According to Matt Harris, it is not just strategy. It is psychology. In this episode of Good Business, Clay and Luke sit down with Matt Harris, former Tony Robbins coach, former StoryBrand sales leader, and current talent development leader at CAZ Investments, for a deep conversation about leadership, hiring, emotional intelligence, culture, sales, and the psychology behind high performance. Matt shares lessons from coaching entrepreneurs, executives, and high achievers for more than two decades, including what he learned working alongside Tony Robbins, Donald Miller, and the leadership team at CAZ Investments. This episode explores how founders accidentally become bottlenecks, why culture must be intentionally built, how emotional patterns shape business outcomes, and why the best leaders focus on people just as much as profits. If you are a founder, entrepreneur, sales leader, executive, or someone trying to build a healthier team and business, this conversation is packed with wisdom and practical insight. What you’ll learn in this episode: Why 80% of success in business is psychology The hidden emotional patterns shaping leadership decisions How Tony Robbins influenced Matt’s coaching philosophy Why culture must be actively reinforced, not just written on a wall How to identify “motor” and hunger in potential hires The biggest hiring mistakes founders make Why unhealthy significance destroys teams The connection between sales, coaching, and empathy How limiting beliefs quietly sabotage businesses and careers Why founders struggle to let go of control How CAZ Investments scales culture while growing rapidly Why state management is critical for leadership and performance Key moments: 00:00 “You don’t want garlic in your chocolate cake” 01:00 Introducing Matt Harris 02:00 How CAZ Investments hires and scales culture intentionally 04:00 The psychology behind hiring and leadership 08:00 Why emotions matter in high-performing organizations 11:00 Matt’s upbringing and learning hustle from his family 14:00 Discovering Tony Robbins through cassette tapes 16:00 The intense Tony Robbins coaching interview process 19:00 “80% of the game is psychology” 22:00 Story, state, and strategy explained 27:00 Driving from Iowa to Dallas to chase an opportunity 33:00 How coaching and sales are actually connected 38:00 Why empathy is the secret to great sales 42:00 Coaching leaders through limiting beliefs 45:00 Practical culture advice for founders and CEOs 50:00 The “24 promises” at CAZ Investments 57:00 Matt’s changing definition of success and control 1:00:00 Lessons from Tony Robbins, Donald Miller, and Christopher Zook 1:03:00 What makes CAZ Investments unique 1:06:00 The question every founder should ask themselves About Matt Harris: Matt Harris is a leadership coach, talent strategist, and sales leader who previously coached with Tony Robbins and helped build sales systems at StoryBrand. Today, he serves at CAZ Investments, helping shape company culture, leadership development, and talent acquisition for one of the fastest-growing investment firms in the country. About CAZ Investments: CAZ Investments is a thematic investment firm focused on long-term alignment, strategic investing, and identifying high-conviction opportunities across industries. The firm emphasizes disciplined investing, culture, and partnership alignment. Connect with Matt Harris: CAZ Investments: https://cazinvestments.com If this episode encouraged or challenged you, share it with a founder, leader, entrepreneur, or team member who needs to hear it. #GoodBusiness #Leadership #Entrepreneurship #TonyRobbins #StoryBrand #BusinessGrowth #CompanyCulture #Hiring #SalesLeadership #BusinessStrategy #FounderLife #EmotionalIntelligence #PersonalDevelopment #CAZInvestments #DonaldMiller #LeadershipDevelopment #StartupGrowth #BusinessPodcast #HighPerformance #EntrepreneurMindset Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What makes someone walk away from a six-figure consulting career to start an apparel company with their best friends? In this episode of Good Business, Clay and Luke sit down with Daniel Propp, co-founder of Custom Supply Group, to talk about entrepreneurship, business partnerships, founder fears, scaling culture, faith, leadership, and building a premium brand in one of the most competitive industries in the world. Daniel shares his journey from studying mechanical engineering at the University of Alabama and working at Alvarez & Marsal to taking the leap into entrepreneurship alongside two childhood friends. Together, they unpack the emotional realities of building a business, navigating partnerships, hiring, scaling, culture, fear of failure, and why relationships matter more than revenue. This conversation is honest, practical, and deeply encouraging for founders, entrepreneurs, operators, and anyone considering taking the leap into building something of their own. What you’ll learn in this episode: Why Daniel walked away from consulting to build an apparel company The hidden emotional challenges founders face Why fear of failure stops most people from starting How childhood, faith, and immigrant parents shaped Daniel’s work ethic What makes business