Hawk's Eye On Business

This week I have a gift for the audience in that I will be walking you through the process to create a "Money Map" for your business. This strategy will boost your bottom line profit when executed on a regular basis.  Join us today and I'll give you all the tools and instruction on how to create your own "Money Map" for your Practice. This is your last chance to register for our webinar on Tuesday morning.  See Below for details. Many practitioners seem to "Wing" a lot of things, do things randomly, live week to week and not plan for the medium to long term. On Dec 20th, I'm going to hold a free webinar on "How To Make 2012 Your Best Year Ever" where you will learn how to go from Chaos to control, from Struggling to stay on top of things and out of balance to completely balanced and feeling really happy with life and from feeling really frustrated and dissatisfied, working on low value 'stuff' to feeling really motivated, relaxed and working only on high value activities. There are only 20 seats left for this webinar so don't wait, go to:  http://HawksEyeOnBusiness.com/2012-Best-Year and book your seat today. You'll discover: First place to start in planning. (Hint:  It has nothing to do with business) The 3 shifts that separate the top 5% of practitioners 2 real life case studies how this planning has changed the lives of practitioners, like you How to make sure your motivation holds for the entire year and not just until Feburary. The number 1 way to finally get leverage in your business. Register Here: Best Year

A mentor of mine once taught me one universal law known as "law of control".   The law of control states: "You Feel Happy  to the level of how much control you have in all areas of your life, and you feel unhappy when you are not in control of all areas of your life" Many practitioners seem to "Wing" a lot of things, do things randomly, live week to week and not plan for the medium to long term.  On Dec 20th, I'm going to hold a free webinar on "How To Make 2012 Your Best Year Ever" where attendees will learn to go from Chaos to control, from Struggling to stay on top of things and out of balance to completely balanced and feeling really happy with life and from feeling really frustrated and dissatisfied and working on low value 'stuff' to feeling really motivated, relaxed and working only on high value activities. There are only 100 seats available for this webinar so don't wait, go to:  http://HawksEyeOnBusiness.com/2012-Best-Year and book your seat today. You'll discover: First place to start in planning. (Hint:  It has nothing to do with business) The 3 shifts that separate the top 5% of practitioners 2 real life case studies how this planning has changed the lives of practitioners, like you How to make sure your motivation holds for the entire year and not just until Feburary. The number 1 way to finally get leverage in your business. Register Here:  http://HawksEyeOnBusiness.com/2012-Best-Year

One of the biggest challenges for small business is knowing the right way to leverage time in their business or practice.  Too often the owner ends up doing the work the support staff should be doing plus the work of the owner.  The owner ends up feeling like they are the lowest paid "employee" in the company and they are NOT supported by their staff. Today we explore ways to start leveraging your time to start addressing this areas of your business.  To leverage time, we use 10 simple steps.  I know you've seen the tools, the gizmos and the tricks that don't work, now we'll look at the simple steps that do work. Join us today and find out how to effectively manage your time in your business. The easiest way to promote your business is to be listed in ALL the local search listings and to ensure that the information in those engines are true and accurate. Do you know what your local presence looks like? Order your free Online Reputation report Here. Need your online presence to be established for you? Let STEAM handle all your online marketing so you can get back to doing what you really love to do. Want to create extra cashflow in your business? Check out one of our best strategies and get all the tools and templates you need to double your profit in 90 days at: http://HawksMarketingInstitute.com  First 90 days are free and only $97 a month after that with no long term commitments.  Take the Chellenge - You'll be glad you did.

One of the biggest challenges for small business is knowing the right way to leverage technology in their business or practice.  Another major challenge is keeping up on where and how to market their services.  Additionally, most small business owners and practitioners are already overworked and NOT supported by their staff. Today we explore ways to start leveraging your practice to start addressing these three areas of your business.  To leverage technology, we need a list of target clients/patients.  To take advantange of current marketing trends, we need a list and yes, to leverage your support staff we need a list.  Join us today and find out how many strategies are available to build your massive list. The easiest way to promote your business is to be listed in ALL the local search listings and to ensure that the information in those engines are true and accurate. Do you know what your local presence looks like? Order your free Online Reputation report Here. Need your online presence to be established for you? Let STEAM handle all your online marketing so you can get back to doing what you really love to do. Want to create extra cashflow in your business? Check out one of our best strategies and get all the tools and templates you need to double your profit in 90 days at: http://HawksMarketingInstitute.com  First 90 days are free and only $97 a month after that with no long term commitments.  Take the Chellenge - You'll be glad you did.

