Good For Business Podcast

All businesses can experience ups and downs, and what we have to do to pull out of a slump and turn stats around can feel unnatural. In this brief GFB Appetizer John Lavenia talks about the importance of advancing promotional efforts in lean times, rather than retreating into "safety". Also, if you're in a home-based business, check out http://PredictableIncomeAcademy.com for the most comprehensive collection of how-to strategies that Tony and John have used to go to the top in multiple network marketing and direct-sales organizations.

In this episode of the Good for Business Podcast, John Lavenia talks with “The Solo Ad Guy” Igor Kheifets about his evolution as a successful online business owner and some of the things he’s learned along the way. Here you’ll find insightful tips for building your influence online and expanding your reach into new markets. Hear more from Igor at http://listbuildinglifestyleshow.com and http://igorsoloads.com

The best time to start publishing content and building your online empire is... yesterday or earlier! In this brief episode John Lavenia reveals an indispensable tool for business owners and entrepreneurs who want to streamline the process of content marketing and increase traffic and leads without a lot of technical know-how. Visit http://myinspiredmedia.com today and put this to work for you.

In this brief episode John explains how a very successful entrepreneur found out exactly what his potential customers wanted before he ever opened the doors to his business, and how a few months of preparation set him far beyond his competition, breaking all records for new businesses in his industry when he ultimately launched his enterprise.

Description: In this episode, Tony Rush talks about your company website, a common experience we all have with bad web design and 5 quick tips you can use to make it much more profitable!

This brief episode was taken from a live conference call with members of John & Tony's private coaching group. Tony introduces a question as asked by one student: "What's the difference between being unreasonable and irresponsible?" John offers three distinct ways to understand the difference between these two types of behavior, and dispels any myth that they're somehow even remotely similar.

There’s a balance between attempting to be “all things to all people” and being someone who works in solitude, never directly communicating with your customers or audience. In this episode Tony and John explore the pros and cons of being readily accessible to the public, and why if you want to grow your business beyond where it is now you’ll have to make some self-directed decisions about how many “doorways” you allow to remain open.

John reveals one of his favorite four-letter words, and how a person’s success will grow in proportion to their affinity for the word’s true meaning. The word is “SELL”, and regardless of a widespread derogatory misconception about what sales and selling actually is, it’s a concept that every business owner and entrepreneur must embrace. This episode of Good for Business provides a strategy that anyone can use to fall in love with the act of selling.

Wouldn’t it be great if you could speed up time and see the rewards of your efforts sooner? Well, short of having magical powers (only Disney princesses have those) you can take deliberate steps to “compress” time and get a lot more done than the average person…and that means a competitive advantage for any business owner. In this episode of Good for Business, John and Tony present several simple ways to reclaim lost productivity by plugging up time-leaks in your daily routine.

Throughout our years in sales and marketing we have become big proponents of video sales letters (VSL’s), video broadcasting and video marketing in general. The implementation of these have been transformational in our businesses. In this episode of Good for Business, John and Tony discuss a few of the ways video has been used to put new businesses on the map, to sell specific offers and to build lists of prospective customers at little to no cost.

In this episode of Good for Business John Lavenia describes how you can use an “educational” approach to bring in leads and customers. This is a brilliant way to build a massive list whose first impression of you will be that you are a bringer of value, not just a pitch-man. Offering prospective customers and clients a "consumer's guide" or some other sort of beneficial content at the beginning of your sales process can put you head-and-shoulders above your competition. This is a must-hear topic for anyone who’s looking to build authority FAST.

What do you do when most of your leads say “no” to your primary offer? This is a question that every list-building marketer will certainly have, and one that smart marketers will answer. Whether you’re in business for yourself as a company owner, or you’re operating a distributorship through some affiliated product or network, you can increase your bottom line and get the most out of your advertising when you have a plan to monetize with a variety of offers.

John Lavenia offers insight on a passage from the classic success book by Wallace D Wattles... The Science of Getting Rich. What does Wattles mean by thinking and acting in "the Certain Way?" And is there a clear path for the modern entrepreneur and marketer to apply such advice? This short GFB "appetizer" gives a workable answer.

Tony and John discuss how to recognize your relative value in the marketplace, positioning yourself and your company as a worthy source of value to your ideal client or customer. Knowing that you provide a useful product or service, and that there is room for your offer despite a potential multitude of competitors, can give you license to position and package your offer boldly with "no apologies" and avoid the "Impostor Syndrome" that many newer businesses experience.

There is a lot to think about when you're in business for yourself (and by yourself). For the "solopreneur", a few well-planned provisions can save you a world of frustration later. In this episode, John & Tony bring out Business Labs manager extraordinaire Bill Broaddus to share tips to help anyone who is going it alone and looking to avoid some expensive pitfalls.

In this episode of the Good For Business "Appetizer" series, Tony discusses "The R Word" and how it affects our ability to go after the big goals.

Tony and John talk about some of the most important tools, platforms and gadgets they use in their businesses. After years of experimenting with the endless variety of such things, these are their recommendations that no marketer should be without, whether you use Mac or PC… Rode SmartLav: http://www.bhphotovideo.com/c/product/1059342-REG/rode_smartlav_smart_lav_lav_mic_for.html A decent USB condenser mic: http://www.bhphotovideo.com/c/product/911194-REG/audio_technica_at2020usb_cardioid_condenser_microphone.html Lighting for video: http://www.cowboystudio.com/product_p/vl-9004s-b8.htm Acoustic treatment: http://www.bhphotovideo.com/c/product/278962-REG/Auralex_D36CHA_BUR_D36_Charcoal_Grey_Burgundy_Roominators.html Dropbox: http://www.dropbox.com Skype recorder for… Mac: http://www.ecamm.com/mac/callrecorder/ PC: http://www.pamela.biz Camtasia: https://www.techsmith.com/camtasia.html Audacity: http://www.audacityteam.org Clickfunnels (entire suite free trial): http://businesslabspro.com/freeclickfunnels My Inspired Media: http://www.businesslabspro.com/solutions/

People have often assumed that geniuses are born that way... but clinical psychologist Dr. Alfred Barrios published an article in 1980 that suggests the exact opposite, enumerating 24 common characteristics of people that society has recognized as geniuses. In this episode you'll find a candid discussion on the qualities he listed for people who operate at the level of “genius”, and how you can put them to use in your business to cause breakthrough results. You can read the list here: https://www.jimwestergren.com/24-qualities-that-geniuses-have-in-common/ And you may also find this series of short videos from business leader Robert Duggan interesting, as he presents them in a lecture to staff members of his company: http://robertduggan.com/robert-duggan-24-characteristics-of-genius/

In this episode you'll get cutting-edge online marketing tips from the person John calls his “secret weapon”. (His wife and online marketing phenom Shannon Lavenia) Tony, John and Shannon discuss how to create a strategic plan for your business, making sure you’re on track to reaching your goals and avoiding costly distractions. Find out more about Shannon's consulting and training for business owners at http://ShannonLavenia.com

This impromptu GFB episode - the first ever recorded with John & Tony in the same room - sheds light on a strategy that successful entrepreneurs of every business type can use to gain a huge following and marketplace recognition. Simply becoming a prolific producer of content, and abandoning any ideas of inadequacy or perfectionism, could be the single most powerful thing to propel your business to new heights quickly.