partnerships succeed or fail Why communication is everything between co-founders How bitterness and comparison quietly damage teams Why founders must define roles clearly to scale The danger of trying to “look smart” instead of asking questions Why culture matters more than products How premium brands avoid the race to the bottom The future of education, AI, and entrepreneurship Key moments: 00:00 From six-figure consultant to apparel founder 02:00 Why Daniel left engineering and consulting 04:00 Growing up in a Russian-speaking immigrant household 06:00 Faith, sacrifice, and learning work ethic from his parents 08:00 Advice from Alvarez & Marsal leadership before leaving 11:00 Fear of failure and people-pleasing as a founder 15:00 Starting a company with childhood friends 18:00 The realities of business partnerships 20:00 Bitterness, comparison, and communication between founders 23:00 Do partnerships slow businesses down? 27:00 Defining company culture and shared vision 30:00 Why founders need structure and SOPs to scale 33:00 Learning sales from scratch in a brutal industry 37:00 Why the apparel industry is a race to the bottom 40:00 Building premium apparel instead of commodity products 43:00 “Fans first” and creating partners instead of customers 45:00 Scaling beyond founder dependency 54:00 The biggest mistake founders make: refusing to ask questions 57:00 Identity beyond business success 1:00:00 Daniel’s thoughts on AI and the future of education 1:03:00 The question Daniel leaves for the next founder guest Standout Quotes: “The biggest pain point was trying not to look dumb.” “If at any point this business gets in the way of our relationship, we’re shutting it down.” “You have to work extra hard when you’re building with people remotely because the lies start to creep in.” “I am not a businessman first. I’m first and foremost a child of God.” About Daniel Propp: Daniel Propp is the co-founder of Custom Supply Group, a premium B2B apparel company creating brand-forward custom apparel for businesses, events, and organizations. Before launching the company, Daniel worked at Alvarez & Marsal after studying mechanical engineering at the University of Alabama. Learn more about Custom Supply Group: https://customsupplygroup.com If you enjoyed this episode, share it with another founder, entrepreneur, or business owner trying to build something meaningful. #GoodBusiness #Entrepreneurship #BusinessGrowth #FounderJourney #Leadership #SmallBusiness #StartupLife #BusinessPodcast #CompanyCulture #BusinessPartnerships #Sales #Marketing #FaithAndBusiness #BusinessOwner #StartupGrowth #CustomSupplyGroup #FounderLife #AI #BusinessStrategy #EntrepreneurMindset Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What actually breaks a growing business? According to growth operator Chris Piper, it usually is not marketing. It is not sales. And it is not the economy. It is the founder. In this episode of Good Business, Clay and Luke sit down with Chris Piper to unpack the hidden operational and leadership issues that quietly stall businesses before they ever reach their potential. Chris shares lessons from scaling startups, working with major entrepreneurs like Cody Sanchez, helping grow companies into eight figures, and stepping into struggling organizations to identify the real problems founders often cannot see. This conversation dives deep into leadership, operational bottlenecks, AI, revenue operations, founder psychology, scaling teams, and why real operators subtract instead of endlessly adding complexity. If you are a founder, entrepreneur, marketer, operator, or leader trying to grow a company without burning yourself and your team out, this episode is packed with practical insight. What you’ll learn in this episode: Why founders are often the biggest bottleneck in their business The difference between growth marketing and true business operations Why sales and marketing teams struggle to work together How operational constraints quietly kill growth What “growth operator” actually means Why sequencing problems matters more than solving random issues How AI is reshaping consulting, agencies, and operations Why community is essential for entrepreneurs The emotional side of leadership and scaling a business Why real operators subtract instead of constantly adding Key moments: 00:00 “Real operators subtract” 01:00 Introducing Chris Piper 04:00 Chris shares how he first became fascinated with business 08:00 Lying his way into his first marketing agency role 12:00 Why becoming a better human made him a better marketer 17:00 Finding purpose beyond money and titles 22:00 Lessons from Scribe Media and working with authors 29:00 Building Cody Sanchez’s media company and Contrarian Thinking 36:00 Why business ownership is harder than people think 42:00 Why AI is creating massive opportunities right now 49:00 What a “growth operator” actually does 58:00 Why founders create silos in their businesses 1:05:00 The hidden leadership problems hurting companies 1:13:00 Why most businesses do not actually have a marketing problem 1:20:00 The emotional realities of entrepreneurship 1:28:00 Chris shares his personal story about family court, IVF, and