Everyone knows that it is harder to attract new clients than it is to take care of your existing clients.  The same holds true for leads, too.    The biggest challenge to most small businesses is following through with their promises.  Today we are going to discover a 5 step follow up system any business owner can implement in their business so they stop losing leads and missing out on sales that put money in their pocket. The easiest way to promote your business is to be listed in ALL the local search listings and to ensure that the information in those engines are true and accurate. Do you know what your local presence looks like? Order your free Online Reputation report Here. Need your online presence to be established for you? Let STEAM handle all your online marketing so you can get back to doing what you really love to do. Want to create extra cashflow in your business? Check out one of our best strategies and get all the tools and templates you need to double your profit in 90 days at: http://HawksMarketingInstitute.com  First 90 days are free and only $97 a month after that with no long term commitments.  Take the Chellenge - You'll be glad you did.  

Everyone knows that marketing online is a "Must Do" in your business these days, however, most owners don't know what they should do first to generate business fast.  Many of the "Guru's" are out to sell their product or service to you and will tell you how much business you'll get if you use their product, too.  What most do not offer is a comprehensive plan for your business.  Blogging, Social Media, SEO, Local Search, email nurture campaigns, Pay-per-Click, squeeze pages and so many others are available to anyone who will listen. This week, we'll address what you need to do first to get your business rockin' and then how to systematically grow your audience and lead generation machine to keep your business on a steady growth path. The easiest way to promote your business is to be listed in ALL the local search listings and to ensure that the information in those engines are true and accurate. Do you know what your local presence looks like? Order your free Online Reputation report Here. Need your online presence to be established for you? Let STEAM handle all your online marketing so you can get back to doing what you really love to do. Want to establish your Online Presence on your own?  Get all the tools and training you need here (first month free - no long term contracts): http://HawksMarketingInstitute.com

There's lots of turmoil in Washington D.C. over closing so called loop holes in the tax code and some of the suggestions are targeting charitable contributions.  The economy and economic malaise has created a strain on all types of organizations who provide goods and services to those in need.  Today I will address getting involved with a cause and how service organizations help to build your community and a strong community means strong business growth. The easiest way to promote your business is to be listed in ALL the local search listings and to ensure that the information in those engines are true and accurate. Do you know what your local presence looks like? Order your free Online Reputation report Here. Need your online presence to be established for you? Let STEAM handle all your online marketing so you can get back to doing what you really love to do. Remember to take the $10k in 30 days challenge at: http://HawksMarketingInstitute.com

Today we are going to explore strategies for making life changing adjustments to our daily routines with Tara Rayburn from the The Healthy Habit Coach. Tara is the Healthy Habit Coach and she will share with us how to create daily healthy habits.  She is a speaker, Author, wife and a "Mom-on-a-Mission."  Tara's expertise is to clearly explain the benefits of old world wisdom and how we can weave those principles into our current lifestyle.  She will illustrate how - by adding just one habit - we can each create healthy ripples spreading throughout the world.  Tara believes the ultimate "Health Care Plan" is to "Care for our Health."  With Tara's help today, she'll "add years to our life and life to our years.". Author of "Essential Gluten Free Recipes" Here is the link for 10 Easy Steps to Creating Healthy Habits Remember to take the $10k in 30 days challenge at: http://HawksMarketingInstitute.com The easiest way to promote your business is to be listed in ALL the local search listings and to ensure that the information in them are true and accurate. Do you know what your local presence looks like? Order your free Online Reputation report Here. Need your online presence to be established for you? Let STEAM handle all your online marketing so you can get back to doing what you really LOVE to do.

