Google Ads Strategy with Kyle Sulerud

In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses.   Kenny has founded and sold two businesses, growing his largest to 60+ on the team, and through delegation, was able to run the business with

In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions.  Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years!  https://www.alfanomarketingsolutions.com/ 

From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads. David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads. davidshapiro.net https://www.linkedin.com/in/davidshapironyc/

In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads. Read the blog here: https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook

In this episode, Kyle answers the question: "What makes a good keyword?" 

In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? https://googleadsstrategy.com/qa-google-suspension-suspicious-activity-in-payments/

In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?"   https://googleadsstrategy.com/qa-optimizing-youtube-ads/

In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data? http://googleadsstrategy.com/how-to-optimize-google-ads-with-limited-data/

In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads? http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads

In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies? http://googleadsstrategy.com/what-happens-if-you-run-two-identical-campaigns-with-different-bid-strategies

In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? http://googleadsstrategy.com/whats-your-process-before-scaling-a-campaign/

In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out against the sea of competitors. Sign up for the Own Your Future challenge by visiting https://adleg.com/dean

In this video, Kyle answers the question: Can you still put poor search terms in negative keywords? http://googleadsstrategy.com/do-negative-keywords-still-block-hidden-search-terms/

In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads? http://googleadsstrategy.com/how-to-get-coaching-clients-from-google-ads/

In this episode, Kyle answers the question:  Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)?    Elite Local Ads: https://www.adleg.com/elite-local-ads  14 Day Audit: http://adleg.com/googleadsaudit 

In this episode, Kyle answers the questions: Will adding a trademark word in the ad copy be a policy violation? How many instances of ad policy violations will Google allow before an account gets suspended? Is the suspension reinstatable? Can you reach out to Google for support? Can you ask Google why your ads are getting disapproved? Check out the blog: http://googleadsstrategy.com/will-my-account-be-suspended-for-repeated-policy-violations?

In this episode, Kyle answers the questions: What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations can CPC be more competitive? Check out the blog: http://googleadsstrategy.com/what-bidding-strategy-to-use-in-remarketing-campaigns?

In this episode, Kyle answers the questions: If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad? Will clicks from the lower position convert better? Should you aim for the top position at all times? What does it mean when you're losing clicks due to budget? What does it mean when you're losing clicks due to rank? Check out the blog here: http://googleadsstrategy.com/should-i-bid-for-the-top-position-if-i-have-a-limited-budget

In this episode, Kyle answers the questions: What is Google’s latest update about Search Term Report? Did Google mention the “significant” number of users What is the estimated % rate of insignificant searches? Is this update good or bad for advertisers? Are all advertisers experiencing the same disadvantage? Or just a chosen few?

In this episode, Kyle answers the questions: What is Google’s take on double serving ads? Why do companies run double-serving ads despite the high cost of advertising? How do you go up against someone who is running three different ads against your single ad? Read the blog here: http://googleadsstrategy.com/my-competitor-is-violating-policies-by-serving-multiple-ads-at-once/