resilience 1:35:00 The question every founder should ask themselves About Chris Piper: Chris Piper is a growth operator, entrepreneur, and advisor who helps founders identify operational bottlenecks, align revenue and operations, and scale companies more effectively. He has worked with major startups and growth-stage businesses including Scribe Media and Contrarian Thinking with Cody Sanchez. If you enjoyed this episode, share it with another founder, operator, or entrepreneur trying to grow a healthier business. #GoodBusiness #Entrepreneurship #BusinessGrowth #Leadership #Operations #StartupGrowth #FounderJourney #SmallBusiness #BusinessStrategy #Marketing #Sales #AIForBusiness #CodySanchez #RevenueOperations #BusinessOwner #FounderLife #GrowthOperator #EntrepreneurMindset #ScalingBusiness #BusinessPodcast Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Why do most business owners feel more alone today than the day they started? In this episode of Good Business, Clay and Luke sit down with Sean Sidders of Mallard Agency to unpack why brand isn't about logos or marketing—it's about clarity, leadership, and creating a safe place for your people. Sean has guided 100+ mid-market business owners through the hardest part of owning a company: the people's side. And in this conversation, he reveals why confusion and pain are silently destroying small businesses, and how clarity and excellence are the real path forward. From the "control more" trap that crushes culture, to why peace in your heart directly impacts your profit margins, to how to lead with vision while staying flexible enough to pivot when the market shifts—this conversation is raw, honest, and deeply practical. If you've ever wondered why you feel alone in business, or why your team doesn't reflect the culture you claim to have, this episode is for you. This is not a theory. This is what is happening right now to business owners in your network. What you will learn in this episode: Why business owners feel confused, alone, and misunderstood—and what actually fixes it How to define brand (and why most founders get it completely wrong) The emotional cost of scaling and the people you lose along the way Why "control more, succeed more" is destroying your culture How peace in your heart directly translates to profit in your business The working genius framework: why hiring the opposite of you is the winning move How to build systems that survive market chaos (AI, tariffs, politics, uncertainty) Why honesty is the one hiring trait that predicts long-term loyalty Key moments: 0:00 The harsh reality: Business owners feel completely alone  5:15 What brand actually is (and why founders keep missing it)  12:00 The emotional burden of scaling a team  18:30 Why peace in your heart impacts your bottom line  25:00 The control trap: Why letting go actually grows your business  32:15 Building flexible systems for uncertain markets  40:00 The working genius: Hiring people different than you  48:00 Leadership lessons on clarity and vision  55:30 Why honesty matters more than skills in hiring  1:02:00 The apology that changed everything Sean Sidders is the founder and CEO of Mallard Agency, a branding and strategy firm based in South Lake, Texas. Working with 10–50 million dollar mid-market businesses, Sean specializes in translating founder clarity into brand strategy and helping leaders move from confusion to conviction. If you care about business, leadership, people, and building something that actually matters, hit subscribe. #SmallBusiness #Entrepreneurship #BusinessLeadership #BrandStrategy #BusinessCulture #Leadership #BlueCollar #SmallBusinessOwner #EntrepreneurLife #GoodBusiness #MallardAgency #SeanSidders #BusinessGrowth #LeadershipLessons #Purpose #BusinessStrategy Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Is the American dream of small business ownership slipping away? In this episode of Good Business, Clay and Luke sit down with Joseph Cabrera of American Operator to unpack a crisis most people aren’t talking about. Locally owned businesses across America are disappearing. From retiring owners with no succession plan to private equity rollups stripping the soul out of companies to a generation that does not want to take over “boring” businesses, this conversation goes deep. Joseph shares what he learned from growing up around small business owners, his time in the military, and how he is now working to preserve the backbone of American communities. This is not theory. This is what is happening right now and what we can do about it. What you will learn in this episode: Why small businesses are quietly disappearing across America The real emotional toll of selling a business you built from scratch How private equity is changing local communities for better or worse Why most people are completely unprepared to own a business The leadership traits required to succeed in blue collar industries How American Operator is rebuilding ownership the right way Why “boring businesses” might be the most meaningful work you can do Key moments:  00:00 The harsh reality of business ownership  01:00 The hidden crisis facing small businesses  02:30 Why the next generation does not