Today we are going to explore low cost strategies for marketing chiropractic, acupunture, homeopathic or spa practices in the Wellness Industry with Pamea Heyen from the Heyen Wellness Group in Missouri. Pamela began her natural health education after regaining her own health through natural remedies and therapies. Her Holistic Health Practitioner credentials were obtained through Australasian College of Health Sciences (aka: American School of Health Sciences) in Portland, Oregon. She uses her personal health related experience, combined with her formal training to educate, encourage and support the option to heal with therapeutic grade essential oils. Pamela offers free educational programs as a speaker for groups, as well as one on one consultation.   Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com The easiest way to promote your business is to be listed in ALL the local search listings and to ensure that the information in them are true and accurate.  Do you know what your local presence looks like?  Order your free Online Reputation report Here. Need your online presence to be established for you?  Let STEAM handle all your online marketing so you can get back to doing what you really LOVE to do. Saturday's Show: Change a Habit - Change a Life with Tara Rayburn from Las Vegas.

How do you exit your businesss and what is it really worth when YOU want to sell it?  Know how to position and then value your business.  This week our guest is Peter Butler from Valtrend. Peter is a published author of numerous articles in all major U.S. business valuation journals and has even been published in a Romanian journal.  Peter speaks at numerous national and regional business valuation conferences on the topic of a private company’s cost of capital.  He is also an Adjunct Faculty Professor of Finance in the MBA Program at George Fox University.   Peter holds a BS in mechanical engineering from the U.S. Naval Academy, and earned his MBA in finance from San Diego State University.  Peter is also a four-term president of the CFA Society of Idaho. Reasons to have your business valuation are:  Mergers and acquisitions, Buy-sell agreements, Venture capital investment, Fairness opinions, Financial reporting, 409A stock options, Litigation support and Estate and gift taxes. Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com Do you know what your Business' online reputation is?  Why is it important to maintain a good online presence for your business?  Find out how others view you and your company as they seek products and services like yours on the Internet:  Request your FREE Online Influence report here. Next Saturday's Show:  Leaving a Legacy - Building a lasting asset with Colleen Huffman

What are the fundamentals to marketing your business online?  In today's online marketing environment we need to have content in the form of videos and articles and they need to be published where your target market can find them, you need to be active in all the social media sites, have landing pages to offer high value, low risk information in exchange for your target customer's contact information and then automate your follow up so you don't let leads drop through the cracks.  Listen in today for how to do all of this AND run your business too. Remember to take the $10k in 30 days challenge at: http://HawksMarketingInstitute.com Want to promote your business online and automatically but don't have the time to develop everything you need? Watch this video to skyrocket your online marketing with STEAM Here: STEAM Turn-Key Online  eMarketing.

In today's business environment we no longer can put an ad in the Yellow Pages, local newspaper, radio, tv or direct mail and expect to have all the clients we want calling us.  Today the environment has shifted away from the one-way marketing strategies already listed to a multi-point conversation and all too often, we have not been invited to the conversation. Our guest today is Cory Bendixen from Infusionsoft.  Cory and Infusionsoft have been helping businesses automate their marketing, sales, office systems and more through their online tools so that small practices and business owners can get back to doing what they do best and not waste tens of hours a week to the minutia of business management.  Today we have things like, Twitter, Facebook, Linked In, Youtube, Wordpress, Blogger and so much more that ned to be constantly updated in order to keep our business fresh in the multi-point conversations.  We'll learn from Cory how to do this with little or no additional input from you the owner.  Cory is married with two sons and lives in Gilbert Arizona.   Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com Want to promote your business online and automatically?  This online tool is waiting for you to use it for 30 days free.  Get it Here:  http://HawksInternetMarketingInstitute.com Next Saturday's Show:  Building Your Cow - Comprehensive Exit Strategy with Dr. Tom Potisk