want to take over  05:00 Leadership lessons from the military  10:00 The emotional side of selling a business  15:00 Private equity vs local ownership  22:00 The danger of chasing wealth instead of purpose  30:00 Why most people fail at owning a business  40:00 The American Operator model explained  50:00 Advice for struggling business owners  1:00:00 The question that changes everything Joseph Cabrera is the founder of American Operator, an organization dedicated to helping transition small businesses into the hands of capable, values driven leaders while preserving legacy, jobs, and community impact. If you care about business, leadership, and building something that actually matters, hit subscribe. #SmallBusiness #Entrepreneurship #BusinessOwnership #PrivateEquity #AmericanEconomy #BuyABusiness #Leadership #BlueCollar #LocalBusiness #EntrepreneurLife #GoodBusiness #AmericanOperator #BusinessLegacy #SuccessionPlanning #Capitalism #BusinessStrategy Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What if compliance were not just a cost but a competitive advantage? In this episode of Good Business, we sit down with environmental consultant Elena Hofmann to unpack the real role of environmental compliance in the oil and gas industry and why it is one of the most misunderstood value drivers in business today With over 30 years of experience and a boutique firm specializing in air quality compliance, Elena shares how she built a career translating complex regulations into practical solutions that protect businesses, people, and the environment From walking into her first refinery as one of the only women in the field to building trusted long-term client relationships, this conversation is packed with insight on leadership, risk management, and what it really means to create value If you are a business owner, operator, or leader navigating compliance, regulation, or growth, this episode will challenge how you think about risk, trust, and opportunity What You Will Learn: Why environmental compliance is more than just checking a box How regulatory risk can cost companies millions and how to avoid it The hidden value in understanding emissions, operations, and reporting Why trust not transactions is the foundation of long term client relationships How to lead teams and develop confident capable leaders The biggest mistake CEOs make when it comes to compliance How to deliver hard truths to clients while maintaining strong relationships Why the oil and gas industry is often misunderstood and why that matters Key Takeaways: Compliance done right reduces risk protects reputation and preserves resources Ignorance of regulations does not protect you it exposes you The best consultants act as guides and partners not enforcers Strong businesses are built on trust transparency and long term relationships Leadership starts with caring about people and helping them grow Timestamps: 00:00 Intro Why this episode matters  01:00 Meet Elena Hofmann  03:00 What environmental consultants actually do  06:00 Why compliance matters in oil and gas  10:00 Avoiding penalties risk and operational failures  14:00 Early career challenges and lessons  20:00 Finding your niche and building expertise  27:00 Turning compliance into value  35:00 Building trust with clients  42:00 Choosing the right clients  50:00 Handling high-risk and criminal compliance cases  58:00 Leadership culture and developing teams  1:08:00 Why the industry is so complex  1:18:00 The biggest compliance mistake CEOs make  1:25:00 Reputation risk and doing it right  1:32:00 Final thoughts and lessons About the Guest: Elena Hofmann is an environmental consultant specializing in air quality compliance for the oil and gas industry. With over three decades of experience, she helps companies navigate complex regulations, reduce risk, and operate responsibly while maintaining efficiency and profitability Subscribe for More: If you are building something meaningful and want real conversations about business leadership and impact, subscribe to Good Business If this episode resonated with you, share it with someone who is building, leading, or navigating risk in their business. It might be exactly what they need to hear Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What if everything you believed about success… was wrong? In this powerful episode of Good Business, Clay sits down with co-host Luke Frazier to unpack a deeply personal story of identity, approval, faith, and leadership. From growing up feeling unseen… to chasing validation… to ultimately discovering purpose through faith, Luke shares how pain, leadership, and calling intersect—and how redefining success can change everything. This is a conversation about more than business. It’s about who you are, why you’re here, and how you show up for others. If you’ve ever wrestled with identity, purpose, or the cost of success, this one is for you. Timestamps:  00:00 – Feeling unseen growing up  01:00 – The question: what part of your story do you avoid?  02:30 – People pleasing and chasing approval  05:00 – Childhood moments that shaped identity  09:00 – Redefining approval and validation  13:30 – Limiting beliefs and purpose  16:00 – What success meant growing up  20:00 – A new definition of success: impact over income  24:00 – Faith becoming real (2019 turning point)  30:00 – Leadership, emotions, and maturity  36:00 – “Normal” isn’t healthy anymore  40:00 – Pain, loss, and finding purpose in suffering  47:00 – From founder to team leadership  52:00 – What Luke does at Good Agency  01:01:00 – When business starts costing your soul  01:03:00 – The kind of leader Luke wants to be remembered as  #GoodBusiness #Leadership #FaithInBusiness #Entrepreneurship #PersonalGrowth #Mindset #PurposeDriven #ChristianLeadership #BusinessPodcast #SelfDevelopment #Identity #Success Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What if the real key to growth isn’t more leads, but better relationships? In this episode of Good Business, we sit down with Darren McKee to break down what actually works in modern sales, marketing, and personal branding. From LinkedIn strategy to AI, discipline, and the real cost of success, this conversation goes beyond tactics and gets to what actually drives results. If you’re building a business, growing a brand, or trying to level up in sales, this one is for you. 00:00 Introduction 03:00 Why relationships matter more than reach 10:30 Using LinkedIn the right way 20:00 Building a personal brand that converts 35:00 AI in sales and marketing 50:00 The mindset behind sales success 1:10:00 The cost of success 1:30:00 Balancing business and life 1:50:00 Final takeaways Tune in to learn: • Why relationships matter more than reach • How to use LinkedIn the right way • Where AI helps and where it hurts • The mindset behind consistent sales success • How to balance ambition with real life If you enjoyed this episode, like, subscribe, and share it with someone building something meaningful. #GoodBusiness #Podcast #Sales #Entrepreneurship #LinkedIn #PersonalBrand #Marketing #BusinessGrowth #AIinBusiness #Leadership Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Most sales teams are still prospecting like it is 2013. In this episode of Good Business, Clay and Luke sit down with Zach Wright and Lee Rodgers of SIFT AI to talk about how AI is changing outbound sales, why territories exist, and what it looks like to sell with real intentionality. They break down how SIFT finds deals already in motion by tracking real-world signals, matching them to the problems a product solves, and surfacing opportunities your team would never see otherwise. The conversation goes beyond tools and gets into the human side of selling, the danger of scaling low-quality outreach, and why the future belongs to teams who lead with both speed and integrity. In this episode, we cover: - How AI can reduce wasted prospecting time - Why most sales AI tools still miss the real problem - What signals reveal active buying intent - How to think about value alignment and intentional outreach - Why territories may become obsolete - The downside of “disingenuous personalization.” - Underrated sales tactics that still work right now Subscribe for more episodes of Good Business. Leave a review on Apple Podcasts or Spotify and share this with someone leading a sales team. #GoodBusiness #Sales #B2BSales #Prospecting #SalesLeadership #AI #SalesTech #OutboundSales #RevenueOperations #GoToMarket #SaaS #Entrepreneurship Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Most leaders either run fast or care deeply, but very few can do both. In this episode of Good Business, Clay and Luke sit down with Dr. Terry Cokenour, professor at Houston Christian University and a longtime friend of Clay’s, for a conversation about servant leadership, burnout, and the legacy we leave behind. Terry shares stories from managing teams in the early days of the virtual reality industry, serving on the mission field in Hungary, and leading through seasons of stress, anxiety, and a colon cancer diagnosis. This episode is not just about leadership theory. It is about presence, resilience, and leading in a way that makes the people around you better. In this episode, we cover: - Why servant leadership matters and what it actually looks like - How toxic relationships create unhealthy organizations - A leadership decision that transformed a broken workplace culture - How to spot burnout before it becomes a crisis - Why stress often stays hidden until it blows up - The role of community, therapy, and “soul friends” in endurance - How hardship shapes legacy and changes what leaders prioritize - The one sentence Terry believes his kids would use to describe his leadership Subscribe for more episodes of Good Business. Leave a review on Apple Podcasts or Spotify and share this with someone who needs it. #GoodBusiness #Leadership #ServantLeadership #Burnout #WorkplaceCulture #ConflictResolution #ChristianLeadership #Resilience #MentalHealth #TeamBuilding #Management #Legacy #FaithAndWork Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with David Lillard to talk about marketing in the age of AI and what still wins in the real world. AI can generate websites, copy, and content fast. But businesses still struggle with the hardest part: deciding what to do, why it matters, and how to tie marketing to revenue without lying to themselves. David explains why you cannot replace relationships with technology, how marketing should create lift so leaders can manage more relationships, and why frameworks and decision-making matter more than deliverables.  