All too often in business we burn the candle at both ends and fool ourselves that we are not losing our wick...  Today we will discuss how to leverage your time and team in your practice so that you can expand your product and service while also maintaining a balanced life with Dr. Colin La Grange from South Africa. The founder of LIFE CENTRE in South Africa, Dr Colin La Grange was a respected homoeopath, acupuncturist and Dr of Chinese medicine. He is married with three children and works closely with his wife, Dr Cheryl Morris a NSA (network spinal  analysis) practitioner at the LIFE CENTRE. He has been working in the field of infertility for almost 15 years, where he has enjoyed enormous success, through the product he has developed, treating patients directly and the techniques he has taught other doctors in the CAM field. Dr Colin has given up a private practice and his registration as a homeopath and Dr of Chinese medicine in South Africa, to pursue his passion in educating the public and creating awareness about reproductive health. He is currently conducting talks and education programs for young girls about the dangers of neglecting period pain, weight gain, acne and irregular cycles, which may be potential infertility patterns of their future. Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com Want to promote your business online and automatically?  This online tool is waiting for you to use it for 30 days free.  Get it Here:  http://HawksInternetMarketingInstitute.com Next week's Show:  How to Automate Your Business with Cory Bendixon of Infusionsoft.

Dr. Merritt is the founder of Weddington Chiropractic Wellness Center and has been a resident of North Carolina since 1982. Dr. Merritt was licensed as a chiropractic physician in 1980 and since 1999, she further progressed to become a Certified Traditional Naturopath, certified in acupuncture and in chiropractic physical therapeutics. Dr. Merritt yearly attends hundreds of continuing education hours for functional medicine increases her knowledge to help patients with a total health approach. She has offered her patients a variety of avenues to achieve healthier and more fulfilling lives. Dr. Lisa Merritt and her husband, William, reside in Marvin, North Carolina. Their combined family of six children stays active in many family and community events. Originally from New Jersey, Dr. Merritt actively educates each individual patient with a passion that was passed down from her late father, Charles S. Alchermes, Jr., D.C., a well-known chiropractor and professor. Dr. Merritt offers lectures and workshops on healthy lifestyle methods. Titles such as Boosting Your Immune System, Spinal Care, Sports Injury Prevention, Healthy Ideas for a Sneaky Cook, Balancing Your Hormones and other alternative medicine topics. They are interesting and informative for varied groups, schools or organizations.  Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com Want to promote your business online and automatically?  This online tool is waiting for you to use it for 30 days free. Get it Here:  http://HawksInternetMarketingInstitute.com Next Show: Dr. Colin La Grange from South Africa on Sacraficing your health to build your business.

Lean Principles in Management.  In business, waste is the enemy in the form or wasted time, money, and resources and it can cost you the battle against y our competitors.  To keep your competitive edge, you need to question every process, system and employee annually to see if you can improve their results.  Learn how to use training and lean principles to keep your competitive edge with Jonathan Schultz of Trigram Software. Jonathan Schultz is the owner and CEO of Trigram Software based in Cleveland, OH.  Trigram Software is a web based practice management software application for independent alternative therapy practitioners.  Jonathan has an BA from Colgate University, and an MBA concentrated in Marketing from Case Western Reserve University.  He has spent time with both large public companies, and small start-up companies that are also web based in nature.   Jonathan’s goal in all his positions is to make things more efficient providing more time to either spend on marketing and sales, or using that extra time for personal goals ….especially as an independent business owner with little time as it is.  In his spare time, Jonathan enjoys skiing with his family and friends, live music and finding great new restaurants. Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com Want to promote your business online and automatically? Get it Here:  http://HawksInternetMarketingInstitute.com Next week's Show:  Business Automation and The Wisdom of Machiavelli