This conversation covers sales and marketing alignment, clarity that compounds, finding leaks in your funnel, and why email remains one of the most underrated growth channels in B2B. #GoodBusiness #Marketing #Sales #AI #B2BMarketing #RevenueGrowth #Leadership #SalesEnablement #EmailMarketing #Strategy Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Kirk Wright of Building and Construction Services to talk about what actually wins in construction and business. Kirk explains why being the lowest bidder is rarely the best strategy, how disciplined processes protect trust, and what it takes to scale across multiple states without losing integrity. This conversation covers pre-construction safeguards, subcontractor accountability, hospitality as a business advantage, and why boring consistency works. If you are a founder, operator, or leader who wants to build a reputation that drives referrals, this episode is for you. #GoodBusiness #Construction #Leadership #BusinessGrowth #Reputation #Trust #Operations #ProjectManagement #FaithAndWork Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

What if you could build a team so strong that people never wanted to leave. In this episode of Good Business, Clay and Luke sit down with Jacob Karnes, a former Chick-fil-A corporate trainer, leadership coach, and author of Master Your First Job, to talk about what it really takes to build a culture that attracts and retains great people, especially Gen Z. They unpack why apathy is rising, why human connection is becoming a competitive advantage, and how to design a purpose-driven workplace people actually want to stay in. Jacob shares practical frameworks leaders can use right away, including how to hire for values, coach with clarity, and create a feedback culture that builds people instead of burning them out. In this episode, we cover: - Why Gen Z is leaving jobs so quickly - How purpose and community fight apathy - What Chick-fil-A gets right about culture and hiring - What personal brand really means for young workers - The WIN feedback method using What, Illustrate, and Navigate - Why praise matters more than most leaders think Subscribe for more episodes of Good Business. Leave a review on Apple Podcasts or Spotify and share this with someone who needs it. #GoodBusiness #Leadership #CompanyCulture #GenZ #EmployeeRetention #Management #TeamBuilding #Feedback #PersonalBrand #ChickfilA #BusinessCoaching #WorkplaceCulture #Operations Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Most people dream about owning a business. Mike Fransen bought one, and it changed everything. In this episode of Good Business, Clay and Luke sit down with Mike to talk about what it looks like to acquire a boomer-owned, blue-collar business and survive the first two years. They cover the pressure of personally guaranteeing a loan, managing partnership tension, navigating a seller transition, and learning how to lead a new team while stabilizing cash flow. In this episode, we cover: What it feels like the day you sign the papers Why tension is not the problem, but mismanaging it is How to evaluate a business beyond the numbers What first-time buyers underestimate about seller transitions Why “boring” businesses can be the smartest move What stability actually looks like in year one and year two If you are thinking about buying a business, stepping out of corporate, or building a partnership that lasts, this one is for you. Subscribe for more episodes of Good Business. Leave a review on Apple Podcasts or Spotify, and share this with someone who needs it. #GoodBusiness #Entrepreneurship #BusinessAcquisition #SmallBusiness #Leadership #BusinessPartnership #BlueCollarBusiness #SBA #EOS #Operations #MergersAndAcquisitions #FounderJourney Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!

Most blue-collar businesses grow slowly. AAA Paving grew 10X in just three years without burning out crews or compromising culture. In this episode of Good Business, Clay and Luke sit down with Rheese Stanley, President of AAA Paving, to talk about servant leadership, faith in business, disciplined systems, and what it really takes to scale while putting people first. From standing by employees through unjust arrests to doubling down during COVID, Rheese shares real stories of courage, humility, and leadership that honors God. If you’re a business owner, leader, or entrepreneur trying to grow without losing your heart, this episode is for you. Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call Subscribe to Good Business on: YouTube: https://www.youtube.com/playlist?list=PLkcg0fdy9Ku0VxRddLh9sF1-Syc1o0HWl Spotify: https://open.spotify.com/show/0fka1EglKh0dCqc8ACF77E?si=e11317b8cd1b4b70&nd=1&dlsi=e3601189b0b94acf Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222 #leadership #businessoperations #entrepreneurship #hustleculture #burnoutprevention #EOS #founderlife Support the show This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!