Niche your business for better profits.  Today we talk with Dr. Jenna Henderson about how she niched herself out of necessity but found that in doing so, she created a great business. In 1993, at the age of 22, Jenna Henderson was struck with the rare kidney disease, focal segmental glomerulosclerosis (FSGS). She spent three years with mainstream medicine trying desperately to save her kidneys. When she was told that dialysis was imminent, she looked to a variety of practitioners of alternative medicine. Although the damage to her kidneys was extensive at that point and she could not undo the scarring of her kidneys, she was able to prolong the time before dialysis was necessary by changing her diet and using natural supplements. Today Dr. Henderson consults with kidney patients all over the world. People seek her out as a world class authority on safe alternative medicine for kidney disease. Dr. Henderson has been through the process first hand and brings her passion for vibrant health to all her kidney consultations. Dr. Henderson sees patients in her NYC office and does long distance consults by telephone. Hundreds of people follow her entries on her facebook page Holistic Kidney. She has completed a manuscript of a book on kidney disease that is expected out soon. Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com Saturday's Show:  Lean Management Principles with Jonathan Schultz of Trigram.

Due to unforseen circumstances, our scheduled show will not be available today so we will have an open mic where you can call in and ask Roger any question you may have about business.  Common topics are: Marketing, Sales, Systems, Team and HR issues, financial or the mindset required in any or all of those areas. Dial in to 760-825-0935 or go to the chat room at http://blogtalkradio.com/hawkseye and ask your question there.  

Growth and Change in business is inevitable, therefore, we cannot fear it, however, we cannot worship growth and change either.  Listen in this week to Dr. Dorothy Martin-Neville discuss how we can use Growth and Change in our lives and business to grow our businesses. Dr. Dorothy, a licensed psychotherapist, has been in private practice since 1983. Although traditionally trained, her interest quickly moved to integrative health care as she consistently recognized the multi-dimensional impact of events on her patients, in regard to their spiritual beliefs, their view of the world, their emotional health and ultimately their physical health.      Dr. Dorothy received NIH grant funding to research her work with Fibromyalgia patients noticing the similarity of beliefs and emotional state in each patient. She eventually became Co-Chair of the Advisory Board of a multi-million dollar NIH Frontier Medicine Grant in Energy Medicine given to the University of Connecticut. Combining her experience and training, she came to clearly see that those who passionately live this journey rather than survive it – by living their dreams – are the folks who achieve real success and/or their health.  As a result, taking risks and coming alive has become Dr. Dorothy’s message across the board. She calls all to whom she speaks, with humor, and profound spiritual insight, to live their life fully becoming who they are meant to be, passionately and vibrantly, adding one more dream to their journey each time they are called to do so. Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com Next Show:  Phoenix Greenman on Growth and Change from the perspective of a Massage Therapist.

Experience Mapping - Know your employees personalities and strengths so that you can position them to be successful in your business.  Job matching is critical to having satisfied employees which will produce great customer experiences. Mary Gersema is a Co-Founder and the Director of Operations at Employers Resource Management Company, which specializes in outsourcing employee administration including human resources, payroll and health benefits. Mary has more than 20 years in the Employee Administration industry, is a Certified Payroll Professional and holds a certification from the Society of Human Resource Management as an HR Generalist. As pioneers of the PEO concept she and her husband George are recognized within the industry as having helped direct the development of the entire industry. Mary has spoken at national conferences, was the co-founder of the PayPlus Users Group, and has helped provide expertise and guidance to improve the new generation of software technology that is essential to the industry. Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com Want to promote your business online and automatically?  Get it Here:  http://HawksInternetMarketingInstitute.com Next Show:  Planning for Growth and Change.

This week we are going to discuss how we can be successful in our lives and our businesses with Barbara Hofmeister, Host of the "To Be Show". Barbara Hofmeister is an internationally renowned speaker, author and expert on the topic of human growth. In the last few years alone she spoke to over 15.000 people helping them to get their dreams back and the courage to make them come true.  She is a passionate advocate of constant learning and reinventing yourself. No matter whether you are in one of her coaching groups or participate in her workshops, you will always get drawn in by her never ending enthusiasm and passion for helping you succeed. Remember to take the $10k in 30 days challenge at:  http://HawksMarketingInstitute.com Want to promote your business online and automatically?  Get it Here:  http://HawksInternetMarketingInstitute.com Saturday's Show:  Experience Mapping - Putting Employees in the rights seat on the bus with Mary Gersema from Employers Resources.